My company is #1 in google for blah blah services.
We get about 10% of our traffic fill out our form and contact us for our services.
We have a link to our join our "newsletter" but is there a different kind of "list" I could be starting?
I see people talk about building email lists here all the time and monetizing them.
Are these "lists" different than simply putting up a "join our newsletter" link?
Does it make sense to have both elements in place where one is just a generic list about our "topic" of services?
We only get about 350 visitors per month but they are 99% searches from SE's.