Wordpress - Restructure of a site .... Best way forward?

6 replies
Hello

I have a blog that I have been running for a few months now. It is a bit un focussed

Wholesale Blogger | Buy & Sell Stock, Earn Money, Avoid Problems

I have been tweaking it a little while working on other projects and now I have decided that the site should be given more focus and have chosen the areas to concentrate on.

In doing this and restructuring the site quite a few of the posts and pages would no longer be relevant or needed.

These posts etc are indexed with Google and I am wondering what the best way to deal with these would be. Shall I just delete these and get on with the fresh mission or in some way archive them so I may get some traffic from the organic traffic that has been increasing?

Thanks
#forward #restructure #site #wordpress
  • This may not address your main concern but just a few thoughts about your website:

    Just so you know, when I was looking into the wholesale supplier niche, as a genuinely interested consumer of finding wholesale providers, I did cross your blog along with others that I thought may be helpful; so keep going with your marketing efforts. It seems like you are doing a good job so far.

    However, you may want to consider re-structuring your blog to make it more user friendly. I visited your website but I did not spend any time on your website for that reason. For starters, you should place that advert between your header design and navigation menu elsewhere. Bring the header and navigation together. If you want, you can do what some magazine sites do and put the advert on the very top of the website where it appears after the website loads with the option to click on an exit button at the top right hand side.

    Also, in the content area, the images are too big and they don't do anything to attract my attention. For example, although the blog post image "Drop Shipping, What Makes a Good Drop Ship Supplier" looks creative, it takes some effort for the viewer to read the text because of the font and colors used. It also does not entice me anymore than a regular bold headline text would. Your blog images should allude to your article in a creative and direct manner.

    Also, the homepage should help guide the consumer better. Under the navigation, before your article posts, give the consumer the option to navigate to things that everyone in your target audience would like to inquire more about.

    Also your free list banner is too plane and it looks unprofessional because there is a extra space above the email newsletter and below the email newsletter than needs to be edited out of your wordpress design.



    * Do not delete your posts. What the search engines register and what you want your consumers to focus on are two different things. If your blog posts are the center of attention on your blog or if they are getting in the way of re-structuring, feature them elsewhere on your blog but do not change the original URL of your blog posts and do not delete them; at least not until the new content your going to add ages and can stand and rank on its own.
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    • Originally Posted by Internet Undertaking View Post

      This may not address your main concern but just a few thoughts about your website:

      Just so you know, when I was looking into the wholesale supplier niche, as a genuinely interested consumer of finding wholesale providers, I did cross your blog along with others that I thought may be helpful; so keep going with your marketing efforts. It seems like you are doing a good job so far.

      However, you may want to consider re-structuring your blog to make it more user friendly. I visited your website but I did not spend any time on your website for that reason. For starters, you should place that advert between your header design and navigation menu elsewhere. Bring the header and navigation together. If you want, you can do what some magazine sites do and put the advert on the very top of the website where it appears after the website loads with the option to click on an exit button at the top right hand side.

      Also, in the content area, the images are too big and they don't do anything to attract my attention. For example, although the blog post image "Drop Shipping, What Makes a Good Drop Ship Supplier" looks creative, it takes some effort for the viewer to read the text because of the font and colors used. It also does not entice me anymore than a regular bold headline text would. Your blog images should allude to your article in a creative and direct manner.

      Also, the homepage should help guide the consumer better. Under the navigation, before your article posts, give the consumer the option to navigate to things that everyone in your target audience would like to inquire more about.

      Also your free list banner is too plane and it looks unprofessional because there is a extra space above the email newsletter and below the email newsletter than needs to be edited out of your wordpress design.



      * Do not delete your posts. What the search engines register and what you want your consumers to focus on are two different things. If your blog posts are the center of attention on your blog or if they are getting in the way of re-structuring, feature them elsewhere on your blog but do not change the original URL of your blog posts and do not delete them; at least not until the new content your going to add ages and can stand and rank on its own.
      Thanks for this reply and glad you found the blog in your normal search.

      With regards the adverts, I had already decide to take out all such advertising as it really hasn't made much of a difference in terms of earnings and I would much rather aim for a neater design.

      Images too big and not alluding to the content. I'm not really sure where to go with this as I thought they were OK. Maybe some time looking at some popular blogs will help me here.

      When you say 'Also, the homepage should help guide the consumer better. Under the navigation, before your article posts, give the consumer the option to navigate to things that everyone in your target audience would like to inquire more about.' I'm not clear on what you mean, do you have examples of this in other sites?

      The opt in form was my first attempt and I had decided to replace this perhaps with a combined header/opt in. But I agree it looks a little rubbish.

      Thanks again for your help
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      • Profile picture of the author Wade Watson
        I'd have to agree that there's really no benefit to deleting old posts. Every post that's indexed serves to draw in traffic, so they all work for you. If a post is no longer relevant to your current situation, there are a couple of things you can do. One is to go back and revise the post-- or perhaps add an afterword that explains how things are now different. Keep the title the same. This shouldn't hurt the page in search ranking. The other is to simply remove any links to the post in your main navigation. That way it won't confuse anyone coming in through the main page and the page itself can still draw traffic, which may work it's way to the main page.
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        • Profile picture of the author Michael Shook
          Don't delete your old pages and posts, just place a nice banner that goes to your email list signup at the top of each old post or page.

          I'm not sure that your images are too big, but that the spacing is odd for each of your post header images. You might also consider making them all the same size and using specially sized thumbnails for your blog post images. You could also increase the length of your teaser to more characters than it is now.

          In the sidebar, where you want people to email you about advertising, maybe you could say click here to email me or something like that and take them to a contact page.

          It seems like this a pretty stable business, so I ma wondering if perhaps it might be to your advantage to use a static home page featuring your sign up form and keep your blog poss on another page.
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  • Profile picture of the author NatesMarketing
    I actually did something very similar recently.

    I wiped everything.

    Was it the "correct" answer? Time will tell...
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  • Make a new design of your optin form.
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