I'm in the process of getting back into the online marketing arena and i'm trying to tidy up the mess i left the biz last time.
I reactivated a PPC campaign that was once profitable, did some bid changes and some reorganizing and started to get clicks.
After a few days i realized i'm getting pretty good clicks for somewhat cheap prices.
well, the next obvious step is checking my click bank account,
alas, no sale...
A few days more had past and i started seeing some sales but nowhere near enough to cover the PPC costs.
So i've been reading and looking around and what everyone seems to say is:
"There is no real chance of making money with direct linking"
well, i remember myself making some money with direct linking in the past but i now realize that it may be time to master the landing page method.
The problem is i couldn't find reliable guidance regarding how to make a good landing page without being a graphic designer or a SEO expert.
can someone point me (and probably lots of other marketers) to a good, step-by-step, complete guide to landing pages?
I would be very grateful