The difference between black hat & white hat?

29 replies
can anyone explain the difference?
#black #difference #hat #white
  • Profile picture of the author Startingstartup
    It's like this...

    Do you put peanut butter or jam on your toast?....

    The rest is up to you...
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  • Profile picture of the author Sarevok
    It's really an IT term.

    White Hats = penetration testers; try to hack into or penetrate a network / server to test for vulnerabilties. They do this with permission, and without any malicious intentions.

    Black Hats = Try to hack into or penetrate a network / server, to exploit vulnerabilities. They do this without permission, and with malicious intentions.

    The Internet marketers highjacked this terminology.



    White Hats = People who don't break terms of service, rules of conduct, etc.

    Black Hats = People who break terms of service, rules of conduct, etc.
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    • Profile picture of the author mgsmith
      Originally Posted by Sarevok View Post

      White Hats = People who don't break terms of service, rules of conduct, etc.

      Black Hats = People who break terms of service, rules of conduct, etc.
      This explains all. Both have the same goal but they differ in their ways.
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      • Profile picture of the author AllanJames
        Originally Posted by mgsmith View Post

        This explains all. Both have the same goal but they differ in their ways.
        Thats one way of putting it but I would say one is ethical and one is not.
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        • Profile picture of the author LilBlackDress
          Black Hat : here is a link with mirrors to the WSO. Download your free copy before links are removed.

          White Hat: click thru to pay via Paypal and get your copy of the WSO before the price goes up
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    • Profile picture of the author salim919
      Originally Posted by Sarevok View Post

      It's really an IT term.

      White Hats = penetration testers; try to hack into or penetrate a network / server to test for vulnerabilties. They do this with permission, and without any malicious intentions.

      Black Hats = Try to hack into or penetrate a network / server, to exploit vulnerabilities. They do this without permission, and with malicious intentions.

      The Internet marketers highjacked this terminology.



      White Hats = People who don't break terms of service, rules of conduct, etc.

      Black Hats = People who break terms of service, rules of conduct, etc.
      couldn't say it any better
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  • Profile picture of the author timpears
    It is all in the eyes of the beholder.

    I have seen some folks say if you posts links for your own sites, that is black hat in Google's eyes. But then others seem to think that is fine, unless you do devious things. Of which, I have no idea what devious things would mean.
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    Tim Pears

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  • Profile picture of the author AllanJames
    Originally Posted by snooder View Post

    can anyone explain the difference?
    Yep, I can. Black hats are black. White hats are white.

    Oh, and avoid blackhat like the plague. Google isn't as silly as people would have you believe. They will catch up with you and you will not enjoy the kick in the ass they will deliver.
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    • Profile picture of the author snooder
      I think google is the biggest black hatter. you can spend your savings on white hat SEO, after 4 months, you're on top and guess what google decides to update their algorithm now you're gone. I think as long as you don't damage someone else site do black hat.
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  • Profile picture of the author Riggs
    Both terms are broadly used in modern media, so I define them like this:

    Whitehats - Legally intrigued IT enthusiasts.
    Blackhats - Illegally intrigued IT enthusiasts.
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  • Profile picture of the author Will Edwards
    GOODIES AND BADIES ...

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  • Profile picture of the author PeckhamPirate
    the word that goes in front of hat...
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  • Profile picture of the author snooder
    go with black hat!
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  • Profile picture of the author David Braybrooke
    It's a bit like magic I think. Always choose white over black!
    Oh, and if you're not sure what the colour is, then put your wand away.
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  • Profile picture of the author tonnygarden
    There is a big difference between Black Hat & White Hat SEO:
    Black Hat SEO - It is a category of unethical and manipulative search engine optimisation. Black hat SEO involves tactics like keyword stuffing, which is including an excess amount of keywords within a single page of web content for the purpose of attracting the search engines. Unfortunately, this tactic is ineffective because the content becomes illegible to the website visitor, and in many cases, keyword stuffing will also cause a website to be penalised by Google.

    White Hat SEO : When using White Hat SEO, keyword research comes into play. A website owner should research keywords that customers are searching for to reach their website. They can then include these keywords naturally within the pages, meta-tags, and descriptions of their website to improve their visibility in the search engines.
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  • Profile picture of the author st0nec0ld
    It's like good (which is white) and bad (which is black). And there is also a little something like both.
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  • Profile picture of the author dhruven
    Black hat seo is doing buy some unnatural things like software or paid links.
    White hat seo is done by stub by step follow google terms and doing some activity with natural things.
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  • Profile picture of the author travlinguy
    Black hat is anything you wouldn't want done to you or your most beloved.
    Everything else is white hat.
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  • Profile picture of the author Daniel Delos
    In terms of SEO, white hat methods are legitimate ways to improve search visibility and rankings according to Google's criteria (not any laws).

    Black hat methods are illegitimate/manipulative/spammy ways to improve search visibility and ranks which may be less work but of course carries a greater risk of penalty. Again, this is based on Google's criteria and not necessarily any laws.

    Then Gray hat is in between where it's not clear or depends on how you do it. Most SEO and link building methods are gray hat in that they depend entirely on how they're done, not the link types categorically.
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  • Profile picture of the author AmandaJane
    Hmm...so what is the difference between White Hat and Black Hat? Let me see...


    Describing it in three words... GOOD & EVIL

    There are actually a lot of information online that explains the difference between Black Hat and White Hat SEO. You can also consider Googling to know more about it.
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  • Profile picture of the author EPoltrack77
    yeah, you want to try and stay away from the blackhat shorcuts that are out there. They may work for a minute or two but if you become dependent on these type of strategies I think you could find yourself in trouble.

    Example:
    (black hat) - Developing a software that strips the emails of Craigslist users posting in a certain category.

    (white list) - Going through the post and contacting each individual through email introducing yourself and starting a conversation or networking.

    Black hat is shady while white hat is legit, moral and honest....
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  • Profile picture of the author Danny Shaw
    White hat marketers do as they are told...... Blackhat marketers do as they please!
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  • Profile picture of the author melprise
    White hats--people who think their optimization tactics aren't spam (as per the rules and gurus), and are afraid of getting slapped by Google.

    Black hats--people who know their optimization tactics are intelligent uses of spam (thus say to heck with the rules and gurus), and aren't afraid of slapping back at Google.
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  • Profile picture of the author Adam Methew
    Its simple. Black hat is spamming Seo. If you will do black hat for your website. Google will hit your website. All your work waste. White hat is without spamming Seo. You get result but slowly safely.
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    • Profile picture of the author melprise
      Originally Posted by Adam Methew View Post

      Its simple. Black hat is spamming Seo. If you will do black hat for your website. Google will hit your website. All your work waste. White hat is without spamming Seo. You get result but slowly safely.
      That's oversimplified. The truth is that 'optimization' of a web page is the opposite of the natural, organic value that page should otherwise have in the search engines. Google wants natural content and natural link development, not all the fancy unnatural tricks both WH and BH factions talk about.

      Google views all artificial attempts to elevate the ranking position or authority of a site (beyond writing useful content) as web spam. So in a real sense, all SEO is 'spamming SEO' and the whole WH vs BH SEO divide is a moot issue. BH are just more aggressive about gaming Google and using automated tools to do so, while using workarounds to deal with 'Google hits back' situations.
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  • Profile picture of the author Dee Syed
    Any marketing tactic, strategy or campaign designed to fool the search engines into thinking that you're better than you are. It goes DEAD against the SE's strategy of providing quality information to internet users. That's black hat. White hat is organic, focused and relevant. That's all.
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