
You know more than you think

I coach a lot of people about making info products, sales funnels, and building lists, and one of the most common refrains I hear is the worry that "I don't know enough yet." I also get a lot of this one: "I'm not making lots of money online yet."
Let me explain why both of those worries are usually irrelevant...
It all comes down to who your target audience is. Think of a ladder. The "gurus" are on the top rung. Totally inexperienced newbies are on the bottom rung, with one foot still on the ground.
Very few people who know about this forum are truly bottom-rung newbies. Almost everyone has SOME experience and is therefore on at least the 2nd rung of the IM ladder.
Guess who your target audience (who you should sell to) is, regardless of where you are on the ladder? Yep - the people just below you (or well below you).
If you use that as your basis for deciding what to create and sell (regardless of the niche you're in), there are always info products you can create and sell. And you don't have to worry about your own evaluation of your experience level or the amount of money you're making.
In fact, I argue that the best people to teach those just below them on the learning ladder are those who have most recently gone through it. It's still fresh in your mind, including the no-no's.
Of course, the higher up the ladder you progress, the bigger your potential audience of buyers. That's one of the perks of improving yourself!
But it's all about positioning and choosing the right audience. If you're still on just the 2nd or 3rd rung and not quite confident of your knowledge and ability to teach others, think about what you were like just a short time ago. Those are your people! Talk to them... when you write or record your info product, that's who you're helping.
I hope this gives those of you who are actually ready right now to become product creators some hope and a little push to go for it!
John
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