What I've Learnt After $32,000+ of WSO Bumps...

by WillR
52 replies
Yes, that's right. I just added up all my paid bumps today and realized I have now done over 800 separate bumps of my WSO offers over the last 24 months. That equates to over $32,000 worth of paid bumps. (This is over a total of 13 different products.)

Here are a few things I have learnt:

1. (IMPORTANT) So long as your offer continues to make money, always keep bumping it. Some people will tell you they only bump their offer if they make back more than the $40 they spent before it drops to page 3 again. Wrong. You should have a backend funnel setup whereby every new customer you get to your offer should be worth way more to you than $40 over their lifetime. So don't focus on the front end sale, focus on what those customers will be worth to you over their lifetime. You should be in a position where only ONE new customer from each bump will more than pay for itself.

2. Always be changing things up. Just like we experience banner blindness on other sites, the Warrior Forum is no different. If someone has seen the title of your WSO thread 10 times and still hasn't clicked on it, chances are they never will. So why not periodically try changing your WSO thread title to appeal to a different audience.

Here's an example of one of my WSO titles:

[WSO OF THE DAY] 5,700+ Sold. 2236+ REAL Reviews. Mobile Business in a Box. Review Copies Available!!

Now let's say someone saw that thread and they were not interested in mobile. They would not click on that link. So every now and then I might change the thread title to appeal to those who might not be interested in mobile but are interested in starting a business. So my thread title might now look something like this:

[WSO OF THE DAY] 5,700+ Sold. 2236+ REAL Reviews. Your Very Own Business. Review Copies Available!!

(Notice all I have really done is removed the word mobile to appeal to a wider audience.)

3. Use proof elements in your thread titles where possible. With so many offers to compete against and the somewhat skeptical nature of our typical customer, the more proof you can provide the better. Notice in my thread title above I have used multiple proof elements. I have told people the offer got 'WSO of the Day', I have told people how many copies have sold, and I have also told them how many reviews we have received. All of these proof elements work together to give the offer more credibility and more social proof. But as with anything your proof elements MUST be real. If you lie to people they will smell it a mile away.

4. Don't bump your offer the moment you launch. The reason for this is that you will get a lot of window shoppers viewing your WSO thread and this will lower your EPC and conversion rates. These statistics are very important at launch time as many affiliates will use them to gauge whether or not an offer is worth promoting. What I like to do is to create a prelaunch thread a few days before your launch date and I always plan to have that thread sitting around page 3 or lower by launch time. That way I know I won't be getting much 'window shopping' traffic and will only mainly be getting traffic sent by my affiliates. After a few days when the initial launch period has died down, that is when I would start doing the manual bumping and concentrating more on the organic forum traffic.

5. Do keep SEO in mind. The Warrior Forum is one of the most highly trafficked forums on the Internet and any threads you create will be listed in the search engines within a matter of minutes. So don't forget to use some keywords in your thread title, the type of things people might be searching for when looking for a similar product. For this same reason you want to encourage people to interact with you in your WSO thread. Always ask people to come back and leave their honest feedback on your product since the more action in your thread, the more text there is for the search engines to index and the more chances for people to find that thread organically through the search engines. You also want to encourage comments so as new people come to your thread they will see recent comments as opposed to the last post being made weeks or even months ago. Nothing makes an offer feel more stale than the last post in the thread being dated a few weeks ago.

6. Don't worry so much about the day of the week or the time of the day you bump your offer. The reality is a LOT of the traffic hitting the WSO forum nowadays is affiliate driven. With several big launches happening most days of the week you have no control over what traffic will be arriving at the forum and when. So even if someone tells you 2pm on Thursday is a good time to bump your offer it's not to say someone else won't be launching near that time and take the attention away from your offer. You also have no way of knowing when others will bump their offers. You could bump your offer at 2pm on Thursday and have 8 other people do it right after you which means your offer drops down 8 places right away. So I learnt to never worry about the day of the week or time of day. Just bump it when you want and do it on all sorts of days and different times. That way you are hitting a different audience everytime. I usually just bump my most popular offers when they hit page 3, regardless of when that is.

7. Look for similar offers that you can use to your advantage. There are a few WSO offers that are close to mine in both popularity and theme. So what I will often do is bump my offer right after they bump theirs so my WSO thread title sits just above their WSO thread title. This uses the same psychology as giving people different price options. It's very hard for people to gauge the value of something when it sits by itself because they have nothing to compare it against. But give them a second option to choose from and right away they can now more easily decide which offer presents the best value. So if you do use this technique make sure your offer is superior to the other. If using this technique you might also want to change your WSO thread title so that it is similar to the offer you are sitting next to but sounds superior so it is the obvious choice for people to click on.

Again, these are just a few observations I have made over the last few years of bumping my many WSO offers. I have not split tested most of this stuff since it is very hard to do on the WSO forum but I am sure you will see that most of the points mentioned above do make perfect sense and the reasoning behind them is very logical. Bump hard and bump often.

I hope this helps.
#$32 #bumps #learnt #wso
  • Profile picture of the author datingworld
    Originally Posted by WillR View Post


    1. (IMPORTANT) So long as your offer continues to make money, always keep bumping it. Some people will tell you they only bump their offer if they make back more than the $40 they spent before it drops to page 3 again. Wrong. You should have a backend funnel setup whereby every new customer you get to your offer should be worth way more to you than $40 over their lifetime. So don't focus on the front end sale, focus on what those customers will be worth to you over their lifetime. You should be in a position where only ONE new customer from each bump will more than pay for itself.
    Thats the most important thing.... backend funnel setup counts a lot.

    Thanks for informative feedback .....
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  • Profile picture of the author RogueOne
    This is the kind of "real world" info. that is actually helpful.

    Great post, Will. Thanks.
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    • Profile picture of the author Rags2Richs
      Great post! Like E.F. Hutton when you speak (post) I listen! Thanks
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  • Profile picture of the author curationsoft
    That is so true, I'm glad I read this part. Thanks!
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  • Profile picture of the author writeaway
    Congrats. This is great motivation for everyone here. The fact that someone has done something means another person can do it, too. Keep up the good work!
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  • Profile picture of the author PROmotions LLC
    How do you edit the Title? Is that something you can only do after / during a paid bump?
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    • Profile picture of the author CyberAlien
      Originally Posted by PROmotions LLC View Post

      How do you edit the Title? Is that something you can only do after / during a paid bump?
      You can click on the Edit button and then choose Advanced and it'll let you change the title at any time.
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      • Profile picture of the author PROmotions LLC
        Originally Posted by Chase Watts View Post

        You can click on the Edit button and then choose Advanced and it'll let you change the title at any time.
        WOW, thank you so much, I will give my 2nd "Thanks" to you for that!
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      • Profile picture of the author Rod Cortez
        Originally Posted by EliteAffiliate View Post

        #1) There are cheaper sources of traffic than $40 per new customer/subscriber. So if it doesn't make more than the $40 back, don't see why you wouldn't spend that $40 on a more effective advertising source like maybe PPC that brought back at least 3x the investment and the new subscribers. A bump might do that, though if it didn't, I'd be investing the money in another source that did that......
        Remember, it's not $40 per new customer/ subscriber. It's $40 per bump. Each bump garners several new customers / subscribers so the amount invested per new customer is much, much less than $40.

        And since Will R. has a back end strategy in place, is way less than $40 each time he bumps it.

        RoD
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        • Profile picture of the author Daniel Evans
          Originally Posted by EliteAffiliate View Post

          #1) There are cheaper sources of traffic than $40 per new customer/subscriber. So if it doesn't make more than the $40 back, don't see why you wouldn't spend that $40 on a more effective advertising source like maybe PPC that brought back at least 3x the investment and the new subscribers. A bump might do that, though if it didn't, I'd be investing the money in another source that did that.
          $40 for a lead would be unrealistic so fortunately that's not the case.

          The message is; if you have a semi decent funnel in place and a good autoresponder sequence it's almost impossible not to earn $40+ whether it's immediate or forthcoming further down the line.

          Originally Posted by Chase Watts View Post

          Actually, I think that other people may be able to bump your thread if they have a direct link to the pay button, I may be wrong though.
          Well that would be kind of them provided the thread has hit page 3!
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        • Profile picture of the author WillR
          Originally Posted by Rod Cortez View Post

          Remember, it's not $40 per new customer/ subscriber. It's $40 per bump. Each bump garners several new customers / subscribers so the amount invested per new customer is much, much less than $40.

          And since Will R. has a back end strategy in place, is way less than $40 each time he bumps it.

          RoD
          Spot on Rod. Yes, when I said one new customer per bump I was using the absolute lowest as an example. Some bumps you might not get any new customers, other times you might get 10. You can't expect a new customer every single time you bump and that's why when I see people say they keep bumping their offer until they get no new customers, they are wasting a big opportunity. Sales is all about averages. You can't expect results every single time but it is your average result that is what's important.

          It's not at all unusual for someone to purchase one of my WSO's and then go on to buy 5,6,7,8+ of my other products and end up spending over $100 with me. The key to that is over delivering and having great quality products so they naturally want to buy more from you. But also your products should be very closely related. I see too many people create a bunch of products that are in all very different sections of the market so when a customer purchases one product, they are not very likely to be interested in your other products. Most of my products though are all in the mobile niche so those who purchase one of them can easily see the value in a number of my other products.
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    • Profile picture of the author EliteAffiliate
      #1) There are cheaper sources of traffic than $40 per new customer/subscriber. So if it doesn't make more than the $40 back, don't see why you wouldn't spend that $40 on a more effective advertising source like maybe PPC that brought back at least 3x the investment and the new subscribers. A bump might do that, though if it didn't, I'd be investing the money in another source that did that.

      #4) That is an interesting tip I never thought of. So you're saying the traffic from the forum is low converting?

      Thanks for the tips!
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  • Profile picture of the author dee4d
    Nice tips..
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  • Profile picture of the author nexblanc01
    smart post i just made my first wso after 3 years of doing seo took me this long to get here lol
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  • Profile picture of the author Alexa Smith
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    Originally Posted by PROmotions LLC View Post

    Ok, I am just gonna say it... LEARNT! lol
    That's how everyone says it, throughout the rest of the English-speaking world, I think: it's only in the US that they say "learned".
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  • Profile picture of the author John Romaine
    8. Be the one receiving payment for the bumps - not the person making them.
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  • Profile picture of the author techbul
    Awesome advice! It's always great to hear from you Will.
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  • Profile picture of the author TimothyTorrents
    Great tips! You can apply these tips to threads in the Warriors for Hire section as well. If you offer a service in the WH section, bookmark this thread! It will help a lot.
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    • Profile picture of the author ajwilliams
      Sounds like great advise. I did one WSO and it flopped pretty well. I have learned a lot since then and this adds to that knowledge. One thing though, I have heard that if your offer is really good and converting well, that an affiliate that is doing well with the offer can bump your thread for you.

      Have you experienced that? How would an affiliate do that? While your system works for you, it would take some out of pocket investment while you are waiting to get backend business from new WSO buyers. So it seems if you are starting out, you should have a bankroll to use this system. Thanks for the great tips for the future.

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      • Profile picture of the author Daniel Evans
        Originally Posted by ajwilliams View Post

        One thing though, I have heard that if your offer is really good and converting well, that an affiliate that is doing well with the offer can bump your thread for you.

        Have you experienced that? How would an affiliate do that?
        They wouldn't. Only the vendor can bump their thread.

        New posts don't bump in the WSO forum.


        Daniel
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        • Profile picture of the author CyberAlien
          Originally Posted by Daniel Evans View Post

          They wouldn't. Only the vendor can bump their thread.

          New posts don't bump in the WSO forum.


          Daniel
          Actually, I think that other people may be able to bump your thread if they have a direct link to the pay button, I may be wrong though.
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          • Profile picture of the author WillR
            Originally Posted by Portlandrocks View Post

            Awesome tips. I can't believe the $32k on Bumps - just knowing you have spent $32k on building your list makes me uber jealous - must be a killer list.
            Remember though, I haven't really spent $32k on building my list because I make sales right away which pay for those bumps. So in essence my list is being built for free.

            Originally Posted by PROmotions LLC View Post

            How do you edit the Title? Is that something you can only do after / during a paid bump?
            The quickest way to edit the title of your thread is to go to the thread title and double click just to the right of it. It will then allow you to edit the title.



            Originally Posted by Art of Marketing View Post

            I clicked a couple of your WSO links in your sig....are you exclusive to using WSO pro or have you used JVzoo as well?
            I only use Warrior Plus at this stage. Each have their own preference though but for me it's more of a case of, if it ain't busted...

            Originally Posted by EliteAffiliate View Post

            #1) There are cheaper sources of traffic than $40 per new customer/subscriber. So if it doesn't make more than the $40 back, don't see why you wouldn't spend that $40 on a more effective advertising source like maybe PPC that brought back at least 3x the investment and the new subscribers. A bump might do that, though if it didn't, I'd be investing the money in another source that did that.
            You should never limit yourself to just one form of advertising. Why not pay $40 for a bump if it's making me more money in return? I'll happily do that all day long. Do I advertise elsewhere as well? Sure, but that's no reason to not advertise here.

            Originally Posted by EliteAffiliate View Post

            #4) That is an interesting tip I never thought of. So you're saying the traffic from the forum is low converting?
            Organic forum traffic is going to be less targeted than an affiliate who has sent an email to their list telling them what the offer is about. That is all I am saying.

            Originally Posted by ajwilliams View Post

            One thing though, I have heard that if your offer is really good and converting well, that an affiliate that is doing well with the offer can bump your thread for you.
            I have never heard of this before and I see absolutely no benefit to an affiliate to bump your offer.
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  • Profile picture of the author firehawk
    A good understanding of customer lifetime value is critical at squeezing out more bucks through the backend funnel.After the initial purchase the customer crosses the trust line.Here it becomes very easy to sell more at almost zero marketing budget.The first transaction is the discovery of a need which you should continue to satisfy further.Always try to cover all the important angles of that particular problem.You encircle and attack from air land and sea.I hope you guys get the idea here.
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  • Profile picture of the author IMsam
    Thanks, great stuff you highlighted here. This will definitely help in my next wso launch.
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  • Profile picture of the author rmolina88
    Excellent post Will.

    I obviously haven't hit that many bumps yet, but every single time I've bumped, I've always made my money back and profited quite nicely.
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  • Profile picture of the author rmolina88
    Will, I'm also wondering how winning WSO of the day from WarriorPlus affects your sales. I know it should be pretty obvious since I get 10 emails a day from different marketers promoting the same WSO of the day. :rolleyes:

    I haven't won WSO of the Day yet, but I did get a Top 10 WSOs of the Week from WSOscout and that shot my sales up quite a bit.

    I know WSO of the Day is the more popular one, so what's your experience been like with it?
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  • Profile picture of the author cloudstrife
    A brilliant post! This could have been the basis of creating a very good WSO... teaching people how to launch WSOs!

    Great info WillR. Nice to see you giving back to the forum. Much appreciated.
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  • Profile picture of the author SoniaB
    Wow, extremely informative! Thanks so much for the helpful information.
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    • Profile picture of the author Plugin Profits
      Thanks cool tips!

      Another thing that is helpful for creating a good conversation going and getting a lot of people to comment on your threads is they'll show up more often as the last post made on the main forum page. Comments won't bump the thread, though that's a good spot to be seen in, as I have clicked on and seen so many WSO's just from the title grabbing my attention seeing the last posted thread on the main page.

      As an affiliate I really don't like WSO Pro though! I don't think it's right at all that people's sales should go directly from their PayPal to the affiliates PayPal. I just got a charge back from someone who bought an affiliate WSO I promoted and there was nothing I could do to even dispute the charge back cause I'm not the seller. I emailed the seller asking him if he had anything I could use for it like a receipt or proof of delivery or if there had been any communication with the buyer or if they asked for a refund or anything. Never got a single reply from the seller, so I had nothing to say to PayPal about it. So of course the charge back got granted and I got stuck with a $20 charge back processing fee on top of the amount charged backed! Really these are the types of things the sellers should be dealing with with their own customers as they have all the proofs and all the communications with the customers. Including being the one's to issue refunds without having to rely on the affiliates to do it, just another useless step. For these reasons, I prefer JVZoo.
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  • Profile picture of the author Dennis Gaskill
    Nice post, Will. One of the best I've seen in a while. Practical advice that comes from experience. Doesn't get much better than that.
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  • Profile picture of the author PROmotions LLC
    Any tips on getting users to give feedback? I have a WSO and got a lot of sales with it, mostly from visitors not members though. Wish there was a way to use their feedback.
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    • Profile picture of the author Plugin Profits
      Originally Posted by PROmotions LLC View Post

      Any tips on getting users to give feedback? I have a WSO and got a lot of sales with it, mostly from visitors not members though. Wish there was a way to use their feedback.
      Most sellers bribe their customers for feedback, though I don't recommend that as it borders on buying testimonials the way I see it!

      Simply ask them in several places to leave feedback, like in an auto responder email sent a few days after they bought to give them time to have read it. Or you can give them a bonus first and on the download page ask them to provide feedback with a link to the thread for their convenience. Then it's not bribing them, they already have the bonus, though it's initiating reciprocatory feelings.
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    • Profile picture of the author WillR
      Originally Posted by PROmotions LLC View Post

      Any tips on getting users to give feedback? I have a WSO and got a lot of sales with it, mostly from visitors not members though. Wish there was a way to use their feedback.
      One trend people have been using lately is to do a prelaunch thread and give away a few copies of the product before the actual launch date. For people to win they must post in your thread and tell you what they like about the product or why they want to win. This can help get your thread off to a good start.

      Ultimately though what you really want in your thread is feedback from those who have purchased and used your product. That can only come from real buyers. Make sure you ask them for their feedback. Put banners or links in your members area directing them back to the thread.

      I guess it is a little harder these days to get non-members to leave feedback on your WSO since the forum now has a joining fee for all new members.
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      • Profile picture of the author hsbinmarket
        Thanks for fulilling the right of warriors, sharing ur experience.

        Its a great post. Many things to learn here.

        Thanks again WillR.
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      • Profile picture of the author waynemoney
        Originally Posted by WillR View Post

        One trend people have been using lately is to do a prelaunch thread and give away a few copies of the product before the actual launch date. For people to win they must post in your thread and tell you what they like about the product or why they want to win. This can help get your thread off to a good start.

        Ultimately though what you really want in your thread is feedback from those who have purchased and used your product. That can only come from real buyers. Make sure you ask them for their feedback. Put banners or links in your members area directing them back to the thread.

        I guess it is a little harder these days to get non-members to leave feedback on your WSO since the forum now has a joining fee for all new members.
        I am launching a WSO in a couple of weeks and I am very interested in how i would start a pre launch thread. Would I just post a WSO or post under another topic? I guess what i mean here is would i post the pre launch as a WSO or just a topic within the general part of the forum.

        Thanks for the great info I agree it could be a WSO on its own. Thanks
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        • Profile picture of the author WillR
          Originally Posted by waynemoney View Post

          I am launching a WSO in a couple of weeks and I am very interested in how i would start a pre launch thread. Would I just post a WSO or post under another topic? I guess what i mean here is would i post the pre launch as a WSO or just a topic within the general part of the forum.

          Thanks for the great info I agree it could be a WSO on its own. Thanks
          Your prelaunch WSO thread is created just like any other regular WSO thread. You simply create the WSO thread, enter some details about your upcoming product and a way for people to join your prelaunch list, and have it approved.

          When you finally launch your product you then just edit that thread and put your full salespage in there, in place of your prelaunch details.

          So it is the same WSO thread used for both.
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  • Profile picture of the author kayfrank
    Excellent information Will. Its interesting about feedback. If your product is good then people are too busy implementing it and getting on with their business! I ask for feedback in my email campaign and I have found that customers prefer to give direct feedback to me via email rather than post feedback on the WF.
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  • Profile picture of the author JDIZM
    thumbs up for some vital info, props to you for taking the time to post it. Sound, practical advice that shouldn't be too hard to follow
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    • Profile picture of the author WillR
      Originally Posted by rmolina88 View Post

      I'm also wondering how winning WSO of the day from WarriorPlus affects your sales.
      As with anything it really depends on your offer. I've had WSO of the Day about 7 times and each and every time the number of sales it has produced has varied wildly. It is no guarantee of any specific amount of sales. The first time I got it about 2 years ago it sent 1,000+ sales in less than 24 hours. But things have changed and there is way more noise in the marketplace so your buyers have a lot more products to choose from. It definitely doesn't hurt to get 'WSO of the Day' but it's not something I would concentrate on trying to get. You are better to focus your efforts on things you can control such as the quality of your product and affiliate recruitment (very important). 'WSO of the Day' is just a bonus if you get it.

      Originally Posted by Plugin Profits View Post

      As an affiliate I really don't like WSO Pro though! I don't think it's right at all that people's sales should go directly from their PayPal to the affiliates PayPal.
      WSO Pro has a free listing option that uses adaptive payments just like JVZoo does so this has never been an issue with me. Each and every customer pays me directly and then Paypal automatically sends the correct amount of money from my account to the affiliate. It is also up to me (the vendor) to process all refunds and it can be done with just the click of a button without ever contacting the affiliate.

      Originally Posted by PROmotions LLC View Post

      Any tips on getting users to give feedback? I have a WSO and got a lot of sales with it, mostly from visitors not members though. Wish there was a way to use their feedback.
      Often just asking people to do something will make a big difference. The best thing to do is to not ask for feedback right away because most people will (rightly so) want to wait until they implement something before they give any type of feedback. So maybe ask them a week later to go back and leave their honest feedback in your WSO thread. Don't just ask them to leave a review though, instead ask for their feedback. This way people are more inclined to comment since they can comment on things they did or did not like and any improvements or features they might want to see.

      Originally Posted by Plugin Profits View Post

      Most sellers bribe their customers for feedback, though I don't recommend that as it borders on buying testimonials the way I see it!
      That's a pretty generalized comment and I don't think it's true. I very rarely see buyers bribing people for feedback, it's definitely not 'most' sellers doing it. Besides, it is actually against the forum rules to give people a bonus for leaving a review.
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  • Profile picture of the author Gary Ning Lo
    Awesome post Will..

    Nice trick in point 7

    Cheers,

    Gary
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  • Profile picture of the author shawnlebrun
    It's getting rare to find information of this quality given out for free... kudos Will because this could save a lot of folks here a ton of time and money.
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  • Profile picture of the author RenardNET
    Excelent post Will with a lot of helpfull advices. Thanks for that.
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  • Profile picture of the author Alex Blades
    Bookmarked this thread, to come back to it before I ever launch another WSO. I been watching how you do business here, and know the info you posted here has been tested thoroughly,

    Thanks
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  • Profile picture of the author seohallmark
    $32K bump. Just for curious, why don't you invest this money in other business and earn?

    Anyway thanks to the information's.
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    • Profile picture of the author Rod Cortez
      Originally Posted by seohallmark View Post

      $32K bump. Just for curious, why don't you invest this money in other business and earn?

      Anyway thanks to the information's.
      How do you know he isn't already?

      And remember, he only bumps his offers as long as it's profitable to do so, so he's "earning" already.

      RoD
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  • Profile picture of the author aizaku
    Awesome post!

    Thanks for sharing this.
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  • Profile picture of the author kinyash
    Great post Will,

    Could actually be a product by itself
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  • Great post. Thanks for sharing
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    “The ultimate reason for setting goals is to entice you to become the person it takes to achieve them”― Jim Rohn
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