Flip honesty into your best selling emotional trigger

by khanarms 12 replies
If you are a marketer who likes writing their own copy or reviews, here is a concept that I have learned from 8 years in telephone sales that doubled my sales.

Be honest.
Being honest in this day and age of skepticism is probably one of your strongest weapons. Think about it, if I were selling a "make $5000 on the internet in a month from now" manual, I wouldn't necessarily pitch it as the easiest, fail-proof system. Because that's what customers hear all the time and skepticism levels can be very high. On the flip side everyone is looking for the magic bullet. But here is how I would pitch something like this and you tell me if you think it will make a difference:

Want to Make $5K on the internet in a month's time with no work?

Then I am about to tell you something you are not going to like, so don't say I didn't warn you if you keep reading.

Hear me out. I don't cater to lazy and unmotivated people. I don't promise anyone they can make money without putting in effort and zeal in what they do. It is impossible and immoral from my standpoint to promise you success without an important ingredient. And that ingredient is your own willingness to succeed.
I have never seen an unmotivated, lazy person make something out of their lives. Somehow, I know that if you are reading that far, that doesn't apply to you, does it? Blah, blah, blah.........


Basically, what I do here is be honest with my customer base that if they don't take manners in their own hands and take action, they will not succeed. I manage expectations. But I also trigger their pride and ego, because no one wants to think of themselves as lazy and unmotivated.
At the same time I have given them a fair warning.
In my hypothetical copy I would then go on and explain why my system works, etc. But it works on the condition that the buyer will put in their time and effort to follow the steps and will be willing to succeed and not give up.
Also honesty makes you come across as more human and someone who is genuinely concerned for their customers success. It shows that you care and makes you be perceived as an authority figure. People want to buy from experts and people who are straight forward and to the point. People who mean business.
I think the overhyped sales letter has had its heyday and it is time to be more creative with things. On the other hand, the same psychological triggers work on people no matter what. Sometimes, they have to be presented in a new form in order to be more convincing though.

Hope this can be of help to someone. Would love feedback. Thanks.

Anton B.
#main internet marketing discussion forum #emotional #flip #honesty #selling #trigger
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  • Profile picture of the author Internet Income
    Honesty coupled with proof is a winner every time.
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    WSO =>How Newbies Can Make $23,000 in 28 days - Here

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  • Profile picture of the author logocheckout
    Originally Posted by khanarms View Post


    Want to Make $5K on the internet in a month's time with no work?

    Then I am about to tell you something you are not going to like, so don't say I didn't warn you if you keep reading.

    Hear me out. I don't cater to lazy and unmotivated people. I don't promise anyone they can make money without putting in effort and zeal in what they do. It is impossible and immoral from my standpoint to promise you success without an important ingredient. And that ingredient is your own willingness to succeed.
    I have never seen an unmotivated, lazy person make something out of their lives. Somehow, I know that if you are reading that far, that doesn't apply to you, does it? Blah, blah, blah.........


    Anton B.
    A lot of rich people are lazy. They have the money to get other people to work for them.

    They go on vacation and relax while others do their work. It does not mean that they are unmotivated and lazy. Does it?
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    • Profile picture of the author paul8368
      Hi Anton,

      I like your idea, its a good way to play on the emotion of someone who feels they are motivated but at the same time uses the same headline that somone who is hyping up the sale would do so will get both aprties interest.

      Thanks for the post, I'll try it out this weekend.
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    • Profile picture of the author khanarms
      I am not so sure about this one. There is a difference between them doing the manual labor and taking the decision and doing the planning. Of course, if you can afford to outsource that's all great. Still you have to make decisions and direct which takes effort in itself.

      Originally Posted by logocheckout View Post

      A lot of rich people are lazy. They have the money to get other people to work for them.

      They go on vacation and relax while others do their work. It does not mean that they are unmotivated and lazy. Does it?
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      • Profile picture of the author Ricter
        LOL, "honesty" as a tool. Wow, just wow.
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      • Profile picture of the author logocheckout
        Originally Posted by khanarms View Post

        I am not so sure about this one. There is a difference between them doing the manual labor and taking the decision and doing the planning. Of course, if you can afford to outsource that's all great. Still you have to make decisions and direct which takes effort in itself.
        It takes decision making to buy these products.
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        • Profile picture of the author David Campbell
          Hi Anton,

          For me, that was a timely message.

          I started work on my first, hard-core, serious sales letter this morning. After an hour or so, I was taking a break with my bride of longstanding. I told her about the sales letter I was working on and asked her opinion:

          "Is it morally right to hype a product? To try and convince people to buy something?"

          We chatted about this for a while. Summing her reply, she basically said, "Yes, if you're not lying or deceiving anybody."

          Your comments about the merits (and rewards) of honesty are helpful.

          Thanks!
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          • Profile picture of the author khanarms
            Here is my personal philosophy. Customers want to be sold. Yes, they want to be convinced that a product is good and is worth spending money on.
            So it is ok to hype something, but also be honest with any of the shortcomings of your product and then explain why customer should purchase it anyway.
            See collectively all customers are way smarter than you and I. You are insulting their intelligence if you lie and deceive or try to conceal the truth. It may pass once, even twice, but it will come back to you to bite you in the behind. It might be losing a customer forever, it may be that the customer requests a refund and then spreads bad rep about you.
            On the internet nothing can really be hidden.

            Originally Posted by rainbow21 View Post

            Hi Anton,

            For me, that was a timely message.

            I started work on my first, hard-core, serious sales letter this morning. After an hour or so, I was taking a break with my bride of longstanding. I told her about the sales letter I was working on and asked her opinion:

            "Is it morally right to hype a product? To try and convince people to buy something?"

            We chatted about this for a while. Summing her reply, she basically said, "Yes, if you're not lying or deceiving anybody."

            Your comments about the merits (and rewards) of honesty are helpful.

            Thanks!
            {{ DiscussionBoard.errors[71953].message }}
    • Profile picture of the author Chris Lockwood
      Originally Posted by logocheckout View Post

      A lot of rich people are lazy. They have the money to get other people to work for them.
      Most rich people get that way through work, not laziness.

      I don't see what being able to hire others has to do with laziness. There is only so much one person can do.
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      • Profile picture of the author logocheckout
        Originally Posted by Chris Lockwood View Post

        Most rich people get that way through work, not laziness.

        I don't see what being able to hire others has to do with laziness. There is only so much one person can do.
        I want to be that kind of rich person.
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