List Building for Newbies - How and Why?

28 replies
Okay, everyone seems to be really, really into the list building thing and it sounds like a good idea but I don't entirely get it.

I have pretty good traffic to 4 of my sites and I want to take advantage of it. But what do I do after I collect the emails?

I get that I'm supposed to do direct email marketing, but I don't have anything else to sell my list - everything I think is relevant is mostly up on the site.

Can someone who is experienced in list building and marketing sort of explain the mentality behind this? Thanks in advance!
#building #list #newbies
  • Profile picture of the author sirtiman
    You don'y have anything to sell? How about offering services on your niche? Just try to take sometime to get killer sales funnel for your list building efforts.
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  • Profile picture of the author nicholasb
    if you don't have anything to sell how do you plan to make money?
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  • Profile picture of the author Shaun OReilly
    Originally Posted by cupcakemonster View Post

    Can someone who is experienced in list building and marketing sort of explain the mentality behind this?
    If you continue to just let traffic go to your site without
    building a list, then you will make sales from people who
    are ready to buy TODAY.

    However, most people who visit your site are not ready
    to buy today. So, rather than letting just leave and
    rely on them pro-actively coming back to your site, get
    them onto a list.

    That way, you build a list of prospects that you can
    continue to communicate with over time to give them
    useful content and multiple reasons to buy.

    This means that you'll get more people to buy (when
    they are ready) and you'll build a bigger buyer's list.

    You'll not be totally dependent on external traffic sources
    to your site because you'll have your own traffic source
    (your list) that you control.

    Dedicated to mutual success,

    Shaun
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  • Profile picture of the author jenmidas
    Type list building strategies on youtube.
    You'll get thousands of answers for your "why" and "how"
    FREE OR CHARGE.
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  • Profile picture of the author kinyash
    First list building would also help retain the traffic on your sites by simple emailing them when you have a new post up which you think will be interesting to them. You can also always find digital products from many sources to promote to your lists depending on your niche. Check out clickbank, jvzoo etc and promote other peoples products to your lists and earn the commissions.
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  • Profile picture of the author MartinPlatt
    The list building idea is simply that someone who visits your website, likely forgets about it, but if you capture their e-mail then you can keep on presenting your information to them.

    There are always things to sell. Think bout directly related and complimentary products, there's definitely stuff out there. Take a look at your competitors and see what they do, then if you like it copy it
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    • Profile picture of the author David Burnett
      It's great to have their emails because even if you don't sell to them you can provide them with some content every now and again and then they will revisit your website.

      But like mentioned above how are you going to make money if you don't have anything to sell? I would recommend creating a product but if not you can always sell a product as an affiliate.

      Hope this helps,

      Best Regards,

      David
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  • Profile picture of the author Anne0521
    Type List Building or List Building Strategies on Google. You will come up with lots of information about list building and it's advantage (in case you haven't found the answer yet from the replies you get from here.)
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  • Profile picture of the author MartinPlatt
    One thing - it can be quite tough to get people opening your e-mails at first - you need to learn how to appeal to to what your subscribers are looking for. You need to be person with all the answers to the questions they are asking.

    I say it can be hard because most e-mails are ignored, as so many are sent, which makes it harder to stand out and to appeal to your readers...

    If you just have a big list, but nobody reads your e-mails it is just a cost, you need to get people opening your mails, and clicking on your links to sell...
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  • Profile picture of the author Not So New
    Hey CupCakeMonster ...

    Even if you don't have anything to sell right now, it's a good idea to get their info for now until you have something.

    In the mean time simply follow up with them and offer value. At least this will be build a relationship with them and gain your trust

    -Shawn
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by cupcakemonster View Post

    I don't have anything else to sell my list - everything I think is relevant is mostly up on the site.
    First, that can change.

    Secondly, it doesn't matter much anyway, because one of the primary purposes of communicating with subscribers is to keep them returning to your site, so that you can make that initial sale to a wider range of people.

    Even if you had only one item, it would be worth building a list. Very few people buy anything at their first visit to sites where it's for sale, and communicating with subscribers is (among other things) a way of increasing the proportion of visitors who return.

    It's also a way of encouraging them - by earning their respect over a longer period - to trust you. People buy from/through people they trust.

    http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author kayfrank
    Suppose: Someone visits your site by chance in the search engines. To get them to visit your site again you have to rely on the chance that they get to see your site.

    But: if you offer them something great for free and they sign up to your list you can now send them to your site in your email campaign - you are no longer dependent on chance. You get to keep that visitor. Can you see why building a list is so important?
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  • Profile picture of the author sween
    I've heard a number of big names in this industry say their #1 regret is not building a list when first starting out.
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  • Profile picture of the author paulie123
    Keep communicating with your list with good content and you will keep a majority of your subscribers. As for the second part...how to monetize? Well. guess what? You do not have too! May be you are not in this for Internet Marketing (IM) purposes and that is fine. Keep in mind, in IM there is always a new flavor of the month when it comes to monetizing a website, a list, a blog, etc. There is affiliate marketing, adsense, CPA, webinars, sicial media, etc., all which have brought a great deal of money to those who create courses with the intent of helping people monetize something! If you like your current approach and have a high level of satisfaction...there is nothing wrong with not trying to monetize your list!
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    • Profile picture of the author cupcakemonster
      Thanks for all the great answers! For those of you who have lists on a few different kinds of sites, have you found certain niches to be more responsive to lists than others?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by cupcakemonster View Post

        Thanks for all the great answers! For those of you who have lists on a few different kinds of sites, have you found certain niches to be more responsive to lists than others?
        Yes.

        But even in the niches whose typical demographics are collectively the least responsive, having a list is still hugely better than not having one.

        It's undeniably true that "overall responsiveness" does depend slightly on the niche, but that's only a very small factor, compared with all the other things which determine subscriber responsiveness.
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        • Profile picture of the author smodha
          Originally Posted by Alexa Smith View Post

          Yes.

          But even in the niches whose typical demographics are collectively the least responsive, having a list is still hugely better than not having one.

          It's undeniably true that "overall responsiveness" does depend slightly on the niche, but that's only a very small factor, compared with all the other things which determine subscriber responsiveness.
          I agree Alexa. Niches like "weight loss" and "make money online" are the most responsive. People tend to be a little more "desperate" for various reasons (health, social, economic) and you can capitalize on that.

          Building a list in the health niche is the easiest in my opinion.
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          I Sell What People Want. The Money Is A Bonus..
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  • Profile picture of the author Daveyz
    According to Edwards Demming, profit in business comes from repeat customers.

    Rather of thinking of what to "sell" them, think of how you can add greater value to their lives with more of your products or services?
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  • Profile picture of the author paul nicholls
    if you go into list building then you have to look at it as a business instead of just making a few extra bucks like you would with something like adsense or cpa offers etc

    before you start building your list you do have think about the niche you are in and if it's viable to build a list and if people in that niche are already spending lots of money and buying products

    i have found that most of the people that get into list building are the ones that have already spent a lot of time messing around and trying lots of different methods to make money. This is how i got inot list building because i was fed up relying on google for traffic and relying on affiliate programs to pay me

    paul
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    • Profile picture of the author Stu Eaves
      Originally Posted by paul nicholls View Post

      if you go into list building then you have to look at it as a business instead of just making a few extra bucks like you would with something like adsense or cpa offers etc

      before you start building your list you do have think about the niche you are in and if it's viable to build a list and if people in that niche are already spending lots of money and buying products

      i have found that most of the people that get into list building are the ones that have already spent a lot of time messing around and trying lots of different methods to make money. This is how i got inot list building because i was fed up relying on google for traffic and relying on affiliate programs to pay me

      paul
      I would echo what Paul has said here, same thing happened with me.
      For years (starting around 1998) I had a few websites selling the odd product here and there, and then started learning about IM afterwards - I kept hearing about 'building your list' all the time, but never did it myself, I would keep trying everything else first to make more quick sales.

      When I finally 'got it' and learned why building your list is so important, everything changed (for the better). You need to capture those visitors email addresses so you can offer them products in the near future - even if you have none right now.

      Don't worry too much about the why, just DO IT - once you see how powerful it can be you'll kick yourself for not doing it earlier.

      Since I started list building I now promote my own products to my own lists, I promote other peoples products to my lists, and in turn other list owners can return the favour and promote my products to their lists - it's a win, win, win situation for you.

      Also, if you make a new product (which you should do!) you can LAUNCH IT to your list and get a very big pay day.

      If you've got a list that you've built yourself legitimately, then it's a huge asset and you've got a real business.
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    • Profile picture of the author smodha
      Originally Posted by paul nicholls View Post

      if you go into list building then you have to look at it as a business instead of just making a few extra bucks like you would with something like adsense or cpa offers etc

      before you start building your list you do have think about the niche you are in and if it's viable to build a list and if people in that niche are already spending lots of money and buying products

      i have found that most of the people that get into list building are the ones that have already spent a lot of time messing around and trying lots of different methods to make money. This is how i got inot list building because i was fed up relying on google for traffic and relying on affiliate programs to pay me

      paul
      Agreed Paul. List building should be regarding as a micro business.
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      I Sell What People Want. The Money Is A Bonus..
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  • Profile picture of the author andreas3
    Originally Posted by cupcakemonster View Post

    Okay, everyone seems to be really, really into the list building thing and it sounds like a good idea but I don't entirely get it.

    I have pretty good traffic to 4 of my sites and I want to take advantage of it. But what do I do after I collect the emails?
    Here's the step-by-step version...

    If you don't have anything to sell now, don't worry. Think of your list as something that will be very handy in the future.

    Start by sending out interesting emails that say something useful. Quick tips for doing things related to your niche.

    Once you have a product to promote, do a series of emails that start out saying useful things, but hinting there's a better way. By email 4 or 5, introduce the product and include your affiliate link.

    It doesn't matter if it's the same product as the one on your site... actually, that's better, since the people on your list may already be familiar with that product.
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  • Profile picture of the author smodha
    You build a list so you can sell to them. The most effective way I've found is:

    1) Create a YouTube video providing value. If it's the "make money online" niche then give them a free tip to make $xxx/day. If it's "weight loss" then give them a tip to lose weight (make sure you know what you're talking about and provide proof).

    2) Once you grab the visitor's attention, you can funnel them onto your squeeze page or opt-in box and capture their email address. Tell them something like "for more great tips join my newsletter/mailing group/<insert>".

    3) Send the visitor more free tips/services and start building trust (this is most important. DO NOT SKIP). Once you have a relationship established, start sending them paid goods/services. I normally send out 4 or 5 more free tips or services usually once a week before sending out affiliate offers.

    4) Rinse & repeat.

    This might not be the most efficient method around but I've found that the leads you generate are very responsive and will buy from you. This is a LONG-TERM strategy so don't expect results overnight.
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  • Profile picture of the author gcbmark20
    Hi,

    What niche are you in?

    Does the niche your in have the capacity to be able to build
    a profitable list around it?

    If you're in the big 3 niche areas then you should have
    plenty of areas/topics you can cover and then add these
    to your email sequence.

    What kind of questions do you see your target audience
    asking?

    What are their needs?

    Can you provide a service or product that can cater to those needs?

    You can capture their email address and then direct them to your
    site(s) and then they get to know you as a marketer, they can get to
    trust you and some (not all) will keep going back to your site and
    will eventually buy one or some of your products.

    This is the power of email marketing!

    You get to build relationships, send updates to your list of when you
    have added something of value to your site/blog etc and direct there.

    I do this regularly and I have seen opt ins, sales and have built
    great relationships this way!

    How do I know this?

    Because I track where all my sales are coming from, I have
    received and continue to receive emails from my subscribers
    whether it be questions or thank you's for helping them with a
    particular questions or concerns etc etc.

    Learn as much as you can on this subject you are in the right
    place to learn all there is to know about list building.

    Hope this has helped!

    And good luck!

    Regards
    Gavin
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  • Profile picture of the author Randall Magwood
    Originally Posted by cupcakemonster View Post

    I have pretty good traffic to 4 of my sites and I want to take advantage of it. But what do I do after I collect the emails?
    After you collect the emails via your autoresponder, continue to market them via email. You dont have to email everyday... consider mailing out every 3-4 days. If you dont have anything to sell, go to Clickbank, Commission Junction, etc to find some affiliate products to promote. You'll more than likely experience more sales and higher conversion rates if you build up an email list - as opposed to leading people directly to your sales page.
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  • Profile picture of the author Willie Crawford
    Whenever I go into a new niche, launch a new website, or work
    with a client doing one of the above, the first thing that we do
    is research WHO we are going to serve.

    What are their needs, wants, fears, concerns, dreams, etc.

    Once we know those things, we ask which of those can we
    address, and should we.

    We look at what products/services we can provide and if
    we see obvious things that the customer demographic would
    need/buy and we can't provide it we look for affiliate and
    joint venture relationships.

    With that information we map out (flowchat) a rough funnel.

    With that rough funnel, we can look at touch points... places
    and ways that we can get them on our lists and into our tribe.
    Once you start flowing it out, it becomes fairly easy to plan a
    series of autoresponder messages with VERY specific purposes.

    Having an email list allows you to preplan your email sequence,
    but also drop in unplanned communications from time to time,
    as conditions change.

    To me it is all about knowing WHO is on your lists and
    developing relationships with them, meeting their actual
    needs on many different levels.

    With some of my lists I know subscribers name, email,
    gender, age, location, interests, rough income levels,
    educational levels, etc.

    That data is all very useful in making sure that you communicate
    with your list members about things that they care about :-)

    Talk to them about things that they care about and there is
    a natural bond, and they do open and respond to your emails.

    Willie
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    • Profile picture of the author makinitmine
      It's definitely a must do thing. Once you get them on your list, you have a continuous group of people to market to. Great situation to have
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  • Profile picture of the author rockong
    A great way to find out more about what your current traffic may find valuable is to start a dialogue with them. Either way, at least get them onto your email list. You can email several of them personally and ask what can help bring more value into their lives within that niche.

    The best thing about a real running business is that you don't necessarily have to think of the ideas, you just have to extract the ideas from your industry

    Good luck!
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