Here's an example of why paying attention to your stats plus linking directly to article pages instead of the main page of a site can create some nice success:
Thursday or Friday of last week (few days ago) I dug into my EZA article stats to generate some new topic ideas and found that one of my older articles had consistently been getting 5000-6000 views each and every month for 6+ months.
I double checked on Google and sure enough it was number 1 for a couple of key phrases, but the site it linked to wasn't getting nearly as much traffic as it should.
So I looked at the bio/resource box on my article and decided I could do better. The existing one was fine and on topic, but nothing to write home about and barely generating a 1% CTR. When possible I prefer to link to something closely related to the topic of the article at EZA and that generally gets at least 20-25% CTR.
So I took 15-20 minutes and spit out a custom article of ~700 words on the same topic and published it on my site. Then I edited my EZA bio for the article there, and pointed it directly to the related article on my site.
Since that change was approved I've seen closer to the 20-25% CTR traffic levels, ~$2 a day in AdSense from the page, and today a $15 affiliate commission appeared in CB from it too
Just food for thought and FYI for those who wonder whether they should link to pages/posts/articles or their main homepage