I have just read an ebook from getresponse about single and double opt-ins....
Here's what they say:
According to the analysis, messages sent from accounts using confirmed opt-in returned 71% higher Open Rates and 66% higher Click Rates than accounts using unconfirmed opt-in. That's close to double the performance results!
That's not all! There were 75% fewer bounces (undeliverable messages) in accounts where users applied confirmed opt-in versus accounts where users chose the unconfirmed opt-in option.
Moreover, accounts using confirmed opt-in experienced almost 40% fewer spam complaints!
Advantages of confirmation opt-in
Based on these stats, imagine the difference confirmed opt-in could make in the success of your email campaigns. Here are just a few of the advantages:
- Your recipients open your messages more willingly, because they chose to subscribe to your list.
- Usually, recipients remember they subscribed and rarely send spam complaints to your email marketing provider (e.g. GetResponse) or your Internet Service Provider (ISP).
- You get much better click-through ratios, which can lead to higher sales ratios.
- You gain higher-value customers and fewer unsubscribes overall.
So here is my question:
What do you guys use for your lists (especially solo ad sellers)??
Do you go for the easy variant and use single opt-in and have subscribers immediately in your list (with the risk that they never open your mails), or do you tend to use the double opt-in but take longer to build your list?
thanks for your feedback