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£ or $?

by markbowden1
6 replies
Hi I have my funnel almost complete with copy, split testing at the ready etc but I just wondered weather I should list my products in £ or $?

I am from the UK but simply because most English speaking people that come onto my site will be from the US my products are listed in $ at the moment.

Would love to know your thoughts?
  • Profile picture of the author michaelgoldstein
    I would go for $, since most of the offers online are in $.

    Michael
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  • Profile picture of the author markbowden1
    Thanks for the reply Michael, That was my thoughts
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  • Profile picture of the author Kevin Purchase
    Whatever your target market is - so $ if you really think that is the case.
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  • Profile picture of the author helisell
    Price in $ but put approx £ in brackets after it

    $7 (£4.20 approx)

    I'm from uk and find I have approx 60% us customers 30% uk
    and 10% everywhere else.

    Been online for over 8 years doing it this way following requests from my uk customers
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    • Profile picture of the author markbowden1
      Originally Posted by helisell View Post

      Price in $ but put approx £ in brackets after it

      $7 (£4.20 approx)

      I'm from uk and find I have approx 60% us customers 30% uk
      and 10% everywhere else.

      Been online for over 8 years doing it this way following requests from my uk customers
      I think that is a good idea. This is something I can test going forward also
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  • Profile picture of the author spearce000
    Depends what you're selling, and what your main market is. If most of your customers are going to be in the UK, then it makes sense to set your prices in £ (GBP). If you're aiming at a world-wide audience, the $ (USD) is the currency of international commerce, so it's best to set your prices in Dollars.


    You could always have two versions of your website: a .com version with prices in Dollars and sales copy written in US English for international sales and a .co.uk version with prices in Sterling and copy written in British English for the UK market. If your site is WordPress there is a currency converter plug-in you can get. I'm not sure what it's called, but a search in the plug-ins directory should find it.
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