Promoting fiction books

4 replies
I am publishing 2 new fiction books on the kindle. I wish to know how we can do the initial promotion of these ebooks to bump up the rankings before selling them.
#books #fiction #promoting
  • Profile picture of the author Sandra Martinez
    Originally Posted by macmani View Post

    I am publishing 2 new fiction books on the kindle. I wish to know how we can do the initial promotion of these ebooks to bump up the rankings before selling them.
    You need to brand... A LOT.
    {{ DiscussionBoard.errors[7873290].message }}
    • Profile picture of the author NewRiseDigital
      One of my other companies also publishes fiction books too, although any creative work promotion strategies works entirely the opposite to IM promotional rules. The reality is that if you are an independent publisher with no outside help it's going to be a struggle to get traction. Most successful creative works have a publisher or agent behind them (but that's a whole other discussion...)

      Creative works (music, fiction books, artworks etc etc) by default are a product looking for a market, whereas IM products are products that are built to serve a problem that a market has expressed a painful need for.

      This means that the marketing for these two different business models are different, and Internet marketing strategies in general won't work for the 'creative product looking for a market'

      One of the best ways to approach promoting any kind of fiction book is understanding who your ideal reader would be. That can be tricky since your essentially guessing unless you have an existing customer list that have previously purchased from you.

      One approach to understanding your fiction reader is to ask yourself 'what existing book is this like". For example, if your fiction book was a similar style or genre to the Harry Potter series, then analyzing a typical Harry Potter reader and linking up some common characteristics of them would give you some marketing insight into your ideal reader. You could then put a focus group together from a small group of people who fit that profile, and ask them to review the book and give some feedback about it to you for further analysis.

      This feedback could help you target a market via a PPC campaign or guest post blogging on the appropriate sites, but for sure with a fiction book you are going to have to put some money up front and build a brand. Setting up a blog around the book or the author as a central place to drive traffic would be the most sensible way to manage this online.

      Essentially this is old school marketing, done in the traditional way and most of your time is going to be spent around building the right focused tribe on social media and spending money on targeted advertising.

      To give you some kind of benchmark, I can tell you It's very labour, resource and financially intensive promoting creative works. although if you do make progress it can be personally rewarding, just bear in mind promoting a product where you don't understand the market is a huge uphill struggle and usually expensive.

      Good luck with your books!
      Signature
      Interviews With The Top Digital Marketing Experts - Get The New Book "Essential Digital Marketing For Small Business http://newrisedigital.com/book
      {{ DiscussionBoard.errors[7873492].message }}
  • Profile picture of the author edd666666
    I coach authors and others how to pitch the media in order to be interviewed about your subject matter. Getting interviews in the media is easier than you think if you use the right system and could be a huge break for you in the upcoming sale of your books. Here is the key to pitching the media in your situation. Don't talk about your book, talk about how you are an expert in some subject related to the book. In writing the book you probably learned a great deal about some background information used in the book. Perhaps you learned about a particular historic period, or you leaned all about some aspect of police operations, or whatever. The point is you have some really useful and interesting information to share. The media wants experts not authors and this can be the way around the media's reluctance to interview fiction authors.

    OK good luck, Edward Smith
    Signature
    “Over 1,000 People Have Used My Unique Pitch System To Achieve Their Publicity Goals... And I’ll Work Personally With You Too, One-On-One To Help You Get On TV!” CLICK HERE
    {{ DiscussionBoard.errors[7873757].message }}
  • Profile picture of the author Paul Gram
    Originally Posted by macmani View Post

    I am publishing 2 new fiction books on the kindle. I wish to know how we can do the initial promotion of these ebooks to bump up the rankings before selling them.
    If you haven't already, you need to build your author brand and build a base of fans that want to buy, read, and share your content. It's what makes all the difference in the world yet it's what 99.99999% of authors don't do.
    {{ DiscussionBoard.errors[7878758].message }}

Trending Topics