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What Are The Best Days and Times To Send Out Autoresponder Emails?

by gregdavidson727
19 replies
I currently have my autoresponder emails set to where they go out at 5 PM Eastern Time every single day of the week including the weekends. I read somewhere that the best times to send out emails are between 2 PM and 5 PM which is why I chose 5 PM. Also, they said that the weekends are the worst time of the week. Based on your results, can you confirm this? I'm in the money making niche.
#autoresponder #days #emails #send #times
  • Profile picture of the author fated82
    Studies shows best time is 8am to 12pm....

    Best day is Tues. but Mon - Thurs are good too.

    Friday get the best CTR and weekends are the worst time to send emails.

    Source: http://blog.getresponse.com/new-info...mail-2013.html
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    • Profile picture of the author martbost
      I actually send the same email with a different subject three times per day. I filter and segment my lists though so that only recipients that didn't open the previous ones are the ones targeted. The first email goes out in the morning around 6am CST. The second at 13:00 CST and the third at 17:00 CST. I have found that I am able to measure my average number of clicks for the email being tested as well as improve my response rate from my list because of everyone's unique reading habits.

      This works for me, but mileage may vary for someone else.

      Thanks
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  • Profile picture of the author Chriswrighto
    I'm on a list of a email marketing guru and he sends them regularly. Almost one a day.

    I enjoy reading them and in fact...

    I will always stop what I'm doing to read them.

    They're nearly always funny AND informing.

    The point is, if you can create really good emails... you can send them whenever you like.

    Chris
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  • Profile picture of the author Stefan Shields
    I don't think the time or day matters because somebody will open your email and read it if they know it will be something of quality that is actually worth their time.
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    • Profile picture of the author MickK
      Originally Posted by Stefan Shields View Post

      I don't think the time or day matters because somebody will open your email and read it if they know it will be something of quality that is actually worth their time.
      Hi Stefan,

      We analysed over 20 million sent emails and the data disagrees with you.

      The time you send an email makes a very big impact on open rates and click rates.

      In the infographic in eljeffe77's post you can see that between 8 and 9 am is the best time for opens and clicks. As the day gets busier opens and clicks drop. They spike at 3 pm (I'm guessing people naturally take a break at 3).


      When we look at best day to send (see infographic below), we see that best open rates are on Tuesday, but the best click thru rates are on Friday.

      Best day to send infographic:

      Cheers,

      Mick
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      Mick Kitor - Affiliate Manager

      Phone: +1 585.286.1819 | Email: mick.kitor(at)erevshare.com | Skype mick.kitor

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  • Profile picture of the author simonpiemon
    Generally speaking early evening Eastern time, and mid-week (Tues, Weds, Thurs) works the best (ie results in most sales).

    But, weird times like 1am on a Sunday morning (ie late Saturday evening) also can work - though your purchasers may be a little inebriated...

    I personally like Sunday's too, but the day doesn't make much different to me - I mail every day.
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  • Profile picture of the author Jeff Lenney
    There's a post discussing that here:

    http://www.warriorforum.com/main-int...nfografic.html

    And it posts THIS:



    </thread>
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  • Profile picture of the author PhilippaWrites
    It's good to look at general stats to get an idea of where to start, but the best way of finding out what your individual audience responds to is to try a number of different options and measure your results. Over time you will see when your recipients respond most effectively.
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  • Profile picture of the author Kurt
    One theory is, send the email at the same time the subscriber opted in, with the theory being that's the time they are active on their PC or other device.

    Getresponse has this function for autoresponders, but not sure they offer it for newsletter broadcasts?
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    • Profile picture of the author MickK
      Originally Posted by Kurt View Post

      One theory is, send the email at the same time the subscriber opted in, with the theory being that's the time they are active on their PC or other device.

      Getresponse has this function for autoresponders, but not sure they offer it for newsletter broadcasts?
      Good suggestion, I'll pass it on to the development team.

      Cheers,

      Mick
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      Mick Kitor - Affiliate Manager

      Phone: +1 585.286.1819 | Email: mick.kitor(at)erevshare.com | Skype mick.kitor

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    • Profile picture of the author ella2009
      Originally Posted by Kurt View Post

      One theory is, send the email at the same time the subscriber opted in, with the theory being that's the time they are active on their PC or other device.

      Getresponse has this function for autoresponders, but not sure they offer it for newsletter broadcasts?
      I like that theory - well done.
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  • Profile picture of the author kevin timothy
    Well, this is going to depend on where
    the majority of your list is. I would normally
    send them just after rush hour times (per
    local time zone). As for days, I typically get
    better response on Sundays.
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  • Profile picture of the author jbroderik
    All replies have been very helpful to me, thanks!!!
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  • Profile picture of the author Rory Singh
    If you want lots of people to actually read your emails then the above statistics should work for you.

    But if you are a marketer who makes money by 'selling' stuff online, then it's sales that you are after.

    For me personally, and given time is good just as long as I 'feel' it in my gut. I have had people read an email on new years eve that resulted in two sales ($11,500 USD)
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  • Profile picture of the author Path Theory
    From my personal experience(almost a million sends), early morning has worked the best for me. You want to have your email end up at the top of their inbox, above all the spam/junk they've received the night before.
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  • Profile picture of the author 10kaday
    8am and 6pm are the best two times
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  • Profile picture of the author DaveWarrior
    I run statistical models to identify the best times for a given list. If you're on aweber, I could run your data through the models. PM me if interested.
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  • Profile picture of the author Grattz
    I am sending out mine at 8:00AM every morning. I find that it gets mixed in with their regular daily e-mails and a better chance of them looking at it when they are sifting through e-mails to start the day. Has worked great so far..
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