Here's something I've noticed about a lot of online marketers:
People seemed to get really attached to their website and copy - even if it's massively underperforming.
Even if it's massively over-performing.
You should never, never, never settle for just one sales letter, VSL, autoresponder, OTO or solo ad.
You can ALWAYS do better. No exceptions.
Let's say you have the top selling product (in your niche) on Clickbank.
Do you just keep milking your control (i.e. sales letter or VSL) - until the well dries up?
If you are, I promise that you're setting your business up for a massive downfall.
It's so incredibly important to keep testing new material, messages, branding, etc., to see if you can beat your own control (or at least develop new ways to increase profits.)
If you have a sales funnel that's either underperforming or outright bombing, you've got to meticulously figure out why and test different approaches.
Sometimes, you can just tweak a few things about your design and/or copy to increase conversions.
Just because you made the investment in whatever you have - doesn't mean you shouldn't always be pushing the envelope to innovate something that's even MORE effective.
Like I always say:
If you ain't testing, you ain't trying.
So ask yourself:
"What can I do TODAY to test against my current campaign tomorrow?"
That's something you should constantly be questioning inside of yourself.
High achievers are NEVER complacent. Ever.
And you shouldn't be either - whether you have the control to beat in your niche... or not.