Do you build a separate list for every product?

16 replies
Hey guys,

Quick question. Do you build a separate list for each product you sell, or do you add everyone who buys a product from you to one "buyer's list"?

Thanks in advance!
#build #list #product #separate
  • Profile picture of the author eric w
    A few years ago when I sold multiple products, I had to keep separate lists. My buyers for a couple of my products were not from the same market.

    Even when they were, I kept them separate to send more targeted emails to each group.
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  • Profile picture of the author MusicMinCoach
    Thanks Eric. I have two products plus my main list, and they're all from the same niche. Aside from separating buyers from free subscribers, I wonder if I really need two different lists for the two products I have now, since they're both in the same niche and both involve singing. I'm currently switching over to Get Response and trying to streamline things in the process.
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  • It would depend on whether each product is created for the same target audience. In your case, they are. Therefore one list of singers would do. However if you expanded into Pianists, Guitarists, and Drummers, etc, then even though they are all musicians, your best bet would be to create separate lists, since they may not all want to receive follow up info relating to an instrument they don't play.
    Arnold Stolting - Stolting Media Group
    "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley).

    "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
    "They Are FANTASTIC!" - Willie Crawford.

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  • Profile picture of the author Mack
    I like splitting my list up.

    Just in case I want to get specific about the product they bought. That way I won't be confusing the hell out of the ones who purchased something else...
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  • Profile picture of the author MusicMinCoach
    Thanks guys. Looks like even though I could combine mine it's best to keep separate lists for flexibility reasons. Cool!
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  • Profile picture of the author mpollak450
    Having one list for the same target audience is much simpler. The benefit of today's email marketing services like Get Response, Aweber, and the like is that you can segment your list. Each service has a different way to do it, but you can segment the one list by using tags. So, if you need to send an email to only those subscribers who purchased one product to up sell them to the other product, you could easily select the tag when creating your email. Super effective.

    No EN links, please

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  • Profile picture of the author i58biz
    Splitting lists is a way to segment your customers into specific product/market segments.

    This is great if you use this information, but if you don't you might as well put them into common market niche's - as a minimum.
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  • Profile picture of the author dmarseller
    I recommend you to create a buyers list and at least create NICHE LISTS if you don't want to create lists for each product.

    It's really important because if you don't do that you will lose all the chances to send focused and personalized emails.

    If you have an adsense product, a list building product and a dating product and you are only building 1 buyers list when you send an affiliate email ("new traffic software or wp plugin") you will bother the other subscribers.

    Hope it helps

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  • Profile picture of the author Raimundas M
    I would recommend building seperate lists.

    Let's say you have a prospect list and recommend them product A.

    When they buy, move them to product A buyers list.

    When you release the new product (product B),
    recommend product B to product A buyers, if they bought that one too,
    move them to 'product A, B buyers list'.

    You will know that they bought both of your products.

    You could then push your Product B to Product A buyers again,
    knowing that the message will reach those that didn't bought the product B and won't annoy those who already bought the Product B.
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    • Profile picture of the author JohnMcCabe
      I think it's important to segment lists by some method. The method (separate lists vs. database tags) isn't as important.

      The choice of which to use depends on both the nature of your product funnels and your service provider's setup. If you primarily use broadcasts, using data tags to only email a subset of your list should work fine. If you rely on pre-programmed autoresponder sequences, then separate lists may be easier to handle.

      Separate the concept from the mechanism. We seem to pretty much agree that the ability to contact buyers or prospects based on status is very useful. Pick the mechanism that allows you to do that most simply and effectively.
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  • Profile picture of the author gcbmark20

    Here's what YOU can do to keep things really simple...

    Create a "Campaign" buyers list for each product that you sell.

    Add the 1 single "Welcome & Download" email so that your buyers can
    access their purchase.

    That's it!

    Then whenever you want to send out a "Broadcast" email out to your
    buyers lists... can just select the ones you want from the drop down within your
    email A.R.

    Keep it as simple as you can.

    Of course if you wanted to send them any extra tips, tricks, info etc
    you could always add them to that list too but trying to write a FULL
    email sequence for every campaign you create will take some time.

    Try and keep it simple at first, get building your buyers list and allow
    yourself to build your email sequences brick by brick as you move

    Hope this helps
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  • Profile picture of the author Hattrick
    I say a separate list for each product. Later on, you can target these subscribers for a similar product offer because you would have already known what were the unique areas of interest for each list.
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  • Profile picture of the author markt1
    Just to play Devil's Advocate, I'd recommend one list PROVIDED you're targeting one niche. Sure there a lot of products within a niche, but who's to say a singer isn't interested in a guitar or doesn't have a contact who is?

    By deciding in advance which content and offers you show to various members of your market, you're potentially limiting them access to valuable info that they'll find relevant.
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  • Profile picture of the author Randall Magwood
    I create a separate list for each product that i sell. Makes organizing easier, plus the progression is automatic if you set it up right.
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    • Profile picture of the author TatiW3B
      Different lists for different niches and products.

      In your case, if you have multiple products for singing, you can group them into one list, or you can separate them based on product (and advertise to them the product they have not purchased), while still sending niche broadcasts to the individual lists.
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