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Deleting subscribers from a list

by Daniel Szalok
2 replies
Hi all, I'd like to ask your opinion about the following subject:

I delete the following people: unsubscribes, and inactive subscribers (who have never opened any of my emails) from non-T1 countries.

How often do you delete subscribers from your list?
And based on what criteria?

Thanks for sharing
#deleting #list #subscribers
  • Profile picture of the author mikesalaru
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    • Profile picture of the author HelpingYouBeAnExpert
      Originally Posted by mikesalaru View Post

      Hi, for what would you delete your subscribers,how can you be sure that they never opened and will not open your emails .
      Leave them ,i personally have about 460.000 subscribers and about %10-%25 of them don't open them.Just think that they will open it one day)
      it's true, sometimes they just delete everything for months and once in a while open it.
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  • Profile picture of the author tyronne78
    I delete my unsubscribes but NEVER active subscribers who haven't opened my emails. There is no way your auto-responder company can accurately track open rates (you only send plain text emails,your subscriber doesn't have their images turned on,etc). Just because your ESP doesn't register an open from a particular subscriber doesn't mean they haven't opened your emails. Here is a great article explaining email open rates and how they're tracked, and what might be a better metric in determining the performance of your email marketing.

    What Does The Open Rate Mean In Email Marketing? - Small Business Tips and Resources-The Small Business Playbook
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