Am I tracking correctly? Hmm...

I dont think you need to track anything else, although have you thought of using Craigslist, if you place an ad there then that will benefit you plus drive alot of traffic to your site, and the method to track it is by using craigslist tracker.

BTW I am an affiliate of a program that literally earns you 100% commissions per month and all you need to do is follow a three step system, it really works, if you are interested PM me we can talk further on the subject.

The only other thing I could think of is doing an a/b split test.

Google Content Experiments inside of Google Analytics will allow you to do this fairly easily when you follow the instructions.

This will allow you to make 2 pages and test 2 different videos or maybe a video versus a text landing page.

Hope this helps!

Split testing different email headings, content, link types, calls to action and so on can give you some good insights into what gets people to open / click / take action / buy which is important.

Aweber allows you to do sales tracking so set that up and you'll know which email the sale came from.

Add tracking ID's to Clickbank links when generating the hop link inside Clickbank so you can give each link a different ID and know which email / website page it's coming from.

You seem to be on the right track. Most people don't bother to do any of this when testing and tracking is one of the most important things you can do if you want to figure out what you're doing right and what you're doing wrong. It's hard to replicate your success if you don't know why you're being successful and it's hard to do the opposite of what's failing if you don't know what parts failed.

There's no point in saying you'll 'definitely' do 'XYZ' because you HEARD something. You'll need to test it out yourself to find out as it's different for every site / niche.

Run a split test between video and text and see what comes out best.

Oh, I see what you're saying. I was confused. I didn't know I could use a/b testing to do autoplay/no-autoplay and such... what I thought is that you would need another service (I.e., Google Events Tracking) in order to do so. makes sense now. So I can just use something like Google Content Experiments to try a/b test these different features? They have video support? I did some research but couldn't find anything about video support so I am a bit confused. Maybe I would use Google Events Tracking along with Google Content Experiments?

Thanks!
DJ Whrr

Are you driving traffic outside of PPC?

If so, you should be tracking that.

Usually if you make good posts on relevant forums you will get lots of targeted traffic. Forums are some of my best sources of traffic in terms of volumes and conversions. You need to make your signature click entice able to click and your posts give a lot of value.

Pretty sure with WF you can display your signature straight away. Advertising a DJing site on WF obviously isn't going to get you much traffic though.