New Enemy For Internet Marketing?

30 replies
Just saw this on CNN today:

New device eliminates all online ads - CNN.com Video

Any thoughts?
#ad blocker #adtrap #block ad #enemy #internet #marketing #remove ad
  • Profile picture of the author JohnMcCabe
    Didn't have time for the video, but judging from the title, I'd say people willing to go that far to block ads aren't red-hot prospects to begin with...
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    • Profile picture of the author RobinInTexas
      Some people will block all ads, some don't bother. You/we have to let a few of them get away.

      Get what we can and leave the rest to wallyworld.
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      ...Even if you're on the right track, you'll get run over if you just set there.
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    • Profile picture of the author goindeep
      Originally Posted by JohnMcCabe View Post

      Didn't have time for the video, but judging from the title, I'd say people willing to go that far to block ads aren't red-hot prospects to begin with...
      Haha exactly!
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  • Profile picture of the author CPH007
    Did anyone else sense the irony with all the ads over top of video reporting about ad trap :lol:

    I think it will get to a point that the world realises we need advertising to provide free services.

    It's a great invention as it will save marketing to people that are a waste of time anyway. Wonder if it will be picked up in CPM impressions count or not as it gets through to box. If not will be a great thing
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  • Profile picture of the author GetBack2it
    Really not sure how this is different from AdBlocker already other than it is a standalone device rather than an "extension".

    Any and all internet marketers should be against this as it is taking bread off our tables. Also with out ads some websites would have to charge a fee or shut down ad server and bandwidth costs will be just to much.

    Not sure how it would distinguish between what is a picture and what is a banner linking to another website.

    Things I google adwords and youtube videos ads I can see, but what about in context ads and banners
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  • Profile picture of the author SEMaster
    Now its time for the new boxes to come out after this release. Its a big challenge for ads networks like Google Adwords and Adsense publishers.
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  • Profile picture of the author Fazal Mayar
    I think ads would be still on but not popups no? Adblock does block my popup. I don't think this would be a big ennemy for Internet marketing as a whole.
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  • Profile picture of the author BoonBoon
    Less ads = more mandatory subscriptions?
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    • Profile picture of the author Cali16
      When the VCR was invented (and thus the option to record and watch your favorite show and fast forward through the commercials), I'm sure a lot of advertisers feared it would be the end of TV ads - yet they are still going strong and companies pay millions for prime 30-second slots.

      Many people no longer subscribe to newspapers, yet print ads in newspapers still bring in customers when used properly.

      This will be no different. Sure, some people will purchase it and they will no longer be your target audience. But I hardly think it's doomsday for online marketers.
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  • Profile picture of the author ahlexis
    What's really amusing and annoying for me is, I look for something online at a site where it's for sale. I order it to be delivered, and THEN those silly flash ads are following me around the web, LOL.

    That's what annoys me about quite a bit of the ads I find, is that they are popping up for things that are already bought because they don't realize I didn't just take a look at what they were selling but I already ordered. Kind of a waste for the advertiser as well, like preaching to the choir and trying to get someone who has already converted to join up. Those are advertising clicks/dollars that could have gone toward a prospect not a customer who already just bought.

    I remember a software product a long time ago called PC Tools. It was the main competitor to Symantec/Peter Norton so they bought the company and then just shut it down to take it off the market. PC Tools was an all-in-one-box solution priced as a one-box solution, compared to Norton's AntiVirus in one box, the System Tools in another box, and then a third and fourth product each in separate boxes . . . that you had to pay separately for each box and therefore spend way more money for.

    Maybe somebody big like Google or Microsoft might come along and do the same thing if it becomes an issue . . . and buy this company just to shut them down.

    But I'm not holding my breath!
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    • Profile picture of the author Arthurren
      Originally Posted by ahlexis View Post

      What's really amusing and annoying for me is, I look for something online at a site where it's for sale. I order it to be delivered, and THEN those silly flash ads are following me around the web, LOL.

      That's what annoys me about quite a bit of the ads I find, is that they are popping up for things that are already bought because they don't realize I didn't just take a look at what they were selling but I already ordered. Kind of a waste for the advertiser as well, like preaching to the choir and trying to get someone who has already converted to join up. Those are advertising clicks/dollars that could have gone toward a prospect not a customer who already just bought.

      I remember a software product a long time ago called PC Tools. It was the main competitor to Symantec/Peter Norton so they bought the company and then just shut it down to take it off the market. PC Tools was an all-in-one-box solution priced as a one-box solution, compared to Norton's AntiVirus in one box, the System Tools in another box, and then a third and fourth product each in separate boxes . . . that you had to pay separately for each box and therefore spend way more money for.

      Maybe somebody big like Google or Microsoft might come along and do the same thing if it becomes an issue . . . and buy this company just to shut them down.

      But I'm not holding my breath!
      I've often wondered the same thing. Then too, there's the sublime irony of advertising new sound systems as you listen on your old. One of many examples. But, if you've had a bad day and need a laugh, well...
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  • Profile picture of the author clever7
    It seems that internet marketing is being attacked through many ways. In the beginning everything was encouraging, now everything is becoming too difficult and discouraging.







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    • Profile picture of the author Meharis
      Originally Posted by clever7 View Post

      It seems that internet marketing is being attacked through many ways. In the beginning everything was encouraging, now everything is becoming too difficult and discouraging.








      I've been listening comments like yours since I was teenager.

      Mail order people did it.
      People running BBS did it.

      Thinking out of the sand box will do the trick.

      Meharis
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      • Profile picture of the author JohnMcCabe
        Originally Posted by clever7 View Post

        It seems that internet marketing is being attacked through many ways. In the beginning everything was encouraging, now everything is becoming too difficult and discouraging.
        Much of this is self-inflicted.

        There was no demand for such devices until marketers made the user experience so annoying that add-ons like AdBlocker were attractive. Then marketers started figuring out ways to thwart the consumer and shove ads in their faces anyway. This is just the next step in the ongoing arms race.
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    • Profile picture of the author mikelmraz
      Originally Posted by clever7 View Post

      It seems that internet marketing is being attacked through many ways. In the beginning everything was encouraging, now everything is becoming too difficult and discouraging.







      In business, you always have to adapt.
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    • Profile picture of the author boladeblogger
      Originally Posted by clever7 View Post

      It seems that internet marketing is being attacked through many ways. In the beginning everything was encouraging, now everything is becoming too difficult and discouraging.
      No everything is making lots of sense now. The harder it becomes, the easier it is to get sales.
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  • Profile picture of the author mikelmraz
    I want to be an affiliate for Adtrap and send PPC traffic to their landing page.
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  • Profile picture of the author Danny Cutts
    Just adds to the exciting challenge of Internet marketing :-)

    But yeah I doubt it will effect us that much :-)

    Danny
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  • Profile picture of the author misterkailo
    people who will go as far as using that will probably ask questions like "oh is this a pyramid scheme" "Is this a scam?" .. etc. lol
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  • Profile picture of the author Mike Hill
    No problem... Anyone can defeat this ad trap by going where it cannot block your ad which a lot of other marketers have deserted.

    Offline Old School Marketing!
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  • Profile picture of the author TrafficMystic
    you can block the ad services in most anti virus suites nowadays anyhow..
    the tech will probably just be something similar..
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  • Profile picture of the author palmtrees
    Not a big deal. There are already ways to do this (adblocker) and there always will be. Only a small percentage of people will install and use it. However many marketers will love to complain and be scared about it because they want excuses for failure.
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  • Profile picture of the author Beatinest
    Funny. We'll find a way around it, we always do.
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  • Profile picture of the author Tim Franklin
    This is an interesting video, Ironically, I had to wait for 30 seconds just to see the video, it was irritating, mostly because it was obvious that Verizon and Google were at the bottom of the offending ad.

    So I think that for internet marketers this does not really mean that much, but for google, perhaps it is a show over the bow.

    It appears that Google is the main culprit here when it comes to forcing people to watch an advertisement for 30 seconds before actually allowing them to watch the video they actually were interested in watching.

    I think you loose anytime you force someone to do something that they do not want to do.

    That is the lesson Google still does not seem to be able to learn.
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  • Profile picture of the author AlexGeorge
    There are already a lot of tools and plug-ins available for browses that blocks ads. They haven't damaged the overall success of Adsense users, and I don't think this will either. These tools don't block all ads anyway, and there are other ways to monetize sites like affiliate links which most people who are serious about internet marketing use anyway. I don't think we should be too worried
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  • Profile picture of the author mountainbear
    It could be this guy, who created this "adtrap" has different intentions in mind. May be his motive behind his creation is not blocking ads so much, rather, one of the internet giants buy him out for couple of hundred million so that the ads keep coming.
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  • Profile picture of the author Jordan Hunter
    Banned
    I think it's just obvious there was a market for it or it wouldn't be mentioned to begin with. You win some you lose some that's just life.

    IM has evolved and will continue to evolve until such time as there is no longer a market. Really I just look at these devices as a way to sell another product someone obviously already want!
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    • Profile picture of the author cupcakemonster
      This ad blocker thing has been around for awhile, no?

      Also, contextual affiliate links work the best - ad blockers won't have much effect on those.
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  • Profile picture of the author Clark85
    I don't think that this one could endanger Internet marketing in a serious way. I mean there is AdBlock since several years and nothing is seriously limited. Besides I think that more people are starting using the Internet than there are people buying this gadget. How many people will probably buy this thing? Not more than one million if you ask me. And how many Internet users are there around the world? More than 2.5 billion. // Found here: www.statista.com/topics/1145/internet-usage-worldwide/
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  • Profile picture of the author sidneyng
    I think you would be casting your net too wide if you just rely on one traffic source - you would be DOA.
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