I am launching a digital course on how to make money in a specific industry (Not IM). Im confident in the course as it is an area I am an expert in and use these techniques and have done for years.
However, I am a little concerned about refund policy on a digital product. Especially one that gives away proprietary info. such as this.
People can surely just get access to my information, copy it/take what they need from it then return it.
I can totally understand why a physical product with damage etc can be returned.
But if i provide a service and deliver on that why should people return it especially if having free info out there can damage my business.
is it possible to get away with a no refund policy on my premium content (i give lots of free info away too so they will have a good idea about what they are getting from me before they purchase anyway).
It just kinda seems like someone is buying a ticket to the lottery then getting a refund on every ticket that doesn't win.
This is my first e-product, maybe im blowing it out of proportion what percentage typically ask for refunds.
There are examples of highly successful businesses that offer refunds and highly successful businesses that dont (try returning an album on itunes!)
Feeling about confused on what policy to have,
Thanks for your time