Keyword Tool / Ranking a site
This is probably a stupid question, I'm just trying to get my head around something.
I've built a website (Wordpress) and tried to rank for a VERY competitive keyword, and it's not working.
I just wanted clarification on exactly HOW you rank for keywords, is it just a case of dropping the keyword into the website as much as you can (but as naturally as possible)?
I have decided on a change of tact and have picked out 10/15 low to medium competition keywords and I want to try and rank for these, what's the best way to go about it?
Cheers
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I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.