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I am #1 in google - newsletter different from a list?

by CanadaSEOguy
6 replies
Hi there,

My company is #1 in google for blah blah services.

We get about 10% of our traffic fill out our form and contact us for our services.

We have a link to our join our "newsletter" but is there a different kind of "list" I could be starting?

I see people talk about building email lists here all the time and monetizing them.

Are these "lists" different than simply putting up a "join our newsletter" link?

Does it make sense to have both elements in place where one is just a generic list about our "topic" of services?

We only get about 350 visitors per month but they are 99% searches from SE's.
#google #list #newsletter
  • Profile picture of the author Brent Stangel
    Are these "lists" different than simply putting up a "join our newsletter" link?
    A list is people who have opted in for whatever reason. It comes from "mailing list" which we used to use in the "snail mail" days. So, all the people who opt in go on a list.

    Most people segment their lists depending on how the subscriber was acquired.
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    • Profile picture of the author CanadaSEOguy
      Originally Posted by Brent Stangel View Post

      A list is people who have opted in for whatever reason. It comes from "mailing list" which we used to use in the "snail mail" days. So, all the people who opt in go on a list.

      Most people segment their lists depending on how the subscriber was acquired.
      Thanks for the reply.

      Is there a glaring difference between a newsletter and a mailing list?

      Apparently we get about 4-5 people per month to join our newsletter.

      If I was to put something on the homepage about getting free info on education about our industry would that be considered a different list. My thinking is that people who can not afford our services or are only looking for education would join this list and it would not take away from people that contact us now to pay for our services?

      Would I make a daily or weekly email that I send out with free info/tips on our industry?

      Thanks
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      • Profile picture of the author JohnMcCabe
        An email newsletter is a subset of the more generic term "mailing list".

        With a newsletter list, you send exactly that - a newsletter. It could be daily, although that's tough for most to do without wearing out their welcome. Weekly, biweekly and even monthly work for some. Weekly seems to be the most popular balance of frequency and restraint.

        I would definitely consider keeping two lists - one for "education" and one for real prospects. I'd also send them different things.

        Some service companies will even maintain another list for actual customers aimed at fostering loyalty, reorders, and referrals.
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        • Profile picture of the author CanadaSEOguy
          Originally Posted by JohnMcCabe View Post

          An email newsletter is a subset of the more generic term "mailing list".

          With a newsletter list, you send exactly that - a newsletter. It could be daily, although that's tough for most to do without wearing out their welcome. Weekly, biweekly and even monthly work for some. Weekly seems to be the most popular balance of frequency and restraint.

          I would definitely consider keeping two lists - one for "education" and one for real prospects. I'd also send them different things.

          Some service companies will even maintain another list for actual customers aimed at fostering loyalty, reorders, and referrals.
          Thank you. That was the answer I was looking for.

          I am going to add a capture on every page for people looking to be educated and then determine how often to email them educational material. I know I need to learn more about lists. Am I supposed to push our main services, or some 3rd party offers? or both?

          I need to understand lists. Who to use, how to structure the capture ad. I believe I saw someone offering list capturing image services on here?

          I also saw a great WSO that explains lists for under $30

          I appreciate the reply.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by CanadaSEOguy View Post

            I am going to add a capture on every page for people looking to be educated and then determine how often to email them educational material. I know I need to learn more about lists. Am I supposed to push our main services, or some 3rd party offers? or both?
            This depends on your reason for building this list.

            Are you looking to convert those people into prospects?

            Then promote your services, showing them how you can get the job done more efficiently and cost-effectively.

            If it's to try to monetize those who can't/won't afford your services, lower priced affiliate offers is probably the way to go. Just don't forget to remind them occasionally of your main services in case their circumstances change.
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  • Profile picture of the author lotsofsnow
    There are way too many options.

    If you could tell us a little more what services your company
    offers it would be much easier to give more detailed answers.
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    • Profile picture of the author RmtbearDen
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