What are we doing wrong?

What do you mean by "hits"?

How many unique visitors have you had?

You say "last week" ....that was one day ago. Bit early to be panicking don't you think?

I would agree with John.
One week is too early for you to panic.
Maybe you can wait another week to see if there will be a sales.

If your sales are non existent then it may simply have to do with brand recognition and branding. (building trust etc). This may take some time. Also you need to capture your visitors email addresses more aggressively, because once they are gone, they are gone.

If your goal is international traffic then maybe change the currency to something more familiar or introduce a currency converter in your shopping cart. I tried putting in a few products and had no idea how much I would be paying.

Personally I think the entire welcome paragraph right at the top of the home page could use some reworking.

The one that reads: "Do you crave that home-made sauce from the sweet little old granny at the market? Do you wish that you had access to fresh, free-range lamb and artisanal products without driving everywhere to find it?" Then the Fine Food Portfolio will be just your cup-of-tea, or drizzle of sauce, or shot of home-made liqueur if you like!

This and other text on your site makes your site look and sound a little too much mom and pop.

Maybe less talk and more images. Not just product images of jars, but personal images of people enjoying the foods instead. That's why food commercials don't show you a boring can of food and a price, but a whole story of a family sitting around a table enjoying each others company.Your site feels like a grocery store isle. Make it more like a family kitchen.

Also your testimonials are currently hiding, and should be in large letters as a slide show on the top of the home page. (just my opinions).

Not sure if you mean orders for your services or product sales.

At first glance it looks as if you just do catering. It was not immediately obvious to me that you sell products online.

Were is your traffic coming from? A lot depends on the quality of it and if it is targeted traffic.

Your text is quite small and not easy to read. The Endorsed by and We support logos are very large and prominant and don't really need to be above the fold.

Sandy

Good, make the changes and intensify your marketing efforts for now. You would have reached more prospects if you stop haggling on those 'early orders' and reach out better.

Actually The flow of visitors to your site is coming, But Your users does not stay to your site, they just open your site and then close it after just one sight. So, just try to engage your visitors and let them to stay on your site. You Can engage your visitors by providing some offers, some discount coupon codes, This will help your users to make a purchase on your site

The text under your "Welcome" is very small and boring. Why don't you change it's size and many font? What is your call to action? You don't invite your visitors to buy. Seems like you're just inviting them to see your site then nothing!Why don't you put a price on each image then an order/buy button? This are just my suggestion since I'm not an expert about this things.

The main thing that struck me is that you show products on the front page and ask visitors to 'add to cart' but don't tell them how much the products will be.

Personally I would never add anything to a shopping cart without knowing the price!

At first I thought the products shown on the front page were all that you offer - it took a bit of digging to see that you have to click on the 'Shop' link and then select a department from the dropdown menu to see more products.

I wonder how many people just leave without digging?

Perhaps a better entry to the stock lists would be better - like department-themed icons to click on the front page to make it obvious how to navigate the site?

Martin

Edit: Correction - I see that you do show prices for the bestsellers, but not for the featured products.

You've been given some great advice already on this thread about design and tracking - I'd suggest you start with that.

I looked at your website and didn't "get" it at all. It does not appear to flow the way that a user would expect. Have a look at some other foodie websites at the graphics they are using, how those graphics tell a story and the information that they have on their site (and where they have it!). I assume you will be replacing those default "chefs table" images for your best sellers as most people eat with their eyes ...that logo doesn't make me at all hungry

You can start promoting your website as well in order to make the visitors stay rather than just visiting, browsing and closing... you can use an email marketing company to send offers and many more... i am working with one, you can send me a PM to give you their link.

read up on conversion rate optimization

I noticed the same thing on several websites I set up for a customer of mine when I first started out. We had tons of hits and nothing really to show for it. After digging into it a little more, I realized that we were getting some very random traffic. It was not until we built the proper back links to drive directed traffic that the magic started to happen.

Now I do not really get very excited with just seeing traffic. I want targeted traffic and that shows in your conversions.

I won't go into a lot of detail because there are already a ton of great comments here, but it sure looks like the same symptoms I had a few years ago.

All the best!

Your product descriptions are flat and they don't do you much good in terms of SEO. Also, they aren't really that engaging. How do I know? I have written THOUSANDS of SEO-driven product descriptions. The secret? Attention grabbing titles with keywords + engaging text that speaks to the NEEDS of the reader.

I wouldn`t be that drastic writeaway. He can change everything with some small tweaks..

Man you are going good actually. In just one week you got 300-500 visitors a day that means in upcoming time you are going to rock.

Remember one thing that only traffic is not important. You traffic should have interest in what you are writing, what you are providing. We call it as targeted niche based traffic.
example- I have blog for "Shoes" and traffic on my blog is searching for "Food" will i get any sales from my blog.
So try to get which traffic you are getting targeted one or just junk traffic...

First thing you need to do is to start to capture your visitor email address, do what you need to, to get their info, whether it's free information on wine, taster packages. You need to be able to market to these people.
Decide what/who is your target market, because looking at the site it's difficult to determine. Also the pictures of your products need to be bigger and more prominent and also appetizing, honestly they do not!
Give them a reason to buy from you, what's your differential from other similar sites?
How are you getting people to your site currently? Is it through online or offline methods?

If you don't direct the right people your traffic is wasted. Get your friends and family to put some real reviews on the site about the products and whether they are value for money. What the service is like, how quick the delivery was. There is tons of stuff you can do!

I don't mean to be harsh, but I have noooo idea whatsoever what you are doing...
What are you doing? Can you just tell me right there and then what you sell??? I mean from the first glance!!!! Bam in my face... Can you do that? You are not specific.

If you are a store, then spy on amazon.com or ebay.com . They have been around for a long time.

If you are a service then correct your copy and tell them that you do catering.

Also consider videos for better conversion.

If you open a new store with usual products, people will get in, see what is all abiut and get out IF they do not find it interesting enough for them and different from what they have already seen.
You need to "make some noise" :-)

You might want to have a opt in form on your website so that you will be able to follow up with them through email. I think the main issue is that I do not know what you are trying to sell when I come to your website. You might need to make it more obvious.

Put a feedback form on your site offering something for free for visitors to fill it in, ask questions like "what is stopping you from buying our product", "what could we change to entice you to buy", etc.....collect at least 100 responses and you'll quickly discover any issues....

Patience is a virtue my friend. Just continue what you are doing and be consistent.