List Building: Traffic Case Study

by wakey7
43 replies
Hi,

I'm building a list at the moment and thought it might be useful to people if I shared my traffic results. I'm not worried about giving this information away as my sources are far from secret.


I have tried two main traffic sources this week:
  1. Solo Ads
  2. Interstitial Adverts (Adfly)
Solo Ads
So my first attempt at driving massive traffic to the new list was a solo ad. I found a guy online who had great reviews and so sent my ad details. I paid $40 for 125 unique clicks. The seller over delivered on clicks and I ended up getting 72 opt-ins and one OTO sale of $9.99. This works out at $30.01 spent to get 72 opt-ins. This is $0.41 per subscriber. Not bad at all!

Interstitial Adverts (Adfly)
I next set up an advertising campaign on Adfly to show Interstitial Ads as recommended by someone in this forum. With VAT, I paid $6.72 for 14,000 impressions from proxy servers (cheap, human traffic). I was astounded by the results. Throughout the afternoon that this was running, I received 153 opt-ins! There were no OTO sales. That works out at $0.04 per subscriber! I was really pleased with this.

Summary
I was blown away by the response from the Adfly campaign. I'm certain that the subscribers from the solo ad will be more responsive than the subscribers from Adfly, but I will definitely be using Adfly to build lists quickly and on the cheap, going forward.

My landing page seems to have converted well (you can view it here) so I'm really pleased with that, but I will be testing out other OTOs as this one doesn't seem to have done too well.

---

I just wanted to share my results so that they might help other people.

What are your thoughts? Any case studies of your own? Do you know how responsive these subscribers are likely to be? Am I missing something?

Chris
#building #case #case study #list #list building #study #traffic #traffic case study
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    • Profile picture of the author wakey7
      Yeah I was surprised too. I've taken a screenshot of my Aweber home page just now to show you. Crazy results, I'll definitely do more of it:

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    • Profile picture of the author MyNewMama
      Congrats on your traffic results. Hopefully they will turn into sales for you.
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  • Profile picture of the author Sushiman1111
    Those are great results. Can you post the adfly link that you used? (I mean link to the service.) I did a search for "adfly" and there are a lot of different pages that come up.
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    • Profile picture of the author wakey7
      Originally Posted by Sushiman1111 View Post

      Those are great results. Can you post the adfly link that you used? (I mean link to the service.) I did a search for "adfly" and there are a lot of different pages that come up.
      Sure, here is the link to the advertising area - Adfly Advertising (not affilliate)

      I used the Proxy Traffic Deal if that helps.
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    • Profile picture of the author wakey7
      Originally Posted by sabluuk View Post

      Although I hear that adfly traffic never generates buyers. Also they seem not te be responsive
      To be honest, I'm not sure how true this is yet, but I will keep you posted here. I'm sending out an email to my list today, just with a freebie so no product, but I'll post my open rate tomorrow.
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  • Profile picture of the author kaposzta
    Congratulations! These are amazing results from Adfly. I've tested them, spent there $5, but I got only 4-5 opt-ins. I'll check your landing page, it must be awesome
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    • Profile picture of the author wakey7
      Originally Posted by kaposzta View Post

      Congratulations! These are amazing results from Adfly. I've tested them, spent there $5, but I got only 4-5 opt-ins. I'll check your landing page, it must be awesome
      Wow, I didn't realise how good the results were until I read this. I'm worried that it's a one-off so I'll run the campaign again. The landing page is nothing special really, just some custom graphics and an ad copy I wrote.

      I'll keep you posted on the result I get from my next campaign with Adfly, running later today.
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  • Profile picture of the author kaymehelp
    the solo ads results are very normal but for adfly this is amazing
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    • Profile picture of the author wakey7
      Originally Posted by kaymehelp View Post

      the solo ads results are very normal but for adfly this is amazing
      This is very good to know, but almost a bit worrying as I don't know why!

      I'm going to run the same campaign again and see what happens. I'll update again on this thread.
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  • Profile picture of the author dylan4f
    congrats on adfly results man.. I never used it..after reading this I'm putting it into test..

    Btw, you squeeze page looks great.. great job
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    • Profile picture of the author wakey7
      Originally Posted by dylan4f View Post

      congrats on adfly results man.. I never used it..after reading this I'm putting it into test..

      Btw, you squeeze page looks great.. great job
      Thanks very much , I'd be excited to hear how you get on with it. I've just set another campaign going, the same again, and got another 30 signups so far!



      Very pleased!
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  • Profile picture of the author Nino
    I've used adf.ly in the past and it's a very cheap source of traffic but it depends on the results you get from that list.

    Deppending on the country, traffic can suck because at least in my country... adf.ly traffic comes from people who watch movies online (mostly teenagers who don't have anything else to do).

    Internationally... there are a lot of sources... but nevertheless, a subscriber is a subscriber so congrats on your results until now.
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  • Profile picture of the author Kukelka
    Never used adf.ly traffic and will never use. I have red so many posts about adf.ly traffic, and posts was about bad quality and not responsive traffic. The subscribers number does not matter if subs never buy.
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    • Profile picture of the author wakey7
      Originally Posted by Kukelka View Post

      Never used adf.ly traffic and will never use. I have red so many posts about adf.ly traffic, and posts was about bad quality and not responsive traffic. The subscribers number does not matter if subs never buy.
      Totally agree, it's all about the responsiveness of the list. I'll report back here after I've had a chance to really test the list.

      Thanks to everyone for the well wishes, really appreciate it.
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  • Profile picture of the author drewfioravanti
    I'd be interested to hear how the list performs.
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  • Profile picture of the author mikehuff
    Great job Chris! I've been wanting to try out interstitial ads myself, cool you got the subs man. Definitely keep us posted on your results. Open's and click through's will be the true test and I wish you good luck.
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    • Profile picture of the author wakey7
      Originally Posted by mikehuff View Post

      Great job Chris! I've been wanting to try out interstitial ads myself, cool you got the subs man. Definitely keep us posted on your results. Open's and click through's will be the true test and I wish you good luck.
      Hey Mike, thanks very much for your kind words. I'll keep you guys updated on the opens and click thorughs ASAP.
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  • Profile picture of the author salmanijaz
    these results are amazing ....

    Please update about the open rate .... you must have a great squeeze page also ....
    As mentioned above the main problem with adfly is the quality of traffic ...
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  • Profile picture of the author Cyber Star
    Congrats for that! I thought adf.lf won't get you anywhere with that wild traffic. Well there are other factor too, it depend on the niche really. Some people won't get away with adf.ly method of delaying a link, maybe that is the chance for your website to shine. I guess I can share my story in here anyway.

    I am using social network marketing for my traffic source. Even though it is free, I can generate around than 900 - 1000 traffic with my tumblr site. Of course my hard work won't betray me, I have to post more than 10 very good image post with a proper tag. I spend one or two hours a day for this.

    Have a good day!
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  • Profile picture of the author retsced
    I hate to burst your bubble there dude, but that adfly traffic is useless and this will become apparent to you, hopefully sooner rather than later. I'd suggest you ditch adfly. What's the point in building a large list of unresponsive subscribers?

    Even solo ad traffic is suspect these days, but adfly? bloody awful, and will do a lot more harm than good for you in the long run. Wait and see for yourself. There's a very good reason that traffic is so cheap. If you honestly believe you can generate leads for 4 cents then you seriously need to brush up on your internet marketing.

    I didn't write this comment to piss all over your results. I wrote it because your so called case study will do a lot of harm for other newbies reading this thread - and that's just not right.
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    • Profile picture of the author wakey7
      Originally Posted by retsced View Post

      I hate to burst your bubble there dude, but that adfly traffic is useless and this will become apparent to you, hopefully sooner rather than later. I'd suggest you ditch adfly. What's the point in building a large list of unresponsive subscribers?

      Even solo ad traffic is suspect these days, but adfly? bloody awful, and will do a lot more harm than good for you in the long run. Wait and see for yourself. There's a very good reason that traffic is so cheap. If you honestly believe you can generate leads for 4 cents then you seriously need to brush up on your internet marketing.

      I didn't write this comment to piss all over your results. I wrote it because your so called case study will do a lot of harm for other newbies reading this thread - and that's just not right.
      Well, I guess we're all here to learn, so I appreciate your comments, although a little brash.

      My results shouldn't do any harm, as I am just being open and honest about what I am seeing. Whether or not it converts well remains to be seen, but I've mentioned that all along and will post my honest results here once I know more.

      I've been in internet marketing for quite a while now, making a good income, so I know that leads don't usually come cheap, but thanks for insulting my intelligence

      The fact is I'd never tried Adfly, I tried it, it's getting a good subscriber rate and so I'll try to build a relationship with them like I do all my list.

      I appreciate that you might have had more experience with this, and so really do appreciate your comments. I have a feeeling that you are probably correct but if I can make them convert then I may just have stumbled among a winner. I'm not just in it for a quick OTO sale.
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      • Profile picture of the author Joe Benjamin
        Originally Posted by wakey7 View Post

        Well, I guess we're all here to learn, so I appreciate your comments, although a little brash.

        My results shouldn't do any harm, as I am just being open and honest about what I am seeing. Whether or not it converts well remains to be seen, but I've mentioned that all along and will post my honest results here once I know more.

        I've been in internet marketing for quite a while now, making a good income, so I know that leads don't usually come cheap, but thanks for insulting my intelligence

        The fact is I'd never tried Adfly, I tried it, it's getting a good subscriber rate and so I'll try to build a relationship with them like I do all my list.

        I appreciate that you might have had more experience with this, and so really do appreciate your comments. I have a feeeling that you are probably correct but if I can make them convert then I may just have stumbled among a winner. I'm not just in it for a quick OTO sale.
        At one time people said Solo-Ad traffic
        was junk.

        ...they were dead wrong.

        It was WORSE then junk.

        ...but it improved by leaps and bounds
        in spite of it's current issues.

        Some traffic sources have potential...

        ...others don't.

        Just look at the fate of Traffic Exchanges.

        That's just the way it is.

        AdFly is in the same camp.

        If 'you' can make what seems impossible
        -- possible -- you've got a clear winner on
        your hands.

        The spirit of ANY entrepreneur is to take
        risks and try things out.

        ...even in the face of opposition.

        ...even if most those before him or her has
        failed.

        If you have the energy and zeal to push
        forward, you may just find a working way.

        ...so take it and run.

        ~~ jOjO ~~
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        • Profile picture of the author wakey7
          Originally Posted by Joe Benjamin View Post

          At one time people said Solo-Ad traffic
          was junk.

          ...they were dead wrong.

          It was WORSE then junk.

          ...but it improved by leaps and bounds
          in spite of it's current issues.

          Some traffic sources have potential...

          ...others don't.

          Just look at the fate of Traffic Exchanges.

          That's just the way it is.

          AdFly is in the same camp.

          If 'you' can make what seems impossible
          -- possible -- you've got a clear winner on
          your hands.

          The spirit of ANY entrepreneur is to take
          risks and try things out.

          ...even in the face of opposition.

          ...even if most those before him or her has
          failed.

          If you have the energy and zeal to push
          forward, you may just find a working way.

          ...so take it and run.

          ~~ jOjO ~~
          Inspiring words, thanks very much for this. Really appreciate the motivation.
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    • Your landing page looks good. and you received a good opt-in rate. It will be interesting to see what the buy rate becomes.

      I was advised to stay away from adfly, because you cannot get traffic that is targeted enough. Also depending on where the traffic is coming from they may not be able to afford to buy your product. Again, let us know about your buy rate.

      The money is only in the list if you end up with a list that buys. So size doesn't really matter. It's the action they take.
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    • Profile picture of the author Jonwebb
      Originally Posted by retsced View Post

      I hate to burst your bubble there dude, but that adfly traffic is useless and this will become apparent to you, hopefully sooner rather than later. I'd suggest you ditch adfly. What's the point in building a large list of unresponsive subscribers?

      Even solo ad traffic is suspect these days, but adfly? bloody awful, and will do a lot more harm than good for you in the long run. Wait and see for yourself. There's a very good reason that traffic is so cheap. If you honestly believe you can generate leads for 4 cents then you seriously need to brush up on your internet marketing.

      I didn't write this comment to piss all over your results. I wrote it because your so called case study will do a lot of harm for other newbies reading this thread - and that's just not right.
      I like how people add a rudeness disclaimer like its supposed to make it better for being rude :confused:

      There are many ways you could have responded, you choose to go that route... Shame

      Also, I've never used adfly, why do u guys think it gives such "bad " traffic. Where do they get there leads...
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  • Profile picture of the author rmolina88
    I've tried to build a list with adfly before and none of the subscribers were responsive. Solo Ads have always been my best method of getting responsive subscribers even if there are less opt-ins.
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    • Profile picture of the author ChrisWF
      I've made a test with adfly last year and had about 2400 sign up to my list.
      All my followup emails only generated only around $10 out of these 2400.
      I've promoted CPA offers, WSOs and Clickbank offers to them.

      Deleted that whole list.

      Concentrate on Solo Ads or give PPV a try for your list.
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      • Profile picture of the author wakey7
        Originally Posted by ChrisWF View Post

        I've made a test with adfly last year and had about 2400 sign up to my list.
        All my followup emails only generated only around $10 out of these 2400.
        I've promoted CPA offers, WSOs and Clickbank offers to them.

        Deleted that whole list.

        Concentrate on Solo Ads or give PPV a try for your list.
        Are PPV ads more targeted than Adfly? I thought PPV was all about pop-ups, pop-unders. I'm guessing it's all about where the advert displays, i.e. on what sites? Any advice on PPV, i'd like to try it out.
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        • Profile picture of the author Mark Ferguson
          I deleted my adf.ly subscribers too.

          Don't forget that the larger your list, the more expensive your autoresponder costs. It's pointless paying extra money to keep unresponsive subscribers on your list.
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          • Profile picture of the author wakey7
            Very good point, something I'd not thought of. Well, rest assured, I'll post up some results very soon about the responsiveness of the list. I'm sending out a broadcast today just to the people that signed up through adfly. Watch this space.
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  • Profile picture of the author ankur625
    Well I also used Adfly last week 5K visitors for $5. I was offering free version gaming script on my website. When my ad was active I got 29 downloads of the free version. I was very impressed with Adfly but in 29 download not a single user installed my free product. I'm disappointed with Adfly.
    My Conclusin - Adfly is great source to get traffic but the visitors are non targeted. If you want traffic go for it but don't expect conversions.
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  • Profile picture of the author troy23
    If you do it right you can make a good living off Adfly traffic.
    Most people do it the wrong way unfortunately.
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  • Profile picture of the author espresso
    any tips troy
    I have like many have stated heard good things about optin rates from adf.ly but bad things about selling stuff later

    Look forward to your results wakey
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  • Profile picture of the author TeamBringIt
    ad.fly traffic does not respond, it is cheap un-responsive traffic...
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  • Profile picture of the author TomYevsikov
    Very awesome results with the solo ad!

    About the adfly? those subs are worth nothing.

    just space in your autoresponder..

    However if you still want to build a list using adfly traffic, make your offer+ squeeze as GENERAL as possible..

    something like -

    "Learn how to make a monthly income in a single day working from home"

    and all that..

    the deeper you go with that kind of traffic, the more you lose.
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  • Profile picture of the author WordpressManiac
    Looks really great! I would be interested in the open rate and if anyone could share which niches work with adfly would be nice.
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  • Profile picture of the author wakey7
    Well...to complete this thread, my results came in yesterday.

    I sent an email to ONLY the people that joined through Adfly, which was 310 in total by the end, costing me a total of $12.

    Overall, I had...3 people open the email, with no clicks.

    The email wasn't a promotion, but a freebie, with a great subject line and body.

    I appreciate everyone who wished me well with this test and hopefully you can take something away from it. Maybe there is still more to Adfly traffic. I used proxy traffic from all over the world, but you can pay more for more targeted traffic.

    As for me, I've deleted these subscribers (except for the 3 responsive ones!) as they are just taking up space in my autoresponder and lowering my percentages of opens and clicks.

    As for Adfly traffic, I'm now going to test it with some free CPA gaming offers, so will let you know how that converts.

    Thanks again

    Chris
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  • Profile picture of the author espresso
    sorry to hear that not but not surprised
    Maybe if you targeted just the UK or US you may have better results
    I would advise you if using to promote cpa offers to use your own landing page first so not to send 1000 people to your cpa offer and have no conversion
    Will look odd in your stats
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  • Profile picture of the author Mark72
    I've done a few quick tests with adfly before and got about 2 opt ins from several thousand visitors.

    I then tried with a CPA offer wall populated with free gaming zip submit offers and proceeded to lose the rest of my money.

    However, if you test every possible option in adfly with enough different CPA offers, you might be able to make a profit.
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  • Profile picture of the author wakey7
    Adfly results - 2,000 impressions from Australia and Canada. Promoted a free online war game. The offer paid $1.10 per free signup. 0 signups! lol.

    I will find a use for this traffic!
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  • Profile picture of the author espresso
    when you do let us know
    If you can moniterise it even if its low ball like 2 or 3% the traffic is so cheap and easy to scale up you will make a profit
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