Is It Time To Switch Search Engines?

43 replies
Is the clock really ticking for Google?
Yahoo News Canada - Latest News & Headlines

I personally use Bing now to search - though I still have some ties to Google such as YouTube - etc -

what do you think is the future of Google?
How will this all impact advertiser revenues?
How many warriors could this affect?
Are you ready to change your marketing strategies if Google falls?

:confused:
#engines #search #switch #time
  • Profile picture of the author jessiewriter
    I use Bing myself, as well.
    I'm interested in hearing what others have to say about Google - myself, I don't hinge anything on SEO or any particular engine, I honestly will bear little if any brunt of any changes or shifts. My leads (I am a freelancer) aren't usually from my website.
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  • Profile picture of the author tomm
    Until Bing implements a search by date feature, I can't make the switch
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  • Profile picture of the author Randall Magwood
    I rarely even rely on google SEO anymore. One day you're on page 1, next week you're on page 24. Ridiculous. I definitely find it easier to rank high on Bing and Yahoo though.
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  • Profile picture of the author Teravel
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    • Profile picture of the author mojojuju
      Originally Posted by Teravel View Post

      They control the worlds most popular VOIP software, Skype.
      How does Google control Skype? :confused:


      Originally Posted by Teravel View Post

      They control one of Paypals largest competitor, Google Checkout.
      Google Checkout retired on November 20, 2013.

      Originally Posted by Teravel View Post

      Did I mention their Social Network that is fighting Facebook for the top spot? Guess I didn't really need to.

      Fighting, but not winning the fight.


      /justsayin
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      :)

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    • Profile picture of the author Karen Blundell
      Originally Posted by Teravel View Post

      They control the worlds most popular VOIP software, Skype.
      no, they don't - Microsoft does.
      Messenger has moved to Skype - Microsoft Windows Help


      Great comments everyone - I too never count on ANY search engine for traffic - I look at all SE traffic as a bonus -

      Back in the day I used to use Alta Vista as my search engine of choice - have times ever changed since then!


      off topic: here in Southern Ontario we are recuperating from a really bad ice storm - our power was out for 7 hours from about 2:30 a.m to around 9:30 am - I have been a little nervous around my home because of all the huge trees whose branches are heavy with ice and have already caused damage to over-head powerlines - I'm very grateful that the people closest to me are safe - a few of my friends in Toronto are still without power, however - hopefully they will get it back up before Christmas.

      stay safe if you live anywhere that's been impacted by this storm system!
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  • Profile picture of the author Taniwha
    Can someone please explain to me how Google can be fined for not adding their competitors in the search results?

    Shouldn't it be their choice what they can do with their business? Or are they so big that a different set of rules apply to them?
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  • Profile picture of the author Ron Killian
    Last I checked, Bing wasn't giving the best results. Have they gotten better? Guess it's more habit to use google for me. Sure it's the same for many people.

    Though, as many have said, you can't rely on one search engine or or stream of traffic.
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  • Profile picture of the author vjproduction
    Seems to me Google is still the best. I don't think Yahoo and Bing have any chance unless they make some drastic changes and improvements.

    Hopefully we will not wait too long for some new player to bring the very much needed fresh air, since I don't like Google's monopoly situation and I'm pretty much bored with all of them...
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  • Profile picture of the author David Black 68
    Its funny how the whole world relies on Google – when people talk about SEO they really mean ‘GO’ – ‘Google Optimization’.
    I’m not sure how many ‘engines’ are still out there.
    Maybe we should remember some of the others out there and some that have long since vanished, here’s a list I found:

    • Google
    • AOL Search
    • CompuServe Search
    • Groovle
    • MySpace Search
    • Netscape
    • Ripple
    • Yahoo!
    • Ecocho
    • Everyclick (formerly based on Ask.com)
    • Forestle
    • GoodSearch
    • Rectifi
    • Bing
    • A9.com
    • Alexa Internet
    • Ciao!
    • Facebook
    • Ms. Dewey
    • Yahoo! Search
    • Ask.com
    • Hakia (semantic search)
    • iWon
    • Lycos
    • Teoma
    Defunct or acquired search engines
    • AltaVista (acquired by Yahoo! in 2003, shut down in 2013)
    • Cuil
    • IBM STAIRS
    • Infoseek
    • Inktomi
    • Overture.com (formerly GoTo.com, now Yahoo! Search Marketing)
    • Wikia Search

    It will take a large move to Bing or an alternative before Google loses it’s stranglehold.
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    • Profile picture of the author Ron Killian
      Originally Posted by David Black 68 View Post

      Its funny how the whole world relies on Google - when people talk about SEO they really mean 'GO' - 'Google Optimization'.
      I'm not sure how many 'engines' are still out there.
      Maybe we should remember some of the others out there and some that have long since vanished, here's a list I found:

      • Google
      • AOL Search
      • CompuServe Search
      • Groovle
      • MySpace Search
      • Netscape
      • Ripple
      • Yahoo!
      • Ecocho
      • Everyclick (formerly based on Ask.com)
      • Forestle
      • GoodSearch
      • Rectifi
      • Bing
      • A9.com
      • Alexa Internet
      • Ciao!
      • Facebook
      • Ms. Dewey
      • Yahoo! Search
      • Ask.com
      • Hakia (semantic search)
      • iWon
      • Lycos
      • Teoma
      Defunct or acquired search engines
      • AltaVista (acquired by Yahoo! in 2003, shut down in 2013)
      • Cuil
      • IBM STAIRS
      • Infoseek
      • Inktomi
      • Overture.com (formerly GoTo.com, now Yahoo! Search Marketing)
      • Wikia Search

      It will take a large move to Bing or an alternative before Google loses it's stranglehold.
      That brings back some memories. One missing that I remember was HotBot. Though it was kind of an odd duck, but it sent traffic. Use to be Altavista and Lyco's where the big boys.

      I remember the days when Yahoo had their "directory". Remember getting listed and getting a ton of traffic. Course that didn't last long.
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  • Profile picture of the author bertosio
    I have given up trying to please the search engines.

    Obviously i make my sites as search engine friendly as possible but i concentrate on other traffic methods now and eventually the search engines will pick me up if they want to.
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  • Profile picture of the author Adam Short
    I use Google and that's a personal preference. I have tried other search engines and they don't return the results I want as fast and as accurate as Google.
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  • Profile picture of the author datingworld
    No matter how much we all are tired of Google but the reality is that we have no choice other than digesting it...
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    • Profile picture of the author Teravel
      Originally Posted by datingworld View Post

      No matter how much we all are tired of Google but the reality is that we have no choice other than digesting it...
      You write as though someone is cramming Google down your throat. What has Google done to make you so angry?
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  • Profile picture of the author clever7
    Using Google is a habit, and human beings are slaves of their habits.

    Habits become rituals.

    Wish we could punish Google for its drastic algorithm changes, after so many years of tolerance.

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    • Profile picture of the author DarioMontesdeOca
      Originally Posted by clever7 View Post

      Using Google is a habit, and human beings are slaves of their habits.

      Habits become rituals.

      Wish we could punish Google for its drastic algorithm changes, after so many years of tolerance.
      Ditto. I don't see myself using another search engine anytime soon. Google has always been very reliable for me whenever searching for something.

      The article was somewhat shocking to read through
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  • I chuckled at this.
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    While you spend time reading people's signatures on a forum someone else is working to make the money you could have made.

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  • Profile picture of the author creztor
    I still use Google and can't see myself switching any time soon.
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  • Profile picture of the author Ron Killian
    Love them or hate them, the stats shows who sends the most traffic. Can any one say they get more from the other search engines?
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  • Profile picture of the author PalmTreeJack
    Google is still the best but I think the quality of their search results has gone WAY down in the past year or so. It used to be so easy to find exactly what you were looking for on the Big G. That is no longer the case at all and it sucks!
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  • Profile picture of the author Shane12
    I switched to Bing as my default search engine a couple years ago both in response to changes by Google and also in an effort to support Yahoo/Bing. I will search Google directly if I believe it will provide better results, which is often the case with longtail keywords, but if I can give the search query to Microsoft instead I will.
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  • Profile picture of the author jfbmarketing
    Hmmm, l live also in Canada, Bing is good, but the important factor is how you make it become alive on any search engine is more important then switching search engines. Just by switching provides you with really no advantages... How could it?

    Think this............. review my blog for some answers... all the best..

    "Networking is a contact Sport"
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    All the Best,

    Joseph F. Botelho

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  • Profile picture of the author Adie
    I feel comfortable using Google regardless of these news so I won't switch as long as Google is online.
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  • Profile picture of the author adwaitk007
    As an SEO I can still stick with Google.
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  • Profile picture of the author Moneymaker2012
    Are you ready to change your marketing strategies if Google falls?
    Google is still in the play, but yes yahoo and bing are it's all time competitors and yahoo has beaten google on many occassions. But if at any time google loses it's marketing power for businesses, facebook will be there to rescue.
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  • I hate when EU or US try to regulate things it just makes it worst not better. If google can win 100% of the market let them, I'm not a fan of them but even less of EU trying to regulate something (or US). But i'm the 1% so I'm sure more regulation to come I guess I'm just frustrated and venting at all the government BS when it comes to this stuff.
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  • Profile picture of the author exegames
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  • Profile picture of the author Luke Corden
    So much easier to rank on bing and yahoo but I don't think you should drop one in favour of the other. Just diversify your SEO.
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  • Profile picture of the author David Black 68
    Does anyone know if Bing and Yahoo use similar methods to rank search results as Google?

    Do they manually create their directories or use 'crawlers'?
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    • Profile picture of the author bswooden
      Originally Posted by David Black 68 View Post

      Does anyone know if Bing and Yahoo use similar methods to rank search results as Google?

      Do they manually create their directories or use 'crawlers'?
      Yahoo's search results are powered by Bing, so they are one in the same

      As to your question, I believe Bing does use different crawlers, the biggest one being Bingbot

      source: Which Crawlers Does Bing Use? - Bing Webmaster Tools
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  • Profile picture of the author prithvitheprime
    That was a nice discussion going on; but from my point of view; they got branded and making others to use their products (already did Android in smartphones). But, still now we can't see a good competitor for them in search engine. Why does all need to go on searching on Google even we know they are recording your privacy in whatever you search and showing ads according to that. From that we are still targeting keywords and earning as well. But it's just a brand "Google" and people are still stuck into it.
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  • Profile picture of the author BIG Mike
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    • Profile picture of the author Karen Blundell
      Originally Posted by BIG Mike View Post


      Don't forget that Microsoft went through this very thing in the EU a few years back over their monopoly on the desktop operating market and making it difficult for Windows users to choose a default browser other than IE.
      absolutely - it seems it comes with the territory -
      which is why I don't like monopolies too much
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  • Profile picture of the author Copeland Becker
    I have tried hard to use other search engines, but I always end up coming back to Google. I just like the results they give back more than anybody else.

    The only exception is if I ever do a video search, I like the way Bing returns videos more than Google.
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  • Profile picture of the author Christopher Fox
    I can't believe nobody has commented on upon how Google needs to get a lecture from none other than Cutts himself on what good, non-duplicate content is:

    Google also proposed that its rivals, which had complained that Google copied content from their websites without permission, would decide which content the company could use.
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  • Profile picture of the author jasondinner
    From a user standpoint, I love Google.

    Just as an example... On a rare occasion where I was actually watching TV, Forrest Gump was on last night and that scene was happening in Washington DC of the guy with the American Flag shirt was speaking at the rally at the monument and somehow of course, Forrest ended up on stage to talk about Vietnam.

    I didn't know who the guy was in the shirt. So I started typing

    american flag guy...

    Google finished my search term exactly how I was about to write it...

    american flag guy in forrest gump

    LOL

    Now from marketing/SEO point of view - I could care less about ranking on Google or any search engine for that matter.

    I've made more money this year then I've ever made and I havent spent any time worrying about Google updates and algorithm changes.
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  • Profile picture of the author Slin
    Google works great for me, and I get a lot of traffic from Google for my website. I don't understand why you would want to switch.
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  • Profile picture of the author Rod Cortez
    Originally Posted by Karen Blundell View Post

    Is the clock really ticking for Google?
    No, not by a long shot.

    What do you think is the future of Google?
    Ditto what BigMike wrote, Google isn't going anywhere. They've implemented business strategies years ago which assumes that the Search Engine market will eventually either disappear or change radically, hence their diversification.

    How will this all impact advertiser revenues?
    Too early to tell yet, though I suspect it will be marginal at best.

    How many warriors could this affect?
    Impossible to know this figure, but one thing is for sure; ANY marketer who puts all their eggs in one basket, specifically, only focus on ONE way of getting trafffic (such as SEO) is in for a rude awakening. It's inevitable.

    Are you ready to change your marketing strategies if Google falls?
    I did, many years ago. It's not good business sense to rely on only one marketing strategy, one platform, one method, etc. So Google is a very small percentage of the traffic I get today, so if they were to go out of business (highly unlikely for many years) it wouldn't impact me.

    There are plenty of ways to get traffic without Google. You can buy traffic, you can use networks, you can recruit affiliates if you have your own product or service, you can create viral marketing campaigns, you can create free software / apps and give it a way for free, use platforms such as Kindle, iTunes, etc.

    RoD
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  • Profile picture of the author Nightengale
    If you're asking if you should switch search engines for your own searching needs, that's a personal preference. Do what you prefer.

    If you're asking if you should gear your marketing to other search engines... Well, you're asking the wrong questions and wasting your time worrying about it at all.

    Search engines will always be changing their algorithms to 1) continually serve up relevant, accurate results for searchers (which by definition changes constantly as people and technology change) and 2) keep people from gaming the system (because it makes their search service worthless)

    Therefore, you have ALMOST NO CONTROL over your business if you're depending primarily on search engine traffic. And only a fool builds a business he has almost no control over. Do not hand your business success over to the whims of the search engines!

    When your business is dependent on the search engines, you really don't have a business. You have a gambling system. Only it's worse because, as Alexa Smith points out, search engine traffic is the worst-converting traffic out of all other traffic available to you.

    Instead, create your own steady, consistent, reliable, QUALIFIED traffic with OTHER methods:

    1. PPC
    2. Joint ventures/referrals
    3. Direct mail
    4. Teleseminars
    5. Webinars
    6. Etc.

    Yes, be smart and do some keyword research before posting your articles and videos, etc. But SEO should be LAST on your list of marketing methods. It should be mostly a happy accident if you have good SEO. Strive to control as much of the buying process as possible. SEO hands your control over to Google or any other search engine.

    If you still insist on worrying about SEO and pleasing the search engines:

    Google is still the 800-lb gorilla in the online search space and whether YOU prefer another search engine is completely irrelevant if the majority of your target audience is still using Google. If they're using Google, YOU need to be gearing your marketing for Google.

    Hope that helps!

    Michelle
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  • Profile picture of the author bertyounger
    A $5 billion fine is not the end of Google, period. A new SE will someday give them a run for their money but not in the immediate future.
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  • Profile picture of the author RyanGueterbock
    Personally I switched to duckduckgo a while ago after watching the movie "Terms and Conditions May Apply"
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    • Profile picture of the author DarioMontesdeOca
      Originally Posted by RyanGueterbock View Post

      Personally I switched to duckduckgo a while ago after watching the movie "Terms and Conditions May Apply"
      Watching that ASAP, thanks.
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  • Profile picture of the author Corey Geer
    You can fine Google any amount you want to fine them, but it's not going to dent their pockets. All you're doing is poking the ankles of a giant.

    Is the clock really ticking for Google?
    The only thing that would successfully kill Google is Google.

    However, I have a bunch of delusional clients who continue to contact me with their new "SEO Google" aimed tricks they think that work. I've given up trying to tell people the basics, everyone has little tricks they think make a difference.
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  • Profile picture of the author cyberzolo
    Why would you use bing, what does bing bring to the table that google doesn't? Google is not going anywhere anytime soon.
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