Example of free ways to market your website

18 replies
Hello everyone,

I will like to share ways to market your site for free and if you have other ways, let us know.


Television ads are often prohibitively expensive for small businesses to produce and air. Magazine and radio ads are less expensive but still require a sizeable investment when part of an ongoing campaign. Although you can spend a lot of money on an Internet campaign, there are many ways to leverage the Internet and gain free advertising for your business. Following are 20 ideas to consid
.
* Increase your visibility on search engines:*Insert keywords that describe your business into the HTML < META > tags on your Web site pages. Repeat these keywords in the text of your Web site's homepage. Strategic use of keywords can put your business name at the top of customers' search results. For more information, see our article "Optimizing Your Site for Search Engines and Directories".

* Put your URL on everything:*Maximize your advertising efforts by listing your Web site address on everything you do. Print the URL on your company's letterhead, on your business cards, on the front of your building or the door to your office suite. Use the URL in your e-mail signature. List the URL on any print advertising that you do, including phone books, brochures, flyers, and direct mail pieces.

* Submit your site to every directory, specialty listing, industry organization, and yellow pages you can find:*No matter what industry your business is in, there are online directories, such as Yahoo! Yellow Pages, that you should register with. Many business and industry associations allow you to list your business on their Web site. In addition, there are individuals who maintain popular lists of resources; use Web search engines to find these lists, and then create an entry for your business.

* Utilize evangelists:*Channel the energy of your most enthusiastic staff and encourage them to promote your company's product as they surf the Web.

* Blogs:*A Weblog, or*blog, is a collection of short articles, essays, or loosely-formatted thoughts, usually written by one individual. Since the 2004 U.S. presidential election, blogs have become extremely popular as both a medium to get your message out and a vehicle for paid advertising. Blogs also encourage reader comments, making them a valuable tool for gathering customer feedback. Companies such as Blogger (www.blogger.com
) will host your blog for free. You can also install a blog on your own Web site with free software such as MediaWiki (MediaWiki
).

* Podcasting:*Podcasts are audio files recorded in a radio talk show format. By posting podcasts on your Web site and other sites like Apple's iTunes (Apple), customers can subscribe to your podcasts, download them as soon as they are available, and then listen to them on their computers or portable MP3 devices. The software to create podcasts is free; for more information visit*www.podcastingnews.com
.
* Join online communities:*No matter what the topic, there are thousands of people discussing it passionately on the Internet. By contributing to these discussion groups, you can inform your customers and advertise your business..

* E-mail lists:*Cultivate a list of your customers' e-mail addresses and send them new product announcements, coupons, special offers, and useful information. See our article "Introduction to E-Mail Marketing" for more information.

* Get the attention of the press:*Pitch news ideas about your industry to local newspapers, radio stations, and television stations. Pitch ideas to Web news sites. Propose that one of your employees be the expert interviewed in the news piece.

* Win awards:*Research organizations that give awards for the products or services you provide. Apply for these awards and take the process seriously. When you win, make the most of the publicity.

* Donate time or resources to a charity:*Encourage charitable organizations to promote your business' donations and involvement. Try to get media coverage for the organizations and community causes you champion.

* Publish information and reports about your industry:*Provide consumers with free information about your business' industry. Invest in potential customers and they will invest in you.
* Reciprocal links:*Companies such as LinkLeads (Linkleads.com | Better Links Better Leads
) help businesses by facilitating an exchange of hyperlinks. By allowing a company to insert links to their products on your site, a company will allow you to insert links to your products on its site.

* Reciprocal banner ads:*Companies such as 123Banners (Free Online Greeting Cards, Ecards, Animated Cards, Postcards, Funny Cards From 123Greetings.com
) help businesses by facilitating free banner advertisement swaps. By allowing a company to advertise on your site, they allow you to advertise on theirs. Be sure you retain control over what Web sites carry your ads, and what ads you post on your site.

* Coupons:*Make coupons available on your Web site and e-mail them to your customers. Encourage them to give the coupons to friends and family.

* Free samples of your product or service:*Offer free samples of your product or service. Distribute these samples as widely as possible. Register your giveaways with Web sites such as A+ Free Stuff (www.aplusfreestuff.com
) that act as a clearinghouse for free products. Before giving something away for free, ask customers to provide their e-mail address or fill out a short survey.

* Free classified ads:*Use services like Yahoo! Classifieds (http://classieds.yahoo.com
) to post free ads for your products and services. Also consider posting offers for free samples of your products, sweepstakes, and other giveaways.

* Excellent customer service:*There's no advertising like personal recommendations made between friends and family. The best way to encourage this type of "viral marketing" is to provide excellent customer service. Take the time to properly train and motivate your sales people and do what is necessary to satisfy your customers' needs.

* Business alliances and partnerships:*Build partnerships with businesses that offer complementary products and services, and then promote each other. Make joint press statements about your industry, your partnership, and your products and services. Make sure your partners provide links from their Web sites to yours.
* Ezine:*Write an e-mail newsletter, called an*ezine, with articles about your industry, your products and services, and related news of interest to your customers. Check out sources such as goarticles.com and ezinearticles.com, which provide free articles you can use in your ezine. Advertise your ezine for free with directory sites such as The Ezine Directory.
Not all these ideas may be appropriate for your business. The important thing is to think creatively and experiment. The Internet is an extremely flexible tool that gives your business many avenues for advertisement and enables you to react quickly to customer feedback.
#free #matket #ways #website
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    • Profile picture of the author qualitynurse
      Yes, I agree that social media sites, like You tube, lin kedin, facebook, twitter can help a lot and they are free ways to advertise the site for free.
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      Stephanie G.
      Quality services Solution
      Answering services, customer service,
      appointment settings , lead generation.
      http://www.qssamerica.com
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  • Profile picture of the author writeaway
    Would people pay someone $100 to genereate traffic this way?
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  • Profile picture of the author opalfx
    it's funny how this same list someone sales as a wso and adds you can make $5000 a day in 2 weeks lol it's so sad.
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  • Profile picture of the author jchengery
    Hello Stephanie,

    Certainly, I think that's great information - as opalfx points out, all of them take time, but virtually all traffic methods take time.

    Really, when you think about it, though, you have many options, both free and paid, on the Internet to market your business(es). You can explore as many options as you wish, test and track to see what works and what doesn't, then continue onward with the ones that are working well for you and your business and drop the ones that aren't (or change what you're doing with them and see if the new methods work better).

    Effective marketing is all about testing and tracking, adapting, and repeating (what works) - do this well, and you can be quite successful over time. Mess up any part of it, though, and you'll think that it can't work for you. That's what many inexperienced marketers mess up on, then wonder where they went wrong. The process is relatively straightforward - it's the execution, patience, and fortitude to proceed with it that is difficult to do for most.

    Thanks for the list- quite useful indeed!

    Take care,

    Joe Chengery
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    Are you WORRIED about what wheat is doing to your waistline and your health? You SHOULD be! http://ow.ly/jSIY9 Internet marketer, copyeditor, copywriter, content creator, author - http://www.joechengery.com

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    • Profile picture of the author qualitynurse
      Originally Posted by jchengery View Post

      Hello Stephanie,
      Certainly, I think that's great information - as opalfx points out, all of them take time, but virtually all traffic methods take time.

      Really, when you think about it, though, you have many options, both free and paid, on the Internet to market your business(es). You can explore as many options as you wish, test and track to see what works and what doesn't, then continue onward with the ones that are working well for you and your business and drop the ones that aren't (or change what you're doing with them and see if the new methods work better).

      Effective marketing is all about testing and tracking, adapting, and repeating (what works) - do this well, and you can be quite successful over time. Mess up any part of it, though, and you'll think that it can't work for you. That's what many inexperienced marketers mess up on, then wonder where they went wrong. The process is relatively straightforward - it's the execution, patience, and fortitude to proceed with it that is difficult to do for most.

      Thanks for the list- quite useful indeed!

      Take care,

      Joe Chengery
      I agree, not every method works for all type of business. But if we test each one of the methods, we can realyze, what is really working for us.
      Signature
      Stephanie G.
      Quality services Solution
      Answering services, customer service,
      appointment settings , lead generation.
      http://www.qssamerica.com
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  • Profile picture of the author Canadianajones
    Hi everyone,

    My top 10 list of free classified ad places, some are local - others are naational and a few are worldwide. free-99 is the best price and has worked well in the past.

    Reprinted from my notes
    Top 10 best online ad posting sites list

    Top 10 classified sites list of free classified websites is based on popularity, number of monthly visitors, Alexa rank, and Google PR (but, not in the same order).
    Post free classifieds on these best classified sites and get huge response since these are global free classified ads sites!


    Top 10 Free Ad posting Sites Post Free Ads Classifieds Ad Sites Description: what to post for. Popularity Region/Country
    #1 Craigslist craigslist.org
    craigslist provides local classifieds and forums for jobs, housing, for sale, personals, services, local community, and events. Global Appeal.
    Classifieds according to Countries and cities.
    You can post free ads on Craigslist any where worldwide!
    #2 Quikr Quikr.com
    Quikr Classifieds Post Free Classified Ads online, Search Free Classifieds Ads for Mobiles, Cars, Jobs, Apartments, Pets, Courses, Laptops, Computers, Travel-
    Post Buy,sell ads for free. Local + Global presence.One of the best top 10 classified sites.
    Mainly Quikr is an Indian classified site, but it also has an option for “International” ad posting.Very High Alexa and Google page ranking. Quikr is free and very effective.
    #3 Gumtree Gumtree.com
    Free Classifieds in United Kingdom - Join United Kingdom's online community - free classifieds, jobs, property, cars, flatshare and more free classifieds in .. Local + Global.
    Gumtree is mainly popular in London, though it has a wide range of users across many European, UK and Asian Countries !
    #4 ClickIndia ClickIndia.com
    Click India Classifieds - A Site To Post Free Buy Sell Indian Classified Ads Online. Search Classified Ads For Jobs, Find Real Estate Properties On Sale, Sell ... Local +Global.
    ClickIndia is one of the most popular free ad posting classifieds sites in India.But this also has an option for “International” ad posting.
    #5 Olx OLX.com
    Free Local OLXClassifieds. Search and post classified ads in For Sale, Cars, Jobs, Apartments, Housing, Pets, Personals, and other categories. Global.
    You can easily post free ads through OLX. Very easy and effective ad posting site. very good Goole page rank and high Alexa rank.
    #6 eBayclassifieds ebayclassifieds
    Use free eBay Classifieds (Kijiji) to buy & sell locally all over the United States. Only Local Ads Near You! consumer, digital products buy, sell. Local
    ebayclassifieds is mainly popular in US. Its ideal for local neighborhood ads, Buy-sell ads. personal ads, pets ads, and all the types of household items items.
    #7 Adsglobe adsglobe.com
    Post free ads or online classifieds in jobs, real estate, rentals, autos, items for sale ads... Most effective online classifieds advertising for consumers and ... Global
    Adsglobe is a very popular free classifieds site with lots of categories available to you for ad posting.
    Adsglobe has a goog Google page rank and high Alexa rank.
    #8 Oodle Oodle.com
    Post free ads and search millions of freeclassifieds ads for used cars,jobs, apartments, real estate, pets, tickets and more. Global.
    Oodle is purely a genius and brilliant popular classifieds site since it post your ads on many social networking sites. Unique ad posting site this way!
    #9 Sell sell.com
    Sell.com Marketplace, merchant advertising and e-commerce solutions. Buy selltrade: pets, autos, homes, computers, and fashion for sale by owner.ecommerce. solutions. Global.
    Sell.com is a very popular and huge marketplace for online advertisement of many types including, buy, sell,merchant advertisement,
    #10 Classifiedads classifiedads
    Free classified ads for cars, jobs, real estate, and everything else. Find what you are looking for or create your own ad for free! Global.
    Classifiedads.com is a very famous, popular and big market place for online ad posting, advertising .

    Hope this helps,

    Canadianajones
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  • Profile picture of the author metaarticles
    Thats a lot of good information. Thanks for posting!
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  • Profile picture of the author Sclark
    In addition to some above mentioned marketing techniques, social media sites work pretty well for me. I rather use them for promotion instead of direct advertising though.

    One particular method I started using not long ago is promotion via LinkedIn groups. I post some related material on the group wall and get a stable amount of traffic from there.

    LinkedIn is more about B2B communications, and I realize not every business can make use of it. But for businesses that offer professional solutions LinkedIn is a perfect platform to promote to relevant audience and build reputation in industry circles.
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  • Profile picture of the author Sirr
    On today's Web Social Media over powers the old school "backlinking" method. What you've posted is dated.

    Natural backlinking from fans/followers/likers is what you should be aiming for. Aim for reviews from normal people. Get people to talk about your website, to share your website.

    If your product or service is of value, this shouldn't be a problem. If it's not, you shouldn't be pushing your efforts into it in the first place.
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  • Profile picture of the author mrgoe
    A great thread indeed. I thought you were going to ask for help. it gives me some ideas.
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  • Profile picture of the author World Marketing
    Great stuff here...Thanks!
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    I make $5,000+ a month online [CLICK HERE] to see how you can do the same starting today!

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    • Profile picture of the author rickwill71
      great post, some items i use a lot i haven't but i will, free is always good, that's what is great about this forum "people helping people"
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      • Profile picture of the author qualitynurse
        I agree, the information can help us, by implementing it
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        Stephanie G.
        Quality services Solution
        Answering services, customer service,
        appointment settings , lead generation.
        http://www.qssamerica.com
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  • Profile picture of the author TravisO
    Advertise your website at any free classified ads.
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  • Profile picture of the author freeadstime
    Craigslist type of site sure would help the promotions as well. They don't cost anything, beside the time.
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