What Size Is Best Performing Banner Ad Sizes?

i hope that he has done the same thing that I'm suggest you. but i like first teo very much

I spend about $50,000 per month on banner ads and so have a great interest in this question!

The answer is that there is no catch-all answer. Results vary wildly according to the creative treatment, the time of year and the sites that the ad appears on.

My results, and I stress that these are for my campaigns only, show that on average the two best performing sizes I use, by far, are skyscraper units: 120x600 and 160x600. The very worst - with a click through rate of about half the best two - is the standard 728x90 leaderboard wide banner.

Narrow horizontal banners and box units fall in between.

As you can see, my results seem to directly contradict the Marketing Sherpa industry averages.

I guess the question that leads on is why would I continue to use sizes that seem to perform poorly?

The answer is that on the right sites, they perform very well - and some sites that pull good responses don't offer a full range of banner shapes and sizes.

Averages only tell you part of the story where testing and tracking is concerned. You need to look at individual cases as well.

Martin

Thanks for the "best performing banners" site.

Actually, no, they are not. Not necessarily, anyway. It depends on what you are trying to do, the tone you are trying to set and the audience you are trying to reach.

For the corporate campaigns I'm running, banners are about 100 times more cost effective than other advertising methods. And a darn sight easier to manage!

Martin

Want better results? Make your banner ad appear as though it's a video. Saw that on a site the other day and thought, "Wow. Why didn't I think of that?"

Hastily-assembled example attached.

Charlie