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Conversion Rate Comparison of Different Traffics

by amitcor
4 replies
Hello everybody,

I was wondering from your experience - when you are marketing a product - have you noticed a big difference of the conversion rate from different sources?

what usually converts better:
articles?
PPC?
Organic traffic from the search engines?
traffic from forums and blogs?

or is it pretty much the same CR to all sources?

Thanks, and have a great day,
Amit
#comparison #conversion #rate #traffics
  • Profile picture of the author morry
    It does vary a lot. The colder the traffic, the worse it will convert. The warmer (i.e the better the relationship you have with the prospect), then better the conversion rate.

    Impossible to say that X converts better than Y because there's more to it than that. I have some keywords in PPC that convert at 5%, others won't convert at all.

    This is why it's so important to track conversions from every traffic source.

    Sean Morrissy
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  • Profile picture of the author JamesPenn
    I must admit that I don't track like I should, but the best converting traffic source for me is JVs and affiliates.

    If a prospect trusts the JV/affiliates recommendation, then it's easier for me to gain the prospects trust and they are much more likely to buy.

    James
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    • Profile picture of the author ppc4profit
      There can be a wide variation in conversion rate across traffic types, there also can be a wide variation within traffic types.

      As has been stated earlier the key is tracking, testing and monitoring and then do it all again.

      You could turn a 1% conversion into a 5% conversion if you could stop attracting the 0.01% converting traffic. It does not produce more sales but allows you to concentrate on the 20% of your business that makes the money.
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  • Profile picture of the author Easy Cash
    The point is to focus on your niche.

    Find out exactly where your potential customer is hanging out.

    I would say forums convert well. Organic converts well and content also converts well.

    Participate in those 3 things and you have a good start.
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