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How I increased my conversions from 4% to 10%

by Aurelius Tjin
16 replies
The past couple of weeks, I've been testing out different prices for my PLR (private label rights) products. One was priced at $12.00. The other was $7.00.

The results?

10% conversion rate for the $7.00 product.
4% conversion rate for the $12.00 product.

Although I made less in terms of $ amount for the $7 product, it made up in VOLUME. I'm selling more copies of the $7 product than I am with the $12 product.

PLUS, because of the low front-end price at $7, I'm getting more customers through my funnel where I have special offers to my membership site and a high-ticket $497 package.

This method of a low-entry product has worked for years for me. I proved to myself time and time again.

The $12 product was based on a hot topic as well - social media. Despite the popular topic, it still did not sell as well as the other product.

What do you guys think?

Have you tested out different pricing structures for you product(s)?

Has it made much of a difference for you?
#10% #conversions #increased
  • Profile picture of the author Paul Hooper-Kelly
    Hey Aurelius,

    That's very interesting. Thanks for taking the trouble to post.

    Were they both the exact same product? I get the impression they weren't.

    Warmest regards,

    Paul

    P.S. Thanks for you sterling efforts selling my recent WSO!
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    • Profile picture of the author ElaineBrown
      Banned
      Hi,
      what tool do you use to measure conversion rates?
      Thanks
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    • Profile picture of the author Aurelius Tjin
      Originally Posted by Paul Hooper-Kelly View Post

      Hey Aurelius,

      That's very interesting. Thanks for taking the trouble to post.

      Were they both the exact same product? I get the impression they weren't.

      Warmest regards,

      Paul
      Different topic, same offer and same words used in the copy.
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      • Profile picture of the author WillR
        Originally Posted by Aurelius Tjin View Post

        Different topic, same offer and same words used in the copy.
        That is still an irrelevant split test. Everything has to be the same to do a proper split test. To have two products on completely different topics makes a huge difference -- the topic would be a huge factor in conversion rates. Some topics are 'hot' and sell better than others and thus would have a better conversion rate.

        To me it just looks as though you picked one topic that was better than the other. I don't think it was necessarily due to the price difference but again I can't say that for sure either because a proper split test was not done.

        If you really want to test this then do it on the exact same product, that's the only way you will ever know. For all you know the product with the more expensive price was actually converting better it was just not a great topic and it didn't resonate well with your list or whichever traffic you sent to the offer.
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        • Profile picture of the author bss2t
          This is something many people fail to do...you must look at the numbers both ways. Nicely done.
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  • Profile picture of the author WillR
    Because they were not the same price points being tested on the same product it makes the test kind of irrelevant unfortunately. The only way to properly test prices like that is to test them at the same time on the same product. There are far too many other variables that could have caused your conversion difference considering they were two completely different products.
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    • Profile picture of the author Aurelius Tjin
      Originally Posted by WillR View Post

      Because they were not the same price points being tested on the same product it makes the test kind of irrelevant unfortunately. The only way to properly test prices like that is to test them at the same time on the same product. There are far too many other variables that could have caused your conversion difference considering they were two completely different products.
      Ah, I didn't mention that both have the same sales copy, just different topic. There's an obvious difference between 40 sales versus 100. So I'm quite confident the price made the difference.
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      • Profile picture of the author Anonymous Affiliate
        Originally Posted by Aurelius Tjin View Post

        Ah, I didn't mention that both have the same sales copy, just different topic.
        And that, unfortunately, renders the split test useless. In order to draw a proper split testing result, you need A) to rotate only 1 variable at a time (you were rotating price+topic) and B) to drive TONS of traffic so the results are statistically significant.
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        • Profile picture of the author Aurelius Tjin
          Originally Posted by Anonymous Affiliate View Post

          And that, unfortunately, renders the split test useless. In order to draw a proper split testing result, you need A) to rotate only 1 variable at a time (you were rotating price+topic) and B) to drive TONS of traffic so the results are statistically significant.
          Technically speaking in traditional split-tests, yes. But when you've launched over 90 products with the same offer, using almost similar sales copy and have been using the same pricing which normally averages 5% and suddenly get a 10% conversion, then that's not a coincidence.

          I'll be using this new pricing for future products since it's driving A TON more backend sales to my membership site.

          However, I agree with doing a proper split-test for any product/service and only testing one element at a time. That's what I usually do with my squeeze pages. They jumped from 45% to 62% conversion rate from a simple addition to the headline. And shall I say, it was tested over a year from all sorts of traffic.
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  • Profile picture of the author celente
    I would be testing and then more testing followed by more testing.

    I do lots of testing on price, and I am always intrigued with the results.

    It does not stop there.... I will give you stats.

    A product that I was selling for $47 I increased the price to $97 my conversions went down 1% however my profits went up (doubled infact)

    Just imagine if I did not test this. TESTING IS IMPORTANT!

    Another product I sold for $19 I started selling for $7 and my conversion went up dramatically however profits went down, but I used those new buyers to my buyer funnels with higher end products which good copy, and my sales went up there.

    I am not really talking about this to show off, but to say that testing is the go online. if you are not testing in your business you are not going to squeeze every last bit of profit you can from your lists, and visitors. Testing and tweaking is where it is at.

    Even changing a few words in a headline for me, has been known to lift sales an conversions....yes! even small stuff like this.
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    • Profile picture of the author Aurelius Tjin
      Originally Posted by celente View Post

      I would be testing and then more testing followed by more testing.

      I do lots of testing on price, and I am always intrigued with the results.

      It does not stop there.... I will give you stats.

      A product that I was selling for $47 I increased the price to $97 my conversions went down 1% however my profits went up (doubled infact)

      Just imagine if I did not test this. TESTING IS IMPORTANT!

      Another product I sold for $19 I started selling for $7 and my conversion went up dramatically however profits went down, but I used those new buyers to my buyer funnels with higher end products which good copy, and my sales went up there.

      I am not really talking about this to show off, but to say that testing is the go online. if you are not testing in your business you are not going to squeeze every last bit of profit you can from your lists, and visitors. Testing and tweaking is where it is at.

      Even changing a few words in a headline for me, has been known to lift sales an conversions....yes! even small stuff like this.
      Absolutely. More buyers going through your funnel. I have almost doubled my membership signup rates and am selling more of my higher ticket packages because of more exposure to the page.

      Of course, everyone will experience different results but thought I share my results anyway.
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      • Profile picture of the author celente
        Originally Posted by Aurelius Tjin View Post

        Absolutely. More buyers going through your funnel. I have almost doubled my membership signup rates and am selling more of my higher ticket packages because of more exposure to the page.

        Of course, everyone will experience different results but thought I share my results anyway.
        nice going there!

        Keep up the good work! As marketing addicts we must all keep testing and tweaking, that is where the bigger profits lay hidden.

        Well done, and good luck.
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  • Profile picture of the author Brandon Modrov
    Thanks for sharing your results. I am on your newsletter and check your blog periodically and may of and will purchase your products in the future. They look great, useful and always seem to be at a great price. I am sure they are selling great at $12 but I can see why they would sell even better at $7. That's a steal for the material you're producing.

    All the best!

    Brandon
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  • Profile picture of the author JasonBennet
    Thanks for the timely reminder that testing is important. What works for one person does not mean that it will work for another person. Having a low priced product to get them to become paid customers is definitely a good idea.
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  • Profile picture of the author MKCookins
    Great work and congratulations!

    I would be interested though If you did a proper split test and had one sales copy $7.00 and the other $12.00 with the same product.

    Keep up the great work
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