10% conversion rate for the $7.00 product.
4% conversion rate for the $12.00 product.
Although I made less in terms of $ amount for the $7 product, it made up in VOLUME. I'm selling more copies of the $7 product than I am with the $12 product.
PLUS, because of the low front-end price at $7, I'm getting more customers through my funnel where I have special offers to my membership site and a high-ticket $497 package.
This method of a low-entry product has worked for years for me. I proved to myself time and time again.
The $12 product was based on a hot topic as well - social media. Despite the popular topic, it still did not sell as well as the other product.
What do you guys think?
Have you tested out different pricing structures for you product(s)?
Has it made much of a difference for you?