Does article marketing still work?

91 replies
I was late to the article marking bandwagon. Does it still work? and if so, where should the articles be posted? (By article marketing, I mean well researched and well written articles. Not junk.)
#article #marketing #work
  • Profile picture of the author Alex Sanderson
    Dead, however, you can drive traffic using article marketing, but for gaining links it's dead.

    Depends on what your intentions are regarding marketing via article directories?

    Alex
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  • Profile picture of the author kayfrank
    Driving traffic by writing articles does still work - it's not about using it for back links its about getting yourself visible all over the internet. Content marketing is more and more popular because it works. Writing articles is one part of it - don't forget videos, form posts, blog commenting, slides, etc - its all content marketing.
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  • Profile picture of the author JRJWrites
    Here's how it WORKS in 2014:

    1. You submit high-quality articles to article directories like EZA.
    2. Webmasters with popular blogs and/or e-magazines syndicate the article (with your resource box and link) on their blog/e-magazine.
    3. You get traffic via that link. The webmasters get free content. Win-win.
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    • Profile picture of the author seonutshell
      Originally Posted by JRJWrites View Post

      Here's how it WORKS in 2014:

      1. You submit high-quality articles to article directories like EZA.
      2. Webmasters with popular blogs and/or e-magazines syndicate the article (with your resource box and link) on their blog/e-magazine.
      3. You get traffic via that link. The webmasters get free content. Win-win.
      In theory....
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    • Profile picture of the author schttrj
      Originally Posted by JRJWrites View Post

      Here's how it WORKS in 2014:

      1. You submit high-quality articles to article directories like EZA.
      2. Webmasters with popular blogs and/or e-magazines syndicate the article (with your resource box and link) on their blog/e-magazine.
      3. You get traffic via that link. The webmasters get free content. Win-win.
      Only thing is, it DOES NOT work that way, except in Utopia.

      Authority blogs don't borrow content from petty article directories.

      And those small-time spammy blogs will probably blackball your author bio.

      So, win-lose!
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      • Originally Posted by schttrj View Post

        Only thing is, it DOES NOT work that way, except in Utopia.

        Authority blogs don't borrow content from petty article directories.

        And those small-time spammy blogs will probably blackball your author bio.

        So, win-lose!
        ^^This guy gets it. Putting an article on a place like ezinearticles and praying that someone will come along and make you famous is pretty dumb, always was. EZA worked for backlinks once upon a time, no longer. Now, content marketing in general is still possible. Most people are not talented enough writers to be worth syndicating though, and the process of actually getting syndicated is poorly described at best (and rarely, if ever, backed up with proof).
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  • Profile picture of the author rwbovee
    I don't think it works very well any more. Idea Marketers went out of business and ezinearticles has become almost impossible to get accepted for free any more.
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    • Profile picture of the author nicheblogger75
      Originally Posted by rwbovee View Post

      I don't think it works very well any more. Idea Marketers went out of business and ezinearticles has become almost impossible to get accepted for free any more.
      I have a free EZA account and my articles always get accepted. In fact, I can't remember the last time they turned one down. Maybe it's the quality that's being submitted?

      Article Marketing is not dead. It's simply changed, that's all. Gone are the days when you can submit rehashed 400 word junk articles for a backlink and maybe a few clicks to your site. The article directories that have remained in business have done so because they have tightened up on what they will accept.

      If you submit a well-written, unique 800-1000 word article to EZA it will get accepted regardless of whether you have a free account or paid.

      I, for one, am happy with the way Article Marketing is now. It seems it's finally being used the way it was really intended - as a means for serious writers to get their content picked up and syndicated by webmasters who are in need of good content. This way, both parties benefit. The author gets traffic to his/her website, and the webmaster gets a great piece of content to keep his/her readers interested.

      In most cases, the article directories that did not make it were the ones that accepted poor quality content. I still use Article Marketing as a means of driving targeted traffic to my blog, and that traffic results in quality leads added to my list.

      One thing I must say really disappointed me though is what happened with World Village. That site used to be a great site to submit content and I had about 250 articles submitted there that were bringing me quite a bit of traffic. Then POOF! Gone! Now it's some sort of weird infographic site.
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  • Profile picture of the author datingworld
    Article marketing still works if done right.
    However it won't drive Big traffic.
    As far as one of the several traffic techniques, article marketing is fine
    BUT
    one shouldn't just be depending on article writing.
    It's not as charm as it was in the older days.
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  • Profile picture of the author schttrj
    Originally Posted by sadiecopywriter View Post

    I was late to the article marking bandwagon. Does it still work? and if so, where should the articles be posted? (By article marketing, I mean well researched and well written articles. Not junk.)
    You said it.

    You are LATE.

    Leave the idea. Go on to something else.
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  • Profile picture of the author Trey Morgan
    Posting articles to ezine articles still works it just requires a consistent plan of action and patience. Personally, I would only spend time writing articles and uploading to ezine articles if I didn't have any money to invest into other types of marketing methods and I was unaware of the potential of video marketing.
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    • Profile picture of the author IanM723
      Originally Posted by tvon View Post

      Posting articles to ezine articles still works it just requires a consistent plan of action and patience. Personally, I would only spend time writing articles and uploading to ezine articles if I didn't have any money to invest into other types of marketing methods and I was unaware of the potential of video marketing.
      This is my take also. I think content marketing is can be a part of your overall strategy but it is definitely not at the top of the list these days. Unfortunately, it can be very time consuming with only a small return in terms of traffic generation.

      I think content marketing is a good way to get your name out there and can generate some small amounts of traffic - but I certainly wouldn't rely on it as the only method of traffic generation.
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      • Profile picture of the author discrat
        Originally Posted by IanM723 View Post

        This is my take also. I think content marketing is can be a part of your overall strategy but it is definitely not at the top of the list these days. Unfortunately, it can be very time consuming with only a small return in terms of traffic generation.
        I disagree. If not it should be. Btw, what is your definition of Content Marketing ?

        Honestly, everything having to do with Marketing on the Web falls under some subheading of Content Marketing.
        Video, Social Media, PPC, Blogging, Email Marketing, Podcasting, Article Marketing etc...

        Am I wrong ?
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        • Profile picture of the author schttrj
          Originally Posted by discrat View Post

          I disagree. If not it should be. Btw, what is your definition of Content Marketing ?

          Honestly, everything having to do with Marketing on the Web falls under some subheading of Content Marketing.
          Video, Social Media, PPC, Blogging, Email Marketing, Podcasting, Article Marketing etc...

          Am I wrong ?
          Not really.

          Not if you buy website ads, pay per click or any other form of direct response marketing...
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          • Profile picture of the author discrat
            Originally Posted by schttrj View Post

            Not really.

            Not if you buy website ads, pay per click or any other form of direct response marketing...

            Yes, but sooner or later that PPC click lands the person somewhere right ?? Whether it is a blog or a squeeze page.

            And in those Blogs or Squeeze page you have to have some persuasive Content Marketing to get them to buy a product or sign up for you List. Even if it is just a small amount of it.

            Also where does that website ad you have leading people too ? You say directly to affiliate sales letter? But the sales letter ,whether your own or not, involves Content Marketing ( And honestly, if you go straight to affiliates offering , or straight to a physical Amazon Product, in your Ad then you' re not doing IM correctly and selling yourself short i.e. remembering Building a List )

            All of this comes back to Content based. There is just no two ways about it. And you cannot get around that fact ALL IM if done correctly will involve Content Marketing of some kind to some degree.

            Simply put if you Sale anything it will include some form of CM.
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  • Profile picture of the author Slin
    Yes, but it doesn't drive as much traffic as it used to.

    If you need a lot of free traffic here's what you can do:

    - write 2 articles a day, one for your blog, one for eza.
    - point both towards your review page.
    - Post the article to your blog and share it on G+ to related communities
    - Send the other article to EZA.
    - Do this daily.
    - You should be getting a few thousand visitors every month follow this.

    If you have any problems following this strategy feel free to contact me. It's not too hard and it works.
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    • Profile picture of the author ksmusselman
      Thanks for this strategy!

      In addition, when you post the article to your blog, use the Publish plugin and automatically share the article to Facebook, LinkedIn, Tumblr, and Twitter as well as Google+.


      Originally Posted by Slin View Post

      Yes, but it doesn't drive as much traffic as it used to.

      If you need a lot of free traffic here's what you can do:

      - write 2 articles a day, one for your blog, one for eza.
      - point both towards your review page.
      - Post the article to your blog and share it on G+ to related communities
      - Send the other article to EZA.
      - Do this daily.
      - You should be getting a few thousand visitors every month follow this.

      If you have any problems following this strategy feel free to contact me. It's not too hard and it works.
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  • Profile picture of the author Rod Cortez
    Originally Posted by sadiecopywriter View Post

    I was late to the article marking bandwagon. Does it still work? and if so, where should the articles be posted? (By article marketing, I mean well researched and well written articles. Not junk.)
    Marketing with articles and submitting them to directories are two different things, though some people still equate submitting to directories as "article marketing", which it isn't.

    I'm surprised EZA is still in business. They stopped working for me a long time ago, including any kind of syndication. Article directories are worthless in terms of Return Of Investment, it isn't worth the effort anymore.

    Instead you need to find out where your target audience hangs out and find ways to get to them.

    There's paid advertising, mobile advertising, pay-per-click advertising, you can use social media, create your own blog networks, create viral marketing compaigns using your content (words, video, podcasts, etc), etc.

    Anyone who is advising you to write 1, 2, or more articles per day and submitting them to article directories is giving you bad advice. I've tested this with a staff of 8 writers for over 2 years and tested it across several niches; the time invested versus the return just wasn't worth it.

    RoD
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    • Profile picture of the author BillyPilgrim
      Fellow warrior Sean Mize wrote over 30000 articles for traffic in the day. He doesn't any more. See a connection?
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      • Profile picture of the author myob
        Marketers who fully understand the real power of article marketing have actually been doing exceptionally well in driving massive floods of highly convertible traffic.

        It really has never been a viable marketing model to game the search engines by submitting massive quantities of semi-coherent text to article directories.

        The time-proven method for generating direct response traffic has simply been to write real articles, intended for real people, and submit them to real publications.

        Those who have fallen for the mania of Google ranking by polluting the internet with keyword-laden garbage have quite often failed miserably.
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        • Profile picture of the author schttrj
          Originally Posted by myob View Post

          Marketers who fully understand the real power of article marketing have actually been doing exceptionally well in driving massive floods of highly convertible traffic.

          It really has never been a viable marketing model to game the search engines by submitting massive quantities of semi-coherent text to article directories.

          The time-proven method for generating direct response traffic has simply been to write real articles, intended for real people, and submit them to real publications.

          Those who have fallen for the mania of Google ranking by polluting the internet with keyword-laden garbage have quite often failed miserably.
          Not to disregard your expertise, I don't call that "article marketing".

          I call that "guest posting" at best.

          You knock e-Zine owners and beg for your article to be published. That's guest posting.

          And you don't get your article syndicated in that manner since most of those e-Zines have copyright laws against anyone stealing and reproducing their content.

          (At least I don't know of any that would allow their readers to copy and paste their editorial content rampantly all over the web.)

          Article marketing is synonymous with article syndication.

          That is only possible with article directories.

          And they DO NOT work as they are supposed to be.

          Correct me if I am wrong.
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          • Profile picture of the author Steve B
            Originally Posted by schttrj View Post

            Article marketing is synonymous with article syndication. Correct me if I am wrong.
            Schttrj,

            Article marketing is not synonymous with article syndication. Syndication is a very specialized form or article marketing but they should not be confused or treated as the same thing.

            Here's a great discussion on syndication - pay special attention to the posts by Alexa Smith (she is an expert on it).

            Good luck to you,

            Steve
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            • Profile picture of the author schttrj
              Originally Posted by Steve B View Post

              Schttrj,

              Article marketing is not synonymous with article syndication. Syndication is a very specialized form or article marketing but they should not be confused or treated as the same thing.

              Here's a great discussion on syndication - pay special attention to the posts by Alexa Smith (she is an expert on it).

              Good luck to you,

              Steve
              I don't know whether we are on the same page.

              But in my last post, I guess I wrote about the pretty similar model of "guest posting", didn't I?

              If you are promoting your articles on other e-Zine services, it's proactive article syndication.

              To add to that, although it might technically fall within the realm of article marketing, it's still apt to be called "guest posting". (Similar to guest blogging).

              Article marketing is the form of traffic that is garnered through passive article syndication through submission in article directories.

              Both you and I are correct in what we say. Just the terms used are different.
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          • Profile picture of the author myob
            Originally Posted by schttrj View Post

            Not to disregard your expertise, I don't call that "article marketing".

            I call that "guest posting" at best.

            You knock e-Zine owners and beg for your article to be published. That's guest posting.

            And you don't get your article syndicated in that manner since most of those e-Zines have copyright laws against anyone stealing and reproducing their content.

            (At least I don't know of any that would allow their readers to copy and paste their editorial content rampantly all over the web.)

            Article marketing is synonymous with article syndication.

            That is only possible with article directories.

            And they DO NOT work as they are supposed to be.

            Correct me if I am wrong.
            You're not entirely wrong, but appear to be chronically dysfunctional. Whatever you choose to call it, this is an age-old and proven marketing process which has in recent years been maligned, contorted, and crippled by self-serving article writing services, spinners and SEO "gurus" as a way of gaming the search engines.

            Since Google's Panda and other algorithm changes have incentivized greater demand for quality content, the "old-fashioned" model of producing quality articles for directly engaging targeted audiences is now online avant guarde.

            An excellent tutorial detailing this "new" marketing concept can be found in Turn Words Into Traffic, which btw was written before Google existed and contains fundamental basics that have been working extraordinarily well long before the internet itself.
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            • Profile picture of the author discrat
              Originally Posted by myob View Post

              You're not entirely wrong, but appear to be chronically dysfunctional. Whatever you choose to call it, this is an age-old and proven marketing process which has in recent years been maligned, contorted, and crippled by self-serving article writing services, spinners and SEO "gurus" as a way of gaming the search engines.

              Since Google's Panda and other algorithm changes have incentivized greater demand for quality content, the "old-fashioned" model of producing quality articles for directly engaging targeted audiences is now online avant guarde.

              An excellent tutorial detailing this "new" marketing concept can be found in Turn Words Into Traffic, which btw was written before Google existed and contains fundamental basics that have been working extraordinarily well long before the internet itself.
              Hey Myob,
              Just got it in the mail a few hours ago. Looks to be really good info.

              Fixing to go over it and read tomorrow.

              Thanks for telling me about it a few weeks ago.


              Robert
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          • Profile picture of the author Lucian Lada
            Originally Posted by schttrj View Post

            And you don't get your article syndicated in that manner since most of those e-Zines have copyright laws against anyone stealing and reproducing their content.

            (At least I don't know of any that would allow their readers to copy and paste their editorial content rampantly all over the web.)
            If you syndicate an article, you're giving them the rights to use it, not to own it. Since nobody, expect Putin, of course, can expand the rights given to them, these publications cannot ask others not to re-publish it.

            (This is just a principle, and laws and their application may differ from country to country.)
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            • Profile picture of the author discrat
              Originally Posted by Lucian Lada View Post

              If you syndicate an article, you're giving them the rights to use it, not to own it. Since nobody, expect Putin, of course, can expand the rights given to them, these publications cannot ask others not to re-publish it.

              (This is just a principle, and laws and their application may differ from country to country.)
              lol
              Putin, still think he has a Empire. Poor delusional man.
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            • Profile picture of the author myob
              Originally Posted by Lucian Lada View Post

              If you syndicate an article, you're giving them the rights to use it, not to own it. Since nobody, expect Putin, of course, can expand the rights given to them, these publications cannot ask others not to re-publish it.

              (This is just a principle, and laws and their application may differ from country to country.)
              It is rare that I ever agree with Ron's (schttrj) posts about article syndication, but in this instance he is actually right that e-Zines (and other publications including offline) have copyright law protection against "anyone stealing and reproducing their content".

              Unless there is specific permission granted to reproduce entire articles, the law generally defaults to allowing excerpts only (ie under fair use), and one can incur much grief by unauthorized copying of any content.
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    • Profile picture of the author schttrj
      Originally Posted by Rod Cortez View Post

      Marketing with articles and submitting them to directories are two different things, though some people still equate submitting to directories as "article marketing", which it isn't.

      I'm surprised EZA is still in business. They stopped working for me a long time ago, including any kind of syndication. Article directories are worthless in terms of Return Of Investment, it isn't worth the effort anymore.

      Instead you need to find out where your target audience hangs out and find ways to get to them.

      There's paid advertising, mobile advertising, pay-per-click advertising, you can use social media, create your own blog networks, create viral marketing compaigns using your content (words, video, podcasts, etc), etc.

      Anyone who is advising you to write 1, 2, or more articles per day and submitting them to article directories is giving you bad advice. I've tested this with a staff of 8 writers for over 2 years and tested it across several niches; the time invested versus the return just wasn't worth it.

      RoD
      I guess you are talking about content marketing, instead of article marketing.
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      • Profile picture of the author Rod Cortez
        Originally Posted by schttrj View Post

        I guess you are talking about content marketing, instead of article marketing.
        Article marketing is a subset of content marketing, so yes, I am talking about a specific form of content marketing.

        RoD
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        • Profile picture of the author Steve B
          What many forget is that article marketing is just one way, one tactic, one strategy, of Internet marketing. The same rules apply to article marketing as every other form or tactic of Internet marketing:
          • You must have a viable, hungry, identifiable niche with prospects "looking for answers"
          • You must provide something that is original, unique, and exactly the answer to the prospect's problem, need, want or desire
          • You must present that something (article, product, service) with obvious perceived value overflowing
          • You must be clear about the benefits to the prospect of owning/buying/reading what you are marketing
          • You must have a very compelling offer and call to action so the prospect will click right now
          • You must be trusted and have removed any risk for the prospect so that clicking on your link is easy and non-threatening in every way
          • You must make every action you expect from your prospect as easy, intuitive, and as simple as possible
          Garbage articles presented to article directories break every rule of marketing. Remember, article marketing is still just another way to do marketing and you must see to it that you follow all the rules if you expect to be successful.

          The best to you,

          Steve
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          • Profile picture of the author JohnMcCabe
            Good advice, Steve. I just want to offer my own clarification on your second point.

            You must provide something that is original, unique, and exactly the answer to the prospect's problem, need, want or desire
            Being "unique" doesn't mean "spun so it passes a bot like copyscape". Being 50% unique is like being 50% pregnant - there ain't no such thing.

            Nor does "original and unique" mean that it only appears on one web page to the exclusion of anywhere else in the world, online or offline...

            Everything in that list is spot on Marketing 101.
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          • Profile picture of the author MonopolyOnline
            Steve, thank you for this list. I have cut-n-pasted it into my 'developer' notes as a check-off lists for creating products.
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    • Profile picture of the author Michael75065
      Originally Posted by Rod Cortez View Post

      Marketing with articles and submitting them to directories are two different things, though some people still equate submitting to directories as "article marketing", which it isn't.

      I'm surprised EZA is still in business. They stopped working for me a long time ago, including any kind of syndication. Article directories are worthless in terms of Return Of Investment, it isn't worth the effort anymore.

      Instead you need to find out where your target audience hangs out and find ways to get to them.

      There's paid advertising, mobile advertising, pay-per-click advertising, you can use social media, create your own blog networks, create viral marketing compaigns using your content (words, video, podcasts, etc), etc.

      Anyone who is advising you to write 1, 2, or more articles per day and submitting them to article directories is giving you bad advice. I've tested this with a staff of 8 writers for over 2 years and tested it across several niches; the time invested versus the return just wasn't worth it.

      RoD


      love this post. great job!!


      Michael Ladd Owner
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    • Profile picture of the author moreonlife
      Originally Posted by Rod Cortez View Post

      Marketing with articles and submitting them to directories are two different things, though some people still equate submitting to directories as "article marketing", which it isn't.

      I'm surprised EZA is still in business. They stopped working for me a long time ago, including any kind of syndication. Article directories are worthless in terms of Return Of Investment, it isn't worth the effort anymore.

      Instead you need to find out where your target audience hangs out and find ways to get to them.

      There's paid advertising, mobile advertising, pay-per-click advertising, you can use social media, create your own blog networks, create viral marketing compaigns using your content (words, video, podcasts, etc), etc.

      Anyone who is advising you to write 1, 2, or more articles per day and submitting them to article directories is giving you bad advice. I've tested this with a staff of 8 writers for over 2 years and tested it across several niches; the time invested versus the return just wasn't worth it.

      RoD

      I liked your post. You are right. EZA should be dead by now! Moreover, their so called "Editors" having big attitude these days. They are giving hard times for approvals. I couldn't find my articles ranking on the first page any more for any given niche.
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      • Profile picture of the author Rod Cortez
        Originally Posted by moreonlife View Post

        I liked your post. You are right. EZA should be dead by now! Moreover, their so called "Editors" having big attitude these days. They are giving hard times for approvals. I couldn't find my articles ranking on the first page any more for any given niche.
        It's not a sustainable business model. They make money off of Adsense and selling their "premium" service at $49.97 a month (remember when it was $97 a month?). I notice they have a "coming soon" for their direct advertising service and plan on launching an affiliate program. I'm biting my tongue at this moment.

        Those funds have to pay for overhead such as IT issues and staff.

        I'm very skeptical of any fairly new EZA users who say they are making big bucks using EZA; I only know of a handful of people who have tested EZA longer than I have and guess what? All of them, without exception, have moved onto different, more efficient monetization models and platforms.

        Some of these EZA authors had thousands of good articles across several different niches (very much like myself) and saw their revenues tank. I got to review their numbers and it was mind-boggling to see how much it went down.

        Anyone who advises newbies to submit one or two articles per day to ANY article directory is giving bad advice. You're not going to get any meaningful traffic and it is HIGHLY unlikely you're going to get any decent syndication.

        Why in the heck would anyone in their right mind put an article on a directory that floods your content with a bazillion ads? The click-through rates on those articles are atrocious; the syndication stats across the board are ridiculous.

        From a sheer Return On Investment standpoint it doesn't make good business sense. I used to defend EZA when it worked, but even when I defended it in the "old days" I advised people to never, ever rely on one platform or one revenue stream because of things like this.

        Article marketing, when done right, still works. Submitting to article directories does not. A smart business person builds their own assets and provides value in a specific niche, you can't do that submitting articles to a soon-to-be defunct directory.

        RoD
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  • Profile picture of the author gcbmark20
    Hi,

    You could always bundle up your articles and create FULL BLOWN
    products out of them and begin to build your own buyers list.

    Of course you'll have to edit them slightly and make sure that they make
    sense and flow well enough together so that you have a product worthy
    of selling.

    Just one idea you could consider thinking about.

    I'm pretty sure that there's a ton more uses you could use from your articles
    of course.

    Have a great day
    Gavin
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  • Profile picture of the author NicoleBeckett
    Sadie, article marketing is very much alive and well -- as long as you do it the right way. The web is still littered with countless marketers who think "article marketing" is dead because they can't get a bunch of quick and dirty backlinks by submitting crap to Ezine Articles anymore.

    If you want to succeed at article marketing, you have to find authoritative websites in your niche that you can publish on. Not only will you be associated with a go-to source in your niche, but you'll also benefit from people who syndicate your articles on their own sites. In the end, you'll wind up with more targeted traffic AND you'll build the quality links that Google is looking for.

    I know this method works, because I use it all the time. In fact, my most recent article was published late yesterday afternoon, and a quick Google search shows me that a number of sites have already syndicated it.
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  • Profile picture of the author rmacklyn
    Do the marketing with social marketing sites and guest blogging sites. It will work better with all possible means.
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  • Profile picture of the author writeaway
    Social media marketing using Web 2.0 'slugs' filled with QUALITY CONTENT still works. I know, I get BULK ORDERS from clients that do this all day. Articles are never going to go away. Now, badly-written text and DUPLICATE content, those are going away. But quality text that engages real people positioned using social media? Those will stick around forever.
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  • Profile picture of the author Rory Singh
    Yes article marketing does still work. I still get traffic from articles on ezinearticles.com that I wrote back in 2008. The only problem with EZA is the fact that they are getting way to picky for me to be submitting my quality articles to them.
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    • Profile picture of the author ksmusselman
      Originally Posted by Rory Singh View Post

      Yes article marketing does still work. I still get traffic from articles on ezinearticles.com that I wrote back in 2008. The only problem with EZA is the fact that they are getting way to picky for me to be submitting my quality articles to them.
      The only topics I'm having a problem getting EZA to accept are my articles about electronic cigarettes and vaping hemp, two of my main businesses right now.

      To work around it, I've submitted articles about quitting smoking with links back to my blog where visitors can find the information on the other topics.

      But how many really good articles can I write about quitting smoking?
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Jared L View Post

        Very much agreed!!

        It is very saturated with a lot of expert writers in this space.

        Cheers!

        J
        With regard to the MMO "articles for backlinking" arena, truly expert writers are scarce as hen's teeth. On the other hand, it is overrun with writers who couldn't find their own backsides with a flashlight, a map and a guide dog...

        Also no shortage of people spinning "unique" articles touting methods that worked well 5-10 years ago.
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      • Profile picture of the author myob
        Originally Posted by ksmusselman View Post

        But how many really good articles can I write about quitting smoking?
        It's really not necessary at all to write massive amounts of articles for driving floods of highly convertible traffic to your funnel system.

        Successful "article marketing" now is more of an emphasis on marketing, not the mindless writing and article spinning often associated with this concept.

        Write a few really good articles and get them published for massive readership. The "quit smoking" niche is a popular topic suitable for many general interest online/offline publications.
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  • Profile picture of the author melprise
    EZA is still in business because the ton of keyworded articles it archives still earns it profit from all the Adsense click-throughs, regardless of what it does or doesn't do for the article marketers. But for the rest of us, the major directories were wrongly shouldered with a SEO role they were never designed to bear, and too many people break the syndication 'deal' or understanding by ripping the content for their own sites, without including the resource box.

    So nowadays, article directories (which are still the main thing people think of when the phrase 'article marketing' is mentioned) are good for non-traditional, and non-ranking traffic purposes. They can contribute to an online branding campaign for your writing, or add miscellaneous traffic via human click throughs. For forum marketing, putting an article pointing to your affiliate link (through a redirect url) on a directory can circumvent posting the affiliate link on the forum, without you having to bother to put up a full blog or site.

    Or, knowing the directories are not good for long-term SEO, use them for short term churn-and-burn SEO if black hat inclined. Post an article on directories that will accept affiliate links or redirects to same, then blast that article directory with backlinks, bookmarks, blog comments, etc. Since the link isn't going to a blog site you care about not getting penalized, this is a way to test out what short term blitz campaigns can work.
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  • Profile picture of the author Mark Tandan
    Seems 'article marketing' has peaked and faded. Unfortunately, it really came about because people wanted a way to quickly and aggressively monetize the act of content creation.
    Getting back to its roots, 'article marketing' wasn't about submitting articles to directories, but it was about writing quality content to engage an audience. That origin kind of got lost in the shuffle.
    But hey, quality content that engages an audience (be it the form of an article, video, forum post...) is never going out of style.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Mark Tandan View Post

      Seems 'article marketing' has peaked and faded. Unfortunately, it really came about because people wanted a way to quickly and aggressively monetize the act of content creation.
      Getting back to its roots, 'article marketing' wasn't about submitting articles to directories, but it was about writing quality content to engage an audience. That origin kind of got lost in the shuffle.
      But hey, quality content that engages an audience (be it the form of an article, video, forum post...) is never going out of style.
      Tell'em, friend.

      Article directories were created to facilitate connecting content creators with content distributors. The discovery of their prominence in the search results was an unfortunate accident, and killed or maimed all of them.
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      • Profile picture of the author Chris Worner
        Originally Posted by JohnMcCabe View Post

        Tell'em, friend.

        Article directories were created to facilitate connecting content creators with content distributors. The discovery of their prominence in the search results was an unfortunate accident, and killed or maimed all of them.
        I don't even remember the last time I visited EZA lol!

        -Chris
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  • Sadiecopywriter,

    Originally Posted by sadiecopywriter View Post

    I was late to the article marking bandwagon. Does it still work? and if so, where should the articles be posted? (By article marketing, I mean well researched and well written articles. Not junk.)
    Depends on the results that you want to get from your definition of an "article marketing" campaign...

    If you want to improve your site's Google SERPs by submitting articles to article directories so as to build backlinks, then many SEOers claim that this method doesn't work anymore. Based on the post Panda / Penguin results of our many tests for our clients who wanted us to do this since 2005, there is almost 0 positive Google SERP improvements generated from this, which doesn't justify resource investments, though if things have changed so far, then you could test it out and see for yourself...

    If you want to funnel organic search traffic by submitting articles to article directories so as to have your articles rank in Google for your target keywords via the domain authority of those article directories, then many SEOers claim that this method doesn't work anymore. Based on the post Panda / Penguin results of our many tests for our clients who wanted us to do this since 2005, articles in many article directories are no longer ranking well in Google for many keywords, though if this has changed so far, then you could test this and see for yourself...

    If you want to funnel traffic from niche-related sites by submitting articles to article directories so as to have your articles picked up and syndicated by niche-related sites, then many claim that this method has never work for them, while a few Warriors here, like someone who claimed in an old thread here to have a $500M projected revenue in 2012 mostly due to offline and online article syndication, claim that article syndication is giving them good results. Based on the pre and post Panda / Penguin results of our many tests for our clients who wanted us to submit articles to article directories for this purpose along with the two other methods above since 2005, many webmasters who sometimes pick up and syndicate articles from article directories have low traffic, low niche authority sites, while a few webmasters who have sites with decent traffic and decent niche authority rarely do this. If this has changed so far, then you could test out and see for yourself, but keep in mind that there are other methods to generate traffic, improve conversions and increase sales, and some of these don't take as much time and other resource investments as implementing campaigns for generating positive Google SERPs for your sites, such as using your annual marketing and advertising budget to pay for advertorial placements, PR and niche syndication, PPC/PPM/PPV and monthly banner ad spaces in local online and offline news media outlets and high traffic, high niche authority sites, blogs, social networks, online communities, content repositories and so on after you properly learn the fundamentals and other relevant niche-specific things involved in formulating and implementing custom online and offline marketing and advertising campaigns for your business...
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  • Profile picture of the author upixxj
    Originally Posted by sadiecopywriter View Post

    I was late to the article marking bandwagon. Does it still work? and if so, where should the articles be posted? (By article marketing, I mean well researched and well written articles. Not junk.)
    The thing that I find is that it is not about whether the subject of article marketing is dead, but how your intended use of the theories behind the article marketing. Everyone is looking for content on the internet and wants to know answers to questions that they come up with on a daily basis.

    Now if your intentions are to go out and purchase these PLR articles and the only thing that you are going to do with it is just put your link to your site on there, then no article marketing is not going to work. The reason being is because these types of articles are in saturation all over the internet.

    Now if your intentions are to actually take those articles and relate it to something that you put into your own words and add a little bit of SEO into that article, then it is possible to get good results with your efforts.

    The thing to remember is that article marketing is NOT just throwing up an article all over the place and then hope for results if you just rewrote an article through one of those little article spinners.
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  • replace 'article marketing' with 'content marketing' and you have the way forward in my view.
    Good quality relevant content will always bring traffic, in the heyday of 'article marketing' people could put up stuff which was poor to say the least, and it could bring traffic. The goalposts have moved a lot since then, but good content will always work, and if that's in the form of articles, it'll still work!
    cheers, Gordon
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    • Profile picture of the author JohnMcCabe
      Originally Posted by The Great Gordino View Post

      replace 'article marketing' with 'content marketing' and you have the way forward in my view.
      Good quality relevant content will always bring traffic, in the heyday of 'article marketing' people could put up stuff which was poor to say the least, and it could bring traffic. The goalposts have moved a lot since then, but good content will always work, and if that's in the form of articles, it'll still work!
      cheers, Gordon
      I'll take that a step further. During the heyday of the Adsense/article spin & spam bubble, the object was to have something the search spiders ate up but was such a bad human experience that people would click an ad just to get off the page.
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      • you're right John, some of the stuff was simply horrendous. Of course that's why the search engines wised up eventually, and rightly so, it helped those of us putting out the good stuff.

        Same thing applies to article directories being important for links back to your site. Nowadays that's probably the *last* thing you want to be doing!

        Links back from relevant quality sites is fine, because you'll get relevant quality visitors, but using any old rubbish to game the search engines - no, no , and no again ;-)
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  • Profile picture of the author tristatemedia
    instead of articles, i use web 2.o sites nlike squidoo etc...they are like articles but can be used as backlinks too
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  • Profile picture of the author Lightlysalted
    Article marketing does still work, BUT you have to adopt a multi channel approach, Blog commenting, posting video's, article writing and guest posting as well as some PPC should all be in your SEO tool kit
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  • Profile picture of the author rahuljain07
    If you do article marketing according to Google so yes it is still work well and we can get good back links from it.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by John Son View Post

    This is an evergreen marketing method.
    And discussion topic.:p
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  • Profile picture of the author himanuzo
    For direct traffic purpose, you need to scale the article submission up to hundreds of articles monthly. Then submit to few top article directories only which based on the traffic measure by Alexa.com.
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    • Profile picture of the author Rod Cortez
      Originally Posted by himanuzo View Post

      For direct traffic purpose, you need to scale the article submission up to hundreds of articles monthly. Then submit to few top article directories only which based on the traffic measure by Alexa.com.
      This is what I'm talking about; sorry, but this is horrible advice from any angle that you look at.

      Let me ask you, are you really doing this yourself right now or are you just writing what you've read somewhere else? If so, for how long? This worked a few years ago, it doesn't work anymore.

      RoD
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  • Profile picture of the author talfighel
    In some niches, the article avenue is saturated and you would be better off with paid ads.

    In the make money online niche, there is a lot of competition and to be honest, I would not recommend you go with article marketing if I had to teach you how to market online.

    The sad part is that most "gurus" out there still recommend this to their teams/customers and don't do this themselves.
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    • Profile picture of the author TheEye
      Hi

      The article directories are not the publishers you want to target.

      Comment on posts (or post) in popular groups and forums. This is to get your name known.

      Collect the names of the other people who post or comment. Then research them to find out what web properties they have.

      Do they have web properties that will provide you traffic?

      If so leave comments on as many of their web properties as you can. You want to to present everywhere they go. Familiarity builds trust.

      Then you can Email, PM, Skype them and see if they need content. By this time they know your work and trust you.

      The name of the game is to build a list of publishers who can provide you with traffic. Providing content is just the bait.

      This method also works for JV opportunities, service provision, referrals etc

      Once you have your list of publishers, you can offer them exclusive or syndicated articles.

      The method becomes more powerful as your list grows.

      Now for the warning, don't use this method unless you are prepared to provide quality and value over an extended time frame.
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    • Profile picture of the author myob
      Originally Posted by talfighel View Post

      In some niches, the article avenue is saturated and you would be better off with paid ads.

      In the make money online niche, there is a lot of competition and to be honest, I would not recommend you go with article marketing if I had to teach you how to market online.

      The sad part is that most "gurus" out there still recommend this to their teams/customers and don't do this themselves.
      Actually quite the opposite is true. The article syndication marketing model works best in the most saturated and competitive arenas. As Iain mentioned so perceptively above, the name of the game is to build a list of publishers who can provide you with traffic.

      Considering that "saturated" or highly competitive niches generally have greater numbers of online/offline publications, there is greater opportunity for good writers to knock the competition all-to-hell.

      (BTW, traffic for all of my niches comes directly and almost exclusively from article syndication.)
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    • Profile picture of the author Jared L
      Originally Posted by talfighel View Post

      In some niches, the article avenue is saturated and you would be better off with paid ads.

      In the make money online niche, there is a lot of competition and to be honest, I would not recommend you go with article marketing if I had to teach you how to market online.

      The sad part is that most "gurus" out there still recommend this to their teams/customers and don't do this themselves.
      Very much agreed!!

      It is very saturated with a lot of expert writers in this space.

      Cheers!

      J
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  • Profile picture of the author Tamalkrishna
    Originally Posted by sadiecopywriter View Post

    I was late to the article marking bandwagon. Does it still work? and if so, where should the articles be posted? (By article marketing, I mean well researched and well written articles. Not junk.)
    Content marketing is always the best way to drive traffic to your site. If you can provide quality content, more and more people would come to your site for more. But it entirely depends on the information you provide through the articles and how you present it to your visitors.

    If you are doing it for gaining attention from the world, it really works and will always work. But if you are doing it for getting backlinks, then it is dead now. You can't go far with this kind of strategies.
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  • Profile picture of the author extrememan
    You all just answered my question if article marketing still works? Guess it does! Thanks everyone!
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  • Profile picture of the author Scott Brooks
    I have a couple hundred articles on Eza and I've seen a massive decrease in traffic with the older articles. My article with the most views (20,169) used to generate around 130 views every month. Now it's like two or three views. Now I submitted an article a few weeks ago without even using a keyword in the title and it has over 30 views which is on track with numbers I used to see back in the day.
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  • In my experience, absolutely! I always start with some good PLR articles on my topic or niche, then customize them exactly too my liking and add in some affiliate links. After that it is all about the traffic.

    Work to get your articles ranked in the search engines and they will drive targeted traffic right to your site and then all you have to do is sit back and watch the conversions come in. This has been a very effective method for me. If you can get a few hundred or even thousands of great articles then you will be well on your way!
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  • Profile picture of the author jasonvthomas
    In my suggestion i would say to you that write genuine articles intended for people to read and post them on your own blog. then use the bookmarking sites and bookmark your own articles.

    Try syndicating your content leading to your article page instead of spreading duplicate content all across the net. And also keep in mind that Google has heavily penalized all article marketing sites mostly for duplicate content, they don't work like before anymore. The search engines a have become smarter and evolving. They can differentiate duplicate content and also content written specifically for search engines. But they love good useful content written keeping the readers in mind.

    if the article is solving a problem of a question posted by yahoo answers post the link there.

    Now a search engines also looks for how many likes and retweets and social sharing has been done on your page also to rank value. The more people liking your page slowly the ranking will increase. Having a Facebook page dedicated to the subject is also a good way to help in rankings.

    Finally id say, your article will have more value if you publish it on your own blog and syndicate your content than wasting your time with article Directories.
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  • Profile picture of the author pogospring
    If you're creating unique value-add content that is going to be published on a well known and hard-to-publish-on website: YES!

    If you intent to use a spun auto-post service like UAW then a resounding: NO!


    I used to use UAW on some of my micro-sites 2 years ago and I have since had to use the Google Disavow tool to remove them from my link profile.
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  • Profile picture of the author celente
    article writing no, article syndication on high traffic high targeted sites nowadays.....yes.

    Simple as that.
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  • Profile picture of the author sarah23
    I still get some traffic from article marketing but it's not something that I will spend more time on anymore.
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  • Profile picture of the author kellymonaghan
    It never really worked for me and then it was like pulling teeth to get the articles/links removed to please the Google gods.

    My view is that the article directories are no longer viable. Maybe if they put nofollow tags on the links...Are there any that do? But my experience was that only low- or no-quality sites picked up the articles and some that did left off the resource box.

    OTOH, unique articles written for various high-quality blogs or sites can work well. That's what I'm doing now for one of my niches.
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  • Profile picture of the author ddev
    "Does Article Marketing Still Work?"

    Tip: Check some article directories against Semrush.com and see the (average) traffic that they are getting from Google. Some are dead, and a couple are solid for some niches (semrush allows you to see different keywords where those sites are ranking to get an idea).
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  • Profile picture of the author Lucian Lada
    Folks, we're not moving ahead if there still are lots of people who believe article marketing means submitting articles to directories and hoping for the best.

    Also, 'ezines' are quite different from webites like EzineArticles.com, but hey, maybe that's just me.

    And did I mention it should be clearly specified that article marketing has nothing to do with SEO? Well, that's a tough nut to crack since many seem to cling to it like religion fundamentalists to their teachings and dismiss everything else, but hey, we might give it a shot anyway.

    :rolleyes:
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  • Profile picture of the author ddev
    Hi Lucian,

    I'm with you with some things but not with this...


    "And did I mention it should be clearly specified that article marketing has nothing to do with SEO?"

    Things can be used (or not) the way you want. There's no rule. At least i made lot of money (long time ago) through article marketing and seo, and i didn't ask Google not to index those articles, so ive used them for SEO.

    That said, i believe that article marketing for SEO it's (in general - you can check particular cases / niches using semrush.com) a waste of time.

    Best Regards,

    Diego.
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  • Profile picture of the author bdpop
    Why wouldn't someone just do some guest blogging instead?
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  • Profile picture of the author clever7
    I still get traffic from the old articles I had submitted to EZA, but the new ones drive traffic only while they are fresh. This method is not as efficient as it used to be in the past, but still works for me.







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  • Profile picture of the author Andrew S
    I SEMrushed a number of article directories a while ago and noticed they're all still steadily declining to this day. A small fraction of their former glory, I can't see these being good links or good places to syndicate out to anymore.
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  • Profile picture of the author IMProductReviews
    This is pretty dead now, it's very unlikely to work but a blind squirrel finds a nut every so often lol
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  • Profile picture of the author Paulwilliam
    Traffic driving from Article Marketing is showing a diminishing outcome in recent days. If you intend to publish well written articles for knowledge sharing, I would recommend Ezine Articles for the same.
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  • Profile picture of the author Adam Methew
    Yeah article marketing still working. Post your article on articlebase and remember post one article on one blog or article site.
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  • Profile picture of the author ChristinaCa
    Depends on your motive, If you want to do content marketing and wanna traffic through well researched and well written articles content its good but not for back linking.
    And do not submit it on many article directories, it is best if you post it on only one.
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  • Profile picture of the author Johnny T
    I don't believe in article marketing again, though might still be working but i guess not as effective as before. i think i like solo ads or email marketing in place of article. this gives you targeted traffic and leads.
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  • Profile picture of the author Jeffery Moss
    So long as your main purpose in article marketing is to inform and drive traffic to a third party site, rather than SEO or getting backlinks, then this could be a good strategy. If you take time to craft a thorough and indepth article which answers relevant questions your readers might have, you are likely to get more direct traffic than if you simply put out a spun article. You could get your articles published on related blogs which are looking for guest authors. Though guest blogging has taken a hit with SEO and is often considered a bad thing, you could negate any negative impact of a backlink from a guest blog by simply asking that your backlink be no follow. That way, the only traffic you receive will be direct and there will be no fear of Google slap for spammy backlinking.
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  • Profile picture of the author cheehien
    Yes, is still working fine till now. Internet Article Marketing is very useful to promote the authors expertise of their products, services or market through online article directories.
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  • Profile picture of the author ErinWalsh
    I'm still using article marketing tied to a product. My product is something created to address a problem. So my articles are on how to fix said problem, and at the end I mention using the product. So if someone has the problem and does a Google search "How to fix x_problem" my articles come up.
    So tied to a product I can say article marketing is very effective.
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