I have a blog - do I need a landing page?

18 replies
Hi to everyone
As an artist I am setting up a blog where I will post articles on advice and tips and work in progress. As I understand it, I can place an optin button on this blog to gain access to free content, plus I can advertize a paid ebook on the same blog pages. Do I therefore need a landing or squeeze page? The main thing will be to get as many people as possible to view the blog and hope the blog converts, is that right? Not sure if I'm getting this right Thanks for your comments!
#blog #landing #page
  • Profile picture of the author NShankar
    Landing or squeeze page for opt in capture is required only if you are promoting in PPC. If you want to capture leads from your site, just add an widget for the same in your "widget" section of your site to capture leads. If your articles are good, the people who like them will naturally sign up for your newsletter through widgets.
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  • Profile picture of the author IM Nick
    I would start out with an optin box on your blog. You can always build a squeeze page later if you think that is right for you. But if you have a blog you can drive traffic to your articles and attempt to convert them there. Make sure you read about where to place optin boxes, check out this article: How to Plug 3 Website “Leaks” that Cost You Valuable Subscribers

    Later on you can build a squeeze page for the purposes of building your list faster, just keep in mind you will be sending visitors there instead of to good content first. It will convert a lot better though if you do it correctly.
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  • Profile picture of the author Sarevok
    There's a million ways you can slice the cake!

    There's the "Welcome Gate" approach, where everyone who visits your main URL will get an opt-in page. (Your actual blog will reside on yourdomain.com/blog). The welcome gate is a cool approach and definitely increases opt-ins, the negative side is that your main URL won't have as good as SEO.

    Then there's the "Opt-In Box Popup". This lets you have your main blog wherever you like, and enables a popup to collect opt-ins. - This is an easier method, and is simple to configure with Aweber or GetResponse.
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  • Profile picture of the author jfalxr
    Hey, Paul..
    You can add a capture page on your sidebar on your blog..

    Otherwise, you may also gives more value to your visitors first..

    Just post a new articles and let your visitors download some of your products for free (Instant download)..

    On the inside of the download folder, you can insert some short pdf saying thank you and place a link on it that leads to your squeeze page..

    Hope this helps

    Jeffry..
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  • Profile picture of the author Josh Mayers
    Hey Paul

    You are okay if you have just a blog. You only need a landing page if you plan to do any paid traffic. I would recommend the option of having an opt in box in a widget of your site. That way you can market only one site, and build your list at the same time.

    Hope this helps you!

    -Josh
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  • Profile picture of the author Paul christopher
    That's some great advice so far! I have added an optin to the blog and I may create a squeeze page at some stage in the future as well...
    NShankar, you mention a newsletter. Should I be producing one of these in addition to the regular blog posts in order to collect email addresses? For people to be able to read the blog posts, I guess I won't be able to ask visitors to opt in, or is that what I should be doing? I know these are pretty basic questions
    Thanks again!
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  • Profile picture of the author Jonwebb
    put it like this:

    remember when pizza hut had those restaurants? Had a sit in Buffett. Than one day they closed them down.

    but why?

    they realized that people, want their pizza delivered. Sure alot of people also ate out, but the majority of their customers prefered to get take out or delivery.

    likewise your customers, may want their content ' dined in' ( on your website) like a restaurant, however alot of them are gonna want delivery.( through email)

    my advice? Develop a landing page and start sending some traffic to that page as well. In the long run you will be happy.

    - Jon
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  • Profile picture of the author BaukeV
    You could use a plugin that shows a pop-up at the bottom of your page, asking for your visitor's email address once they scrolled down a little. This ensures people that are actually interested in your content (or else they wouldn't be scrolling) get asked for their email address.

    The WordPress plugin is called Scroll Triggered Box, you can see an example of how it works on their website: DreamGrow Digital - Social media marketing (I believe it's a free plugin)
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    • Profile picture of the author Paul christopher
      Awesome advice!!
      I'm beginning to see how this all works...
      Jonwebb , thanks! I love the Pizza Hut analogy! I remember Pizza Hut, but I can never remember eating inside one
      I will follow up all this advice...pure gold
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  • Profile picture of the author maeljackson
    according to me you can two 2 hyperlinks in your blog which redirect to your website.
    and secondly share on fb as well as twitter to know about your blog as well as your website.
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  • Profile picture of the author Aira Bongco
    You're definitely on the right track. But instead of tips, why not go another mile and create in-depth tutorials and rich resources? These are more useful to other people.

    It doesn't matter if you'll have an opt-in box in your homepage or a separate landing page for opt-ins. The key is to create a free e-book that's so irresistible that your target audience will be insane not to sign up. That's the only way you can get them to convert.

    Originally Posted by Paul christopher View Post

    Hi to everyone
    As an artist I am setting up a blog where I will post articles on advice and tips and work in progress. As I understand it, I can place an optin button on this blog to gain access to free content, plus I can advertize a paid ebook on the same blog pages. Do I therefore need a landing or squeeze page? The main thing will be to get as many people as possible to view the blog and hope the blog converts, is that right? Not sure if I'm getting this right Thanks for your comments!
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  • Profile picture of the author ryanbiddulph
    An opt in box to the side should do nicely Paul All the best!
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author gcbmark20
    Hi,

    If you're using Wordpress then you can easily create a POP up box using plug-ins
    or use the simple "Add Code" into a TEXT box using your widgets set up.

    You'll create your campaign in your email Auto-responder and then add the code
    into that widgets text box and then you'll be able to capture emails from your blog
    right away.

    Be sure to test it our yourself first though by opting into your own list.

    And of course you can add MENU links that point to a squeeze page or
    landing page outside of your blog too.
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    • Profile picture of the author Paul christopher
      Thanks for those replies!!

      gcbmark20 , I'm using Blogger but Wordpress certainly seems more flexible...maybe I'll change while it's still early days...

      Aira Bongco , great! thanks so much! I admit I'm not sure what I should be prioritizing... I thought the blog is something like a daily journal where I post snippets of information etc. that people opt into to have email postngs ...or should I be concentrating on producing a free ebook instead , as you suggest , in order to build a list? And what's my Facebook page doing in the meantime? It seems like I'm duplicating the same information at least 3 times already ... haha
      I thoroughly appreciate your wisdom!
      Paul
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      • Profile picture of the author byeazel
        Paul,
        The primary purpose of a landing page, capture page, squeeze page (they are just different names for the same thing) is to collect contact information (that could be email addresses, names and email addresses, or whatever else you want to collect.) I've found that most people are more willing to give you just their emails.

        Your blog is not your primary way of collecting customers. It is the place to share your ideas, passions, your creatives. It's in a sense your "internet real estate." You can place a capture page (opt in page) on your blog if you want to. But I would advise that you create a separate landing page as well. The people coming to your blog are going to be the ones that are interested in what you are posting there. So you want to capture their contact information. To do that you are going to need an autoresponder or some other way to collects those potential customers. Autoresponders are the easiest way to accomplish this. When someone opts in to your capture page they are automatically added to whatever lists you have created in your autoresponder.

        The value of an autoresponder is that even if visitors to your site take no action now on whatever it is your promoting, you have captured their info for future offers you may promote. By building a list within your autoresponder you can then regularly communicate with them - offering value based content that will keep them interested in you and your blog posts.

        There are dozens of autoreponders out there. You just need to decide which one will meet your needs and your wallet the best. Some are fairly inexpensive and are not as flexible in their usage, some are quite expensive and offer way more services than you'll probably need. I use two services, GVO and GetResponse. You can google them to get more information.

        As for creating capture pages there are a number of websites that allow you to create your own pages. I use one called LeadPages. If you don't think that you will have a need to create a bunch of different capture pages then perhaps the best route to take is creating an opt in page on your blog. You can always decide later whether a capture page creator would be useful. For future reference I would suggest you look at LeadPages.net. They require a monthly fee but it is not as expensive as some others out there that do essentially the same thing.

        Well, I guess I've rambled long enough. Feel free to contact me if you have further questions
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        Bob Yeazel

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      • Profile picture of the author Aira Bongco
        Hi Paul,

        You need to think like your audience and establish yourself as an expert.

        To think like your audience, simply get yourself in their shoes. Ask yourself, will you sign up for your e-book? If yes, then you have a good book. But that is only half of your goal as you want them to eventually convert into a sale. With that, you have to ask yourself this question: will you believe the person that wrote the e-book to the point that you'll buy from that person just to help him? Yes, you heard it right. You want to buy from him not because his stuff is useful. You buy from him because he has helped you so much that you want to return the favor. If yes, then you're on the right track. If not, then refine your free e-book so that it can do that.

        For the second part, you need to establish yourself as an expert, How do you do that? You need to facilitate all your channels so that anyone who will view it (any profile that links to you or your brand) will see you as an expert - that will mean constantly churning out great content and communicating with your target audience. You need to create an action plan for this.

        If you want specific advice, let me take a peek at your communication channels via PM. I'll see what I can do.

        Originally Posted by Paul christopher View Post


        Aira Bongco , great! thanks so much! I admit I'm not sure what I should be prioritizing... I thought the blog is something like a daily journal where I post snippets of information etc. that people opt into to have email postngs ...or should I be concentrating on producing a free ebook instead , as you suggest , in order to build a list? And what's my Facebook page doing in the meantime? It seems like I'm duplicating the same information at least 3 times already ... haha
        I thoroughly appreciate your wisdom!
        Paul
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        • Profile picture of the author mrjasonser
          Hey Paul,

          If you want to add an landing page to your blog, you will need to have an "offer", and to have an offer that people will take, you need to have some kind of "credibility".

          Now that's what the "Blog" is all about in the first place,establishing your "credibility" with great content.

          But a landing page is NOT the only option you can have, as I believe some of the fellow warriors had shared.

          E.G.: Adding a Opt In form on the side bar that "offer" More In depth or Valuable Content that you had already shared in your blog via perhaps a Newsletter, a Free Report...etc.

          But before you jump into all kind of "tactics, softwares, plugins" to do all that, keep in mind that Content is King, and Engagement can only works with good content.


          True Strory: I have a friend in Taiwan who used a rather unpopular free platform in Taiwan to start a blog, sharing his thoughts, in depth reviews on latest trend in consumer electronics and gadgets. He gave great insights and build a following over the years. That blog landed him a Book Deal and now i often sees him on TV in interviews and talk show.

          He got no landing page,opt in form, no "pop up" , or "pop under" or any of those shinny tools. Just a free blog with his contact form.



          Cheers
          Jason S ( Jay)

          P/S: Feel free to PM me and perhaps share with me your blog and I may give you a more in-depth suggestion.
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          • Profile picture of the author Paul christopher
            byeazel , Aira Bongco , mrjasonser - thank you! your detailed comments are really hitting the spot!

            So as I see it , I will get my blog hosted , say on GVO (seems to be the cheapest at the moment...) , I produce an ebook as a free download which people can opt-into on my blog , or via a landing page.

            If someone chooses just to follow the blog , and receive blog postings in his/her inbox , is that a way to save their email address as well? Can an autoresponder do this? If I am sending out a regular newsletter to those who downloaded my free ebook , can the newsletter be the same as the blog postings? or should it be in addition to that?

            I put great information in the free ebook , but not everything I know as I ought to leave some stuff aside for putting into a sellable version later... I must admit I have doubts about my own ability to produce quality info ad infinitum...

            Thanks so much to everyone again!
            (Aira Bongco thanks I'll send you a PM)
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