How Do I Automate My Business?

27 replies
Ughh I feel so stuck!

I want to start outsourcing, but every step of my business that I COULD outsource, requires top quality work that I can only trust MYSELF to do.

Here are the steps that I want to outsource, but feel I cant:

1. Niche research (locating profitable niches)
2. Market research (hanging around on forums etc, learning what people in this niche want)
3. Articles for website
4. Emails for autoresponder sequence
5. Traffic generation (paid or free)
5. Affiliate product research (buying and reading affiliate products so they can be reviewed and recommended to list-members)
6. Product creation

Every single step above requires amazing skill and fluency in order for your biz to be successful. How on earth do I outsource it, (a) without spending a fortune, and (b) without tremendously sacrificing quality?
#automate #business #outsourcing
  • Profile picture of the author dvduval
    It involved going through a few hires and seeing who is competent and then training them to do what you need done. I usually hire 5 approximately before 1 works out on average. I'm a little better at spotting the good ones than before where my stats were not as good.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author phiROSSophy
    An important part of being able to scale is to get people you can trust. I'm a control freak too, but to grow, you have to learn to delegate and trust others.
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  • Profile picture of the author mwright
    Originally Posted by Snow_Predator View Post

    Ughh I feel so stuck!

    I want to start outsourcing, but every step of my business that I COULD outsource, requires top quality work that I can only trust MYSELF to do.

    Here are the steps that I want to outsource, but feel I cant:

    1. Niche research (locating profitable niches)
    2. Market research (hanging around on forums etc, learning what people in this niche want)
    3. Articles for website
    4. Emails for autoresponder sequence
    5. Traffic generation (paid or free)
    5. Affiliate product research (buying and reading affiliate products so they can be reviewed and recommended to list-members)
    6. Product creation

    Every single step above requires amazing skill and fluency in order for your biz to be successful. How on earth do I outsource it, (a) without spending a fortune, and (b) without tremendously sacrificing quality?
    If you think in terms of project management, you can list all the steps involved in a large project, then hire only one person to do only the first step.
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  • Profile picture of the author Michael D Forbes
    Originally Posted by Snow_Predator View Post

    every step of my business that I COULD outsource, requires top quality work that I can only trust MYSELF to do.

    Here are the steps that I want to outsource, but feel I cant:

    1. Niche research (locating profitable niches)
    2. Market research (hanging around on forums etc, learning what people in this niche want)
    3. Articles for website
    4. Emails for autoresponder sequence
    5. Traffic generation (paid or free)
    5. Affiliate product research (buying and reading affiliate products so they can be reviewed and recommended to list-members)
    6. Product creation
    Are you saying you are the best there is at each of these tasks? I don't think you mean to say that, which leaves the obvious... There ARE people that can do each of these better than you. Minimally, there are probably a lot of people that do them as well as you, or close enough to do just fine.

    Furthermore, some of these talented people are much more efficient at the particular task than you are, and it may very well be more cost effective for you to have them do it.

    There may be things that you LOVE doing, or are tremendously gifted at, that you will never step away from. I would recommend choosing the one that you are the least effective, or is the most time consuming for you, and start the process of handing that off to someone else. Once that is done and you are comfortable with what your first hire is doing for you, pick the next one, etc...

    Don't even think of trying to outsource it all at once, you'll go nutziods.
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  • Profile picture of the author Willie Crawford
    If you want tasks performed a very specific way, instead of
    letting your virtual employees do some things their way,
    then you answer is to write an "operations manual" where
    you document everything step by step.

    You systemetize, document everything, and then virtually
    anyone can do the job.

    Then you put each new hire on a trial basis at first, and watch
    how well they do the job... not hesitating to fire those who
    don't work out.

    Willie
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    • Profile picture of the author Snow_Predator
      Originally Posted by Michael D Forbes View Post

      Are you saying you are the best there is at each of these tasks?
      Not at all. But if someone IS better than me at one of these tasks, surely I can't afford them!

      Originally Posted by Michael D Forbes View Post

      There may be things that you LOVE doing, or are tremendously gifted at, that you will never step away from. I would recommend choosing the one that you are the least effective, or is the most time consuming for you, and start the process of handing that off to someone else. Once that is done and you are comfortable with what your first hire is doing for you, pick the next one, etc...
      Sounds like great advice, thanks.

      Originally Posted by Willie Crawford View Post

      If you want tasks performed a very specific way, instead of
      letting your virtual employees do some things their way,
      then you answer is to write an "operations manual" where
      you document everything step by step.

      You systemetize, document everything, and then virtually
      anyone can do the job.

      Then you put each new hire on a trial basis at first, and watch
      how well they do the job... not hesitating to fire those who
      don't work out.

      Willie
      An "operations manual". That's an awesome idea Willie, thanks. I'm gona copy your little post there and save it on my desktop. Need to start working on the whole outsourcing thing right away.

      Gona save your one too Michael, it's great advice.
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      • Profile picture of the author Michael D Forbes
        Originally Posted by Snow_Predator View Post

        if someone IS better than me at one of these tasks, surely I can't afford them!
        It sounds like you are assuming this to be the case. You might be very pleasantly surprised at the quality of work you can get done rather inexpensively. May you find it to be true for you!
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        • Profile picture of the author Snow_Predator
          Originally Posted by Michael D Forbes View Post

          It sounds like you are assuming this to be the case. You might be very pleasantly surprised at the quality of work you can get done rather inexpensively. May you find it to be true for you!
          May I indeed! I'm gettin' started on this outsourcing stuff asap. I've left it long enough.

          Originally Posted by Portlandrocks View Post

          Here is what I do.

          First, I grab this mind map software:

          Main Page - FreeMind

          Then I brain dump EVERYTHING there is in the specific process I want to outsource. If things need to be done in a certain order, I make sure to note that in the mind map. Etc.etc.

          Then I go here:

          Screenr | Instant screencasts: Just click record

          And do a walk through of the entire mind map, explaining each and every part of the process as if I was teaching a complete newbie - the key to outsourcing is NEVER assuming anything.

          Then I create the PDF version of the mind map exploded and send both the mind map and the video explaining it to my outsourcer. I try to make it all as detailed as possible.

          That has seemed to work pretty well for me.
          This is great, thanks Portlandrocks. I also checked out your link re cults - great stuff, I'll definitely be getting myself a copy of Kumare.
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    • Profile picture of the author mwright
      Originally Posted by Willie Crawford View Post

      If you want tasks performed a very specific way, instead of
      letting your virtual employees do some things their way,
      then you answer is to write an "operations manual" where
      you document everything step by step.

      You systemetize, document everything, and then virtually
      anyone can do the job.

      Then you put each new hire on a trial basis at first, and watch
      how well they do the job... not hesitating to fire those who
      don't work out.

      Willie
      YES! I just remembered hearing this one before.
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  • Profile picture of the author briankno
    When I started to outsource it was very difficult. Wasn't sure who or what to look for. Eventually you lose some money going through all the bad ones. If you are on a tight budget you will have to find an entry level person that is willing to learn and grow with your business otherwise you may have to sacrifice profit to obtain the services of seasoned professionals and wait till the biz grows again back to higher profit. Either way in the long it will mean less work for you.
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    • Profile picture of the author eserling
      You could also look into college interns. That way you aren't wasting money on testing out new "employees" since their time is compensated in credits they earn through their school instead of cash out of your pocket.
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      • Profile picture of the author alvinchua91
        Originally Posted by eserling View Post

        You could also look into college interns. That way you aren't wasting money on testing out new "employees" since their time is compensated in credits they earn through their school instead of cash out of your pocket.
        I don't think his online biz is big enough to hire college interns yet from the way he put it..
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  • Profile picture of the author dhaniramkesari
    Originally Posted by Snow_Predator View Post


    1. Niche research (locating profitable niches)
    2. Market research (hanging around on forums etc, learning what people in this niche want)
    3. Articles for website
    4. Emails for autoresponder sequence
    5. Traffic generation (paid or free)
    5. Affiliate product research (buying and reading affiliate products so they can be reviewed and recommended to list-members)
    6. Product creation

    Every single step above requires amazing skill and fluency in order for your biz to be successful. How on earth do I outsource it, (a) without spending a fortune, and (b) without tremendously sacrificing quality?
    I believe that you should keep on doing at the very least the first two and last one. Those require your personal touch. The rest, should be pretty okay to outsource. Also, maybe for 5 (the first one :] ) maybe instead of focusing on traffic, pay some SEO guy to rank your page.
    The Classifieds are also sure to have some talented warriors and don't be afraid to request examples of past work and references if you feel necessary. You will probably want to employ them for the long term if you like their work so choose with extreme prejudice!
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  • I think the easiest way is to find 1 person who does 1 of the tasks on your lists really well (find a really good writer for example.
    Now let's say you've found the best person for the job, train that person to doing his task exactly the way you want it (if you really want things done in certain way) until he/she gets it right.
    When you're sure he/she really gets that part of the job, then train them to do another task.
    Teach, train, encourage, motivate.
    That's how you get a multi-skilled VA to do most (if not all) of the tasks in those list.
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  • Profile picture of the author John Romaine
    You need to firstly, learn to "let go".

    Secondly, you need to develop "systems". The document those systems into SOP - or, standard operating procedure.

    Adopt the method, I, WE, YOU.

    I do it - develop the system
    WE do it - I show you how its done, or "we do it together" (training)
    YOU do it - once you have learnt the process.

    You won't get anywhere unless you start documenting individual procedures.
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  • Profile picture of the author Igor Fridrihs
    Hey,

    There is nothing in your list that cannot be done by another person. The huge problem for many people is skill to delegate part of their job to others. This skill must be learnt. Make your research. Find a person. Interview him/her. Do not hire immediately. Be fair. Tell to candidate you need to test him. Give a person some small assignment. I found my VA at OnlineJobs and I am happy with her.
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  • Profile picture of the author JayZeey
    May I suggest the eMyth books by Gerber? He's got a great template in there for documenting how work should be done.
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    • Profile picture of the author Snow_Predator
      Originally Posted by JayZeey View Post

      May I suggest the eMyth books by Gerber? He's got a great template in there for documenting how work should be done.
      Thanks JayZeey, I've already been through that book twice. Was a few years back though, think I'll pick it up again.
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  • Profile picture of the author TheCLPro
    VA's are great... Outsourcing is Great... But I will give you a recommendation nobody else has made as of yet; Bots. As a bot developer myself, I can tell you that 90% of your business (if online) can be automated with software bots. Research, Niche Finding, SEO, Lead Generation, Sales Flow, PR, etc. are all tasks I have automated with the use of Software Bots. You just set them up and leave them.

    Preparing on sinking $2,000-$3,000 into development... But then you have a long-term automation system that allows you to enjoy more free time and less tedious time.
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    • Profile picture of the author Joe Mobley
      This is gold that a lot of people can not see. But for those who do... bots are a game changer.

      Joe Mobley


      Originally Posted by TheCLPro View Post

      VA's are great... Outsourcing is Great... But I will give you a recommendation nobody else has made as of yet; Bots. As a bot developer myself, I can tell you that 90% of your business (if online) can be automated with software bots. Research, Niche Finding, SEO, Lead Generation, Sales Flow, PR, etc. are all tasks I have automated with the use of Software Bots. You just set them up and leave them.

      Preparing on sinking $2,000-$3,000 into development... But then you have a long-term automation system that allows you to enjoy more free time and less tedious time.
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      Follow Me on Twitter: @daVinciJoe
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  • Profile picture of the author Joe Mobley
    Let's start right here. If you do not fix this (these), you will not be able to outsource effectively.


    Originally Posted by Snow_Predator View Post

    Ughh I feel so stuck!

    I want to start outsourcing, but every step of my business that I COULD outsource, requires top quality work that I can only trust MYSELF to do.
    A damn lie! Quit telling it to yourself!

    Originally Posted by Snow_Predator View Post

    Here are the steps that I want to outsource, but feel I cant:
    I think I covered that above.

    Originally Posted by Snow_Predator View Post

    Every single step above requires amazing skill and fluency in order for your biz to be successful. How on earth do I outsource it, (a) without spending a fortune, and (b) without tremendously sacrificing quality?
    A logic error on your part. Your mind thinks something like "Only I can do it with quality." That's probably not true and not productive thinking on your part.

    How about thinking something like

    There are guys and girls with way bigger businesses than I have that are successfully outsourcing. If they can, I can.
    Just my recommendation.

    Joe Mobley
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    Follow Me on Twitter: @daVinciJoe
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  • Profile picture of the author kayfrank
    Which part of your business takes up the most of your time but generates the least amount of revenue? I know all parts are involved but apply the 80/20 rule. Look at it this way. Which part takes 80% of your time but only generates 20% of the results? Outsource that one first.
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  • Profile picture of the author kayfrank
    Apply the 80/20 rule. Which part of your business takes 80% of your time but only generates 20% results? Outsource that part first.
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  • Profile picture of the author pingsters
    Banned
    At least you have an idea of what you want for your business.What you just need is to implement operationalize them.If you can't do them by yourself there are so many talents out there ready to help...outsource them.
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  • Profile picture of the author aarthielumalai
    I can relate with you. I need everything to be perfect, and someone I hired could never live up to my expectations. That's what I thought. But then, at a point, I couldn't take the work load.

    Well, if you are thinking about outsourcing, then you probably don't have time to do everything yourself too.

    Things were hard at first, and it was a complete mess. But then, I told them exactly how I did things (don't hesitate to do that) and I spent time with them and taught them how everything is done. I created manuals, step-by-step instructions with screenshots, instruction videos, anything they might want to make their work easier, and hence my life easier (I was fed up with having to correct every one of their mistakes).

    Things got really good after that. My outsourcers even thanked me telling me that I give them everything they need to work. So yeah, it took at lot of time, but in the end, it was worth it.

    A piece of advice though. Don't reveal your complete system to anyone under any circumstances. I know some people tell that makes things easier, but if you do that, you'll basically be training your own future competition. Make them good at their part of the work, but they should never be able to put the puzzle together.

    Good luck!
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  • Profile picture of the author nicholasb
    good outsorcers who are skilled in those areas will be expensive, if you want to stay on a beans and rice budget, pay people who live on beans and rice to build your business.

    Your better off learning to do those things yourself...
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