Higher Conversion Numbers Don't Always Equal More Profits -- The Truth Is In The Numbers
So, there is an offer that I am promoting right now that has given me a really fine example to show you today.
Some people think that the better number is Sales Conversion Rates. They believe that the right price to promote their offer is the price that leads to the highest sales conversions.
But, the truth is that you should be looking at a range of numbers, instead of just one.
Most affiliates look at available offers, and when they do, they take in a set of numbers to help them make a decision to promote or skip the offer.
* Product Price
* Unique Visitors to Offer
* Sales Total
* Sales Conversion %
* EPC - Earnings Per Click
* Earnings Per Sale
* Refund Rate
Let me give you an example with a real life offer.
I mailed for this offer yesterday at 4pm, so my promotion of this product has only been live for 21 hours.
Yesterdays number are:
* Avg. Price -- $4.97
* Visitors -- 50
* Sales -- 20
* Sales % -- 40.00%
* EPC -- $1.02
* Earnings Per Sale -- $2.54
* Total Earnings -- $50.58
* Refund Rate -- 0%
Today's numbers so far are:
* Price -- $7.97
* Visitors -- 17
* Sales -- 6
* Sales % -- 35%
* EPC -- $1.70
* Earnings Per Sale -- $4.82
* Total Earnings -- $28.94
* Refund Rate -- 0%
For a good comparison of the two sets of numbers, you would want to match the number of visitors on both configurations.
To match the number of visitors on day 1 and day 2, I need to multiply the visitors and sales numbers by 3. Let us see how the other numbers change by doing that:
* Price -- $7.97
* Visitors -- 50
* Sales -- 18
* Sales % -- 35%
* EPC -- $1.72
* Earnings Per Sale -- $4.79
* Total Earnings -- $86.22
* Refund Rate -- 0%
From the first set of numbers to the second set of numbers, the price of the product increased by 60%. The sales conversion % dropped by 5%. And actual dollar earnings went UP by 70%.
As you can see, even though the price went up, the drop in conversions still equaled more dollars earned.
Whenever you set up an offer -- any offer -- you should test different price points to figure out where you will find the most dollars per visitor (EPC) and the highest potential profits.
Some people think that the better number is Sales Conversion Rates. They believe that the right price to promote their offer is the price that leads to the highest sales conversions.
But, the truth is that you should be looking at a range of numbers, instead of just one.
Most affiliates look at available offers, and when they do, they take in a set of numbers to help them make a decision to promote or skip the offer.
* Product Price
* Unique Visitors to Offer
* Sales Total
* Sales Conversion %
* EPC - Earnings Per Click
* Earnings Per Sale
* Refund Rate
Let me give you an example with a real life offer.
I mailed for this offer yesterday at 4pm, so my promotion of this product has only been live for 21 hours.
Yesterdays number are:
* Avg. Price -- $4.97
* Visitors -- 50
* Sales -- 20
* Sales % -- 40.00%
* EPC -- $1.02
* Earnings Per Sale -- $2.54
* Total Earnings -- $50.58
* Refund Rate -- 0%
Today's numbers so far are:
* Price -- $7.97
* Visitors -- 17
* Sales -- 6
* Sales % -- 35%
* EPC -- $1.70
* Earnings Per Sale -- $4.82
* Total Earnings -- $28.94
* Refund Rate -- 0%
For a good comparison of the two sets of numbers, you would want to match the number of visitors on both configurations.
To match the number of visitors on day 1 and day 2, I need to multiply the visitors and sales numbers by 3. Let us see how the other numbers change by doing that:
* Price -- $7.97
* Visitors -- 50
* Sales -- 18
* Sales % -- 35%
* EPC -- $1.72
* Earnings Per Sale -- $4.79
* Total Earnings -- $86.22
* Refund Rate -- 0%
From the first set of numbers to the second set of numbers, the price of the product increased by 60%. The sales conversion % dropped by 5%. And actual dollar earnings went UP by 70%.
As you can see, even though the price went up, the drop in conversions still equaled more dollars earned.
Whenever you set up an offer -- any offer -- you should test different price points to figure out where you will find the most dollars per visitor (EPC) and the highest potential profits.