WSO Pre-Launch

Yes. Post a WSO thread that has a video demo of your product or some giveaway and get people to join your prelaunch list. When you launch simply edit your WSO thread and put your actual salespage in there.

I've seen quite a few do it that way... with a WSO thread used for the prelaunch.

As Mike Hill wold say -Start bye building up a list, sending out newsletters, getting the attention of affiliates or another number of things.

It's a marketing strategy that works with main stream products and large scale products.

Corporations do the same thing. Look at Sony and how they release the Playstation or how major gaming companies like Blizzard who release video games. Imagine if they just showed up on shelves without building hype up or building up appeal to the product.

Sales would be far lower than what they do get.

It's being done because you build a small seed list who want to be notified when it goes live, then the theory is your conversions will be higher right at launch because you are launching to a very targeted list who are definitely interested in buying. That in turn can attract more affiliates because of high conversion rates.

So once you understand why it's being done, it all makes sense, whether you like it or not.

Doesn't mean everyone will get the results they want with it, but it's done for a very good reason.

It's probably more effective when you do it for a longer period of time such as a week or two weeks or even more, to make the seed list larger and keep building that buzz.

Depends on your offer, though. It's not going to work for all offers. Some offers don't deserve the buildup." and I agree with it all.

Hope it helps.

I've seen this done quite a bit and plan on using this method myself very soon. What is the opinion on a good pre-launch period?

Too long and people lose interest.

Too short and you don't give it enough time for the hype and anticipation to build.

I would say 4-7 days.

Too long and people lose interest.

Too short and you don't give it enough time for the hype and anticipation to build.

I would say 4-7 days.

I think you just amend the existing WSO thread and add the payment button.

I posted this into some FB groups a couple of days ago. Forgive the copy/paste response but it's highly relevant.

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Your prelaunch sucks and what to do about it ...

A well structured prelaunch can double or even triple your opening day conversion rate. That means higher EPCs and more affiliates attracted to the offer. But get it wrong (and most people do) it'll have the opposite effect, letting someone else outsell you many times over.

So what is it everyone does wrong?

Simply put, they give away too much.

They see the big guru launches "giving away" lots of content upfront but they don't read between the lines. They don't see that what's been given away is very strategic. Serving a very specific purpose.

If you give away too much during your prelaunch your market is done until they get a chance to try it out.

Give away lots of long videos or written content and your market won't be back until they've consumed them.

Give away some shiny software and people won't be back until they've had a chance to play with it and try it out.

If your prelaunch runs for a few days, chances are that's it, they're done with you. They've had their fix and your launch will be over before they even consider coming back. Assuming they ever do. Most people won't consume the content, it'll just sit idly on their hard drive while they go find the next shiny fix.

What can you do about it?

You've got two options and most people realistically only have one.

The hard way -

If you can compress some results in advance into your launch window, such that they can see something cool happen in that time and then want the bigger, badder version. Do that, it'll work better than anything else you can possibly do.

But for most people, getting their audience to take action and see results in just a few days is basically impossible.

Fortunately, there's the easy way -

Give them free stuff that leaves them wanting more.

Think of it like giving someone an appetiser before a main meal. It may look like food but all it does is make you realise how hungry you are.

If you sell software, that's super easy to do.

Your prelaunch just needs to tell them what an awesome result THING can produce and how desirable it is. Then show how much work that is. Fortunately, here's a button you can push to do it for you ...

If you sell info, that's harder but still possible.

Your prelaunch needs to give them a component that sounds awesome but isn't much use without the rest of the package.

Product Launch Formula did this with the concept of a "Launch Parachute". How you can screw up most everything on a launch and still be fine as long as you get some key things right. Oh and btw, here's the course that'll teach you how to get the key things right ...

If in doubt, keep your prelaunch simple.

Focus on how awesome your product is going to be and the amazing results it'll achieve. That way the most interested buyers will be primed and ready to go on launch day, not off reading the 1,000 page PDF you gave them for free in the hopes of bribing them to buy.

Got questions? Awesome, ask away, I'm happy to answer them...