Why Do People Make So Much Fuss Over Niche Selection!

by PCH
49 replies
For newcomers just getting into Internet Marketing, it would be five minutes well spent going over the following points before setting sail for your online career in a niche that might get floored by the next Google Algorithm change.

Your first real task is to create a product to sell. That's a subject for a different post, but before you do even that, you have to decide on a niche for your business empire.

Easy Niche Selection:

People get hung up on this and spend decades deciding on a niche. Don't let it get to you like that. Sure, - it's important, but not THAT important.

Let me make it clear. If I were choosing a niche to build a site that I wanted to rank in Google, then that involves a whole load of research and back-linking and stuff that I'm NOT going to get into here. I don't like niches that depend on SEO for the reason mentioned in the first paragraph.

I want to be in control of driving traffic to my site, rather than relying on Google with it's endless algorithm changes and updates. I want traffic to my sites to be controlled by me.

So now that you understand that, let me describe to you a few ways that you can make a nice quick decision about your niche, because seriously, you don't want to get bogged down in this.

Don't Get it Perfect, - Get it Going !!!



Easy Niche Selection: Method 1
If I may say so, you want to be a trend-follower here, not a trend-setter. And certain markets do well ALL THE TIME, so don't go trying to pick a niche that no-one else has thought of. Choose one that already has loads of followers - I'll show you exactly how in Method 3. Competition is really good for us. It means there are lots of customers.

Generally speaking, if you stick to any of these 3 evergreen markets ... you'll be fine.

HEALTH, WEALTH and LIFESTYLE.

Now you'll notice I said that these are "markets", not "niches". There is a difference. A niche is a more refined topic that is a sub-section of a market. In other words, a niche is a more targeted thing altogether than a 'market', which is a general term.

"Cars" is a market. "Ford Cars" is a broad niche. "Ford 4WD Cars" is a tighter niche.

You get the picture? Pick a niche that's specific, something that you can easily stand out from the crowd with.

I'll list these 3 evergreen markets below, and under them, a selection of niches within that market. Then you'll totally get the idea. Literally almost any of the niches, and there are many more than I've listed here, will be perfect.

So ...
Health (market)

Healthy Eating, Vitamin Supplements for Babies, Lose Weight when Pregnant, Quit Smoking Easily, Skin Care for Farmers.

Wealth (market)
Work from Home, Online FX Trading, Internet Marketing, How To Purchase Foreclosures, Debt Relief for Beginners

Lifestyle (market)

Mind Body & Spirit, Online Study Courses, Alternative Energy, Relationship Advice, Dating for Mature People.

So you get the picture. Choose one and get started.

Easy Niche Selection: Method 2
Above I've described one way. Another way is to just make a list of all the things you're either:

Already interested in, (a topic that currently appeals to you)
Already good at, (a hobby or something you do like train dogs)
Interested in becoming good at, (something you'd enjoy researching)
Just write them down and get together a list of a dozen or so, perhaps even as many as 20.

In just minutes, I was able to compile a list of over a dozen things that I knew I could make a reasonable attempt at writing an eBook about.

You need to slim down your list and ultimately decide on just one, so by a process of elimination, just tick off your favorite three niches.

Then think about your last three niches a while longer, and choose ONE. Maybe think about it for an hour or so.

And there you have it - your niche.

Easy Niche Selection: Method 3

My last easy method of finding a niche is really cool as it virtually guarantees that a niche is busy and active, with a hungry crowd of evergreen buyers wanting what you've got. So you won't be left wondering if your choice of niche is a good one.

And I think you'll agree, that's exactly what we want.

In truth, any of these methods will work just fine. This one is just quite different in that it gives us that certainty of knowing that we're choosing a good niche. And, it utilizes some of the concepts already introduced in the other two methods.

Anyway, here's how it works...

I'm going to use various factors that will confirm with certainty that a particular niche is busy, active and has people actively seeking it out and buying.

Get Niche Ideas First ...

But I have to get ideas for my niche first. So for that, I'm going to go across to Amazon and search the categories and sub-categories until I find a few topics that I could be interested in. Don't over-dramatize this, it's not difficult.

You might like to keep in mind the three evergreen markets that I mentioned earlier, and search on related categories/niches.

You're going to want to jot down a list of maybe a dozen or so, just like you did before in Method 2.

Then, for each of the niche choices that you've just written down, you want to run the following 5 checks to tell you for sure whether the niche is good or not. To be good, a niche has to pass ALL FIVE CHECKS.

1) I'm gonna go to Amazon and search Amazon books using my major niche term (weight training, quit smoking, wealth building etc) as the search term. What I'm looking for is over 1,000 results. If I get this, I know there's demand for this material. Publishers would not print these things if no-one's buying them.

2) Then I'm going to go to the Google Keyword Tool. This is an ingenious tool that allows you to see exactly what people search for in Google.

To use the Google Keyword Tool, you'll need to set up an account first with Google.

At the left hand side of the screen where it says "Match Type", I'm selecting BROAD match.

In the center of the screen under the keyword zone, where it says "Only show ideas closely related ...." - don't check that box.

In the same location where it says "Advanced Options and Filters" click on that and select "All Countries" or "USA" and "English". This will give you more or less the whole world's figures, or at least the largest English speaking nation's figures - either is fine.
Then click "Search".

What we want to see is at least a MILLION searches per year. So you'll have to multiply the monthly total by 12 to get that figure. Or divide a Million by 12 if you want to use the figures the tool gives you. Either way, a quick calculation will do the job.

3) Next, we're going to go to Google to search on your niche term. But don't use your own country specific Google. Instead use the Google you'll find at Google as that is NOT country specific. Type in your search/niche term in QUOTES for an exact search. We want to see at least 50,000 "exact" search results.

4) Then you need to go across to Yahoo and Bing (these guys are now the same company), and type in your search term there. Again, don't use your own country specific Yahoo as that will give skewed results.

For Yahoo, you'll need to use a U.S. proxy server (this allows you to pretend you're searching from the USA), so that your search results emulate theirs exactly.

A proxy server can be found at Free Proxy - Surf Anonymously & Hide Your IP Address - Hide My Ass! . Enter that URL first, then just type Yahoo.com into the search field and click 'Hide My Ass'.

You'll then be taken to a virtual regular Yahoo screen. Just type in your niche term as normal, and what you're looking for are PAID ADS to show up to the right of the search results. The thinking here is that if Advertisers are paying to have ads appear when people search on those terms, then that search term (your niche) is profitable.

Then, repeat the same search in quotes for an exact match result. If there are still Paid Ads on this more targeted search, then that is even better confirmation that the search term attracts buyers. If it didn't, advertisers wouldn't place ads there. It's that simple.

Look for at least one full page of ads when you search without quotes, and some ads when you search with quotes.

5) My final check is a measure of a niche's 'saturation' level. In other words, is it already over supplied or not? You don't want to start out in a niche where there is already an over-supply of people trying to service that demand.
In plain language, this formula compares the amount of material available for purchase in a niche, to the number of people searching for that material, and it's expressed as a percentage. I want to see a figure under 5%.

This is the equation I use:

Amazon Results x 10 / Google Keyword Tool Annual Searches x 100%

(With the Amazon results x 10, I'm just multiplying the largest single supplier's offerings in a niche by 10, as a way of taking into account all the other places that may offer similar items in this niche. It's not exact, but it's certainly near enough for what we need.

An example for an imaginary niche might produce the following figures ...

Amazon Book search results = 12,100 products available
Google KWT searches = 550,000 searches per month or 6.5 million per year

Therefore - ((12,100 x10) / 6,500,000) x100% = 1.86%
Which is well under our limit of 5%

As I said, this is not an exact science, but its close enough to provide us the indication we need.

So these can be your three methods of easily finding a good profitable niche.

You can use any of them. Method 3 will probably take the longest, but even that is only an hour or so once you get started.

If you're still not totally sure about finalising your niche, for a final check, just Google the niche name. "Dog Training", Weight Loss", "Strength Training" to suggest a few good ones. And if a lot of information sites come up, then you know you've hit on a good usable niche, at least one that a lot of other people seem to be using, and they won't be all wrong. Does that make sense?


Qualities of The Best Niches

Generally speaking, the best niches will either ...

Solve someone's problem, or

Improve their quality of life, or

Make them money

As I said, these ideas are aimed at newcomers that might be delaying getting started for want of finding a niche. I know I stalled for ages before finally getting going using one of the methods above. I've now used two of these methods to produce very worthwhile sites. So as it says somewhere in there, - "don't get it perfect, get it going!"


All the best guys,

#fuss #internet marketing #list building #make #make money online #niche #niche selection #people #selection
  • Profile picture of the author salegurus
    Very Well laid out, one of the best Threads I've seen in a while, good on ya!
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    Think of how stupid the average person is, and realize half of them are stupider than that.

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    • Profile picture of the author PCH
      Hey Salesgurus,

      thanks a bunch for the compliment buddy, it's seriously appreciated. The karma will come back to you multiple times over
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  • Profile picture of the author threaldeal007
    Awesome thread mate. This is invaluable for beginners.
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    • Profile picture of the author PCH
      Originally Posted by threaldeal007 View Post

      Awesome thread mate. This is invaluable for beginners.
      Hey 007 - thanks so much bro' - I'm glad you like it.
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  • Profile picture of the author MKCookins
    Excellent well thought out thread -- that I believe anyone starting out or is having a problem choosing their niche will benefit from greatly!

    I might add one more simple but effective way to find profitable niches...

    Magazines!

    Simple go to magazines.com -- then search for the best sellers. People already are spending a ton of money on advertising so people will buy. If there was no market there to begin with no one would bother wasting their time and money marketing it.

    As PCH said - some of the best niches are ones where you are solving a problem for someone.
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    • Profile picture of the author PCH
      Thanks MKC, - and thanks for the additional suggestion too
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  • Profile picture of the author MKCookins
    Your'e welcome PCH
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  • Profile picture of the author techbul
    Nice post, I have always encouraged people I worked with to create websites in niches they are passionate about. I think passion is the most important factor to consider, because there are just too many variables out there that would determine whether a website would be successful or not.
    But having passion by your side, writing quality articles and truly helping your readers, will at some point attract success, one way or the other.
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    • Profile picture of the author chrisss
      Very good information buddy. I was never into affiliate marketing as I always in dilemma where to start. Now I've got some clear picture with your article. Thank you so much
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      • Profile picture of the author PCH
        Originally Posted by chrisss View Post

        Very good information buddy. I was never into affiliate marketing as I always in dilemma where to start. Now I've got some clear picture with your article. Thank you so much
        Hey Chrisss, - I'm pleased you found something in it to help you. Affiliate marketing is well worth pursuing, it can be quite lucrative. All the best matey
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    • Profile picture of the author PCH
      Originally Posted by techbul View Post

      Nice post, I have always encouraged people I worked with to create websites in niches they are passionate about. I think passion is the most important factor to consider, because there are just too many variables out there that would determine whether a website would be successful or not.
      But having passion by your side, writing quality articles and truly helping your readers, will at some point attract success, one way or the other.
      Thanks Techbul, I appreciate your thoughtful comments and suggestions. May the karma be with you matey
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    • Profile picture of the author Alex Mensah
      Originally Posted by techbul View Post

      Nice post, I have always encouraged people I worked with to create websites in niches they are passionate about. I think passion is the most important factor to consider, because there are just too many variables out there that would determine whether a website would be successful or not.
      But having passion by your side, writing quality articles and truly helping your readers, will at some point attract success, one way or the other.
      Its true passion is important but you have to also consider commercial intent. For example, I could get into a niche about sand but if there is not commercial intent though I may be passionate about sand I wouldn;t really make that much money if any at all. So passion is important but commercial intent is also important. What I mean by commercial intent is do people generally pull out their wallets and buy in that niche. That's one of the big questions you have to ask yourself before joining or getting into a niche.
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      • Profile picture of the author PCH
        Hey ChrisP, Gary, Mikebev, wpm,Alex -

        thanks for your comments and compliments guys - all seriously appreciated and I'm so pleased you got some value from the post.

        Good luck with your IM'ing folks.

        Paul
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  • Profile picture of the author conanedo
    thanks for sharing this how about gaming niche? i create some video about game and get good ranking also good traffic but very poor sales.. i don't know why, maybe people don't want spend money for game, what do you think?
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  • Profile picture of the author gcbmark20
    Well done my friend!

    Something that gets straight to the point & is actually useful.

    Again it comes down to newcomers seeing & hearing SO MANY
    different views, opinions, not so good advice, being lead down a
    garden path etc...

    ...That they get overwhelmed, confused and end up either walking
    away, making or selecting a niche that isn't big enough or profitable
    enough, they get frustrated and quit.

    The niches you've been given here guys are the ones you need to
    take a look at because despite the competition, there is always
    new, fresh and eager leads that are waiting for you to help
    them.

    And yes, they're willing to PAY YOU for you to help them.

    So yes I am loving this post & just wish we could see a lot
    more of it.

    BRAVO MY FRIEND!!!

    All the best
    Gavin
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  • Profile picture of the author AlwaysAwa
    Let the rest before me, two thumb for creating this thread. I like to know why multiple by 10?

    From how I see it, it not wrong with passion. But if you want the ball rolling, then heck go where the money is and then go for the passion you crave.

    Thanks
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    • Profile picture of the author PCH
      Originally Posted by AlwaysAwa View Post

      Let the rest before me, two thumb for creating this thread. I like to know why multiple by 10?

      From how I see it, it not wrong with passion. But if you want the ball rolling, then heck go where the money is and then go for the passion you crave.

      Thanks
      Thanks for the compliment my friend

      The x10 is just a very simple way to make sure I've over-estimated in the calculation of that number. Amazon would be at least among the largest of vendors of a particular book or item. But there are other vendors. So to take the other unnamed vendors into account, I just found it easier to multiply the Amazon figure by a factor of 10.

      It's not strictly accurate, but it's near enough imo.

      Hope that helps

      Paul
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  • Profile picture of the author cchipster
    Rad thread brother
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    No signature, I'm sure you will be ok.
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  • Profile picture of the author clever7
    Because they are afraid to get in a problematic niche and never make money.

    Besides that, the fierce competition in all fields is quite discouraging.

    Finding the right niche seems to be a matter of life and death.

    I’m glad because you are helping everyone understand how to deal with this matter without being paralyzed by fear.






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  • How would you know for certain if a niche was dependent on SEO or not?

    Also how exactly do you be in control of driving traffic to a website?

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    • Profile picture of the author PCH
      Originally Posted by WhereDoIEvenStart View Post

      How would you know for certain if a niche was dependent on SEO or not?

      Also how exactly do you be in control of driving traffic to a website?

      That's a very good question my friend, and luckily one that's very easy for me to answer and for you to understand.

      The niche itself is not what makes it SEO dependent or not. what makes it SEO dependent is determined by you. You make it one or the other, in simple terms. Before anybody dives in to correct me, I should point out that any site with masses of content would carry a certain SEO 'weight' over time naturally, but I wanted to keep this explanation simple for the person asking the question

      As an example, let's just say that I have a site that I've just put up today. It's in the "Quit Smoking" niche and so far I haven't had any traffic to the site.

      Firstly, Google won't ever rank a single page Squeeze page anyway, since it completely lacks the very thing that Google wants - which is content, and lots of it. But just disregard that for the moment and we'll continue the analogy....

      So how could I get traffic?

      1) Well, I could do a whole load of keyword research beforehand, and make sure I use the all the right keywords in my copy (writing on the page) that people are searching on in the Quit Smoking niche. So at least then, I know that the content on my site contains the wording (keywords) that people are searching on.

      I then need to rank it in Google, which effectively means having it appear on the first page or two out of the 20 trillion results that come up when I search on some of these terms. It's a near impossible task in many cases. Simply put, it involves maybe posting a whole load of articles to article directories to get back-links, and generally investing lots of time and money getting the back-links in place by different means that will ensure your site is one the first couple of pages when people search on those keywords.

      Then, Google changes the algorithm, and you may have to get it ranked all over again. Or you may not. But it can and does happen!

      So this is how you get traffic from Google - broadly speaking. And I should point out that Google traffic is considered very targeted - meaning that the results that come up on the first few pages are gonna contain more or less the exact information that the searcher had in mind.

      2) There are many other ways to get targeted traffic that aren't in any way connected with SEO or Google.

      For instance, we come to a place like this, a forum, where we know other people are acutely interested in Internet Marketing (or if we were on a Dog Training forum, it would be safe to assume the forum participants were interested in Dog Training - yes?). This means that everyone reading this incredibly interesting and well written post is also interested in Internet Marketing in one niche or another - right?

      So what I can do is to put a signature below my posts that advertises something I have on offer. A free report for example. People reading this post may well see my link and decide it's worth checking out. So that too is very targeted traffic.

      Get it?

      And there are so many other ways to drive targeted traffic to your site.
      Google 'solo ads' as another example.

      There, - I hope that answers your question. That explains how I'm in charge of what traffic comes to my site, and when it comes.

      I want some traffic, - I write more posts on multiple forums. or I buy more solo ads, or whatever. Get the picture?

      Hope that helps

      Paul
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  • Profile picture of the author kinyash
    Great thread! Lots of useful info there for newbies.
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    • Profile picture of the author PCH
      Originally Posted by kinyash View Post

      Great thread! Lots of useful info there for newbies.
      Thanks Kinyash, I appreciate your comments, and to be sure, yes there is lots of stuff for newcomers.

      All the best buddy,

      Paul
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  • Profile picture of the author downr
    Just joined this forum and by reading this thread I can clearly say it was worth it. Thanks for the great read!
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    • Profile picture of the author Airboater1
      Thank you for this post. As someone starting out in IM this post couldn't have come at a better time for me! I thought I had a niche selected, but after reading this I have decided to switch my selection to one of the other of my top choices. This is why I love this forum! I just joined yesterday but have been reading for the last couple of months. The cost of membership is definitely an investment that will pay returns 10 fold!! Thank you again!
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      • Profile picture of the author PCH
        Originally Posted by Airboater1 View Post

        Thank you for this post. As someone starting out in IM this post couldn't have come at a better time for me! I thought I had a niche selected, but after reading this I have decided to switch my selection to one of the other of my top choices. This is why I love this forum! I just joined yesterday but have been reading for the last couple of months. The cost of membership is definitely an investment that will pay returns 10 fold!! Thank you again!
        Hey buddy,

        thanks for the feedback. But I have to ask, - "what cost of membership?" You don't have to pay for access to this forum. Some of the forums (on here), you have to pay for, but if you're just starting out, there's more than enough free stuff on here for the while. But I suppose this news may be coming a bit too late huh ? Sorry

        Good luck with your IM buddy,

        Paul
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        • Profile picture of the author Chris Pappin
          Great information here, thanks
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    • Profile picture of the author PCH
      Originally Posted by downr View Post

      Just joined this forum and by reading this thread I can clearly say it was worth it. Thanks for the great read!
      Hey Downr

      I'm so pleased you see value in my post. This place is so full of people willing to share. Just ask, and all will be revealed - usually

      Paul
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  • Profile picture of the author Lightlysalted
    Fantastic post, absolutely superb. The section about finding a saturation level below 5% is very good too
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    • Profile picture of the author PCH
      Originally Posted by Paid Surveys View Post

      Fantastic post, absolutely superb. The section about finding a saturation level below 5% is very good too
      Hey Paid Surveys

      thanks so much for the compliment. Yeah the 5% thing just allows you to know there's plenty of room for you

      all the best bro

      Paul
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  • Profile picture of the author 1209media
    Absolutely fantastic information - thank you so much! I sure needed that advice as a newbie as it would've saved me a few years of frustration.

    I love the advice about picking health, wealth or lifestyle markets. These are evergreen markets where people have problems and money. Love it!
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    • Profile picture of the author PCH
      Originally Posted by 1209media View Post

      Absolutely fantastic information - thank you so much! I sure needed that advice as a newbie as it would've saved me a few years of frustration.

      I love the advice about picking health, wealth or lifestyle markets. These are evergreen markets where people have problems and money. Love it!
      Hey 1209...

      glad to have been of some help matey. I agree, it would have saved me some time too if I'd known about these things sooner

      Good luck, and remember you can ask about anything on here.
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  • Profile picture of the author fred2biz
    Most people marketing on the internet do not really decide what niche to choose. They just jump in attempting to make money. I was thinking the same thing! Great minds think alike! Let's hope everything else agrees with what you're saying. There are so many niche to choose that you can pick a few to market to and track them to see which one is working.
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    • Profile picture of the author PCH
      Originally Posted by fred2biz View Post

      Most people marketing on the internet do not really decide what niche to choose. They just jump in attempting to make money. I was thinking the same thing! Great minds think alike! Let's hope everything else agrees with what you're saying. There are so many niche to choose that you can pick a few to market to and track them to see which one is working.
      Hey Fred,

      agreed - they sure do. At least when you do it this way, you can as you say, try a few and if they don;t pan out, don't sweat it! Just pick another and get going!

      Cheers buddy,

      Paul
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  • Profile picture of the author Gary Ning Lo
    Good structure advise..

    Excellent for newbies..

    You're right, the "gurus" make finding a niche difficult..

    Well only because some want to sell you a niche research tool.

    Cheers,

    Gary
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  • Profile picture of the author mikebev
    It's great for us beginners, thank you.
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  • Profile picture of the author lefti
    Thank you PCH. Very encouraging stuff, concisely laid out for overwhelmed newbies like me! Good luck.
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  • Profile picture of the author John Romaine
    What a load of dribble.

    What does a Google algorithm update have to do with niche selection, let alone anything at all????

    There's so much useless advice here that it makes my head hurt.
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    BS free SEO services, training and advice - SEO Point

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    • Profile picture of the author MJ Collins
      Originally Posted by John Romaine View Post

      What a load of dribble.

      What does a Google algorithm update have to do with niche selection, let alone anything at all????

      There's so much useless advice here that it makes my head hurt.
      I thought it was pretty good, but I'm a newbie. Are you saying this thread is misleading, or worthless? If so, what is your advice for someone who wants to understand niche selection?
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      bossMJ.com
      attracted to shiny objects
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      • Profile picture of the author sidee
        Niche selection is like 99% of the battle. I have some clients in barren niches and others in evergreen niches and it's mindblowing how little work one has to do in a niche with very hungry people.
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  • Profile picture of the author articlesarthors
    Thanks a lot for the post, it is clear you put a lot of effort into it, I agree people make too much of a fuss when deciding what niche. However saying that, I do believe it takes some time to finally settle down on one that you believe will work for you!
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  • In my opinion, the niche selection process should be reduced to one single question: What do I feel passionate about and what am I knowledgeable about? . If you got those 2 fields checked, you've got your niche.
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  • Profile picture of the author lefti
    Thanks again PCH. One question though, with regards to ‘testing’ your proposed niche using the FIVE CHECKS.

    With Point #1, you’re searching Amazon using your ‘market’ keyword. So ‘cars’ if we are to apply your Car/Ford example. In the remaining points # 2-5 are you now testing for your ‘target niche’ within that market (as opposed to the market itself?)

    I just want to make sure I understand those FIVE CHECKS and I apologise in advance if I am over complicating!

    Thank you,

    L
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    • Profile picture of the author randak
      Awesome thread. Thanks op! Better than a lot of wsos.
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  • Profile picture of the author HumbleGuy
    That's quite some good and professional knowledge right there!
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    Medical MCQs like never before!
    Medical Tourism and Health Tourism in Malaysia
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  • Profile picture of the author Cason
    IMO your interest doesn't necessarily have to be your "niche".

    Following the advice of "doing what you love" is often bad because your brain instantly focuses on stuff you do for leisure - like hanging out with friends, spending time with your family.

    Instead I would suggest people to identify their strengths. You can pretty much enter ANY niche once you identify your strengths.

    EG: I love thinking clearly about why and how things really work, hence I do it alot and I got really good at it, it's my strength. I especially dig concepts like 80/20, finding the little things that give huge results, etc.

    Using this knowledge I can pretty much enter any niche I want.

    Every "boring" niche instantly becomes interesting to me. Also, I'm going to add a ton of value because I'm working in synergy with my strength.
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  • Profile picture of the author xaviermurtagh
    The more you niche the more money is to be made and the greater chance for you to be found. I have built my real estate empire based on targeted niche area's.
    Specialize guys!
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    MACK is BACK. After 4+ years of not being involved in Warrior Forum. Let me show you how I have up to $1200 - $1600 days and the wonderful thing is I can teach you how in less than 1 hour!
    http://www.onehourspecialist.com

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  • Profile picture of the author MJ Collins
    To answer your question, I'm making a fuss over niche selection because I want to get it right.

    This thread came up in an advanced search here on the forum for niche selection -title only.

    The info you've compiled is excellent, as is the free report you offer for newbies. Thank you, thank you, thank you.
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    bossMJ.com
    attracted to shiny objects
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