What I've Learned After 10 Years Full Time IM

49 replies
After 10 years as a Full Time Internet Marketer I've learned a lot, some lessons have been easy some have been very hard.

I thought I'd share some of what i'd learned here in the hopes that it helps a few people starting out or struggling to make this crazy crazy business work.

I've done almost every type of marketing in those 10 years as well as speak at seminars in Europe and the US.. so you can assume I know a little about marketing.

I'll probably come across as a Jerk to some people but hey I'm not talking to those guys..

1. If you are starting out and struggling to feed your family or make rent don't try to make money with IM. I was there and you won't do it.

Start off by offering a service , I started by building sites for $10 a site. I was horrible work but beat cleaning toilets.

As soon as I had a steady income then i started on the IM path

2. By repelling the subscribers and customers you don't want you attract the good clients who you can work with.

There are certain types of customers you don't want on your list as they will never never follow through.

People who are serial refunders - they always take the path of least resistance when things get tough and will never finish a project.

Spelling and grammar nazi's - never listen to the message as they are too fixated on the delivery method. Will always find something wrong no matter how good the product or post.

People who over analyse things. People need to take action to get processes and systems in place THEN refine them when you have data to work with.

3. Know who you want to target. People in this business are generally Consumers or Marketers. Consumers buy all kinds of stuff and are rarely successful at IM and marketers only buy what helps them to be successful.

BTW Which are you?

4. People Love to over complicate things . IM is simple
Identify a target audience.. drive them to a landing page.. get them on a list and then engage them, finally presell then sell them products they need.

Keep It Simple (this should be #1!)


5. Spend your money on what actually helps your business make money.

I had a coaching client who refused to buy lead pages as it cost a monthly fee. His conversion rate for 500 clicks was around 25% and he said that was good enough.

I have several lead pages campaigns that convert at 80%+ for 500 clicks using lead pages the difference between our conversion figures if you assume every customer on a list is worth $1 was about $350.

Invest in your business!

6. Focus on one project at a time and don't move on until it's running smoothly. Don't give up if you hit a brick wall and don't be afraid to ask for help.

7. You don't need a big list I know people who are making $100K+ a year from lists of below 1000.

Why? because they target a small niche and offer them products and services that make their subscribers money. Don't Judge every niche from what you know about the IM niche

8. Market the Way you want to be marketed to!


Ok that's it I am sure i missed out a few "golden nuggets" I'll let you know them in another 10 years.
#full #learned #time #years
  • Profile picture of the author adamv
    Excellent tips. Anyone new to IM (and plenty who have been around for a while) would do well to take your advice and tips to heart.
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  • Profile picture of the author JensSteyaert
    Great tips!

    And especially for newbies: don't overcomplicate things
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  • Profile picture of the author CharlieMain
    Good sound advice Mark from someone who has been there - many thanks
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  • Profile picture of the author TomVa
    Great tips there. Thank you.
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  • Profile picture of the author Vincent Denali
    Excellent tips. Thanks for posting.
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  • Profile picture of the author Ryan Rush
    Thanks for the tips, I actually found all of them very useful.
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    • Profile picture of the author Steve B
      Mark,

      Thank you for sharing your experience with us and your insights into successful marketing. The advice you've given can be used in any niche and for either products or services.

      It's unfortunate that most of us have to learn by our own experience (often that means failing many times before we finally figure things out).

      My favorite tip is #8, probably because it's often undetectable with a lot of sellers. Marketers will sometimes do about anything to make a sale and that often is not in the best interest of the customer.

      Here's wishing you success in your next 50 years of marketing!

      Steve
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      • Profile picture of the author M Thompson
        Originally Posted by Steve B View Post

        Mark,



        Here's wishing you success in your next 50 years of marketing!

        Steve
        That would be great Branding.. Mark "the 102 year old Marketer" Thompson beat that "Dr" Ben
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  • Profile picture of the author cyberzolo
    Great tips. I always use the acronym K.I.S.S Keep it Simple Stupid
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    • Profile picture of the author M Thompson
      Originally Posted by cyberzolo View Post

      Great tips. I always use the acronym K.I.S.S Keep it Simple Stupid
      Yep, thats one of my favorites...
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  • Profile picture of the author Katie Rich
    Really good information, thank you.

    #3 and #6 resonate. Yep, I'm a consumer. It explains a lot. Anyone want a $10 website?
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    • Profile picture of the author M Thompson
      Originally Posted by Katie Rich View Post

      Really good information, thank you.

      #3 and #6 resonate. Yep, I'm a consumer. It explains a lot. Anyone want a $10 website?
      I still have nightmares about $10 websites! But they got me where I am today.

      As soon as you become a marketer not a consumer things start to change. But it's not an overnight thing

      I built a very small list and if I bought anything I did an indepth review and sent it out to them... you soon start to see why being a marketer is better than being a consumer, small successes start to make big mindset changes
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  • Profile picture of the author guitarizma
    Banned
    Originally Posted by M Thompson View Post

    After 10 years as a Full Time Internet Marketer I've learned a lot, some lessons have been easy some have been very hard.

    I thought I'd share some of what i'd learned here in the hopes that it helps a few people starting out or struggling to make this crazy crazy business work.

    I've done almost every type of marketing in those 10 years as well as speak at seminars in Europe and the US.. so you can assume I know a little about marketing.

    I'll probably come across as a Jerk to some people but hey I'm not talking to those guys..

    1. If you are starting out and struggling to feed your family or make rent don't try to make money with IM. I was there and you won't do it.

    Start off by offering a service , I started by building sites for $10 a site. I was horrible work but beat cleaning toilets.

    As soon as I had a steady income then i started on the IM path

    2. By repelling the subscribers and customers you don't want you attract the good clients who you can work with.

    There are certain types of customers you don't want on your list as they will never never follow through.

    People who are serial refunders - they always take the path of least resistance when things get tough and will never finish a project.

    Spelling and grammar nazi's - never listen to the message as they are too fixated on the delivery method. Will always find something wrong no matter how good the product or post.

    People who over analyse things. People need to take action to get processes and systems in place THEN refine them when you have data to work with.

    3. Know who you want to target. People in this business are generally Consumers or Marketers. Consumers buy all kinds of stuff and are rarely successful at IM and marketers only buy what helps them to be successful.

    BTW Which are you?

    4. People Love to over complicate things . IM is simple
    Identify a target audience.. drive them to a landing page.. get them on a list and then engage them, finally presell then sell them products they need.

    Keep It Simple (this should be #1!)


    5. Spend your money on what actually helps your business make money.

    I had a coaching client who refused to buy lead pages as it cost a monthly fee. His conversion rate for 500 clicks was around 25% and he said that was good enough.

    I have several lead pages campaigns that convert at 80%+ for 500 clicks using lead pages the difference between our conversion figures if you assume every customer on a list is worth $1 was about $350.

    Invest in your business!

    6. Focus on one project at a time and don't move on until it's running smoothly. Don't give up if you hit a brick wall and don't be afraid to ask for help.

    7. You don't need a big list I know people who are making $100K+ a year from lists of below 1000.

    Why? because they target a small niche and offer them products and services that make their subscribers money. Don't Judge every niche from what you know about the IM niche

    8. Market the Way you want to be marketed to!


    Ok that's it I am sure i missed out a few "golden nuggets" I'll let you know them in another 10 years.
    I loved the part where you mentioned how some people will always find faults and are "serial refunders" - that's epic. Tire kickers are a real big problem and they are always looking for "guaranteed returns" without putting in 110%. Excellent advice there.
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  • Profile picture of the author Vincentbre
    Nice experience
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  • Awesome post!
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  • Profile picture of the author Brendon Zahrndt
    Nice to see a veteran come in and drop knowledge.

    Thanks for the insight Mark.

    Brendon
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  • Profile picture of the author squidface
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    Know your ideal outcome = go and get it.
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  • Profile picture of the author talfighel
    The one thing I learned over the past 12 years of making money online is that you need to:

    1. Invest money to make money.

    2. Work with residual type programs because one time commission programs only make you money ONCE and that's it.

    3. Work on yourself a lot by reading motivational books and listening to audios too.
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  • Profile picture of the author RealEcon
    Great post, totally agree.
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  • Profile picture of the author BWHadam
    excellent share. thanks.
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  • Profile picture of the author Romina82
    Your share is resonating a lot with what I am personally going through myself.

    On the one hand, every coach wants to sell you their own recipe for success. I firmly believe that success means following someone else who has already got to where you want to be. It's emulating others who made it, get their nuggets of wisdom (like those shared here) and emulating them. It's important to follow success if you want to reach it.
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    • Profile picture of the author origin
      Originally Posted by Romina82 View Post

      Your share is resonating a lot with what I am personally going through myself.

      On the one hand, every coach wants to sell you their own recipe for success. I firmly believe that success means following someone else who has already got to where you want to be. It's emulating others who made it, get their nuggets of wisdom (like those shared here) and emulating them. It's important to follow success if you want to reach it.
      Marketing online is like baking a cake. There are many different types of cakes, and therefore many recipes. What worked for one may not work for another. It may be that you need 50 of the one and 10 of the other. With time and experience you get your own mix right. Coaches can only really teach what worked for them. You may not be able to emulate / follow someone else 100% as in the end your personality may be different from theirs (they may prefer big long term projects, you may prefer smaller) , they may have been at the right place at the right time and you were not. It is about learning what you can, those "nuggets" that you refer to and coming up in the end with your own unique "recipe". I bet no one here has the exact same business as the next one. There is no "cookie cutter" when it comes to recipes!
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  • Profile picture of the author Chrislink Ads
    Banned
    Really great share with brilliant ideas! Thumbs up...
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  • Profile picture of the author davidbatchelor
    Great value shared here.

    Especially tip 4.
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  • Profile picture of the author clever7
    I agree with you. Newbies believe that selling is easy, but if they will start trying to sell products online without knowing everything they have to, and without having the right tools, they will miserably fail.

    It is really better to begin offering a service and learning how the internet works into practice, without spending money.
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  • Profile picture of the author Doughnuts
    Great tips thanks for sharing! I especially like #5.
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  • Profile picture of the author AdamPayne
    Fantastic post. #4 is so so true (they allure but that one stood out for me).

    I battle this myself….

    K.I.S.S!
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  • Profile picture of the author Dsdomination
    Encouraging.
    #4
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  • Profile picture of the author Amer A
    Hi M Thompson

    I'll be waiting for your next great tips in 10 years time.

    Kind Regards

    Amer A
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  • Profile picture of the author TrustedSEO
    Hello,

    Very encouraging post here OP. I wish you the best throughout your next ten years. I'm almost right up there with you. Been around for quite a few years myself.

    Greg
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  • Profile picture of the author wakey7
    Yeah, great heads up for people starting with IM. There are plenty of methods for targeting buyers for your list without selling anything.
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  • Profile picture of the author MNord
    Originally Posted by M Thompson View Post


    People who over analyse things. People need to take action to get processes and systems in place THEN refine them when you have data to work with.
    That's the one that had me stuck for a long time. Because I work with perfectionists in my day job, I fell into the trap of thinking everything had to be "perfect" before taking action.

    I finally came to my senses and said screw it. I've taken action even though I'm not as far along as I thought I needed to be before getting started. And it is quickly becoming evident that it's easier to become successful by failing and refining rather than getting everything perfect.

    Thanks for your post!
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  • Profile picture of the author DURABLEOILCOM
    That is great advice, nothing worth having comes easy in this life.
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  • Profile picture of the author celente
    pretty good tips.

    making money online use to be hard for me, until I worked smarter, and worked my lists, and concetrated turning leads into sales each and every day.

    Some people make this harder than it actually is, but its more about it being a science than an artform I think.
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  • Wow. Thanks for posting this. It's always nice to see what has worked for others. I can completely agree with number 5 about spending money on what actually works on your site.

    It's easy to get distracted by the "next best thing" otherwise known as "Shiny Object Syndrome." This is a for sure way to lose a lot of money fast with dismal returns.
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  • Profile picture of the author Angshuman Dutta
    Originally Posted by M Thompson View Post

    2. By repelling the subscribers and customers you don't want you attract the good clients who you can work with.

    There are certain types of customers you don't want on your list as they will never never follow through.

    People who are serial refunders - they always take the path of least resistance when things get tough and will never finish a project.

    Spelling and grammar nazi's - never listen to the message as they are too fixated on the delivery method. Will always find something wrong no matter how good the product or post.

    People who over analyse things. People need to take action to get processes and systems in place THEN refine them when you have data to work with.
    A hat tip for that. Also, these people never end up reaching goals, they are always analyzing why there are so many potholes on the road!

    Great share.
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  • Profile picture of the author seeqer
    Thank you for the good advice.

    It is helping me out alot to find my direction. I am currently getting out of the shiny object syndrome.
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  • Profile picture of the author Chris30K
    Don't try to make rent with internet marketing? I have to disagree there. IM has helped me to make rent for the past 5 years.

    Most of your stuff seems legit though, but when it comes to making rent and feeding a family, any means possible, whether you have to wash cars, walk dogs or market online.
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  • Profile picture of the author gokulmaba
    Yes it is. The best marketing tips I have ever read on warriorforum. Thank You.
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  • Profile picture of the author DelSyllables
    Thanks! Personal opinion - it's all about proper mindset which is sadly the hardest thing to achieve.
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  • Profile picture of the author xxxjay
    At 10 years in, you will realize you are learning new things every day... congrats on the decade and here's to a decade more
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  • Profile picture of the author seekdefo
    Thank you for sharing your experience. I know this is distilled wisdom, comes from someone who has seen and done it all.
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  • Profile picture of the author fatchap
    Excellent advice. Thanks
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  • Profile picture of the author Gopalji
    Great tips, thank its increase my knowledge
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  • Profile picture of the author JessUBotNinja
    Thanks! There is so much information out there that it is difficult to not get overwhelmed and start over thinking thing. It is a great reminder to keep it simple, stay focused, and be realistically positive.
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  • Profile picture of the author RobOS
    Thanks for the tips. Sometimes we miss the obvious until it comes back to us from others. # 8 is the Golden Rule for all things especially business.
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  • Profile picture of the author Luisma1972
    Originally Posted by M Thompson View Post

    After 10 years as a Full Time Internet Marketer I've learned a lot, some lessons have been easy some have been very hard.

    I thought I'd share some of what i'd learned here in the hopes that it helps a few people starting out or struggling to make this crazy crazy business work.

    I've done almost every type of marketing in those 10 years as well as speak at seminars in Europe and the US.. so you can assume I know a little about marketing.

    I'll probably come across as a Jerk to some people but hey I'm not talking to those guys..

    1. If you are starting out and struggling to feed your family or make rent don't try to make money with IM. I was there and you won't do it.

    Start off by offering a service , I started by building sites for $10 a site. I was horrible work but beat cleaning toilets.

    As soon as I had a steady income then i started on the IM path

    2. By repelling the subscribers and customers you don't want you attract the good clients who you can work with.

    There are certain types of customers you don't want on your list as they will never never follow through.

    People who are serial refunders - they always take the path of least resistance when things get tough and will never finish a project.

    Spelling and grammar nazi's - never listen to the message as they are too fixated on the delivery method. Will always find something wrong no matter how good the product or post.

    People who over analyse things. People need to take action to get processes and systems in place THEN refine them when you have data to work with.

    3. Know who you want to target. People in this business are generally Consumers or Marketers. Consumers buy all kinds of stuff and are rarely successful at IM and marketers only buy what helps them to be successful.

    BTW Which are you?

    4. People Love to over complicate things . IM is simple
    Identify a target audience.. drive them to a landing page.. get them on a list and then engage them, finally presell then sell them products they need.

    Keep It Simple (this should be #1!)


    5. Spend your money on what actually helps your business make money.

    I had a coaching client who refused to buy lead pages as it cost a monthly fee. His conversion rate for 500 clicks was around 25% and he said that was good enough.

    I have several lead pages campaigns that convert at 80%+ for 500 clicks using lead pages the difference between our conversion figures if you assume every customer on a list is worth $1 was about $350.

    Invest in your business!

    6. Focus on one project at a time and don't move on until it's running smoothly. Don't give up if you hit a brick wall and don't be afraid to ask for help.

    7. You don't need a big list I know people who are making $100K+ a year from lists of below 1000.

    Why? because they target a small niche and offer them products and services that make their subscribers money. Don't Judge every niche from what you know about the IM niche

    8. Market the Way you want to be marketed to!


    Ok that's it I am sure i missed out a few "golden nuggets" I'll let you know them in another 10 years.
    Thanks for taking the time to write this. I think it will help this newbie a lot.
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  • Profile picture of the author thepestguru
    Thanks for the tips
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