47 replies
Well, thought i'd jump on the old teespring bandwagon and wanted to share my results.

I built up a fb page which was 13,000 fans - I did a post on the newsfeed side of facebook with a pic of the t-shirt and saying it was 50% off right now, added a link the t-spring page (click on the newsfeed and it would take you to the order page) and a shop now button and boosted it with £60 of ads which got my ad showed to half of the fans (well, maybe some of their friend of the fans as well).

The t-shirt post got shown to 6500 people (all in the USA to keep postage costs to a minimum), it got 141 likes and 16 shares, so it looked like quite a few people like the design - but likes and shares don't put any money into my paypal account.

I had it on sale for $19.95 which is maybe too expensive? but I don't make any money otherwise... anyway total orders placed - 0!

I had another campaign running as well which does not have any fans but again, got lots of likes and shares resulting in 0 orders.

I'm giving up on teespring now, not wasted too much money, but whats the point if 141 people like a design yet still dont order?
#fail #teespring
  • Profile picture of the author John Taylor
    What was your fan page about... a specific topic? Was it dedicated
    to a group of people who are enthusiastic and passionate about that
    topic?

    Was your T-shirt design relevant to that group?

    The success of any advertising campaign is usually determined by the
    effort you put into research before you invest any advertising money.

    John
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    • Profile picture of the author nickswift
      Originally Posted by John Taylor View Post

      What was your fan page about... a specific topic? Was it dedicated
      to a group of people who are enthusiastic and passionate about that
      topic?

      Was your T-shirt design relevant to that group?

      The success of any advertising campaign is usually determined by the
      effort you put into research before you invest any advertising money.

      John
      yes and no - an irrational passion as the gurus say - but it was a cannabis related site, so maybe they would be scared to wear a tshirt even if they liked it.

      The other design was nothing to do with drugs though, it was just targeting people born in a certain year and again, lots of likes and no sales.
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  • Profile picture of the author bezzaton
    Facebook ad budgets are essential. I personally wouldn't be wasting my time unless I had enough money to invest in spreading it massively. It's just a numbers game really. With such a little amount to put towards ads, you're really just not looking at that great odds of a return.
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  • Profile picture of the author jamescanz
    Originally Posted by nickswift View Post

    I had it on sale for $19.95 which is maybe too expensive? but I don't make any money otherwise... anyway total orders placed - 0!
    If you have really targeted into your niche...

    2 things I've found out from not getting any sales (for me) include:

    1) The shirt simply sucks (plain 'n simple)

    2) The audience might not be passionate enough to spend money on the T
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  • Profile picture of the author brutecky
    3) Its not something new anymore. So the big money to be made from it is passed.
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    • Profile picture of the author James Campbell
      Originally Posted by brutecky View Post

      3) Its not something new anymore. So the big money to be made from it is passed.
      LOL Apparently you think t-shirts are somehow going to stop being sold on a large scale?

      This whole fb ppc to tshirt thing is just getting started. It isn't even about it being something new that is the issue, it is the targetting where most people screw up. Wrong shirt, wrong price, wrong target = no sales or not enough to "tip" the campaign.
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  • Profile picture of the author LegendaryGuy1
    Banned
    Just to point out to you all, Facebook is a social network site. They are there to kill time, not to pull out their credit card. If they are liking your teespring campaign post, then it can reach more potential buyers but you may not get direct orders.

    What you could do is build up a list and sell through there as well.
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  • Profile picture of the author DeborahDera
    Regarding your question of price - I am not sure what teespring charges you in that regard, in terms of printing (or really how that works), but if you put up an ad that said your shirt was 50% off and then showed people a "sale" price of $19.95 - then yes - I think the price was probably a problem. I don't generally pay more than $20 - $25 for a t-shirt (and at that price, it has to be something good). You may have had a lot of people who were ultimately disappointed with the price point.
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  • Profile picture of the author JCorp
    50% off? Wow... that's a STEAL! And kind off unbelievable? If your price is at $19, that means the original price was around $40 for a t-shirt?

    People may or may not have liked the t-shirt. So try again with another design.

    Also, did you build out this fanpage just to sell t-shirts? If so, I wouldn't go about it like that. Always test the market FIRST by selling the shirt, then you can decided whether or not it'll be profitable to build out a fanpage.

    Other than that, need more data to give you a better review.
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  • Profile picture of the author AffEngineer
    I'd say the shirt design isn't good enough. For the camps that I have great post engagement but little to no sales, it's usually because my designs are bad
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    • Profile picture of the author pbarbanes
      Wait, you say you "boosted" your post? Boosting = worst kind of fb "ad" spend. More expensive and less targeted. Might be your problem right there, that you didn't target specifically enough - unless you expect that fans of that page and the friends of fans of that page (who live in the U.S., as you say you filtered for) was specific enough a target. Me, I wouldn't think so.

      But then again, could have the price/expectation of 50% vs. reality of $19.95; could have been the design, could have been the copy...

      Friends don't let friends boost posts. : )
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      • Profile picture of the author Alex Blades
        but it was a cannabis related site, so maybe they would be scared to wear a tshirt even if they liked it.
        There's your problem right there, their money went up in smoke. Most people who smoke weed, spend all their money on getting high. If there is anything left over, they will use it on a bag of chips.

        You should have sold them an ebook, on how to grow their own weed. Get one made, you might be able to salvage that campaign.
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        But I knew the one thing I might regret is not ever having tried. "

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        • Profile picture of the author jeskola
          Originally Posted by Alex Blades View Post

          Most people who smoke weed, spend all their money on getting high.
          ??? Can you back that up... cause that really isn't true.
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          • Profile picture of the author Alex Blades
            Originally Posted by jeskola View Post

            ??? Can you back that up... cause that really isn't true.
            Of course I can back that up.... I used to smoke weed years ago and that's where most of my money went. Most people say they are not addicted to weed but they smoke it everyday :rolleyes:

            When I didn't have it, I was in a bad mood, and if I only had ten dollars and had to chose between weed or dinner, 100% of the time, it went towards a bag of weed

            If I seen an ad to a smoke weed t-shirt or how to grow weed e-book, I would have bought the how to grow weed e-book.

            I am talking from my own experience and all the weed heads I used to hang out with. When you have a drug addiction, that's where most of your money ends up. So yeah, I can back that up, coming from an ex-pothead.
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  • Profile picture of the author mediamarket
    Your pricing okay. Look at my previous post where I shared helpful tips.
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  • Profile picture of the author Entrecon
    I agree with a lot of the posts here. If you told me a T-Shirt was 50% off and then I got to the page and you were selling it for $20, I would be figuring out how to get it down to $10!

    If you aren't making any money on a shirt at less than $20, then your graphics/colors are probably too involved. I have been playing around with it and basic shirts are around $10 depending on what you make your minimum qty.

    In terms of likes = sales, you are misunderstanding what a like is. I like all kinds of "e-cards" or pictures all of the time, it doesn't mean I am going to try and buy it. If it is a funny shirt, I might like the phrase/picture/design but have no intent at all of buying it.
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  • Profile picture of the author WillR
    You won't make it long in this business or any if you give up after one failed campaign. Man, if only you knew the numbers of campaigns that everyone has fail. That's what paid advertising is all about. For every 1 winning campaign you'll expect to have about 8 or losers. But you don't find the winners without first finding the losers.

    All you have proven is you now know one design that people do not want. So that's one of your fails out of the way. Now go and create the next 8 campaigns until you find your winner. But if you just give up at the first hurdle then you're always going to lose. You cannot expect to hit it out of the park right away. It doesn't work like that.
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  • Profile picture of the author globalexperts
    Perhaps it has something to do with the niche you have chosen or the shirt design. In most of my successful campaigns, I get more "shares" than "likes". I believe it gives me FREE advertising if people keep on sharing my campaign.
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  • Profile picture of the author blackcollar
    I have a little failed with Teespring too, even though I thought it was set up ok, it proved it wasn't.
    I will try again because I know I'll succeed.
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  • Keep in mind that most of the 13K will not see your ad it's a tiny tiny percentage.
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    soon people... Relax...
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  • Profile picture of the author Millefiore
    Maybe it's the same case as the funny pictures on the web where people simply enjoy seeing it but no intention to fork any money for it. The group of people you are targeting may fall into this category which is why they might like it but not have desire to buy it.
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    • Profile picture of the author GforceSage
      Originally Posted by Millefiore View Post

      Maybe it's the same case as the funny pictures on the web where people simply enjoy seeing it but no intention to fork any money for it. The group of people you are targeting may fall into this category which is why they might like it but not have desire to buy it.


      Good point. There are lots of images and phrases that people may like, but may not want to wear. This past week, some guy was busted for having a duffel bag of weed in the trunk of his car. When the cop was asked by a reporter, what made him do a search, he responded," Did you see his hat?" ....It said, " I love weed" on it.
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  • Profile picture of the author Ghoster
    I think your mistake was in telling them that it was 50% off. That's not the message you want to send. Why should they care about your shirt? That's what you have to drive home. If they care about your shirt—or more precisely, what it represents—they'll pay $19.99 or even $29.99 no problem.

    Another way to think of this: They aren't in buying mode anyway. If they don't care about the shirt's message on an emotional level, even 90% off isn't going to motivate them to leave Facebook and visit Teespring.
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  • Profile picture of the author wesleywinter
    Facebook & Teespring can be a tricky thing to master. Although I am not a Teespring master I have created a lot of successful campaigns. In all of those campaigns I targeted people that had an emotional connection to whatever I was promoting.

    Like others above said you have to hit the targeting just right or your campaign will more than likely fail. The only way to know what will work and what won't is to test everything. Shirt designs, Phrasing, Colors, Age Groups and whatever else you can think of. I know is sound tedious but if you wan't to make money with Teespring on Facebook these are the things you have to do.
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  • Profile picture of the author nicholasb
    haha classic blame it on everything else now I'm quitting..

    Did you ever think people may not of liked the shirt for the price, or that you may have targeted the wrong audience..

    I setup teespring campaigns all the time, some sell some dont...

    I can tell you something, I guarantee you wont see much success if thats how fast you give up
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  • Profile picture of the author nickswift
    Originally Posted by nicholasb View Post

    haha classic blame it on everything else now I'm quitting..

    Did you ever think people may not of liked the shirt for the price, or that you may have targeted the wrong audience..

    I setup teespring campaigns all the time, some sell some dont...

    I can tell you something, I guarantee you wont see much success if thats how fast you give up
    Yeah, I know I am giving up quickly - after only 2 campaigns, but the thing which annoyed me is the 140+ likes and no sales.



    Originally Posted by HelpingYouBeAnExpert View Post

    Keep in mind that most of the 13K will not see your ad it's a tiny tiny percentage.
    Well as I boosted the post to my fans, about half of the fans saw the desktop post (6500)


    Originally Posted by Alex Blades View Post

    Of course I can back that up.... I used to smoke weed years ago and that's where most of my money went. Most people say they are not addicted to weed but they smoke it everyday :rolleyes:

    When I didn't have it, I was in a bad mood, and if I only had ten dollars and had to chose between weed or dinner, 100% of the time, it went towards a bag of weed

    If I seen an ad to a smoke weed t-shirt or how to grow weed e-book, I would have bought the how to grow weed e-book.

    I am talking from my own experience and all the weed heads I used to hang out with. When you have a drug addiction, that's where most of your money ends up. So yeah, I can back that up, coming from an ex-pothead.
    I think there are enough resources on the internet on how to grow weed for free.


    Originally Posted by pbarbanes View Post

    Wait, you say you "boosted" your post? Boosting = worst kind of fb "ad" spend. More expensive and less targeted. Might be your problem right there, that you didn't target specifically enough - unless you expect that fans of that page and the friends of fans of that page (who live in the U.S., as you say you filtered for) was specific enough a target. Me, I wouldn't think so.

    But then again, could have the price/expectation of 50% vs. reality of $19.95; could have been the design, could have been the copy...

    Friends don't let friends boost posts. : )
    even if I was posting to my fan? I think its very targeted as they all smoke weed.




    OK, I think that its too expensive to sell t-shirts via t-spring, from a quick look on ebay, a cannabis related t-shirt is $11.98 including postage - mine was $19.95+ postage.

    I think people did like the design, but it was just too much to spend.

    Oh, in the end I did sell 1! but obviously they don't get printed at 1.
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    • Profile picture of the author Tsnyder
      Originally Posted by nickswift View Post

      Yeah, I know I am giving up quickly - after only 2 campaigns, but the thing which annoyed me is the 140+ likes and no sales.

      If that annoyed you your expectations are way too high.

      I can get 141 out of 6500+ people to like a post telling them
      they can cure a cold by cutting off their big toe. Clicking the
      Like button means nothing in terms of buying intent. 141 out of
      6500+ is insignificant.
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  • Profile picture of the author Syzygy999
    I was going to start my own thread about Teespring, but this one seems recently active, and I trust my question will not be too far off-topic.

    In short, I don't get Teespring. Can someone help me out with a couple of basic things I don't understand?

    I have a number of t-shirt designs on Zazzle, and have done moderately well as far as sales, so I'm not a stranger to the POD t-shirt model. I thought about giving Teespring a whirl, but I'm confused by a couple of things in its model. I'll quote from the "Teespring 101" page:

    "Decide the number of shirts you plan on selling. This is the minimum you need to sell for the shirts to be printed."

    Question: Why would I not simply set this at one? Selling even one shirt is better than selling none, even if a campaign otherwise flops.

    "You can continue to sell shirts past your goal until your campaign ends."

    Question: Why would I ever end a campaign? My designs on Zazzle are there for eternity, and ones I put up five years ago are still selling. Further, why must I even set a goal? My goal is to sell as many shirts as possible, be it one or a million! What is a "campaign," anyway? I don't run campaigns on Zazzle. I just post my designs and wait for them to sell.
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    • Profile picture of the author Garcysher
      Originally Posted by Syzygy999 View Post

      I was going to start my own thread about Teespring, but this one seems recently active, and I trust my question will not be too far off-topic.

      In short, I don't get Teespring. Can someone help me out with a couple of basic things I don't understand?

      I have a number of t-shirt designs on Zazzle, and have done moderately well as far as sales, so I'm not a stranger to the POD t-shirt model. I thought about giving Teespring a whirl, but I'm confused by a couple of things in its model. I'll quote from the "Teespring 101" page:

      "Decide the number of shirts you plan on selling. This is the minimum you need to sell for the shirts to be printed."

      Question: Why would I not simply set this at one? Selling even one shirt is better than selling none, even if a campaign otherwise flops.

      "You can continue to sell shirts past your goal until your campaign ends."

      Question: Why would I ever end a campaign? My designs on Zazzle are there for eternity, and ones I put up five years ago are still selling. Further, why must I even set a goal? My goal is to sell as many shirts as possible, be it one or a million! What is a "campaign," anyway? I don't run campaigns on Zazzle. I just post my designs and wait for them to sell.
      The lower the target number of t's the higher the price charged by teesping.

      Also you need to end the campaign otherwise t's dont get printed.

      If the campaign period is too long, people cant be bother waiting.
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  • Profile picture of the author masterjani
    Mostly facebook users spend little time on every page. If the design is not good, you might got some comments. That means, the targeting audience is not buyers plain and simple. Change the demographics or target sepcific audience and check the results.

    But, teespring is already in downfall as the market is more saturated.
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  • A million fans can mean nothing. I i'm a fan on 1000 pages so what I look at none of them ever! Most people don't have time to look at your fan page. I think also most fans are fantom as well. Have you tried direct response marketing? Most of my sales are using that old primitive way and that people look down and spit upon.
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  • Profile picture of the author Garcysher
    you should try out fabrily which is the same as teespring only dedicated to the european market which is still relatively new to custom tees and not yet polluted with promoters. Use interest and behaviour on fb to find your ideal audience and drive traffic that way...
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  • Profile picture of the author seamand
    Banned
    [DELETED]
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  • Profile picture of the author Shane N
    Here's the thing.

    141 views is nothing...

    Even at a 5% conversion rate, you would have only sold 7 shirts.

    7 Shirts at $19.95 = $139.65

    $139.65 - $60 (FB ad Boost) = $79.65 (profit)

    If each t-shirt cost you $6 to make, then those 7 shirts would cost you $42...
    (teespring's cut)

    Which would bring your PROFIT down to $37.65.

    BUT -- With only 7 t-shirt orders, you probably wouldn't have enough orders
    for them to even print the shirt, so your profit would STILL be $0.

    My Point: Your numbers are just too small. 141 likes/views/clicks is not enough to
    really make or break ANY campaign and you would need to do A LOT more testing
    before you could really consider it a completely failure...

    Although I do agree with the other warriors here who think your t-shirt design may
    have not been "as good" as it could have been OR that your audience wasn't "laser"
    targeted enough...

    Either way, I wish you the best of luck in your business endeavors but PLEASE DON'T
    GIVE UP so easily.

    Best,
    Shane
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    • Profile picture of the author JohnMcCabe
      Originally Posted by nickswift View Post

      Yeah, I know I am giving up quickly - after only 2 campaigns, but the thing which annoyed me is the 140+ likes and no sales.
      Ignoring the insignificant sample size, there's a huge difference between "that's clever/amusing/whatever, so I'll click the Like button" and "wow, I gotta buy that."

      The former requires only a twitch of the finger to like and forget, the latter costs money.
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  • Profile picture of the author drewfioravanti
    Oh hey...this post is relevant to something I am selling now so let me bump the post with my product. Here, buy it...
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    • Profile picture of the author goindeep
      Originally Posted by drewfioravanti View Post

      Oh hey...this post is relevant to something I am selling now so let me bump the post with my product. Here, buy it...
      Ice cold.

      Nice.
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  • Profile picture of the author fredlynx
    You "boosted" you say. Do you mean the "promote page" option or are you talking about a fb ad campaign? "promote page" is useless for anything other than likes. You might as well buy likes from outside fb for much less and get the same results. There's a debate going if fb themselves are using click farms for the promote page option and I would say it certainly looks fishy, at the very least. Other than that I think the previous posters covered pretty much every other angle.
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  • Profile picture of the author CompGeek
    Well, if you think about it, how many people are going to order a shirt online for 19.95, when they can go to walmart on the clearance rack and get a shirt for 3$? The shirt has to be catchy, something that can't be bought anywhere else. I would try advertising something else.
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  • Profile picture of the author ilikedesign
    I have a relevant question. I used TeeSpring in the past but I wasn't able to get my campaign up and running successfully. Maybe because I didn't promote it enough.

    But I am trying to use Storenvy now to boost sales on my new designs. I have it set up as a pre-order right now.

    Questions -

    Is Storenvy worth a go then use TeeSpring to print it?
    Does anyone know of any TeeSpring alternatives?
    Should I just try Custom Ink after the preorders are done for the shirt?

    Thanks everyone

    Edit - Link for tees on pre-order http://allyssamarae.storenvy.com/ Should I lower the price?
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  • Profile picture of the author alvinhy
    ask yourself this question:

    What was the unique selling point of your product.
    Why should I buy your product?

    I mean if you follow peoples footsteps "jumping on the bandwagon" it won't work.
    You need to be innovative and create something out of the box.
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  • Profile picture of the author AffEngineer
    Lol really? I spent over 1k before I tipped my first campaign. Now I tip 1 in 5 campaigns and make decent money off it. The point is, you need to try a LOT more before you 'give up' on something.

    ~ Mateen
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  • Profile picture of the author Roy Carter
    If at first you don't succeed...Keep testing!
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  • Profile picture of the author Geek3000
    I also tried T-Spring with no luck. Not even one sale although I ejected from trying to make it work rather quickly.
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