An endless Funnel

Hey K Hunter,

The best advice I can give you since being in the IM game for awhile now, is it all comes down to testing and the niche your in. Mainly testing though. Test your fuinnel, your offers, mailing the list hard, and then easing up and testing multiple patterns such as on day free content next offer, free content and offer all in the same day, etc

Rock On!

Eric "The Las Vegas Ninja" Lovelace

Well, usually can not sell or give away anything that you have unless you have a special license to do that.

The license would also tell you whether you may give the item away or whether you are allowed to sell it.

Always give as much value away as you can! It will built trust and a strong relationship. Don't worry that people won't buy anything from you if you give away to much information (don't give away ebooks or stuff like that - share blogposts with valuable information or info graphics and videos where you show them solutions to their problems) because people are lazy and if you collect all your free information in one product they will buy it before the search it on your site.

Also people going to think how much more value is he giving me with a paid product when he gives me already so much value for free.

Dr. Mani is the King Of Endless Funneling in my own opinion. However, I will admit he was my first mentor, so I am somewhat biased. Not to say I agree with everything he does, but he does it all based on endless testing. So, if you want to see how a very experienced marketer does it just read his posts and subscribe to his newsletters: View Profile: drmani

The trick to endless funneling is to invoke the objective which is "make money" and the methods to achieve the objective involves a simple tactic.. The Fold .. or more specifically "Keep the potential customer in your fold."

All roads lead to you! Implement that and you will do well with Endless Funneling.

Jeffery 100% :-)

The answer is this, give them as much value as they need before they buy, if something isnt selling you need to educate them more so they know they need it.

You should then continue to give value and offer more for as long as they keep buying.

This really should be forever as if you deliver every time they will continue to look for more.

Along the way you should be testing and also gaining feedback so you can serve them better, finding out what's converting and when, asking them questions about their problems, what they want that sort of thing.

You then deliver and promote the solutions to these problems and whatever is working best, removing what doesn't work or isn't needed.

There isnt a set amount of value to deliver, every market, person, and business is different, but just give them the highest amount of value possible, then offer them more.

You can give your best advice away and not worry that they wont need to buy simply because formating things differently can give products and services a much different perceived value, irrelevant of content.

Example

You giveaway an ebook free, upsell the video course $97, people buy because videos are more value to them, they don't like reading, yeah some do but generally these days people prefer video.

You can do this in many formats audio, physical dvds, or whatever, test and see what works, basically same info but different formats and different prices.

People also see 1 on 1 or live training as even more high value, suddenly something selling as a video course for $97 becomes a $997+ boot camp or $4997 day of training, without much extra adding, yes your involvement is needed more to provide these but you don't need to sell many to make much higher profits.

People are doing this stuff everyday, think of the likes of Frank Kern, the value he gives is immense all for free, his paid stuff is awesome but only a more indepth version of what he gives for free, strategically its the same.

You dont need to be Frank Kern, Rich Schefren or Brendon Burchard to do this, just give awesome value on the front end and people will be raving about you and you will make money selling high value stuff with ease.