Best way to approach a press release for a small business?
From what I've researched thus far, you want to make sure you have the proper angle, and you need to make sure you're not 'up selling' your work with buzz words and phrases (eg. the lowest cost widgets, best widgets money can buy etc.)
I'm looking to construct something that informs people as to who we are, what we do, and why we're different, but I'm struggling on figuring out 'how' to make it news worthy and not just another sales pitch.
Thanks in advanced ladies & gentleman!
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