My question is: how do I position the squeeze page to best be able to market to the people in the future? Do I just advertise the free ebook, or do I say "get this free ebook when you sign up for my newsletter" or what? Do I say "get this free ebook now and receive updates from me in the future" ?
What is the best positioning to display the offer from? I don't want them to think that it is just a one-time free download and that I will never send them another email again, since I will be marketing to them in the future (and sending useful content as well).