I realize it's not completely professional to say negative things (in general terms) about competitors; I like to highlight benefits while also mentioning competitive strengths my company has compared to others, to differentiate.
I may speak out too strongly against my competitors in my industry. Is there a better way to politely, correctly educate customers about the bad things that competitors do, without coming across as bashing them too much, or too much self-promotion? I need to tone it down a bit, I think, at least to come across as more professional.
I believe what I say, but I'd appreciate any tips or insights on how to highlight competitors' weaknesses and personal strengths, in a more compelling, professional take-the-high-road approach?
my industry, trading, is rife with bs-ers, and I think it's important for customers to know about the bs vs proof elements to ask for, other critical things before buying from anyone.