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How does one desgin/program/decide a product to launch ?

by rmIM
17 replies
Hey Everyone-

I was looking through the forum, and I am could not find an answer. If it was asked or mention anywhere else, don't hesitate to post that as well. I don't want to be lead to another sales page or oto or opt-in...I just want to get answers from the experts we have online.

So here is my question(s) or statement with question attached..

So I go online and I want to search on how to start making money online..I start researching about keywords, niches, traffic, seo, ppc, adsense..etc. Things of course are overwhelming to say the least. So I purchase a few things online..sign up, here and sign-up there.

I came to the realization that apart from making money online with traffic clicking on your adsense. I see all the things I am purchasing. So I wonder all these products I am buying online (listbuilding, viral traffic systems, backoffice affiliate software etc)...

Here is the question(s).

  • How do people online create these products ?
  • Who do they hire to create the system or products? (Backoffice, Traffic Generation Systems..etc)
  • Is everyone on here programming genius that they can come up with a product in 6 mo and sell it ?
  • What are some resources that I we as marketers use to gain access to this ?
I know that everyone wants to keep secrets..but enlighten us with some brief spoiler if you will, so some of us can get a clue on how to get started ?


I hope this makes sense...Happy Marketing



Thanks
#ideas #launch #marketing #product
  • Profile picture of the author aleksbogata
    Originally Posted by rmIM View Post

    • How do people online create these products ?
    • Who do they hire to create the system or products? (Backoffice, Traffic Generation Systems..etc)
    • Is everyone on here programming genius that they can come up with a product in 6 mo and sell it ?
    • What are some resources that I we as marketers use to gain access to this ?
    I am in the process of doing this at the moment but I have had coaching. Other warriors might tell you differently but I don't think this is something you will get your head around from replies to a post on the forum.

    Aside from actually creating the product (which is probably the easier part) there is so much else that goes into it, i.e. marketing it - prelaunch, affiliates, etc etc. You can have the best product in the world and if you don't have everything else in place it will not sell. In the same token you can have an average product that makes you thousands because you have marketed it in the right way.

    Have a look at some free WSOs initially around product creation which should help.
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    • Profile picture of the author rmIM
      Thanks for a great and fast reply @aleksbogata . I hope your endeavors take you far as well.

      I have been around for a while on Internet marketing and the such...Sometimes I cannot wrap my head around so much knowledge. Never the less , we learn every day. I have few projects I have in store that will probably debut in the WSO Forum. I just wanted to get a grasp on what other people are doing and what they do to make things successful.

      Thanks again for your reply.
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  • Profile picture of the author GamerZag
    You're basically asking the question that, despite knowing the answer, few people can engage with the answer and pursue it until fruition.

    Short answer: You must be vastly more intelligent, creative, inventive, and able to focus more than your average person, and above all, have the drive and ambition to dream and execute. Vastly more so than "common" people.

    Truth be told, most people simple will never be able to do this. Either through genetics of through society and culture, they lack the 'gray matter' required. Their largest stepping stone is themselves and thus will never be able to achieve, despite having a road map to success right in front of them.

    To answer your specific questions:

    • How do people online create these products ?
    They are intelligent, inventive, knowledgeable about an area, understand human emotion, fundamentals of business, mathematics, have the artistic ability to create, etc.


    The ability to successfully invent is an immensely rare quality.

    • Who do they hire to create the system or products? (Backoffice, Traffic Generation Systems..etc)
    The best ones have a hand in building it themselves partially, if not entirely. People are hired to offset work efforts required VS. personal human capabilities and limits they have.

    • Is everyone on here programming genius that they can come up with a product in 6 mo and sell it ?
    Very few, if any, people on WF are programming geniuses. It takes a rare person to be able to invent, manage a business, create, etc.

    • What are some resources that I we as marketers use to gain access to this ?
    #1 Genetics. As I said, not many are capable.

    #2 Culture and Society in your favor. Not everybody has this and it is often a struggle to evade pressures that surround you to place you in a more supportive environment.

    #3 Education. Serendipity: Chance favors the prepared mind. Learn everything about everything. As you approach total knowledge, which is in itself unattainable, you approach total serendipity. You start to see the world around you as an ongoing culture dish from which springs new ideas.


    Source: I've been creating large online communities, software products, and inventing Internet systems for a while. While I have been very successful, I, too, struggle from human weaknesses which fog my ability to focus and execute.
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    • Profile picture of the author rmIM
      Originally Posted by GamerZag View Post

      • What are some resources that I we as marketers use to gain access to this ?
      #1 Genetics. As I said, not many are capable.

      #2 Culture and Society in your favor. Not everybody has this and it is often a struggle to evade pressures that surround you to place you in a more supportive environment.

      #3 Education. Serendipity: Chance favors the prepared mind. Learn everything about everything. As you approach total knowledge, which is in itself unattainable, you approach total serendipity. You start to see the world around you as an ongoing culture dish from which springs new ideas.


      Source: I've been creating large online communities, software products, and inventing Internet systems for a while. While I have been very successful, I, too, struggle from human weaknesses which fog my ability to focus and execute.
      Very well put together answer my friend. I see that your verbal capacity is exceedingly strong and filled with robustness. Nevertheless, I Thank you for a well written reply and for putting down some key elements on what is needed to succeed in this "cut-throat" industry. I to learn a lot through the people that are wanting to teach it correctly.

      Just to speak on your quote above: I believe that even people that don't have the right genetics or brain power sort of speaking....Can learn to Change...

      If you ever have a chance there is a very powerful book that will help you with this (No Affiliate links here)

      It is called :
      Wishes Fulfilled: Mastering the Art of Manifesting by Dr. Wayne Dyer

      I guess what I am trying to say is: Change your Thoughts and You can change your life.


      Thanks
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  • Profile picture of the author Ricardo Furtado
    Secret revealed…

    Go to Elance or Odesk and hire people to research on the latest IM products and then modify them and release them.

    Too good to be true?

    Have you seen how many people are selling the same stuff in a different jacket???

    All the best. Regards.
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    Ricardo Furtado

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    • Profile picture of the author rmIM
      Originally Posted by Ricardo Furtado View Post

      Secret revealed...

      Go to Elance or Odesk and hire people to research on the latest IM products and then modify them and release them.
      I wish it was that easy. I know that outsourcing might take a part of it. But coming up with these ideas are sometimes out right amazing. Warrior Community is one of the best place to start.
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      • Profile picture of the author Ricardo Furtado
        Originally Posted by rmIM View Post

        I wish it was that easy. I know that outsourcing might take a part of it. But coming up with these ideas are sometimes out right amazing. Warrior Community is one of the best place to start.
        So if you know where to start, then why are you asking??

        lolzzzz
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        Ricardo Furtado

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        • Profile picture of the author rmIM
          Originally Posted by Ricardo Furtado View Post

          So if you know where to start, then why are you asking??

          lolzzzz
          Because we ask so we can all learn...right ?

          Everyone has there own insight on what makes as successful WSO or Internet marketing strategies..to say the least.

          I ask to seek answers. We all seek answers in anyform..For example. I knew about Elance...but not Odesk...So thanks for that...See Question asked...Truth Answered...Great Discussion.
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          • Profile picture of the author Shadowflux
            Well, I'm a writer so I can't speak from a programmer's point of view but I can talk about product creation. I'm constantly coming up with new ideas, I don't restrict myself so many of my ideas are beyond my resources. I don't know how others do it but here is an overview of my process:

            The Genesis

            The idea is born one of two ways. Sometimes it will pop into my head, fully formed, and will just sort of "click". A good example of this was waiting at Subway Sandwiches one day and I realized you could cut costs and streamline the entire service by using a membership card and a touch screen console. The card would store your preferred sandwich style so all you need to do is swipe it, confirm it, and wait as they make it. The company could use the collected preferences to improve the business.

            Other times, however, the idea is a result of a logical process. I might find an unfulfilled need in some niche or market. Maybe I'll learn there is a demand for something which isn't being met. In these cases I follow a certain process to determine what the product would be, how it would work, and how to deliver it.

            Market Analysis

            The next step is to look at the niche or market. Are people spending money? Do they even have money to spend? Would they spend it on this product? To put it simply, the more you can learn about the market, and the people in it, the easier it will be to create something successful.

            Some ideas never make it past this point. The idea might be great but the market won't be receptive to it, maybe they're reluctant to spend money, maybe there's just a cheaper solution already available.

            Profit Analysis

            The next step is to determine if money can be made. This is the step where you need to get quotes from people you will need to hire, shop around for prices on things like web hosting, contact some marketers to get an idea of cost.

            There is a delicate balance in business. Sometimes you'll find something which will only be profitable on a small scale. Other times you might be looking at a product which will only be profitable on a large scale due to bulk discounts on creation, shipping, etc

            Take your costs and compare it to the profit you'll make from each instance of the product. If something costs $20 to make, $10 to market, and sells for $35, you're looking at a $5 profit per item. Whether or not this is worth the effort is up to you to decide. Plenty of my ideas die at this stage.

            Time Analysis

            Time is another major factor. How long will it take to make the product? How long to market it? When do you think you'll be making consistent income from it? How quickly do you get the money from the sale?

            Money loses value over time. In a microcosmic sense, you're dealing with your own personal finances. Can you actually afford to wait 3 months before you start selling this product? Do you have other resources which can float you until the product starts to produce a profit? $1,000 seems like a lot right now but if your bills are mounting and you need to wait a month for that money, it's going to lose its immediate value.

            The ideal product would be one which can be created and converted to profit as quickly as possible. "ASAP", however, is always relative and sometimes you simply can't make it happen any quicker than 3 months.

            Solidification of the Concept

            At this point, the idea has passed all the other tests. I know it's a viable option, it's something I can make happen. I can afford the cost and time to create it. I know it will be marketable. This is the step where I write everything down, consider every angle, and try to develop as clear and solid a concept of the product as I can.

            I know what it is, what it does, who it's meant for, how it helps them, basically everything an investor would ask about. Once I feel like I have everything figured out, then I will begin the creation of it.

            Not every idea comes to something. Sometimes an idea will pass every stage and then die in early implementation for one reason or another. That's just the way things go. When you see a product on a shelf, it's gone through a lot of different tests and levels before it stood in front of you, urging you to purchase it.

            I hope that helps a bit.
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            • Profile picture of the author rmIM
              Originally Posted by Shadowflux View Post

              Well, I'm a writer so I can't speak from a programmer's point of view but I can talk about product creation. I'm constantly coming up with new ideas, I don't restrict myself so many of my ideas are beyond my resources. I don't know how others do it but here is an overview of my process:

              [B]The Genesis

              [B]Market Analysis

              [B]Profit Analysis

              [B]Time Analysis

              Solidification of the Concept
              Shadowflux...this is great information. From validation standpoint, some people create and manifest their ideas with no intention of stopping; Some ideas sometimes take over in your mind as it will be profitable and will make a change for the better for the community as a whole. At the same time, I love that you put down all these analytic points, putting plan to paper and making dollar sense out of these steps makes total sense.

              We all have sometimes trouble deciding on what the next big idea is and putting these concepts as stated above..will truly benefit us.

              I have this little thing I learned along the way that has helped me..it is called the 6 P's

              Prior, Planning, Prevents, Pitifully , Poor , Performance
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  • Profile picture of the author meghanswim
    Developing and launching a product can be done although usually it does take research, implementation, a strategy and often times time and money. You will also (unless you are techy and have a lot of time on your hands) want to be outsourcing the tasks you are not proficient in. why learn how to do something you need once when you can pay someone to do it for you? Saves you the time.

    You can go through and implement the information you've learn through the courses you've already purchased and create your own version of a mix of a few of them or something of the sorts as an easy idea to create an info product. Or you can affiliate other peoples products that you have use and found valuable in your life. I have found the latter to be more efficient and profitable personally.
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  • Profile picture of the author jbsmith
    The first time is always the hardest both in terms of finding the idea/creating the product and putting together the launch platform to get it to market.

    First advice is to just roll through it once, not sure anyone gets it (even 75%) right the first time. But you will learn a huge amount having gone through it and experienced first-hand where the stumbling blocks are and where you may have improved the process for next time.

    In terms of finding ideas and creating products - that comes from learning to smell frustration and desire...that exists all around us in terms of different areas of people's lives from relationships (spouse, dating, family) to career and finances through emotional and physical health. It's just a matter of finding big challenges and desires and then going about putting together a system (no system is perfect) that helps someone transform where they are today toward where they want to be tomorrow in the shortest amount of time possible.

    What is great about launching your first product in a niche though is that so long as you engage with your customer base, they will tell you what they need next...so putting products together becomes much easier and you hit the mark much more often.

    I like to build some traffic around my niche BEFORE I launch my product using blogs, videos, Press releases, social, etc... and then feed that into my pre-launch and launch process.

    But really launches aren't all that tough either - I use Wordpress, Aweber (for autoresponder), OptimizePress to build my blog, opt-in, sales, download pages and different payment processors depending on the product/market/type of product - Clickbank, Paypal, E-junkie or 1SC for affiliate program, etc...

    Go for it and ask specifics as you go - navigate the rough waters once and you will find them much smoother the second time around.

    One piece of advice though - if you are not experienced in one area of IM (I mean have hands-on experience with some results) I would stay away from IM or WSO at first, go tackle a non-IM market, then share what you learned with the IM crowd.

    Jeff
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    • Profile picture of the author rmIM
      Originally Posted by jbsmith View Post

      The first time is always the hardest both in terms of finding the idea/creating the product and putting together the launch platform to get it to market.

      First advice is to just roll through it once, not sure anyone gets it (even 75%) right the first time. But you will learn a huge amount having gone through it and experienced first-hand where the stumbling blocks are and where you may have improved the process for next time.

      In terms of finding ideas and creating products - that comes from learning to smell frustration and desire...that exists all around us in terms of different areas of people's lives from relationships (spouse, dating, family) to career and finances through emotional and physical health. It's just a matter of finding big challenges and desires and then going about putting together a system (no system is perfect) that helps someone transform where they are today toward where they want to be tomorrow in the shortest amount of time possible.

      What is great about launching your first product in a niche though is that so long as you engage with your customer base, they will tell you what they need next...so putting products together becomes much easier and you hit the mark much more often.

      I like to build some traffic around my niche BEFORE I launch my product using blogs, videos, Press releases, social, etc... and then feed that into my pre-launch and launch process.

      But really launches aren't all that tough either - I use Wordpress, Aweber (for autoresponder), OptimizePress to build my blog, opt-in, sales, download pages and different payment processors depending on the product/market/type of product - Clickbank, Paypal, E-junkie or 1SC for affiliate program, etc...

      Go for it and ask specifics as you go - navigate the rough waters once and you will find them much smoother the second time around.

      One piece of advice though - if you are not experienced in one area of IM (I mean have hands-on experience with some results) I would stay away from IM or WSO at first, go tackle a non-IM market, then share what you learned with the IM crowd.

      Jeff
      Thanks Jeff for the Great Advise. I especially like the fact that you stated about having hands-on experience. I will take that under advisement and research more on how I can improve the lives of others with what I know. I have done my fair share of IM work...not like some of the best of the best. However, I won't let that discourage me. I will Go for it as you stated.

      Thanks again for enriching my life.
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      • Profile picture of the author OnlineStoreHelp
        IMO, the hardest part will always be the marketing side of things. Everything else to me is the fun stuff.
        • Figure out what you want to create. Outline it and figure out what your customer will need to know. Don't assume they know even the "common sense" things.
        • Figure out how you will deliver it. Video, Audio, Ebook, PDF.
        • Create the product.
        • Write your book - Use Microsoft word, Apple Pages, Libre Office or Google Docs. Save as PDF.
        • Record your video - Use Camtasia if you are on pc, screen flow if you are on Mac. Both allow you to edit your videos. You can either capture your screen or do Powerpoint, Keynote or Google Doc presentations to record.
        • Figure out how you will deliver. Youtube, Amazon S3, upload them.
        • Create your website - Buy your domain, install wordpress, install optimize press and install Digital Access Pass. - DAP will integrate with Warrior Plus, JVZoo, Clickbank and others. Also allows you to track affiliates.
        • Figure out your payment systems. Either PayPal or click bank (most likely) and integrate it into the website.
        • Integrate your email marketing to collect all the email addresses to sell to them later. Most likely a weber or get response.
        • Prepare for marketing
        • Reach out to trusted warriors you have bought stuff from, let them critique your plan.
        • Record review videos, squeeze pages and others for your own use and that of affiliates.
        • Launch your WSO or product and market market market.

        The beauty with everything above, each part of the chain, there are tutorials on how to do things, either from the company themselves or others. Youtube has tons of wordpress tutorials. Optimize Press has complete tutorials. DAP has complete instructions on how to set it up. Camtasia and screen flow have tutorials on Youtube. It should take you three months max to build a compelling and fully finished product if you run it this way. You will be out of pocket, max $600 bucks and that will then give you all the tools you need for the next year to launch more courses.
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        Not sure what ecommerce solution to use? Watch my video walk through of popular shopping carts.
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        • Profile picture of the author rmIM
          Thanks everyone for all this information. Keep it coming. I might need a new notebook for all my notes.
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  • Profile picture of the author davidjenyns
    There are tons of ways for you to make money online and it's up to you to decide which technique you want to apply. Based from your questions above, I sense that you want to make money online selling digital products.

    Honestly, I learned all the things you mentioned from this website called "Niche Profit Classroom" by Adam Short. You can try their course for just $1 in 14 Days by visiting this link: bit [dot] ly/Adam-Short
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  • Profile picture of the author AJMontoya
    Actually creating your product is the easy part for most product creators. The marketing, web design, graphics, sales copies, funnel set up, affiliate recruiting, pre-selling, follow up series and customer support is much more difficult if you don't have someone who has been there done that helping you along the way.

    If you want to create a product, first focus on one aspect of internet marketing. It can be traffic generation, list building, SEO, PPC, social media marketing, niche sites, Amazon, e-commerce, whatever you decide on. Let's say you pick traffic generation. Pick one method of driving traffic (PPC, Social Media, Video Marketing, Media Buys) and master it.

    Once you've created your own method that you use to drive traffic at will, write out all the steps in extreme detail, explaining everything from a to z, and save it as a PDF. There's your front end product. Then, go film a bunch of over the shoulder videos walking people through each step that you cover in your written method. There's your upsell.
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