If Ebook Price is $5-9 [Front end],Can the Upsell/OTO price be $97? or its FAR too high?

37 replies
I have heard upsells can be 150% higher than the price of your front end offer.

Front End (ebook) ----> Upsell OTO (Video format course - Good value)

Lets assume both items (ebook and the video course are great valued products)

Common funnel
Ebook = $5 - $9 -----> Upsell OTO = $17-$27


but has anybody used or use, in their funnel something like this below,

anybody do this following priced OTO upsell method?

Ebook = $5 -----> Upsell OTO = $97

Does it work for you or is it far too high a jump and scares them away.


In your funnel, if your FE is $5-$9, then what price is your upsell ?


oh and I'm asking about the Upsell OTO being sold immediately after the FE has been purchased. (not days after via autoresponder) - but after they have purchased the low ticket item.
#$5$9 #$97 #ebook #end #front #high #price #upsell or oto
  • Profile picture of the author jamescanz
    There is only one way to find out!

    Anyway, I've had a $7 FE and then the last OTO was $147, which sold quite a few.

    But there's a million variables why your situation could work differently than mine did.

    Amount of OTOs, where the traffic came from, quality of traffic, the day of the month, etc...

    It can never be said enough: Test test test!
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  • Profile picture of the author seonutshell
    Why not $7 -> $37 -> $97
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    • Profile picture of the author davidkings
      Originally Posted by seonutshell View Post

      Why not $7 -> $37 -> $97
      so the $37 would be new created product, which would be created right?
      (as it doesn't exist for now)

      which don't mind doing...

      or can the $37 be a PLR product, related to the $7 and $37 product ?
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  • Profile picture of the author lotsofsnow
    Originally Posted by davidkings View Post


    Ebook = $5 -----> Upsell OTO = $97

    Does it work for you or is it far too high a jump and scares them away.
    Yes, it does work. Just do it!
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    • Profile picture of the author Dee Syed
      I agree with seonutshell, you need a middle ground. If you're selling FE @ $5 and the upsell is $97, you're talking two entirely different products.
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  • Profile picture of the author IanM723
    As most of the other posters have stated, it is definitely possible (anything is possible really) and the only way you will know is to truly test it. One thing that I would add though is that if your initial product price point is $5-9, then your upsell which selling at $97 has to be able to be perceived as being worth many times the original product and providing several times the value.

    An example would be providing the basic information in the FE and then with the big upsell, you really need to have a perceived big time increase in value, such as a done-for-you system or step-by-step 1on1 coaching or something along those lines. I think if you don't really emphasize the tremendous increase in value that the prospects are getting, you will have a hard time making conversions with such a steep increase in the upsell price point. Good Luck!
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  • Profile picture of the author Jeffery Moss
    In a way you are in a good (and bad spot) doing this. For one, you already made a sale. So now is the time to upsell a product. However, your ability to close such a big sale right on the heels of such a low priced sale are questionable. It could work for some people with the right product/site/offer, etc. However, the down side to this is how the person won't have actually read the $7 ebook yet, they just made the purchase and are being sent to a page with a really high priced item. Really, you can't hurt yourself by just trying.
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  • Profile picture of the author hustlinsmoke
    I have a friend and won't put no links in, that has a wso right now at 1.00 trial membership. 29 a month or something and his oto is 149.00 I told him no don't do it, he did it anyways and guess what he is converting his oto.

    So even though he broke the rules he is doing good.
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  • Profile picture of the author brutecky
    Honestly I think that this is something that SO many marketers screw up. The OTO / UpSell. Its the reason why they get a 25% conversion on the UpSell and think they are doing good. I get as much as 75%+ on my upsells. Want to know why? Because they are LESS than the front end product cost.

    Think about it, less than the front end price is a time tested and proven sales tactic across tons of different business types.

    Order a Big Mack meal for $8 -- Would you like to 'Super size that for $1?" ..
    Buy a car for $25K -- Want to get the leather seats for $750 more?
    Get a soda from a quick mart $2 -- Want the big gulp for 50 cents?
    Buying 4 new tires for your car for $500? -- How about a brake change as well for $40 more?
    Buy anything from an electronics store? -- How about the extended service plan for $15?

    and over and over and over. Upsells should be little add ons that increase the value, by making them less than the initial price you are making it an easy add on. People think heck I just spent $47 .. why not spent $17 more to get the really awesome upgraded deal?

    When you go the other way .. I just spent $17.. now they want me to spend another $47 to get the full thing? WTF?
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    • Profile picture of the author Black Prince
      Originally Posted by brutecky View Post

      Honestly I think that this is something that SO many marketers screw up. The OTO / UpSell. Its the reason why they get a 25% conversion on the UpSell and think they are doing good. I get as much as 75%+ on my upsells. Want to know why? Because they are LESS than the front end product cost.

      Think about it, less than the front end price is a time tested and proven sales tactic across tons of different business types.

      Order a Big Mack meal for $8 -- Would you like to 'Super size that for $1?" ..
      Buy a car for $25K -- Want to get the leather seats for $750 more?
      Get a soda from a quick mart $2 -- Want the big gulp for 50 cents?
      Buying 4 new tires for your car for $500? -- How about a brake change as well for $40 more?
      Buy anything from an electronics store? -- How about the extended service plan for $15?

      and over and over and over. Upsells should be little add ons that increase the value, by making them less than the initial price you are making it an easy add on. People think heck I just spent $47 .. why not spent $17 more to get the really awesome upgraded deal?

      When you go the other way .. I just spent $17.. now they want me to spend another $47 to get the full thing? WTF?
      Really good observation, that.

      The same goes for the likes of Amazon. When we're adding a pricy bit of kit to our basket, like a Kindle, there's always that 'Customers who bought this also purchased..' box. Usually it's smaller items, such as covers, cables, stands. To go the other way seems perverse ... I'd have little interest in adding a 40" TV to my basket if I was shopping for a DVD player. OTOs work best as complementary pieces, not as strongarm sales pitches.

      I'm sure there is plenty of anecdotal evidence that big OTOs can sell, but I'd rather stick with intuition on this one. Personally, I'd have no problem going from a $10 product to a $100 product, but I'd want a bit of belief first. That is, if the $10 product is bloody good, then I'd snap at the pricier upgrade.
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    • Profile picture of the author WillR
      Originally Posted by brutecky View Post

      Honestly I think that this is something that SO many marketers screw up. The OTO / UpSell. Its the reason why they get a 25% conversion on the UpSell and think they are doing good. I get as much as 75%+ on my upsells. Want to know why? Because they are LESS than the front end product cost.

      Think about it, less than the front end price is a time tested and proven sales tactic across tons of different business types.

      Order a Big Mack meal for $8 -- Would you like to 'Super size that for $1?" ..
      Buy a car for $25K -- Want to get the leather seats for $750 more?
      Get a soda from a quick mart $2 -- Want the big gulp for 50 cents?
      Buying 4 new tires for your car for $500? -- How about a brake change as well for $40 more?
      Buy anything from an electronics store? -- How about the extended service plan for $15?

      and over and over and over. Upsells should be little add ons that increase the value, by making them less than the initial price you are making it an easy add on. People think heck I just spent $47 .. why not spent $17 more to get the really awesome upgraded deal?

      When you go the other way .. I just spent $17.. now they want me to spend another $47 to get the full thing? WTF?
      The reason people (myself included) make the upsell a higher price is because it enables you to price your front end offer lower which gets more people into your funnel. My OTO's always convert around 40% at the higher price.

      So let's do some quick maths.

      Let's say I sell a $17 product and have a $47 upsell. I sell 100 of the front end product and 40 of the upsell (40% conversion). This gives me a total profit of $3,580.

      ($17 x 100) + ($47 x 40) = $3,580

      Now let's say we do things your way and spin it around. Increasing the price of the front end to $47 is most definitely going to reduce your conversion rate. Let's say it halves it or there abouts.

      ($47 x 50) + ($17 x 37.5) = $2987.50

      So in this example, first of all we have a higher profit but second of all we also have 100 new customers on our list as opposed to 50... and we all know the money is in the list.

      Trust me when I say a lot of marketers have done a lot of testing with upsells and upgrades and this method almost always outpulls the one you are referring to.
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      • Profile picture of the author davidkings
        Originally Posted by WillR View Post

        The reason people (myself included) make the upsell a higher price is because it enables you to price your front end offer lower which gets more people into your funnel. My OTO's always convert around 40% at the higher price.

        So let's do some quick maths.

        Let's say I sell a $17 product and have a $47 upsell. I sell 100 of the front end product and 40 of the upsell (40% conversion). This gives me a total profit of $3,580.

        ($17 x 100) + ($47 x 40) = $3,580

        Now let's say we do things your way and spin it around. Increasing the price of the front end to $47 is most definitely going to reduce your conversion rate. Let's say it halves it or there abouts.

        ($47 x 50) + ($17 x 37.5) = $2987.50

        So in this example, first of all we have a higher profit but second of all we also have 100 new customers on our list as opposed to 50... and we all know the money is in the list.

        Trust me when I say a lot of marketers have done a lot of testing with upsells and upgrades and this method almost always outpulls the one you are referring to.
        Thanks Will,

        When your FE products have been $5, what have you priced your OTO/Upsells at, as their maximum price ?
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      • Profile picture of the author brutecky
        Originally Posted by WillR View Post

        The reason people (myself included) make the upsell a higher price is because it enables you to price your front end offer lower which gets more people into your funnel. My OTO's always convert around 40% at the higher price.

        So let's do some quick maths.

        Let's say I sell a $17 product and have a $47 upsell. I sell 100 of the front end product and 40 of the upsell (40% conversion). This gives me a total profit of $3,580.

        ($17 x 100) + ($47 x 40) = $3,580

        Now let's say we do things your way and spin it around. Increasing the price of the front end to $47 is most definitely going to reduce your conversion rate. Let's say it halves it or there abouts.

        ($47 x 50) + ($17 x 37.5) = $2987.50

        So in this example, first of all we have a higher profit but second of all we also have 100 new customers on our list as opposed to 50... and we all know the money is in the list.

        Trust me when I say a lot of marketers have done a lot of testing with upsells and upgrades and this method almost always outpulls the one you are referring to.
        Will thanks for the response, but your math is flawed. Your assuming that increasing the price from $17 to $47 will half the conversions. I honestly doubt that this will be the case. If the value is there than people will buy it at the $47 price on the front end. Im of a mind that if your selling something, and you feel its only 'worth' $17 so much that you wont increase its price beyond that or risk loosing sales, then your not giving enough value in the first place.
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    • Profile picture of the author smjconet
      Originally Posted by brutecky View Post

      Honestly I think that this is something that SO many marketers screw up. The OTO / UpSell. Its the reason why they get a 25% conversion on the UpSell and think they are doing good. I get as much as 75%+ on my upsells. Want to know why? Because they are LESS than the front end product cost.

      Think about it, less than the front end price is a time tested and proven sales tactic across tons of different business types.

      Order a Big Mack meal for $8 -- Would you like to 'Super size that for $1?" ..
      Buy a car for $25K -- Want to get the leather seats for $750 more?
      Get a soda from a quick mart $2 -- Want the big gulp for 50 cents?
      Buying 4 new tires for your car for $500? -- How about a brake change as well for $40 more?
      Buy anything from an electronics store? -- How about the extended service plan for $15?

      and over and over and over. Upsells should be little add ons that increase the value, by making them less than the initial price you are making it an easy add on. People think heck I just spent $47 .. why not spent $17 more to get the really awesome upgraded deal?

      When you go the other way .. I just spent $17.. now they want me to spend another $47 to get the full thing? WTF?
      Absolutely. This is a much easier sell, because they have already been preconditioned to spend more. I do this as well with similar results. Very high conversions.

      After the first OTO for less and maybe the second, I start to offer the more expensive OTOs in the funnel, following the 80/20 rule, at that point. As long as they are buying, I will keep selling. Then I make sure to switch to list a mix of value content and selling in an auto-responder.
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    • Profile picture of the author Highway55
      Originally Posted by brutecky View Post

      I get as much as 75%+ on my upsells. Want to know why? Because they are LESS than the front end product cost.

      People think heck I just spent $47 .. why not spent $17 more to get the really awesome upgraded deal?

      When you go the other way .. I just spent $17.. now they want me to spend another $47 to get the full thing? WTF?
      Based on your numbers $17 & $47 both ways - if you were converting at 75% on the Upsell you would indeed be making more than somebody doing it the other way (based on a 25% comparable Upsell)

      But only $4 more.

      Now, if you take a more reasonable Upsell conversion rate like 30% you're way does not make more money. In addition, when you add an Upsell and buyer declines, and is shown a Downsell immediately after... it looks so much better in comparison to the Upsell.

      The psychology of the Upsell/Downsell funnel has so many possibilities. Provided you have a good product with good upsells and a good downsell package - you'd wind up with more money by going higher first.
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  • Profile picture of the author JCorp
    There's no hard and fast rules when it comes to pricing...

    I've had a completely free trial offer on the front end, and then immediately a high priced, $1K offer, then the downsell at $300... this worked well for me in the niche that I was in...

    But it's really about testing...

    Personally, I like for my sales funnel to go from:

    FE > Highest Priced Offer > Downsell (lower price) > Downsell (lower price), etc...

    Basically starting from FE to my highest priced offer in the sequence.

    Others prefer going from FE to a Lower Price, then going up from there.

    So the advice is... test it.

    Get enough numbers/visitors in and give it a real good test.
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  • Profile picture of the author Des Lau
    Honestly, if the OTO provides value to the purchaser, you can charge whatever you like. It comes down to how well it ties to your FE and how you 'sell it'
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  • Profile picture of the author EPoltrack77
    I suppose it comes down to testing... You know it might work in one market and not be as effective in another! I have been doing a little testing doing things a little differently with a different thought behind it and its working out ok.

    I guess what I am saying is I find that having a free offer tied to a very low price offer I am building a list of people that are someone interested and really not committed yet.

    If people want or need somthing they are going to buy it. Its as simple as that so I am finding that having a higher priced ticket as my front end offer I am building a more responsive buyers list on my autorresponder. I send out an email to 500 people who bought a really cheap front end offer and it doesnt matter how much value I bring but I have found that if they pay only 1 or 5 bucks my reponse on future emails is not has high where I am building a list if people who pruchased a much higher priced front end offer.

    Off course my list does not grow as fast but I make more money and have more qualified people I can spend my time with.

    A little confusing I know
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  • Profile picture of the author Michael Garett
    Yes it works, but the sales will be low, and giving that the price is high, You'll make MONEY from it
    but remember, VALUE is all that matters
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  • Profile picture of the author datingworld
    I have recently bought a Front End stuff for $2.99 and then days later a Back End Stuff for $199 from the same seller.
    If the back end product has value, why wouldn't it work...
    Go for it man...
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  • Profile picture of the author Samuel Adams
    Maybe a better idea would be to get the person to sign up to your list for exclusive (discount) on some really high priced info product. That would guarantee you have the option to soft sell them on other items later, rather than just going for the high priced OTO option, which they can easily click away from.
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    • Profile picture of the author AffiliateJ
      You will have better luck breaking your $149 product down into two products, then adding one on as an upsell, and then adding the other on as an upsell.

      So you have:

      $5 sale ----> discounted product1 at $75 ----> discounted product 2 at $75 .

      But test it out - the overall sales funnel can be affected by any number of factors.
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      • Profile picture of the author Kurt
        Originally Posted by brutecky View Post

        Honestly I think that this is something that SO many marketers screw up. The OTO / UpSell. Its the reason why they get a 25% conversion on the UpSell and think they are doing good. I get as much as 75%+ on my upsells. Want to know why? Because they are LESS than the front end product cost.

        Think about it, less than the front end price is a time tested and proven sales tactic across tons of different business types.

        Order a Big Mack meal for $8 -- Would you like to 'Super size that for $1?" ..
        Buy a car for $25K -- Want to get the leather seats for $750 more?
        Get a soda from a quick mart $2 -- Want the big gulp for 50 cents?
        Buying 4 new tires for your car for $500? -- How about a brake change as well for $40 more?
        Buy anything from an electronics store? -- How about the extended service plan for $15?

        and over and over and over. Upsells should be little add ons that increase the value, by making them less than the initial price you are making it an easy add on. People think heck I just spent $47 .. why not spent $17 more to get the really awesome upgraded deal?

        When you go the other way .. I just spent $17.. now they want me to spend another $47 to get the full thing? WTF?
        Originally Posted by WillR View Post

        The reason people (myself included) make the upsell a higher price is because it enables you to price your front end offer lower which gets more people into your funnel. My OTO's always convert around 40% at the higher price.

        So let's do some quick maths.

        Let's say I sell a $17 product and have a $47 upsell. I sell 100 of the front end product and 40 of the upsell (40% conversion). This gives me a total profit of $3,580.

        ($17 x 100) + ($47 x 40) = $3,580

        Now let's say we do things your way and spin it around. Increasing the price of the front end to $47 is most definitely going to reduce your conversion rate. Let's say it halves it or there abouts.

        ($47 x 50) + ($17 x 37.5) = $2987.50

        So in this example, first of all we have a higher profit but second of all we also have 100 new customers on our list as opposed to 50... and we all know the money is in the list.

        Trust me when I say a lot of marketers have done a lot of testing with upsells and upgrades and this method almost always outpulls the one you are referring to.
        Originally Posted by brutecky View Post

        Will thanks for the response, but your math is flawed. Your assuming that increasing the price from $17 to $47 will half the conversions. I honestly doubt that this will be the case. If the value is there than people will buy it at the $47 price on the front end. Im of a mind that if your selling something, and you feel its only 'worth' $17 so much that you wont increase its price beyond that or risk loosing sales, then your not giving enough value in the first place.
        Actually, the "flaw" is in brutecky's statement highlighted in red above. It assumes a higher conversion rate = more profit.

        However, conversion rate is only part of the equation. Total traffic and price/profit are also important parts of the equation. An increase in any of the three factors will increase profits, assuming the conversion rate is >0.

        Will was simply creating an example to show that it isn't all about the conversion rate, which he did. If a sales page gets more traffic and/or has a higher price, that product can easily make more money than another offer that has a higher conversion rate.

        In business, the bottom line is the bottom line.
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        • Profile picture of the author JohnMcCabe
          Over the years, I've noticed an odd little quirk in the human psyche, both online and off.

          The leap from cheap to expensive is a lot larger than the leap from free to expensive.

          When people get something free, whether it be a trial offer or a bite of a sandwich at the food court, they know a sales offer is coming. If the sample leads to the perception that the offer is a good one, you have a chance to make the sale.

          If you sell something cheap, people expect to get something for cheap. If I drop $500 for a suit or $100 for a pair of running shoes, I expect the pitch for a dress shirt or tie, or new socks, etc. If I get a flier to come in and get a discount on a shirt, I don't expect the salesperson to come back with, "hey, you bought a $50 shirt, would you like to add a $1,000 tux for $750 only if you buy it right now?"

          If you take the other posts in this thread at face value, there are exceptions to this behavior. But, in general, I believe you either have to make your upsells lower cost add-ons, or you have to have the steps in the value ladder closer together.
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        • Profile picture of the author Reno Van Boven
          Originally Posted by Kurt View Post

          Actually, the "flaw" is in brutecky's statement highlighted in red above. It assumes a higher conversion rate = more profit.

          However, conversion rate is only part of the equation. Total traffic and price/profit are also important parts of the equation. An increase in any of the three factors will increase profits, assuming the conversion rate is >0.

          Will was simply creating an example to show that it isn't all about the conversion rate, which he did. If a sales page gets more traffic and/or has a higher price, that product can easily make more money than another offer that has a higher conversion rate.

          In business, the bottom line is the bottom line.
          I completely agree. It's not all about conversion rates but ROI and which ultimately generates the most profit for you.

          As always TEST TEST TEST!!!

          Cheers,

          Reno
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  • Profile picture of the author nim84
    The value of the $97 has to be much higher than the front end - ie some sort of shortcut, or coaching or done for you system

    Other option would be to increase the price of the front end
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  • Profile picture of the author actionplanbiz
    nothing works all the time, but everything works sometimes.

    if a free video series can lead to a $997 sale, a $5 product can lead to a $97 upsell
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  • Profile picture of the author ryanbiddulph
    Gotta agree heavily with the testing advice David. Putting some numbers out there for the initial eBook and the upsell and gauging your sales is the quickest way to find out.

    I never lowball on my first offering; helps me attract a more well-heeled, serious crowd who's willing to pay for what I have to offer now and down the road.

    All the best!
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  • Profile picture of the author cheapprice175
    Upsell from $7 to $97? Isn't that a bit high? Maybe do what luke said and go to $47 first then to $97
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  • Profile picture of the author joaquin112
    I read somewhere about the 60% rule. You can start testing by pricing your OTO at 60 of the product's price. I personally do 60% and then a ridiculously high second OTO, sometimes up to $300. Amazingly, it does sell fairly often and I sell a ton of first OTOs.
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  • Profile picture of the author JohnyEnglish
    I will try the method first and will come here to ask if it doesn't works..
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  • Profile picture of the author Rainee
    Originally Posted by davidkings View Post

    I have heard upsells can be 150% higher than the price of your front end offer.

    Front End (ebook) ----> Upsell OTO (Video format course - Good value)

    Lets assume both items (ebook and the video course are great valued products)

    Common funnel
    Ebook = $5 - $9 -----> Upsell OTO = $17-$27


    but has anybody used or use, in their funnel something like this below,

    anybody do this following priced OTO upsell method?

    Ebook = $5 -----> Upsell OTO = $97

    Does it work for you or is it far too high a jump and scares them away.


    In your funnel, if your FE is $5-$9, then what price is your upsell ?


    oh and I'm asking about the Upsell OTO being sold immediately after the FE has been purchased. (not days after via autoresponder) - but after they have purchased the low ticket item.

    Before I answer your question, I have to make a quick statement that I don't think many people take into consideration...

    Those type of numbers are handed down from people like Ryan Deiss, Rich Schefren, and other big traffic players. They have staff watching the traffic & conversion numbers, along with strong back ends already in place so making a profit on the front end is not a primary goal for them.

    So, as a one-man-army, I'd go broke trying to make those numbers work for me (I don't drive enough traffic for those kind of numbers to make sense). I failed a long time trying to put guru business models in place for my business. I finally figured out...

    I need to make a profit on the front end. So I position my business to do so, regardless of what the big traffic players are doing.

    Now, a direct answer to your question...

    It depends on your market. It depends on your front end offer (Is it related to the upsell - are they buying more of what they already said yes to). It depends if it's cold or hot traffic. It depends on a lot of other variables to...but those are the biggies.

    Here's what I do right now.

    Front end:

    $7 Trojan Offer (the sales page is really preselling the upsell)

    Free +$9.97 S&H Trojan CD Offer (again free CD offer is really preselling the upsell)

    I make about $5 upfront on the $7 offer and $3 on the Free+ offer. Of course this doesn't pay the bills, but I'm not losing money either.

    Even though the front end offers are trojans, I deliver mad value in both products because -- for me -- product creation and marketing are one and the same.

    Upsell:

    $0.00 Registration Fee then $297 five days later,
    IF they want to pay. They schedule and attend a 4.5 hour Master Plan Webcast within 3 days.

    If they decide to pay, the complete product is shipped out to them with templates, checklists, infographics, cheatsheets, etc.

    Downsell:

    $0.00 Registration Fee then $97 X 3 Payments. Same deal as the $297 only my reason for breaking their payments up and giving them the exact same product is because I want to help them and in return I also need their help to complete a before and after survey so I can make the Master Plan Webcast even better.

    ~~~~~~~~~~~~~~~~~

    It's a tightly targeted offer that goes out to exactly 15 people a day (cold traffic).

    Generally, 3-5 take the $7 or free+ S&H offer.

    Every other day, I rotate the offers. I haven't noticed a significant difference but I work with such small numbers its going to take a while to know which works best.

    I like the $7 because I've got lots of flexibility with the product & sales page. I come up with a new hook, I just change one paragraph on the sales page, add a pdf to the product and I'm good to go.

    Not so with the CD. Frankly, I don't want to go through the hassle of changing the CD cover or making a new recording so I'm not messing with the CD package. (If it ain't broke)

    I get 1 to 2 sales a week of the $297 offer.

    I get 3-5 sales a week of the $97X3 offer.

    Once in a blue moon, I get asked for an extension or the payment just doesn't go through. But that happens so rarely, it feels like almost a
    100% payment clearance rate on that 5th day.

    I know it's standard to figure out the conversion rate of 3%, 15% or whatever % conversion rate. I just don't work that way.

    I deal with such small numbers, I know instantly if I'm profitable and that's the only thing I care about -- making a significant income adding high quality people to my buyers list.

    If it's just you, trying to manage everything the big traffic players have a staff to do...is going a very hard road.

    I've chosen the battles I want to fight, mass traffic is not one of them. I do a little. I get paid what I consider a significant income. I'm happy

    In full disclosure, my current sales funnel is a mush-up swiped from a few different market leaders: Rich Schefren, Daegan Smith and Frank Kern.

    Yes, I pay attention to the gurus; however, I've been in the game long enough to know what I need for my business so I take what's useful to run quick test...and disregard the rest.

    Hope that helps,
    Rainee
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  • Profile picture of the author rlopez88
    Is that your first OTO? If there's a gradual price increse from OTO to another (considering the buyer get hit with a buch of OTOs), then $97 looks okay even if your starting point is $47. But, if its the only OTO you have then the price is way too high. Makes your main product look weak.
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  • Profile picture of the author CecySan
    Hey if you're selling on the WF it's probably not a good idea... but outside of this forum in the "Real" world... it can work. Brian Moran sells his first OTO at $97 after someone buys his $10 offer.

    I've personally gone from a dollar trial to a $297 upsell that converted upto 20%. So it depends on the "offer" itself. The numbers don't matter.
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  • Profile picture of the author SonnyKing
    Banned
    Always depends on the value you provide. If you believe its worth $97....then its $97!
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  • Profile picture of the author hardworker2013
    That is the strategy used by most internet marketing gurus, the offer an ebook at a small
    price and offer an upsell at a higher price. SOme even offer ebooks for free and make monry
    on the back end.
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