Keyword Tool / Ranking a site

by ecopac
28 replies
Hi Guys

This is probably a stupid question, I'm just trying to get my head around something.

I've built a website (Wordpress) and tried to rank for a VERY competitive keyword, and it's not working.

I just wanted clarification on exactly HOW you rank for keywords, is it just a case of dropping the keyword into the website as much as you can (but as naturally as possible)?

I have decided on a change of tact and have picked out 10/15 low to medium competition keywords and I want to try and rank for these, what's the best way to go about it?

Cheers
#keyword #ranking #site #tool
  • Profile picture of the author Lena
    Hey ecopac,

    Here is the site I came across long time ago : Quick Sprout

    You will find all your answers. Helped me a lot

    Hope it helps,
    Lena
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    • Profile picture of the author drnet
      That is such a loaded question with so many possibilities....

      Just some quick input...sometimes it is NOT worth going for a Keyword that is so competitive. Even though it may get tens of thousands of searches a month and seems to be very appealing, it is wise to consider the first 10 to 20 pages on google that currently rank for that keyword. This is a major step that some people miss and they spend all their precious time trying to rank for this keyword when it may be just too much to compete against. The beauty of it all is there are tons of derivatives of that keyword potentially being searched that may bring you even more targeted traffic then the original keyword you are trying to compete on.

      There are so many keyword possibilities and I have read from statistical information about how people search and came to find out that 50% of the searches are brand new .... like all the time...

      One of the market research criteria I use is something called all in title...

      So I go to Google.com

      type allintitle: and my keyword here

      If that number is above 20,000...You are going to really have to promote for that keyword like crazy and over a substantial amount of time...Is it worth it? Well it may be, but next I would look closely at the SEO impact of the top 10-20 sites and see if there is room for me, If not, I move on...Plain as that...

      There are too many keywords to develop that can be HIGHLY related to the main keyword, and over time, and that depends on the strength of the top 10, you may end up making on that first page of Google for that keyword you want...You will need to be established as an authority site which only comes with time and a strong presence in your respective market.

      Again there is a lot of factors that make up ranking for a keyword, it is not any ONE thing...This is where many people mess up when developing their site as they do not clearly think through long term impact and site structure. They do not do enough market research and have a CLEAR plan of attack for that market.

      Hope that helps you!

      DR NET
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      • Profile picture of the author koreancowboy
        Originally Posted by drnet View Post

        That is such a loaded question with so many possibilities....

        Just some quick input...sometimes it is NOT worth going for a Keyword that is so competitive. Even though it may get tens of thousands of searches a month and seems to be very appealing, it is wise to consider the first 10 to 20 pages on google that currently rank for that keyword. This is a major step that some people miss and they spend all their precious time trying to rank for this keyword when it may be just too much to compete against. The beauty of it all is there are tons of derivatives of that keyword potentially being searched that may bring you even more targeted traffic then the original keyword you are trying to compete on.

        There are so many keyword possibilities and I have read from statistical information about how people search and came to find out that 50% of the searches are brand new .... like all the time...

        One of the market research criteria I use is something called all in title...

        So I go to Google.com

        type allintitle: and my keyword here

        If that number is above 20,000...You are going to really have to promote for that keyword like crazy and over a substantial amount of time...Is it worth it? Well it may be, but next I would look closely at the SEO impact of the top 10-20 sites and see if there is room for me, If not, I move on...Plain as that...

        There are too many keywords to develop that can be HIGHLY related to the main keyword, and over time, and that depends on the strength of the top 10, you may end up making on that first page of Google for that keyword you want...You will need to be established as an authority site which only comes with time and a strong presence in your respective market.

        Again there is a lot of factors that make up ranking for a keyword, it is not any ONE thing...This is where many people mess up when developing their site as they do not clearly think through long term impact and site structure. They do not do enough market research and have a CLEAR plan of attack for that market.

        Hope that helps you!

        DR NET
        I find that finding variations of a keyword that I originally wanted to use has inspired me to change the direction of an existing site(s), as well as coming up with ideas for new ones.
        Signature

        I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.

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  • Profile picture of the author ecopac
    Thanks Lena

    Just so you all know, it's an affiliate site selling a selection of certain products, not a blog etc.

    Cheers!
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  • Profile picture of the author Shane Bellone
    I'm afraid no one here will share their "secrets" for free but I can tell you this..

    If you're trying to rank for competitive search phrases you'll need quality content and a lot of patience. The key is to test slight variations and watch the results over a 2-4 week time period. Proper SEO is a slow process.

    Good luck!
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    • Profile picture of the author Magic Mike IM
      Modern day SEO is based on this one statement:
      "Demonstate to Google that you have a "naturally" popular website".

      That can be attempted in truly "natural" ways (great content, participation in forums, social sites, guest blogging, etc) or it can be achieved and accelerated by any number of other strategies (deliberate linkbuilding, etc).

      But, the overall strategy is to show Google that your site is "naturally" popular and relevant and they will reward you. (Not to mention you need good onpage SEO as well).
      Signature
      1 on 1 Coaching by Magic Mike for Just $77 !!!
      LIMITED SLOTS AVAILABLE
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  • Profile picture of the author ecopac
    Well I wasn't looking for any 'secrets' just a rough idea on the best way forward! The site is full of good content, in comparison to the competition, but it's just not happening at the moment for me!

    Would creating a new page called, for example, 'New Keyword 1' and posting a link to that page at the bottom of the homepage work? Then filling that page with quality content.
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  • Profile picture of the author ecopac
    Thanks Mike, what frustrates me is the niche in which I work, I have got real quality sites - one of which is performing amazingly well, but the new one isn't getting anywhere because of the big marketing companies out there who are spamming/backlinking their way to the top of the SERPS with ridiculous domain names that redirect to another site when clicked on.

    Real two-bit sites that shouldn't be anywhere near the top of the SERPS. Sometimes it feels like the only way to beat them is to join them, as clearly Google isn't to bothered about sites artificially ranking
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  • Profile picture of the author Paul Hill SEO
    Keep producing great content and keep coming up with ways to stand out from your competitors. Promote your content in arenas away from your site and hopefully one day, you will start gaining traction

    It takes time but your commitment and dedication will be the 2 things that help you to succeed.

    All the best and I hope it works out for you!
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  • Profile picture of the author koreancowboy
    Originally Posted by ecopac View Post

    Hi Guys

    This is probably a stupid question, I'm just trying to get my head around something.

    I've built a website (Wordpress) and tried to rank for a VERY competitive keyword, and it's not working.

    I just wanted clarification on exactly HOW you rank for keywords, is it just a case of dropping the keyword into the website as much as you can (but as naturally as possible)?

    I have decided on a change of tact and have picked out 10/15 low to medium competition keywords and I want to try and rank for these, what's the best way to go about it?

    Cheers
    You did the right thing by focusing on some low-to-medium competition keywords...but in your case, I would focus on one low competition keyword and start writing some articles with that in it. No, don't use the word a bunch of times (spamming), but make it appear natural. Over time, you'll be able to develop a naturally unique writing style that'll incorporate SEO.

    Once you've got your writing style down, then you can incorporate other keywords. It shouldn't take you too long.
    Signature

    I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.

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  • Profile picture of the author rjames
    Originally Posted by ecopac View Post

    Hi Guys

    This is probably a stupid question, I'm just trying to get my head around something.

    I've built a website (Wordpress) and tried to rank for a VERY competitive keyword, and it's not working.

    I just wanted clarification on exactly HOW you rank for keywords, is it just a case of dropping the keyword into the website as much as you can (but as naturally as possible)?

    I have decided on a change of tact and have picked out 10/15 low to medium competition keywords and I want to try and rank for these, what's the best way to go about it?

    Cheers
    If the keyword is really competitive, you are going to have to have strong back links...quality content wont mean anything if the competition is tough. The way I do it is buy expired high PR domains, convert them to relevant content, then send very methodical links to my site.

    Also, the quality content stuff on your site has nothing to do with improving your ranking, but what it DOES do is make the user experience better (sometimes) and lowers your bounce rate. At the end of the day, Google doesnt care what you have on your site...5 words or 5,000 words....they care about the user experience...strong relevant backlinks, low bounce rate, and returning users = Google love.
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  • Profile picture of the author Devin X
    Banned
    Target LOW comp keywords and produce awesome content that is all about those LOW comp keywords. It takes time, patience, persistence, and compelling content to get pages ranked.
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    • Profile picture of the author rjames
      Originally Posted by TheRealDudeman View Post

      Target LOW comp keywords and produce awesome content that is all about those LOW comp keywords. It takes time, patience, persistence, and compelling content to get pages ranked.
      I rank sites on the first page of google in 1-2 days with 2 sentences, an image and a youtube vid...so I can't exactly agree that it takes time and content
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      • Profile picture of the author Devin X
        Banned
        Originally Posted by rjames View Post

        I rank sites on the first page of google in 1-2 days with 2 sentences, an image and a youtube vid...so I can't exactly agree that it takes time and content
        You're full of shit. That "strategy" is long gone, and with each of the major search engines vying for their market share, they're going to continue updating their algorithms to combat the people like you who try to game it for short term rankings.
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        • Profile picture of the author rjames
          Originally Posted by TheRealDudeman View Post

          You're full of shit. That "strategy" is long gone, and with each of the major search engines vying for their market share, they're going to continue updating their algorithms to combat the people like you who try to game it for short term rankings.
          sorry bud...but there is nothing the algo can do when I have PR networks all on separate servers...on separate IPs...registered privately...sedning links from relevant content site...panda/penguin had zero affect on my sites...

          you keep living the pipe dream and ill keep ranking my sites
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          • Profile picture of the author Devin X
            Banned
            Originally Posted by rjames View Post

            sorry bud...but there is nothing the algo can do when I have PR networks all on separate servers...on separate IPs...registered privately...sedning links from relevant content site...panda/penguin had zero affect on my sites...you keep living the pipe dream and ill keep ranking my sites
            Haha no...you don't. But, you know what they say: "liars begin by imposing upon others, but end by deceiving themselves"
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            • Profile picture of the author rjames
              Originally Posted by TheRealDudeman View Post

              Haha no...you don't. But, you know what they say: "liars begin by imposing upon others, but end by deceiving themselves"
              no worries man...we can agree to disagree...i know what works right now (been crushing it since the updates) and have never got a site penalized for it...professional SEO is figuring out what works today and adapting when needed...amateur SEO is sitting back with a hope strategy hoping one day your tough keyword with rank if you post to your site everyday for 6 years
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  • Profile picture of the author ecopac
    Sorry but what's a high pr domain and how would you know what is considered a high pr domain??
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    • Profile picture of the author rjames
      Originally Posted by ecopac View Post

      Sorry but what's a high pr domain and how would you know what is considered a high pr domain??
      PR = Page Rank...every site on the internet has a page rank from 0 to 10 (and sometimes N/A)
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  • Profile picture of the author ecopac
    Ok so how do you find expired high pr domains then what exactly do you do with them once you've bought it??

    I've heard of pr4 and pr5 before, is the higher the pr the better (I assume)?

    Also would the domain have to be relevant to your niche?

    Sorry for the nooby questions!!
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    • Profile picture of the author rjames
      Originally Posted by ecopac View Post

      Ok so how do you find expired high pr domains then what exactly do you do with them once you've bought it??

      I've heard of pr4 and pr5 before, is the higher the pr the better (I assume)?

      Also would the domain have to be relevant to your niche?

      Sorry for the nooby questions!!
      i sent you a PM...check that out...pretty much everything you need to know...

      but yes, the higher the better...the domain name means nothing, it doesnt even have to make sense...the domain content becomes relevant because you make it relevant by converting the site...
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  • Profile picture of the author redarrows
    First thing , Have you pointed back links directly to the web site YES or NO?

    The first site needs to be very seo friendly. = index.php

    Have you added the seo plugin if not do so?

    Did you use 1<h1> & 1<b> &1<list> in the article.

    Did you save any image with keyword in ? did you add a keyword to the alt ? all needs doing naturally ONCE

    Make sure there no double links?

    an-saw that then your be surprised what else you need to do....
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  • Profile picture of the author ecopac
    Please explain the index.php part a bit more!
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  • Profile picture of the author redarrows
    sorry fist page is a index , but might be different .html .htm .what_ever

    do u no any html at all?
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  • Profile picture of the author ecopac
    Yes I know a bit..
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  • Profile picture of the author redarrows
    I will retract helping as i see you got a website getting 25.000 hits a day according to another thread,
    i am sure you can sort this out.

    Your also pulling £400 month from absence that according to another thread of yours ,
    i am very sure there loads of fiverr and odesk that would love your $5 dollars sorry but i charge £85 per hr, only when i fill like it.

    when you asked about your keyword or domain i fort you was a beginner in internet marketing,
    but your not and your earning, so do me a favor , hire a seo consultant or use above suggested web sites.

    I get the impression now you got a taste of money from adsence your trying to competition the big boys, i saw the keyword your going for
    your need *month's to get there and over 800.000 verified back links , and 700.000 articles and 800.000 blogs. with it all being fresh content and probably re written from perfessonals.

    you was advised some think early on i should of twigged, you should of use a long tail keyword and registered that instead you went head over hills and only saw money and traffic from Google suggestion tool, you probably fort the first website worked why not let get really rich.

    sorry but the web site your competition against are pr10 every link they provde is around 10.000 each , so imagine going against them or even challenging them, if your web site even spell a word incorrectly your be in court believe me there web site wars going on daily with Google positions.
    good luck....

    believe me when your on top of Google your really investigated and watch hourly via the press and hired snoops there waiting for a hiccup to take you down,or sue you for the mistake, Google here to earn cash and that it does but also provides people to advertise in the millions, so getting to the top with a real strong keyword and registered domain not always a winner, not unless it flipped quick, saying that you got loads of millions in budget and a good legal team and tax advisers you be ok,
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    • Profile picture of the author ecopac
      Actually if you bothered to read that thread properly it's not 25,000 hits per day.

      And yes it's true I do have one very successful website, at no point did I say I was new to internet marketing, I have been doing it for a year - but then again 1 year isn't exactly experienced. If you read that old thread properly I was saying that I was ranking page 1 on Google for a VERY competitive keyword but I didn't understand HOW I was ranking so high. My adsense revenue is largely irrelevant as its a very small part of my business.

      I built a new website to try and duplicate my earlier success, but it's not ranking as well as I had hoped, so I started this thread to try and understand a little more about why.

      Just because I have money doesn't mean I need to hire an 'SEO consultant' to help me when I can actually put in a bit of effort and learn how to do certain things myself.

      Judging by your poor use of language and spelling , I wouldn't pay £5 per hour to hire you.
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  • Profile picture of the author troy23
    I took a site to page one in seven days recently and I just picked a semi long tail keyword. Make sure you have your keyword in the the body of the blog post and in the post title. Add it to tags also. Depending on the length of your post sprinkle in the keyword a few times. I put it in around 4 times for a 700 word post. Also add in any related keywords. If you have any images make sure the file name has the keyword in them.

    It may not show in Google immediately so I tend to is ping the post using ping goat and also buy a bookmarking gig on Fiverr. After that I will pick a few related sites and place a link on them. I normally find the post is starting to rank around page 4 by then and slowly moves to page 2 or 1.
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