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To use Presell Page, Landing page, or Both ?

by Mscheelhardt
6 replies
Hello.

I have a CB Product, and i have bought some programs on Preselling.

But then i was thinking, and im kind a new at this presell stuff btw - if you just make a presell page and take them directly to the order page or sales page, how do you collect the emails ?

Should i capture the email on the presell page also, or is that a bad idea, or dont you collect emails when using a presell page ?

I heard from the training programs i have that certain offers works best with a presell page, and some best with a Landing page, but i havent tested that.
#landing #page #presell
  • Profile picture of the author dvduval
    Just my gut feeling here is you need to determine if this is the type of sale where people think about it a little first, and then come back and buy, or if they tend to either buy or leave never to come back.
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  • Profile picture of the author Barry Unruh
    This comes back to the most important part of marketing online.... test it.

    Try both ways and see what converts.

    You mention it is a ClickBank product, so I assume your own. Stop and think like an affiliate for a moment.

    Hopefully, your affiliates are already pre-selling your product. Assuming that is true, you want to go directly to a landing page and close the sale.

    Collecting emails is a double-edged sword in your case. Depending on the product, I often prefer products that DO NOT collect email addresses, because I AM. I don't want both you and I promoting the same product to my leads. (Especially if your emails don't retain my affiliate ID.)

    In the end, it will come down to your own testing. Setup your landing page first and start getting traffic. Watch your results.

    Create a pre-sales page, and test with visitors hitting it before the landing page. It won't take long before you see a clear winner. (I'm betting on the landing page.)

    Just my two cents worth...
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    • Profile picture of the author wordwizard
      Originally Posted by Barry Unruh View Post

      This comes back to the most important part of marketing online.... test it.

      Try both ways and see what converts.

      You mention it is a ClickBank product, so I assume your own. Stop and think like an affiliate for a moment.

      Hopefully, your affiliates are already pre-selling your product. Assuming that is true, you want to go directly to a landing page and close the sale.

      Collecting emails is a double-edged sword in your case. Depending on the product, I often prefer products that DO NOT collect email addresses, because I AM. I don't want both you and I promoting the same product to my leads. (Especially if your emails don't retain my affiliate ID.)

      In the end, it will come down to your own testing. Setup your landing page first and start getting traffic. Watch your results.

      Create a pre-sales page, and test with visitors hitting it before the landing page. It won't take long before you see a clear winner. (I'm betting on the landing page.)

      Just my two cents worth...
      I agree, Barry. I am very suspicious when I come across CB products with "free" stuff when you sign up. Any kind of Affiliate Link leakage will affect your earnings. Sometimes I test it out if I find the product really appealing, but it's not reliable.

      At least offer affiliates a landing page without the sign-up form as an option.

      As an affiliate though, I tend to create a squeeze page and a pre-sell report, plus some follow-up emails to build a list before I send them on to the landing page. In some cases, I've done both. A review or presell article with link to the product, and a squeeze page where they can get my report etc.
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      • Profile picture of the author Mscheelhardt
        Barry Unruh - In the end, it will come down to your own testing. Setup your landing page first and start getting traffic. Watch your results.

        Create a pre-sales page, and test with visitors hitting it before the landing page. It won't take long before you see a clear winner. (I'm betting on the landing page.)
        Sorry, i can see i didn't formulate myself correctly, it is a product i am promoting, and not my own.. but still a good point that i just need to test.. i just thought that maybe there were some guidelines regarding how you used a Presell page.



        wordwizard - As an affiliate though, I tend to create a squeeze page and a pre-sell report, plus some follow-up emails to build a list before I send them on to the landing page. In some cases, I've done both. A review or presell article with link to the product, and a squeeze page where they can get my report etc.
        Okay so you make a squeeze page, which is also a LP ? and from your list you send them to another LP ?

        And in the second one which order would you put it, Presell -> link to product -> Landing page ?


        JCorp - So if you're going to test this, I would do both: A landing page with no optin, and a landing page with optin... although if I'm looking to build a list, then of course I will always use a squeeze page/landing w/optin... and test different variations of that.
        Okay, so with the landing page with no Optin, how would the visitor continue?

        But thanks, i will probably start testing with a LP first.
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  • Profile picture of the author JCorp
    I would say, for long-term profits, a landing page or squeeze page works best.

    Landing pages I've found to generally increase conversions and most often, we use landing pages/squeeze pages.

    So if you're going to test this, I would do both: A landing page with no optin, and a landing page with optin... although if I'm looking to build a list, then of course I will always use a squeeze page/landing w/optin... and test different variations of that.
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  • Profile picture of the author JensSteyaert
    Always try to collect people's emails is the best advice i can give. It gives you more opportunities to sell later.

    As for preselling, use a squeeze page giving away a free report and use the free report to presell the product. You can use a tutorial, a case study for your free report. That seems to work best.
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