If Ebook Price is $5-9 [Front end],Can the Upsell/OTO price be $97? or its FAR too high?

There is only one way to find out!

Anyway, I've had a $7 FE and then the last OTO was $147, which sold quite a few.

But there's a million variables why your situation could work differently than mine did.

Amount of OTOs, where the traffic came from, quality of traffic, the day of the month, etc...

It can never be said enough: Test test test!

Why not $7 -> $37 -> $97

Yes, it does work. Just do it!

As most of the other posters have stated, it is definitely possible (anything is possible really) and the only way you will know is to truly test it. One thing that I would add though is that if your initial product price point is $5-9, then your upsell which selling at $97 has to be able to be perceived as being worth many times the original product and providing several times the value.

An example would be providing the basic information in the FE and then with the big upsell, you really need to have a perceived big time increase in value, such as a done-for-you system or step-by-step 1on1 coaching or something along those lines. I think if you don't really emphasize the tremendous increase in value that the prospects are getting, you will have a hard time making conversions with such a steep increase in the upsell price point. Good Luck!

In a way you are in a good (and bad spot) doing this. For one, you already made a sale. So now is the time to upsell a product. However, your ability to close such a big sale right on the heels of such a low priced sale are questionable. It could work for some people with the right product/site/offer, etc. However, the down side to this is how the person won't have actually read the $7 ebook yet, they just made the purchase and are being sent to a page with a really high priced item. Really, you can't hurt yourself by just trying.

I have a friend and won't put no links in, that has a wso right now at 1.00 trial membership. 29 a month or something and his oto is 149.00 I told him no don't do it, he did it anyways and guess what he is converting his oto.

So even though he broke the rules he is doing good.

Honestly I think that this is something that SO many marketers screw up. The OTO / UpSell. Its the reason why they get a 25% conversion on the UpSell and think they are doing good. I get as much as 75%+ on my upsells. Want to know why? Because they are LESS than the front end product cost.

Think about it, less than the front end price is a time tested and proven sales tactic across tons of different business types.

Order a Big Mack meal for $8 -- Would you like to 'Super size that for $1?" ..
Buy a car for $25K -- Want to get the leather seats for $750 more?
Get a soda from a quick mart $2 -- Want the big gulp for 50 cents?
Buying 4 new tires for your car for $500? -- How about a brake change as well for $40 more?
Buy anything from an electronics store? -- How about the extended service plan for $15?

and over and over and over. Upsells should be little add ons that increase the value, by making them less than the initial price you are making it an easy add on. People think heck I just spent $47 .. why not spent $17 more to get the really awesome upgraded deal?

When you go the other way .. I just spent $17.. now they want me to spend another $47 to get the full thing? WTF?

No i think you can make lots of money with that follow up

There's no hard and fast rules when it comes to pricing...

I've had a completely free trial offer on the front end, and then immediately a high priced, $1K offer, then the downsell at $300... this worked well for me in the niche that I was in...

But it's really about testing...

Personally, I like for my sales funnel to go from:

FE > Highest Priced Offer > Downsell (lower price) > Downsell (lower price), etc...

Basically starting from FE to my highest priced offer in the sequence.

Others prefer going from FE to a Lower Price, then going up from there.

So the advice is... test it.

Get enough numbers/visitors in and give it a real good test.

Honestly, if the OTO provides value to the purchaser, you can charge whatever you like. It comes down to how well it ties to your FE and how you 'sell it'

I suppose it comes down to testing... You know it might work in one market and not be as effective in another! I have been doing a little testing doing things a little differently with a different thought behind it and its working out ok.

I guess what I am saying is I find that having a free offer tied to a very low price offer I am building a list of people that are someone interested and really not committed yet.

If people want or need somthing they are going to buy it. Its as simple as that so I am finding that having a higher priced ticket as my front end offer I am building a more responsive buyers list on my autorresponder. I send out an email to 500 people who bought a really cheap front end offer and it doesnt matter how much value I bring but I have found that if they pay only 1 or 5 bucks my reponse on future emails is not has high where I am building a list if people who pruchased a much higher priced front end offer.

Off course my list does not grow as fast but I make more money and have more qualified people I can spend my time with.

A little confusing I know

Yes it works, but the sales will be low, and giving that the price is high, You'll make MONEY from it
but remember, VALUE is all that matters

I have recently bought a Front End stuff for $2.99 and then days later a Back End Stuff for $199 from the same seller.
If the back end product has value, why wouldn't it work...
Go for it man...

Maybe a better idea would be to get the person to sign up to your list for exclusive (discount) on some really high priced info product. That would guarantee you have the option to soft sell them on other items later, rather than just going for the high priced OTO option, which they can easily click away from.

The value of the $97 has to be much higher than the front end - ie some sort of shortcut, or coaching or done for you system

Other option would be to increase the price of the front end

nothing works all the time, but everything works sometimes.

if a free video series can lead to a $997 sale, a $5 product can lead to a $97 upsell

Gotta agree heavily with the testing advice David. Putting some numbers out there for the initial eBook and the upsell and gauging your sales is the quickest way to find out.

I never lowball on my first offering; helps me attract a more well-heeled, serious crowd who's willing to pay for what I have to offer now and down the road.

All the best!

Upsell from $7 to $97? Isn't that a bit high? Maybe do what luke said and go to $47 first then to $97

I read somewhere about the 60% rule. You can start testing by pricing your OTO at 60 of the product's price. I personally do 60% and then a ridiculously high second OTO, sometimes up to $300. Amazingly, it does sell fairly often and I sell a ton of first OTOs.

I will try the method first and will come here to ask if it doesn't works..

Before I answer your question, I have to make a quick statement that I don't think many people take into consideration...

Those type of numbers are handed down from people like Ryan Deiss, Rich Schefren, and other big traffic players. They have staff watching the traffic & conversion numbers, along with strong back ends already in place so making a profit on the front end is not a primary goal for them.

So, as a one-man-army, I'd go broke trying to make those numbers work for me (I don't drive enough traffic for those kind of numbers to make sense). I failed a long time trying to put guru business models in place for my business. I finally figured out...

I need to make a profit on the front end. So I position my business to do so, regardless of what the big traffic players are doing.

Now, a direct answer to your question...

It depends on your market. It depends on your front end offer (Is it related to the upsell - are they buying more of what they already said yes to). It depends if it's cold or hot traffic. It depends on a lot of other variables to...but those are the biggies.

Here's what I do right now.

Front end:

$7 Trojan Offer (the sales page is really preselling the upsell)

Free +$9.97 S&H Trojan CD Offer (again free CD offer is really preselling the upsell)

I make about $5 upfront on the $7 offer and $3 on the Free+ offer. Of course this doesn't pay the bills, but I'm not losing money either.

Even though the front end offers are trojans, I deliver mad value in both products because -- for me -- product creation and marketing are one and the same.

Upsell:

$0.00 Registration Fee then $297 five days later, IF they want to pay. They schedule and attend a 4.5 hour Master Plan Webcast within 3 days.

If they decide to pay, the complete product is shipped out to them with templates, checklists, infographics, cheatsheets, etc.

Downsell:

$0.00 Registration Fee then $97 X 3 Payments. Same deal as the $297 only my reason for breaking their payments up and giving them the exact same product is because I want to help them and in return I also need their help to complete a before and after survey so I can make the Master Plan Webcast even better.

~~~~~~~~~~~~~~~~~

It's a tightly targeted offer that goes out to exactly 15 people a day (cold traffic).

Generally, 3-5 take the $7 or free+ S&H offer.

Every other day, I rotate the offers. I haven't noticed a significant difference but I work with such small numbers its going to take a while to know which works best.

I like the $7 because I've got lots of flexibility with the product & sales page. I come up with a new hook, I just change one paragraph on the sales page, add a pdf to the product and I'm good to go.

Not so with the CD. Frankly, I don't want to go through the hassle of changing the CD cover or making a new recording so I'm not messing with the CD package. (If it ain't broke)

I get 1 to 2 sales a week of the $297 offer.

I get 3-5 sales a week of the $97X3 offer.

Once in a blue moon, I get asked for an extension or the payment just doesn't go through. But that happens so rarely, it feels like almost a 100% payment clearance rate on that 5th day.

I know it's standard to figure out the conversion rate of 3%, 15% or whatever % conversion rate. I just don't work that way.

I deal with such small numbers, I know instantly if I'm profitable and that's the only thing I care about -- making a significant income adding high quality people to my buyers list.

If it's just you, trying to manage everything the big traffic players have a staff to do...is going a very hard road.

I've chosen the battles I want to fight, mass traffic is not one of them. I do a little. I get paid what I consider a significant income. I'm happy

In full disclosure, my current sales funnel is a mush-up swiped from a few different market leaders: Rich Schefren, Daegan Smith and Frank Kern.

Yes, I pay attention to the gurus; however, I've been in the game long enough to know what I need for my business so I take what's useful to run quick test...and disregard the rest.

Hope that helps,
Rainee

Is that your first OTO? If there's a gradual price increse from OTO to another (considering the buyer get hit with a buch of OTOs), then $97 looks okay even if your starting point is $47. But, if its the only OTO you have then the price is way too high. Makes your main product look weak.

Hey if you're selling on the WF it's probably not a good idea... but outside of this forum in the "Real" world... it can work. Brian Moran sells his first OTO at $97 after someone buys his $10 offer.

I've personally gone from a dollar trial to a $297 upsell that converted upto 20%. So it depends on the "offer" itself. The numbers don't matter.

Always depends on the value you provide. If you believe its worth $97....then its $97!

That is the strategy used by most internet marketing gurus, the offer an ebook at a small
price and offer an upsell at a higher price. SOme even offer ebooks for free and make monry
on the back end.