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What do you think about this ad? Really atrocious or total genius?

by THK
26 replies
This will be a Facebook tab + landing page. Purpose is to get likes.

https://www.facebook.com/pages/IM-Ma...89116767802011

A local business just introduced kids menu and we will spread the word through Facebook. The above link is one of the designs we got. It is really interesting!

I certainly have my own opinion, but I want to hear yours.

It would be nice if you can break it down as following-

1. The colors

2. Pictures

3. Overall ad

You don't have to pull any punches. I am not posting it in the offline section because my goal is to get feedback on the ad/landing page itself. The type of business is irrelevant.

Thanks for your time

Tanvir
#atrocious #genius #total
  • Profile picture of the author webss
    At a quick look it looks like it is for a portrait studio and not a restaurant, due to the photo with the two kids and how that is laid out.

    The background color on the page and also the background on the kids portrait clash.
    The borders on the kids pictures area and the food are different, one has a border one doesnt.

    To many colors for the fonts and font types.

    I think if you change the first image of the kids and space it out from the food pictures and clean up the text, spacing, colors, type, it all would be a little better.

    Just my opinion.
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  • Profile picture of the author THK
    Thanks webss for adding some tips to make it better. I kind of thought it is not even a possibility.
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    • Profile picture of the author AlexCN
      Colors - atrocious (Unless perhaps the restaurant has some sort of an 80's mexican/fiesta theme going on?)

      Pictures - Split decision. Food pictures are great, pictures of kids are terrible. The kids look like they are doing class photos (which I'm sure these pictures are) and the little girl on the left is crying.

      Ad Copy - Excelent. Straight and to the point.

      Alex
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  • Profile picture of the author THK
    Like your feedback Alex, straight and to the point

    Thanks guys for these useful feedback.
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  • Profile picture of the author GeorgiaB
    I like food picture, but I don't like children picture. The ad copy is good. The color depends on the nature of the restaurant.
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  • Profile picture of the author onSubie
    I agree with the above. Especially the kids. They should at least be in a restaurant and look like they are happy and having fun. The girl looks petrified.

    I actually don't think the pictures of the food look like kids food. It looks like regular adult food that you would find at any diner. And the fries look terrible! They look like the kind of pale cold fries I get at the ski hill.

    If you are going to promote a restaurant with images of food, those images need to be amazing and make people want to grab it and eat it.

    There is also no call to action. You say the purpose is get likes.

    "Don't forget to like us if you love the kids..." is not a call to action. What kids? The ones in the picture?

    "Like us now for..." tells them what to do.

    If you just want to get "Likes" find an eye catching photo like this stock image:

    Spaghetti face as little boy attempts to eat pasta | Stock Photo | iStock

    And add a strong call to action.

    Mahlon
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  • Profile picture of the author sbucciarel
    Banned
    I hate the orange background. The little girl looks like she'd rather leap from a building than eat there. Both kids pics need to be changed. Food is ok and ad copy is ok too.
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  • Profile picture of the author drewfioravanti
    Seems kind of big for a Facebook ad which leads me to believe it is the lander. And it looks awful all around. Test it. Maybe it will work. Personally, I wouldn't spend more than 2 seconds looking at it.
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  • Profile picture of the author sbucciarel
    Banned
    Also .. the type style could be a lot more interesting and professional looking. Here's one I like

    Google Image Result for http://4.bp.blogspot.com/-LKYR3Qq3Y5I/TbNGkJoWzaI/AAAAAAAABkM/Hmc-FRPxaMo/s1600/IMG_9097.1.jpg
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    • Profile picture of the author Alexa Smith
      Banned
      Eating people is just wrong. A "kids menu" means children are being cooked. What you want is a "kids' menu", I think, with an apostrophe after the "s"? That's a menu for kids.

      Other than that, I think the copy's perfectly ok, and the food photos seem ok (for kids' food, anyway?).

      (I think the color-scheme and kids' photos are awful, myself, but I'm not your market because I'm not a parent, and I'm not even still a kid, either, really.)
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      • Profile picture of the author THK
        Originally Posted by onSubie View Post

        ...

        "Don't forget to like us if you love the kids..." is not a call to action. What kids? The ones in the picture?

        "Like us now for..." tells them what to do.

        ...
        Thanks for bringing that up. It should be "...if you like kids...", as in kids in general.

        I get your point about strong call to action, but that is only possible if the store owner offers bribe for "likes". Right now he isn't offering anything. So I had to work with what I have and the call to action is kind of vague.


        Originally Posted by sbucciarel View Post

        Also .. the type style could be a lot more interesting and professional looking. Here's one I like

        Google Image Result for http://4.bp.blogspot.com/-LKYR3Qq3Y5I/TbNGkJoWzaI/AAAAAAAABkM/Hmc-FRPxaMo/s1600/IMG_9097.1.jpg
        Thanks for the links. I will keep the second one in my swipe files, looks nice and simple.

        Originally Posted by Alexa Smith View Post

        Eating people is just wrong. A "kids menu" means children are being cooked. What you want is a "kids' menu", I think, with an apostrophe after the "s"? That's a menu for kids.

        ...
        lol...that is obviously a typo and it has been corrected.
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  • Profile picture of the author sbucciarel
    Banned
    Here's another kids meal ad that looks great

    Google Image Result for http://kids.kfc.com/images/new_choices.jpg
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  • Profile picture of the author Sara F
    The best one about your ad is your ad copy, the word selection is short but powerful. Less than 3 sentence, but make people immediately want to like your page. So, your target viewer is mom, and maybe a chef. I am not sure potato and sauce is exactly a menu for kid, because general opinions tell me it is a junk food. Can you just put your real food in there. I hope it helps.
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    • Profile picture of the author RustyG
      The orange/yellow in the back is a good start but it has no balancing element so it appears huge and unabated - perhaps place a wide-ish border aroud it (I suggest darker blue) and make it slightly smaller. The blue text is a good start - blue and orange are (nearly) 180 degrees apart so they pair well. The yellow text at the top is too small and it "jars" moving onto the blue text that is a different font. I would go with a darker blue (same as the border I mentioned) perhaps with a yellow stroke (text outline) for all the top text.

      The photos......hmmm. The food looks just terrible. The food itself is OK just need better pictures of it. It must look appealing to both parents and children (who do you think is paying). Get in closer and get some good lighting and food-trickery (glycerin, etc).
      The pictures of the kids - IMO they're probably not needed at all and you can dispense with them. I'm not 100% sure about that though so I'll leave it to you to experiment.

      The multi-coloured box "thing" in the middle is a wrong-turn in a bad neighbourhood. It needs to go. Perhaps try a larger than life bubble-text logo saying Kids' Menu or something. It fills that space and would jump out at you from a long distance.

      The copy in general is good, it says only whats needed. Try reducing the number of fonts and colours used though - it makes it more difficult to read than it needs to be.

      Overall I would call this a good starting point to refine heavily.
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      • Profile picture of the author THK
        Originally Posted by Sara F View Post

        ... Can you just put your real food in there. ...
        That was the idea. When I work with restaurants, I don't use stock photos for food. In this case, I haven't received the pictures I needed, so had no option but to go with stock photos.

        Originally Posted by RustyG View Post

        ...

        ...The multi-coloured box "thing" in the middle is a wrong-turn in a bad neighbourhood. It needs to go. Perhaps try a larger than life bubble-text logo saying Kids' Menu or something. It fills that space and would jump out at you from a long distance.

        ... Try reducing the number of fonts and colours used though - it makes it more difficult to read than it needs to be.

        Overall I would call this a good starting point to refine heavily.
        Thanks for all the useful advice.
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  • Profile picture of the author Stuart Walker
    It looks cheap.
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  • Profile picture of the author creaturelocaljohn
    I don't like the background color, maybe do some more photoshop changes!
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    • Profile picture of the author ExRat
      Hi THK,

      It's awful.

      I can't believe most of you think that the food looks OK. Food needs to look appetising if you are trying to sell it.

      From right to left -

      1) chips (fries) - they look like they came out of a packet of frozen chips (and are still frozen), the way the ketchup has been applied is reminiscent of a traffic accident and worst of all, they don't even look cooked. Plus they're in a paper tray placed on astroturf(?) Why?

      It looks like someone grabbed the pictures from google images.

      To solve this -

      Chips should look hot, cooked, ideally crispy, ketchup should be applied tantalisingly rather than just slopped on, the photos should be consistent so that they look like they were taken at the actual venue - IE - representing what they actually sell. I don't believe that these food pictures are from the same restaurant.

      2) What is it? Overcooked chicken nuggets? Batter bits? Chinese food?

      3) Looks OK. Spring rolls?

      4) Totally inconsistent with the slogan - 'not too big, not too small.'

      Why does this 'sandwich roll' contain what looks like a family packet of ham?

      I'm a big bloke and I wouldn't want that much ham in my roll. As for a child? How are they supposed to get that in their mouth to take a bite? Why is it rolled up like that? Can you imagine what that would taste like? The kids would be choking on multiple rolls of ham stuck in their throat!

      Why are the right side of all of the photos missing?

      The rainbow colour scheme behind the kid's pictures and in particular, the jumper worn by the depressed/tearful little girl looks distinctly 1970s. Why???!!! Why is the girl about to cry? Has she just been given the body builder's 'ham roll' or is she scared of the unidentifiable nugget thingies?

      Add to this the choice of fonts which are ummmm not modern at all.

      'Created with the free version of pagemodo' - classy.

      It's atrocious, and that's me being kind.

      Sorry. But you did say 'don't pull any punches.'

      The only likes that this will get is on a 'terrible 1970s ads' page.
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      • Profile picture of the author Martin Avis
        Originally Posted by ExRat View Post

        Hi THK,

        2) What is it? Overcooked chicken nuggets? Batter bits? Chinese food?
        Surely you can see that it is that all-time kids' favourite: deep fried chicken anus.

        Doh!

        Otherwise I agree with ExRat 100%.

        Martin
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      • Profile picture of the author THK
        Originally Posted by ExRat View Post

        ...

        The rainbow colour scheme behind the kid's pictures and in particular, the jumper worn by the depressed/tearful little girl looks distinctly 1970s. Why???!!! Why is the girl about to cry? Has she just been given the body builder's 'ham roll' or is she scared of the unidentifiable nugget thingies?
        lol...thanks for this funny bit. I got the point.

        Initially I thought the food looks ok, but when you put it like that, it sure looks bad.

        If I get the pictures I need from the business, I can scrap those. Until then I have to work with stock images, and these certainly are not the best ones around.

        Originally Posted by ExRat View Post

        ...'Created with the free version of pagemodo' - classy.

        ....Sorry. But you did say 'don't pull any punches.'

        ..
        Not using free pagemodo for actual business account. I quickly uploaded that to get some feedback from WF.

        And thanks for being blunt.
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  • Profile picture of the author DonnyBoy
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by DonnyBoy View Post

      My Feedback on the Ad:

      The Background color of the ad is not attractive. You need to change the Background color scheme. Also you need to do some changes in the layout. Also If this is something for a kids, you need to add some more images of kids and put some space in text and images to look it better...
      Actually, when I browsed Google images for kids meal ads, the great looking kids meal ads did not have pics of kids. They had a kid friendly "look" and great looking food. They had great fonts and style and layout. You aren't selling kids. You're selling food.
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  • Profile picture of the author Karry
    Just my personal opinion...
    1) Not fond of the choice of colors. (Too many colors and too many different fonts.)
    2) Quality of photos not that great and food is not very appetizing. That serving of fries looks like it's sitting on gray carpet. I can't identify what the two foods in the middle are. (Adults usually decide what the kids eat, so it needs to appeal to adults.)
    3) Copy is okay, but there's too much wasted (blank) space in that ad.
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  • Profile picture of the author TorinoGray
    I agree with the above..
    Colors are not good, but they thing that stuck out after that was the food pics while not appetizing also didn't match. I would find all pics on white plates or all on the same background. The FF on the astroturf doesn't blend..
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  • Profile picture of the author THK
    Thank you so much guys for all the comments. I just got home and will go through the comments now. Just wanted say thanks to all you nice warriors.
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