Every Warrior Needs a Plan for Failure

20 replies
We're all so focused on success that many people haven't made a plan for failure yet. I'm not talking about returning to the real world job force, but an online failure plan.

One thread that was recently closed showed exactly why this is so important. You're bee bopping along, growing your business using a specific formula of product creation and article marketing and BAM - a Google animal knocks you to the ground.

You have a couple of choices when (probably not if) this happens - it might not be Google - it might be some other reason:

1. You can get so pissed and fed up that all your hard work is gone that you quit.

If you do this, please don't drag everyone else down with you - especially if you've been an Internet Marketing leader and you convinced them to follow you in the first place.

It's GREAT to be transparent about the ups and downs - realism is a good thing. But when you start spitting nails, you're better off throwing a fit where it's not de-motivating others.

2. You can take stock of what's left after the disaster and rebuild using whatever talents you have.

This MAY require you to admit you're once again a newbie, learning everything from scratch. Maybe before you relied on EZA and now you're broke and don't have money for paid traffic.

Well, find another free traffic method.

If you did it once using certain talents (writing, teaching, email marketing, etc.), then you can do it again - you may just have to find a different way to go about it. There are too many strategies for you to sit there saying you know it all and have mastered it all.

None of us has.

If you sit there and say, "Well I've never been able to rank a website," don't just throw your hands up in the air and walk away - become that newbie again and find out WHY your website rankings suck.

Don't be too proud to go back to square one and learn it all over again and ask for help.

Don't we ALWAYS tell newbies to test and tweak and learn and continue their education and not put all their eggs into one basket?

You need to have a plan to fail because it could happen. People often ask me if I'm freaking out about certain things - Squidoo closing lenses, etc. No. It'll suck if it gets closed, but my plan of failure is to have a TON of income streams going all at once:

- Info product sales of my own courses
- Affiliate sites
- Web 2.0 pages
- Services

Does my business take a hit sometimes? Yes. One year I lost $33k - ouch!

When that (or life - divorce, etc.) happens, I look at all of my business branches and pour a bunch of effort into one of them to fire up the sales again.

Don't tell me you're too old, etc., either. I'm teaching 80+ year olds to do this online. Everyone's tired at some point - but you're sitting at a computer. Get a good night's sleep and work on this. Or see #1.

So what happens if you wake up tomorrow and your main income stream is wiped off the face of the Earth? What's your plan B, C and so on?

Tiff
#failure #plan #warrior
  • Profile picture of the author rohit36
    Yeah... I went through that...

    Got a flying start and just a few days later HIT FACE FIRST ON THE GROUND..

    Everything was just over, and the worst part - tarnished my reputation with that.

    Had to start all over, not only my business but my repo too..

    Glad I am successful upto some extent now.. and continue to work on it, I can never forget those days...

    but now i know I can over come anything in life
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  • Profile picture of the author egyptik
    Originally Posted by TiffanyLambert View Post

    and BAM - a Google animal knocks you to the ground.
    Haha .

    Thanks Tiffany! Usefull information
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  • Profile picture of the author fatafat
    Originally Posted by TiffanyLambert View Post

    We're all so focused on success that many people haven't made a plan for failure yet. I'm not talking about returning to the real world job force, but an online failure plan.

    One thread that was recently closed showed exactly why this is so important. You're bee bopping along, growing your business using a specific formula of product creation and article marketing and BAM - a Google animal knocks you to the ground.

    You have a couple of choices when (probably not if) this happens - it might not be Google - it might be some other reason:

    1. You can get so pissed and fed up that all your hard work is gone that you quit.

    If you do this, please don't drag everyone else down with you - especially if you've been an Internet Marketing leader and you convinced them to follow you in the first place.

    It's GREAT to be transparent about the ups and downs - realism is a good thing. But when you start spitting nails, you're better off throwing a fit where it's not de-motivating others.

    2. You can take stock of what's left after the disaster and rebuild using whatever talents you have.

    This MAY require you to admit you're once again a newbie, learning everything from scratch. Maybe before you relied on EZA and now you're broke and don't have money for paid traffic.

    Well, find another free traffic method.

    If you did it once using certain talents (writing, teaching, email marketing, etc.), then you can do it again - you may just have to find a different way to go about it. There are too many strategies for you to sit there saying you know it all and have mastered it all.

    None of us has.

    If you sit there and say, "Well I've never been able to rank a website," don't just throw your hands up in the air and walk away - become that newbie again and find out WHY your website rankings suck.

    Don't be too proud to go back to square one and learn it all over again and ask for help.

    Don't we ALWAYS tell newbies to test and tweak and learn and continue their education and not put all their eggs into one basket?

    You need to have a plan to fail because it could happen. People often ask me if I'm freaking out about certain things - Squidoo closing lenses, etc. No. It'll suck if it gets closed, but my plan of failure is to have a TON of income streams going all at once:

    - Info product sales of my own courses
    - Affiliate sites
    - Web 2.0 pages
    - Services

    Does my business take a hit sometimes? Yes. One year I lost $33k - ouch!

    When that (or life - divorce, etc.) happens, I look at all of my business branches and pour a bunch of effort into one of them to fire up the sales again.

    Don't tell me you're too old, etc., either. I'm teaching 80+ year olds to do this online. Everyone's tired at some point - but you're sitting at a computer. Get a good night's sleep and work on this. Or see #1.

    So what happens if you wake up tomorrow and your main income stream is wiped off the face of the Earth? What's your plan B, C and so on?

    Tiff
    Tiff, I love your post, down to earth and straight from heart. Well done of being so articulate!
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    • Profile picture of the author Chris Silvey
      I was hit by another animal and it wasn't Google, it was just a series of bad luck.

      A good portion of my sales comes through social media, but for the last year I have had a series of bad luck that kept me away from the internet. An injury at work that layed me up nearly 6 months, an exploding gull bladder a house fire, and a hacker that nuked one of my clients hosting accounts. All in a row.

      I kind of lost my social presents on networks, as well some of my best sellers became yesterdays news. They lost their shiny new toy appeal as the market became a bit more saturated.
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      • Profile picture of the author reclark
        Originally Posted by Chris Silvey View Post

        I was hit by another animal and it wasn't Google, it was just a series of bad luck.

        A good portion of my sales comes through social media, but for the last year I have had a series of bad luck that kept me away from the internet. An injury at work that layed me up nearly 6 months, an exploding gull bladder a house fire, and a hacker that nuked one of my clients hosting accounts. All in a row.

        I kind of lost my social presents on networks, as well some of my best sellers became yesterdays news. They lost their shiny new toy appeal as the market became a bit more saturated.
        But, you didn't quit, did you? You are still making a comeback. You are taking the steps to come back stronger than ever, right? Tell us you are.

        I'm one of Tiffany Lambert's converts and she won't let us say never. Help is a question, email, call away if you need it. Thanks for sharing your experience with us. We get discouraged sometimes (many times) and need to know that people didn't quit. How do you learn from your experience and grow from it? Thanks again.
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  • Profile picture of the author Brian Tayler
    Great info Tiffany!

    Haven't seen you in awhile, good to see you again
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  • Profile picture of the author katherineolga
    I've been working online in some form or another for a long time - mostly as a writer. Due to life circumstances, I didn't work on my business a lot last year and boy, did my income take a hit.

    One thing I believe is that those of us who make a great living online are not necessarily the smartest or most talented. We're the most stubborn!

    My general plan to deal with "failure" is to set up enough income streams so that it won't matter. Then, if something "fails" try something else. :-)

    Thank you so much for your thoughtful post!
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  • Profile picture of the author HumbleGuy
    That's a good reminder, thanks!
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    • Profile picture of the author Tom B
      Banned
      I call those setbacks, not failures.
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  • Profile picture of the author Douriff
    Originally Posted by TiffanyLambert View Post

    We're all so focused on success that many people haven't made a plan for failure yet. I'm not talking about returning to the real world job force, but an online failure plan.

    One thread that was recently closed showed exactly why this is so important. You're bee bopping along, growing your business using a specific formula of product creation and article marketing and BAM - a Google animal knocks you to the ground.


    Tiff
    my two cents for the answer.
    Internet never stops to amaze me for the last 12 years I've been hanging around. I'm a veteran in this vast place who only recently started to consider making a few bucks here. Things have changed a lot in this 12 years, and things are still changing. Those changes crushed some business, but also created some new opportunities. This one always has to keep in mind. Things are evolving fast, and if anyone wants to succeed, must not cling to one thing forever.
    Been very studious and meticulous person I always do extensive research before I jump into anything. Have some good educational background too, which allows me to apply methods while doing so. I've almost completed my task (research) did some split testing, put up several (cheap) sites to see how it works.
    and this are my findings:
    never trust your assets to only one company, always build parallel versions and alternatives (this is the beauty of the internet - you can do things fast, and scale them bigger then in any conventional business,with less investments) even if things work smoothly (especially then, whilst you can constructively spend more money) never hurts to duplicate and run separate sets of sites/offer/hosting/payment companies and so on. Flexibility is the key.
    always keep an eye on trends - drum rolls are often heard far in advance, before the actual change happens.
    look for the opportunities to make bigger commission/more expensive products
    look for the opportunity to put some money aside for some passive income and investments when the opportunity arises. (gold, stock etc - but here as well, one must not cling too long, timing is the key)
    scale things up whenever possible. (whatever works)
    create the possibility to withdraw somewhere cheap (off the grid) (this is what I've learned from friend of mine who was a top notch executive when he bought a cheap land with a cabin so he can have his own eggs and potato when SHTF (his own words) :p
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  • Profile picture of the author Stevie C
    A great post Tiffany, I also read the now deleted post that you mentioned and you pretty much articulated my thoughts on the matter. Yes basically we have two options if it 'hits the fan' give up or rebuild. Certainly multiple income streams is a given if you want to survive the constantly changing online map but also keeping in the game and constantly learning and researching. There are no resting on you laurels in this business, well not for long anyway!
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  • Profile picture of the author derekwong28
    I believe that S did have multiple income streams of income. But I think the real problem was that he worked too hard that he burnt out. With some people (myself included), they tend to work harder and more focused when things are going well, but lose concentration and drive when things go downhill. I certainly am not pleased with myself when my business took a massive hit in 2008. I did have multiple streams of income but all went down at around the same time. It took me more than 4 and a half years to take on a new direction.
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    • Profile picture of the author Kay King
      We've all taken a hit at one time or another. Your choices are your own - you can rebuild, start over, give up. Whining is not a go to option unless it's attention you want.

      IM is not an easy business no matter what anyone tells you. The greatest myth in IM is the belief in ongoing hands-off passive income.

      Any wheel must have some energy applied to keep rolling.

      kay
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  • Profile picture of the author jasondinner
    People need to realize more than anything that failure is not a bad thing.

    It's a good thing. Actually a great thing because if you keep persisting, the failure is bringing you closer to success.

    The worst thing you can ever do is quit.

    A quitter never wins and a winner never quits.
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    • Profile picture of the author reclark
      Originally Posted by jasondinner View Post

      People need to realize more than anything that failure is not a bad thing.

      It's a good thing. Actually a great thing because if you keep persisting, the failure is bringing you closer to success.

      The worst thing you can ever do is quit.

      A quitter never wins and a winner never quits.
      Thanks, this is true for literally everything in life. I learn nothing from success. I learn everything from mistakes. I don't even say "failure." I didn't fail, I simply learn one more way to "not do this thing."
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      • Profile picture of the author berlin john
        Many problems getting cleared through our experiences. take it in a positive way and do not commit the mistake again......
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  • Profile picture of the author cheddarben
    The world will ALWAYS throw obstacles at you... how you handle those obstacles determines the nitty gritty of who you are and what you can really make.
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  • Profile picture of the author karolina2004
    People wants to be rich, no one wants to be poor. However, there is only very few people who have clear plan for their future, including what will they do if their business fail in the future
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  • Profile picture of the author humbledmarket
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  • Profile picture of the author FreedomBlogger
    Awesome post!!

    I'm a blogger and I believe in the power of a blog online. Once you build it to a nice daily traffic flow ... then you can monetize it with anything you want. You can build multiple income streams with one blog site alone.

    Then you can build another one, and then another one, and then another one. You can get them to 500 - 1,000 daily visitors and move on to the next one.

    I would say this is a smart way to build multiple income streams online.

    You just gotta learn the right way to do it!!

    Anyways .... very valuable post you have share here! ... keep up the great work!

    I wish you the best of the best!

    Cheers!
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