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Do any warriors make money as a middleman?

by Johnny Mathis
5 replies
I do a lot of door knocking here in the Houston area selling digital marketing for a larger firm as an Business development rep.

I have noticed a lot of Small Business owners are not internet savvy and don't fully understand getting leads and traffic through having a website.

For example, it's a cabinet making business that does a phenomenal job in wood working but doesn't have a clue about having a website and SEM. I'm thinking what if I invest my own money for a website and marketing and be the middleman and leads come through me to him.

My question is should I market a website as a my own separate business ex. Houstoncabinets.com and change some wording around to show people I'm just the middleman or should I create a site for him as his business name and track my leads through a splash page and a call tracking number.

If someone is familiar in this type of marketing I would like to hear what you have to say with pros and cons.

Another example is there is a guy in Houston called Astro Collision that makes $$$ as doing this same type of model for Collision repair in Houston. he ranks number 1 in Ads and if you google the address the place is a dump. But he has found 2 separate unknown Collison businesses give him a cut for every car that gets repairs which is around per $1000 a car.
#business #local #middleman
  • Profile picture of the author WebPen
    I'm starting to make my way into the service arbitrage business. As long as you double-check the work of wherever you outsource it, it seems like a more scalable business model than doing most of the work yourself.
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  • Profile picture of the author JCorp
    Lead gen... it's still a very a viable business.

    The 2 options you mentioned will work. Have the front end processes set up so that everything can be tracked back to you, and you have access to the analytics as well so you can see how many calls/leads came in.
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    • Profile picture of the author Johnny Mathis
      Thanks I will definitely look to doing this strategy. It seems easier with so many tools to track .

      Would any you guys suggest I be the person to answer the phone calls as they come in so I can get the clients info and send it to the business owner. Or should I just set up a call tracking number that's forwarded to that business main line? Thanks
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  • Profile picture of the author Lurk
    Hey there, I have nothing to add in this discussion but I did want to tell you if you havent familiarize yourself with the forum that there is a subsection of guys who probably are pounding the pavement just like you and can better answer your questions. Link here Offline Marketing Discussions
    If not, there are some good threads there that might could help you. Link again Offline Marketing Discussions
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    DONT USE TIME CARELESSLY FOR IT CANNOT BE RETRIEVED. -LURK

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  • Profile picture of the author seobro
    Perhaps you mean - middle person. Like we are so incredibly politically correct now that we don't know what we can say. Lead gen is poor. I have trouble with people paying me. They claim that my leads are no good and want more for free which makes no sense. If they are no good, then why would they want more.
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    http://www.seobro.com
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