When you create AND implement a great marketing program you don't have to sell your product or service.
Marketing is the system that builds awareness of your product, your brand AND your authority in the industry.
Marketing is the power house that builds community and fans for your product line.
Many folks make the mistake that view that Marketing is talking to many where selling is one on one.
If you have that view your marketing is already off.
Marketing is the system that gets the attention of the public that you, your company and your product line exists.
Marketing builds awareness of specific product lines.
Marketing builds awareness of your expertise.
Marketing builds your following.
When you have built your marketing system correctly the selling process is practically done for you.
Think of it this way, When certain marketers like Allen Says, Kevin Riley, Andrew Cavanagh, Frank Kern, Rich Schefren, Robert Cialdni, etc...
You know the kinds of people I am talking about.
The kinds of names where you see their promotion, and you instantly scroll to the bottom of the page and buy, then you go back and look to see what you purchased.
You do that simply because their marketing has already told you that what ever this person, this service, this product, is the one you want to purchase with out a second thought.