I have had a severe drop in rankings that has taken place over the past few months. According to Google Analytics, my average listings are on pages 10 and 20 for my 2 main keywords. Prior to the drop, I was on page 1. I haven't paid much attention to it because I had plenty of work from larger clients and wasn't looking for more at the time. I like to keep my options open, just in case, so I want to get the traffic back again. The site is clean, original content with no linking schemes or anything out of the ordinary.
The keywords are not overly competitive and the traffic was very light, but it was targeted and worked well.
Should I start adding new content and gather some links or should I just scrap it and start a new domain? Either would take about the same amount of time.
What is your opinion?