"The Challenge" still relevant?
The PDF guide that comes with it says:
"In 2010, ... most of the traffic associated with a keyword goes to the web sites ranking on page 1 of Google for a keyword and mostly to those web sites in the top 3 - 5 ranking positions. Google does not, however, make it easy to rank that high for a keyword when starting from scratch and a certain amount of time (along with the need to acquire backlinks) must take place before any hope of a page 1 ranking for a keyword can be achieved.
The strategy in 2011 remains largely the same as in 2010 (with perhaps more of a focus on building links to the website being developed) and, depending on the keywords, it still takes a variable but significant amount of time to secure a high enough ranking that the website will receive sufficient traffic to be able to meaningfully test whether that traffic will participate in a commercial outcome at an acceptable conversion."
It looks like the challenge hasn't been updated since 2011. I don't know anything about panda/penguin except that it changed the ways that websites are ranked. Is this version of the challenge still relevant?