Does Exit Popup REALLY Work? Show me your DATA

31 replies
I've not built any of these on my sites. I never click OK when I'm leaving, and these pop up.

Do you have this on your website?

How many people actually stay, or take the redirect?
#data #exit #popup #show #work
  • While I don't use one anymore, I did find some results on it. It all depends on what kind of site you have. Around 30% of people who saw the ad would stay for an additional twenty more minutes.

    I have used it on salespages as well. I would get like an additional 10% more sales.
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  • Profile picture of the author Path Theory
    I use them on every site I run.

    The key, is to offer something for staying and purchasing. Like, an additional 10% off, or free shipping.
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    • Profile picture of the author WebTekMedia
      Originally Posted by Path Theory View Post

      I use them on every site I run.

      The key, is to offer something for staying and purchasing. Like, an additional 10% off, or free shipping.
      What are the numbers though? Before I spend a lot of time building it, I'd like to know they're proven effective.
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      • Profile picture of the author An Al
        Originally Posted by WebTekMedia View Post

        What are the numbers though? Before I spend a lot of time building it, I'd like to know they're proven effective.
        Being effective for me doesn't mean it will be effective for you. The only way to find out is to give it a try.Not sure why it would take you a lot of time building it though.
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      • Profile picture of the author Mike Hill
        Originally Posted by WebTekMedia View Post

        What are the numbers though? Before I spend a lot of time building it, I'd like to know they're proven effective.
        Other people's numbers, successes and failures with it aren't going to do you any good. And when you keep pushing to see numbers you come across as an asshole

        No one is going to show you any stats or data just for YOU. For all anyone knows you're going to steal the data for your own little hustle.

        Seems to me you already made your mind up when you wrote the subject title of this thread and now you want others to convince you otherwise.

        People have responded to you here but you aren't listening to them. You obviously have an agenda here.

        [Edit: Just saw your other post further down with a different tone. But what I say above to answer your quote stands]
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        • Profile picture of the author Terry Crim
          Originally Posted by Mike Hill View Post

          Other people's numbers, successes and failures with it aren't going to do you any good. And when you keep pushing to see numbers you come across as an asshole
          Come on Mike, show me your numbers, damn it! Only assholes with hold them.

          lol
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        • Profile picture of the author Chiayee
          Originally Posted by Mike Hill View Post

          Other people's numbers, successes and failures with it aren't going to do you any good. And when you keep pushing to see numbers you come across as an asshole

          No one is going to show you any stats or data just for YOU. For all anyone knows you're going to steal the data for your own little hustle.

          Seems to me you already made your mind up when you wrote the subject title of this thread and now you want others to convince you otherwise.

          People have responded to you here but you aren't listening to them. You obviously have an agenda here.

          [Edit: Just saw your other post further down with a different tone. But what I say above to answer your quote stands]
          Ditto.

          When I see the title of this thread, my very first thought is " why should I? "
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  • Profile picture of the author TheZafraGroup
    Different people get different results. It varies on what you're promoting and how you're promoting it. This may or may not work for others. However it is a well known strategy that works for people who know exactly what and how to do things.

    Go try it out. Best way to find out is through testing and tweaking.
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  • Profile picture of the author Tom Reed
    Exit pops do work. Our system also adds a count down time for urgency.

    The key is that the exit pop needs to make sense and provide a reason for buying now.

    For example, if I simply offer you an instant 30% off, you might feel like I was trying to rip you off on the initial sale and you "caught me" so I needed to provide a discount.

    On the other hand, when you give someone a valid REASON for the discount, then the results are much better.

    For example, you might say: "Wait, I understand you're not sure about investing this $97 right now in this bad economy so I'm going to give you an instant 30% "Nervous Nelly" discount and increase the guarantee from 30-days to 90-days to ensure you're totally satisfied"
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Tom Reed View Post

      Exit pops do work. Our system also adds a count down time for urgency.

      The key is that the exit pop needs to make sense and provide a reason for buying now.

      For example, if I simply offer you an instant 30% off, you might feel like I was trying to rip you off on the initial sale and you "caught me" so I needed to provide a discount.

      On the other hand, when you give someone a valid REASON for the discount, then the results are much better.

      For example, you might say: "Wait, I understand you're not sure about investing this $97 right now in this bad economy so I'm going to give you an instant 30% "Nervous Nelly" discount and increase the guarantee from 30-days to 90-days to ensure you're totally satisfied"
      Maybe I'm just wierd, but that kind of offer would turn me off completely.

      > Why didn't you just offer me the lower price and longer guarantee to start with?

      > Why do I feel like a tourist with a raggedy street kid following me down the street, begging me to buy some trinket and lowering the price with every step toward the pier?

      Alex Mandossian used to offer a postcard marketing course for around $197, if memory serves. For all I know, he still might.

      His exit pop is one of the best I have ever seen.

      The offer in the exit pop was for a much less expensive version of the product, and the "reason why" was the fact that the cheaper version was digital-only and left out a bunch of extras - for ~$97, you got the complete manual, sans bonuses and complementary materials, in pdf format. From what Alex said in a later conversion course, that particular exit pop worked very well. Straight up "here's a discount, please, please, please buy my stuff" offers didn't.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by WebTekMedia View Post

    I never click OK when I'm leaving, and these pop up.
    Neither do I.

    But some people do.

    Other people, who might have revisited the site, decide not to, once they see a pop-up, so it's quite hard to measure, because you have to factor in the loss of some traffic which would otherwise have returned, but doesn't.

    Originally Posted by WebTekMedia View Post

    Do you have this on your website?
    No. I won't even test them, myself. Partly because I don't like them, partly because I have traffic demographics (in all my niches) comprising people who really dislike "typical marketing stuff", and partly because of the data I've seen from people (with similar traffic demographics to my own) who have really tested them properly - all of whom have abandoned them. (I say "all" but I'm talking only about a small number of people, to be honest).

    Originally Posted by WebTekMedia View Post

    How many people actually stay, or take the redirect?
    I don't know (and it will doubtless vary greatly according to demographics); but I do know that that figure tells only part of the story.

    http://www.warriorforum.com/main-int...ml#post4985800

    Originally Posted by Tom Reed View Post

    Our system also adds a count down time for urgency.
    If my typical customers see anything like that, they run away muttering something about "scammy marketers using ludicrous pressure-tactics and fake urgency" and they never come back. It depends on your demographics. I'm not disputing that it works for some people, of course, but people who are interested in them need to test them carefully in their own businesses - as I'm sure you've done yourself - rather than relying on "other people's results".
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    • Profile picture of the author brentb
      Logical Analysis of Exit Pop Ups

      TRUTH: More people will convert now.
      TRUTH: Time Value of Money, Purchases now are more valuable than purchases later.

      VS

      UNKNOWN: Some People may have come back but now may not.
      UNKNOWN: People who left didn't convert in the first place, so why do we assume they will convert later and aren't just coming back to view free information on your website?
      UNKNOWN: How many people fall into this circumstance of getting annoyed and not coming back? Zero? One or Two? 10%? We will never know.

      When written this way, I think it logically makes sense to get a known benefit now VS a maybe loss in the future.

      It is similar to a lottery, would you rather have a few bucks today or a one in trillion shot at a few million after the drawing. Sure its fun to think about but its a terrible business decision.

      Exit pop ups have always worked well for me. The trick is DO NOT use a javascript pop up, those are the ones that annoy the most because they interfere with the browser back functionality. This is why many ad platforms don't allow exit popups. Use a lightbox though and you will be approved for many traffic platforms and they work just as well because the immediate reaction is to still try and close them even if you don't need to. LOL

      But yeah they definitely work on landing pages. I wouldn't suggest using them in all circumstances on normal websites though, only where you are asking the user to take a VALUABLE ACTION.
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  • Profile picture of the author WebTekMedia
    Thanks every one. I'm going to add it on and see how it works for my Payday sites. Cheers,
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  • Profile picture of the author NewParadigm
    are there "smart" exit popups? If the popup came close to satisfying my objection(possibly based on knowing exactly from what point I exited) I might be saved.
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  • Profile picture of the author mrgoe
    Of course they work. They bring me around 13% more sales on first launch. If it would have gotten me just one more sale and I would have used it.. because.. you know.. people would leave your website, but instead they find a reason to stay and some of them to buy.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by mrgoe View Post

      If it would have gotten me just one more sale and I would have used it.. because.. you know.. people would leave your website, but instead they find a reason to stay and some of them to buy.
      Please excuse my mentioning that there's a little flaw in this logic. In fact, in some cases, it can even be rather a big flaw.

      The problem with that "just one more sale" from someone who would otherwise have left your site without buying is that it doesn't take into account the three (or maybe six) other people who, without the pop-up, would have come back later and bought at their second visit, but once they've seen the pop-up, they don't return. Not so many people buy something at their first visit to a site, you know? This is why it's possible to catch some people leaving and make a sale to them, and still lose money overall compared with what the situation would have been without the pop-up. And that's why measuring only the first-time-visitor sales doesn't necessarily tell you whether or not the pop-up is profitable. http://www.warriorforum.com/main-int...ml#post4985800
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      • Profile picture of the author brentb
        Originally Posted by Alexa Smith View Post

        Please excuse my mentioning that there's a little flaw in this logic. In fact, in some cases, it can even be rather a big flaw.

        The problem with that "just one more sale" from someone who would otherwise have left your site without buying is that it doesn't take into account the three (or maybe six) other people who, without the pop-up, would have come back later and bought at their second visit, but once they've seen the pop-up, they don't return. Not so many people buy something at their first visit to a site, you know? This is why it's possible to catch some people leaving and make a sale to them, and still lose money overall compared with what the situation would have been without the pop-up. And that's why measuring only the first-time-visitor sales doesn't necessarily tell you whether or not the pop-up is profitable. http://www.warriorforum.com/main-int...ml#post4985800
        Alexa, I get where you are coming from but I don't think it makes sense. You are completely guessing at something you can never measure or know, at the loss of something you could measure and know for a fact you are getting additional immediate conversions. Also, an extra conversion now at the possible loss of even two conversions later actually may still be better to use the exit pop due to time value of money.

        Also though, you do need to do it right. Don't just sell your product cheaper. Either offer a digital only version for less, address a common roadblock to purchase, rephrase the sales pitch, offer a bonus goody.... you shouldn't be marking down your price, that rarely ever is the best solution. In fact if you close so many more sales at the lower price, you probably are priced too high and will move more volume and be more profitable at a lower price point as the standard pricing.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by brentb View Post

          Alexa, I get where you are coming from but I don't think it makes sense. You are completely guessing at something you can never measure or know
          You can measure and know it. This is my point. You need to test it in a way that does measure it. You need to be able to monitor the proportion of visitors (from the same sources) who do and don't return and buy, both with and without the pop-up. The people I know who have taken the trouble (and it's not easy) to measure it this way are the ones who see the whole picture. (They're also the ones, among the specific group I happen to know, who have abandoned exit pop-ups).

          Originally Posted by brentb View Post

          an extra conversion now at the possible loss of even two conversions later actually may still be better to use the exit pop due to time value of money.
          Perhaps. Sometimes.

          My contention, given the small proportion of people who buy at their first visit to a site, is that it can be more than two conversions later that are lost, and often not very much "later", either. But it's measurable and provable, either way, and people need to test it for themselves, and not rely on other people's data.

          Originally Posted by brentb View Post

          .... you shouldn't be marking down your price, that rarely ever is the best solution.
          Yes, of course - I completely agree with this. The one certainty, if you do that, is that nobody will return and pay the full price. As an affiliate, I wouldn't dream of sending my subscriber-traffic to a sales page with a discount exit pop-up. You can make very few "full priced sales" that way.
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      • Profile picture of the author brentb
        Originally Posted by Alexa Smith View Post

        Please excuse my mentioning that there's a little flaw in this logic. In fact, in some cases, it can even be rather a big flaw.

        The problem with that "just one more sale" from someone who would otherwise have left your site without buying is that it doesn't take into account the three (or maybe six) other people who, without the pop-up, would have come back later and bought at their second visit, but once they've seen the pop-up, they don't return. Not so many people buy something at their first visit to a site, you know? This is why it's possible to catch some people leaving and make a sale to them, and still lose money overall compared with what the situation would have been without the pop-up. And that's why measuring only the first-time-visitor sales doesn't necessarily tell you whether or not the pop-up is profitable. http://www.warriorforum.com/main-int...ml#post4985800
        Alexa, I get where you are coming from but I don't think it makes sense. You are completely guessing at something you can never measure or know, at the loss of something you could measure and know for a fact you are getting additional immediate conversions. Also, an extra conversion now at the possible loss of even two conversions later actually may still be better to use the exit pop due to time value of money.
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  • Profile picture of the author tpw
    I know people who use them.

    My good friend has bragged that he had seen sales increase in the hundreds of dollars range in the first week of using them. I haven't talked to him about this in a while, but he said that in the first week, he saw $500 in extra sales, as a direct result of the exit pop.

    It works for him, and it might or might not work for you.

    Consider this.

    If I offered everyone a personalized box of cow poop on my exit pop, how many takers do you think I would get? None?

    However, if I offered something related to the offer they just rejected, they might go ahead and click the BUY button or not.

    The bottom line is you are asking for one more opportunity to get the sale, and some people will give it to you, and others will not.

    YOU are NOT your target market, so how you respond to exit pops should not cloud your thinking about whether others will respond to the exit pop.

    Some people will, and if they do, you could literally increase your sales by a few hundred dollars above what you would have gotten if you did not give them one more chance to buy from you.

    And, if you don't give them the exit pop, you will never know how much you are losing as a result of not doing so.
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    • Profile picture of the author Nick Lawless
      I often see this marketing tactic and now I actually look for any pop-up exit discount. I'm always interested to see what their real price is!
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  • Profile picture of the author Jamie Lin
    They do work on internet marketing when people expect to get discounted price just as Nick said. I used them and get 20% increase in conversion. Outside IM, I'm not really sure, but you should split test them to see which one convert best.
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  • Slightly OT, but does anybody know if Dave's Exit Splash script can deal with the new hurdle Firefox has put up?

    Tried to get in touch with him on his site but he has no contact details.
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  • Profile picture of the author Danny Cutts
    The simple answer is Test :-)

    I found that they have worked and I do use them on a couple of my sites :-)

    Danny
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  • Profile picture of the author jasondinner
    A lot of the really big publishers use them on their VSLs to give people who don't want to watch a video the opportunity to read whats in the video in the form of a long form sales letter.

    Huge publishers like Agora, Porter Stansberry Research, products I promote in niche markets I won't disclose and the like.
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    • Profile picture of the author Mike Hill
      Originally Posted by jasondinner View Post

      A lot of the really big publishers use them on their VSLs to give people who don't want to watch a video the opportunity to read whats in the video in the form of a long form sales letter.

      Huge publishers like Agora, Porter Stansberry Research, products I promote in niche markets I won't disclose and the like.

      I have also started doing this with my VSL's and direct them to the text version. I also use exit splashes on a trial offer page. No discount, just a $5 - 5 day trial before paying the difference.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by jasondinner View Post

        A lot of the really big publishers use them on their VSLs to give people who don't want to watch a video the opportunity to read whats in the video in the form of a long form sales letter.

        Huge publishers like Agora, Porter Stansberry Research, products I promote in niche markets I won't disclose and the like.
        Originally Posted by Mike Hill View Post

        I have also started doing this with my VSL's and direct them to the text version. I also use exit splashes on a trial offer page. No discount, just a $5 - 5 day trial before paying the difference.
        Both good and valid examples of a good "reason why" exit pop.
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  • Profile picture of the author Devin X
    Banned
    Originally Posted by WebTekMedia View Post

    I've not built any of these on my sites. I never click OK when I'm leaving, and these pop up.

    Do you have this on your website?

    How many people actually stay, or take the redirect?
    First of all, check your grammar and sentence structure. You make yourself look dimwitted...this is also amplified by the use of "internet millionaire" in your title, below your username.

    Also, exit pop ups are a waste of time and energy. They do not convert and drive the right kinds of customers away from your site or offer.
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  • Profile picture of the author ronrule
    I never used a Javascript popup, but I did use a modal box in this manner once - it was basically a two pixel hover area at the top of the page. When the mouse moved over the top before the bottom, nothing happened - but when it moved from the bottom to the top - as if they were moving their mouse up toward the Back button - it triggered a modal popup with a "Wait, don't go" message and offered a coupon for free shipping.

    About 15% of the orders included the coupon (that was the only way to get that specific coupon) - for me that's pretty good evidence in favor of the method, it's likely those are orders we wouldn't have received.
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  • Profile picture of the author bwh1
    Businesses I work with which have a store generally try to give to their visitors something when they leave without buying (little flyer) so they can come back for a discount or a freebie.

    That's Offline, so why you should not do the same Online?

    The question is how you do it to get results.

    Some Warriors above gave some good examples how to do it.

    A trial offer, reduced price for a stripped version, a teaser, exclusive invitation to a hangout etc....use your imagination.

    Results WILL vary so there is no way someone can say that YOU will improve X%.

    For sure you will not get less signups.

    G.
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