While Mowing my Lawn... I Decided to Give Away my $38k a Month Membership Model

23 replies
Hey Warriors.

Saturday is the day my lawns get mowed, either by me or my gardener.

Today I decided to do it because we are hosting a mastermind meeting this evening and the gardener couldn't make it out at a time that worked for me.

At this mastermind group, a select few are coming to my home to learn, in detail, the inner workings of one of my memberships that nets $38,000 per month.

I Decided, While Pacing my Huge Front Lawn at 45 Degree Angles, I'd Share The Model Here Too

1. Find a Trade Market. A Trade market is something like HVAC, Plumbing, Dental, Salons, etc. Theres tons. I did it in Chiro so don't do it there unless you want to compete with me, lol

2. Go to the "Big G" and search "TRADE HERE marketing advisor" and other like terms to find high profile advisors who teach marketing to your chosen group. Gather a list of as many as you can.

3. Get on their lists, order their free stuff. The idea? Learn bout what they do and how they do it.

4. Using what you learn, develope an "Internet marketing package" (everything from social media, to SEO, to lead-gen) that COMPLIMENTS their offer (not competes).

5. Contact them via phone and explain that you have an Internet marketing package that compliments their offer and you will bundle it with their offer as an upsell and split the revenue 50/50. You will handle fulfillment and support anyone who buys it (important because if it creates any "work" for the advisor, they won't bite. It had to be easy money for them).

Note:. You will charge a monthly fee for your package and split the rebill 50/50. In my case, we did it in Chiro and at 38k, that's 18k a month for each one of us. To say everyone was happy is more than accurate,

There is NO reason why anyone couldn't do this if I managed to do it without wearing a cape.

Those lucky enough to come to my mastermind are getting the whole thing done for them on a silver platter. Believe me, they paid a large fee for that.

For everyone else, there's enough here to put together your own deal.

PS

Before anyone points out but they all have IM packages......

True but you do it BETTER, offer more value and support the customers.

These guys KNOW that.
#$38k #decided #give #lawn #membership #model #month #mowing
  • Profile picture of the author BuddhaLover
    Thanks for the thread great idea (well it's not just an idea you are banking hard from the method) good on you.
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    • Profile picture of the author XponentSYS
      Originally Posted by BuddhaLover View Post

      ..... good on you.
      Good on you.....

      Are you from the mid west?. That there is a "mid western term", lol!

      But seriously, YES. It's a great way to make a "well above average" living..... especially if you do it more than once.

      To that end.....

      I forgot to point out, only pick one advisor per industry. Not only does exclusivity help sell the deal, it avoids potential "conflicts of interest" and competition issues.

      If you do this successfully and want to scale by doing it repeatedly (you should, obviously) then do it in a different industry each time.
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  • Please help me understand the gardner to the membership maybe i'm not getting it?
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    • Profile picture of the author XponentSYS
      Originally Posted by HelpingYouBeAnExpert View Post

      Please help me understand the gardner to the membership maybe i'm not getting it?
      LOL, don't worry about it. The gardner is just the guy who tends my yard and was merely mentioned.

      Pertaining to the post..... there ARE advisors who sell marketing packages to landscapers.

      Someone could target those?
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  • Profile picture of the author BuddhaLover
    well i'm from the cold Uk as it goes lol

    but the method sounds great! what are you going to share next time you do the mowing!
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    • Profile picture of the author XponentSYS
      Originally Posted by BuddhaLover View Post

      well i'm from the cold Uk as it goes lol

      but the method sounds great! what are you going to share next time you do the mowing!
      Other stuff that happened while I was mowing, in no particular order, I hit a sprinkler head and got grass clippings in the pool.

      I also had "Talk Talk - It's my Life" stuck in my head which likely attributed to the above.

      As for NEXT TIME?

      Who knows? Maybe I'll spill the beans on my solo ad business.
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      • Profile picture of the author Steve B
        Hi Ben,

        Thank you for sharing your business with us. May I ask a few quick questions about your strategy?

        How many members do you have? Are you after fewer higher paying members or larger numbers paying a smaller fee?

        On average, how long does a client stay with you?

        In the title you called this approach "my $38k a month membership model." Do you run a typical membership site like aMember, DAP, or similar, etc?

        Are you giving the clients a "done for you experience" where you actually do their marketing? Or are you more of a coach that feeds them "how to" information?

        Thank you again for opening up your business and congratulations on your success.

        Steve
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        • Profile picture of the author ronr
          I find myself brainstorming and getting some of my best ideas when I'm doing mndless things like mowing the lawn.

          Ron
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  • Profile picture of the author timpears
    Not sure I follow this. But are these folks interested in an IM package. Are you referring to an SEO package to pitch them? I am thinking that this could turn out to be a hell of a lot of work if I am on the right track, if you were to get a big membership. It would take a lot of outsourcers (who I would need to watch very close).

    I am probably not following this right though.
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    • Profile picture of the author XponentSYS
      Hello everyone,

      Sorry if it seemed I "cut and run" on this thread. We did, in fact, have the mastermind I mentioned in this thread and it went very well.

      However, an event of this scale, with so much required "one-on-one" time with each member throughout the weekend has kept me very busy.

      There are some questions from fellow warriors that I will address now.

      Any more questions can be posted here. Though contrary to how things started out, I will come back and maintain this thread from here on out.

      Originally Posted by Steve B View Post


      How many members do you have?
      Members, as in COACHING MEMBERS who partook in the event: 14.

      We keep these types of "masterminds" very small on purpose. This is so i can offer the individual and intimate coaching services for which they paid a premium for.

      Members, as in HOW MANY do i have on the "services end" that have resulted from an adviser referring me their members for "IM services"..... 514 (approx). That approximate number is what I am able to do with EACH adviser with whom i create a deal. This is an average.

      Originally Posted by Steve B View Post


      Are you after fewer higher paying members or larger numbers paying a smaller fee?
      I assume you're talking about members referred to you from advisers.

      I am after volume - lower paying members for BASIC stuff initially. It's a figure that you negotiate with the adviser with whom you work, but the monthly fee is on average (per client), $87 per month.

      From there we have systems in place to "upsell" some of these clients to more higher ticket items.

      Originally Posted by Steve B View Post


      On average, how long does a client stay with you?
      On average.... the attrition is 14 months. Some stay for YEARS, others for only a few months but the average is 14 months.

      Originally Posted by Steve B View Post


      In the title you called this approach "my $38k a month membership model." Do you run a typical membership site like aMember, DAP, or similar, etc?
      One component is sort of a "coaching membership site" with a bunch of "DIY" type stuff we teach them how to do. For thgat, we USED to use AMEMBER, them moved to DAP and now, because of the volume we do, have developed our own system.

      For anyone starting? I say DAP

      Originally Posted by Steve B View Post


      Are you giving the clients a "done for you experience" where you actually do their marketing? Or are you more of a coach that feeds them "how to" information?
      Both. We start with more of a "coaching" technique and upsell to D4U.

      Originally Posted by timpears View Post


      But are these folks interested in an IM package.
      They're interested in "growing their business" and have hired the adviser to help them do that.

      The adviser helps them do that with a mix of coaching and "done 4 you" type marketing services.

      The adviser also talks about how important "internet marketing" services are and generates the referral for you.

      Originally Posted by timpears View Post


      Are you referring to an SEO package to pitch them? I am thinking that this could turn out to be a hell of a lot of work if I am on the right track, if you were to get a big membership. It would take a lot of outsourcers (who I would need to watch very close).
      When the referral comes in, they're (usually) started with a package that contains.....
      • A membership talking about the basics of internet marketing
      • How to use the internet to generate leads
      • traffic generation
      • Social media
      • A daily "to do" checklist

      (Items are in no particular order0

      In addition, they also get group coaching from me on a weekly basis. In my business, we call these "Monday Morning Madness" calls.

      They also get....
      • Landing pages
      • a BLOG
      • Videos to maintain these two items

      Now, Tim, for this each person pays (average) $87.00 per month.

      The services, as you can see, are not very "individualized" at all and in fact contain a ton of "DIY" type stuff with us teaching them as groups.

      For a lot of my members this works because they train their staff to handle this.

      For those that don't, we upsell them more individualized stuff and D4U SEO.

      I find the ratio of those who stay with the "group coaching and DIY" versus an all out "D4U" package is about 70/30.

      [/quote]

      Originally Posted by timpears View Post


      I am probably not following this right though.
      Hope this helps.

      EVERYONE ELSE: I'm back. Lets discuss.
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  • Profile picture of the author cshilling22
    How long did it take you to piece together all of that content and how do you make it specific to your niche?

    Also, I thought you were doing newsletters?
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    • Profile picture of the author Jeffery


      Do you have arms?

      Seriously, thanks for the information.

      Jeffery 100% :-)
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      • Profile picture of the author XponentSYS
        Originally Posted by Jeffery View Post



        Do you have arms?

        Seriously, thanks for the information.

        Jeffery 100% :-)
        Thanks for your concern. I would like to reassure you and the entire community that I still have my arms. That is simply a sh!tty picture.
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    • Profile picture of the author XponentSYS
      Originally Posted by cshilling22 View Post

      How long did it take you to piece together all of that content and how do you make it specific to your niche?

      Also, I thought you were doing newsletters?
      It took 6months to out a deal together the first time.

      I do do newsletters too. Who said I was a one trick pony? Lol
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    • Profile picture of the author XponentSYS
      Originally Posted by Michaelvb View Post

      So many BS in this thread
      You meant to say.....



      So MUCH BS in this thread.



      ..... because "BS" is an adjective and not a noun. The way you stated that doesn't work.

      Id like to invite you to elaborate on why you feel this way. That way, me and other "business savvy" successful people can educate you and further add value to a thread that can quite possibly change the lives of action takers.

      On the other hand, if you're a troll, just go back "under the bridge" and go back to sleep. Nobody here can/will help you.

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  • Profile picture of the author satrap
    Wouldn't it be just easier to pay the little WSO fee like most other people?...
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    • Profile picture of the author XponentSYS
      Originally Posted by satrap View Post

      Wouldn't it be just easier to pay the little WSO fee like most other people?...
      You mean like I should SELL this information instead of post it here for everyone?

      I COULD do that and sometimes I do.

      But.... it's also fun this way too and ads value to the community.

      Plus, I'll be honest...... adding value pats off in that people KNOW I post good stuff. When I do create WSOs they SELL because people have come to know me.

      (Before anyone "jumps my sh--"..... no this isn't a WSO primer. I have no plans to post a WSO)
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  • Profile picture of the author Stuart Stirling
    G'day Ben! I like this strategy very much!

    I guess you'd need to find advisors who don't have a complete package.. so you can offer the missing pieces in the package you put together.

    I wonder if you can use the same or bits and pieces of the same package for different partners.. just rebrand the package accordingly?!

    Stu
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    • Profile picture of the author JohnMcCabe
      Hello, Ben...

      I gave you some static in a thread that landed in the Copywriting forum.

      Now I'm giving you huge kudos for this thread.

      This arena isn't for me anymore, but I can see how someone could make out like a bandit using your model...
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  • Profile picture of the author bwh1
    Well done, chapeau.

    What's the TRUST level you need to get an Advisor opens his box of Pandora?

    How did you got there so they agree to the JV?

    I always see the biggest hurdle in getting others recommend YOU to their clients without that you have stolen some horses with them first. At least in my end of the world you have a hard time to get access to another businesses clients.

    G.

    P.S. Impressive the negativity with some of the warriors in here!?
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  • Profile picture of the author XponentSYS
    Originally Posted by JohnMcCabe View Post

    Hello, Ben...

    I gave you some static in a thread that landed in the Copywriting forum.

    Now I'm giving you huge kudos for this thread.
    Hi John,

    Ah the static..... that's part of the fun man! The beauty of it is that people often DO have differences in opinions, or even methods. But, that doesn't mean that any one person "knows it all" or is better than the next.
    Shit, I know that I don't know everything - nobody does. I just share what works for me and what I believe would work for others, too.

    I don't take it personally - I love intelligent debates because they make EVERYONE smarter.

    It's all good man - and thanks for the "kudos".

    Originally Posted by JohnMcCabe View Post

    This arena isn't for me anymore, but I can see how someone could make out like a bandit using your model...
    Yes, it works VERY well.

    Originally Posted by Stuart Stirling View Post

    G'day Ben! I like this strategy very much!

    I guess you'd need to find advisors who don't have a complete package.. so you can offer the missing pieces in the package you put together.

    I wonder if you can use the same or bits and pieces of the same package for different partners.. just rebrand the package accordingly?!

    Stu
    YES......

    We use the same basic materials accross all our advisers in different markets. Direct response marketing (and internet marketing) has the same basic methodology cross-market.

    No matter the market, prople are people.

    You just have to adapt the copy and certain components of the materials so they relate to the marketi you're targeting (e.g. a landscaper's target market has different emotional wants than that of a chiropractor. So, while the method of marketing is largely the same.... the "triggers" differ.
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